Capecare
Capecare is a not-for-profit aged care provider operating since 1961 in Western Australia's South West, delivering residential aged care, home care, independent living, respite, and allied health across its Busselton and Dunsborough facilities to elderly residents, families, and retirees in the region.
- Company typePrivate
- Founded1961
- HeadquartersDunsborough, Australia
- Headcount—
- GTM typeB2C
- OfferingServices
What Capecare does
Capecare is a not-for-profit aged care provider (legally Ray Village Aged Services Inc) operating continuously since 1961 in Western Australia's South West, headquartered in Busselton. The organization delivers an integrated continuum of aged care services across two facility sites (the original Busselton site at 20 Ray Avenue and the newer 82-bed Dunsborough facility opened in October 2021 at 171 Naturaliste Terrace), spanning residential aged care, community and home care, independent living units, an adult social centre, allied health services, and respite care including the Time to Think program. Service delivery is supported by 220+ employees and 70+ community volunteers across the Busselton-Dunsborough corridor.
The underlying operating model is care delivery rather than technology platform: Capecare's distinctive infrastructure includes a dementia-enabling environment at the Dunsborough site, the Tovertafel interactive gaming system for residents living with dementia, and a workforce pipeline combining the Pacific Australia Labour Mobility (PALM) scheme via HealthX with paid traineeships through South Regional TAFE. Revenue is predominantly government-funded through Australian aged care subsidies (Home Care Packages, residential aged care subsidies, Commonwealth Home Support Programme), supplemented by tax-deductible donations, bequests, and community partnerships with organisations such as the Dunsborough Lions Club. Capecare is an ACNC-registered charity compliant with the strengthened Aged Care Quality Standards under the new Aged Care Act, and the entity reinvests surpluses into service enhancement rather than distributing returns to owners.
Capecare's go-to-market is direct-to-consumer and referral-driven: customers access services via My Aged Care referrals, GP and hospital recommendations, self-referrals, and community information sessions. The organisation leads with community reputation, local media coverage, social media, and outreach events, and positions itself as the largest regional independent aged care provider in WA's South West. Recent strategic activity has focused on capacity expansion (Busselton 2026), workforce stabilisation through PALM workers transitioning to permanent residency, and new product lines such as the Time to Think respite program.
Capecare firmographics
Firmographics- Name
- Capecare
- Legal name
- Ray Village Aged Services Inc
- Website
- https://capecare.com.au
- Company type
- Private
- Founded year
- 1961
- Operating status
- Operating
- Short description
- Capecare is a not-for-profit aged care provider operating since 1961 in Western Australia's South West, delivering residential aged care, home care, independent living, respite, and allied health across its Busselton and Dunsborough facilities to elderly residents, families, and retirees in the region.
- Ownership category
- akta.pro rank
Capecare industry classification
Industry- Product category
- Aged Care Services
- NAICS
- Assisted Living Facilities for the Elderly (623312), Nursing and Residential Care Facilities (623), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082), Services-Social Services (8300)
- akta.pro primary industry
- Luxury / High-End Assisted Living Communities (HLADABAD)
- akta.pro secondary industries
- Community-Based Senior Centers with Adult Day Services (HLADAIAJ), Dementia/Alzheimer’s Respite Care (Specialized) (HLADAKAG), Dementia & Alzheimer’s Respite Care (HSABAGAF), Elder Services & Aging Support (BPAGAEAF)
Keywords
Where Capecare is headquartered
LocationHeadquarters
- HQ city
- Dunsborough
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Capecare business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others
Revenue model
- Government Funded Aged Care Services: Funded through Australian Government aged care subsidies including Home Care Packages, residential aged care subsidies, and Commonwealth Home Support Programme for community services
- Donations: Tax-deductible donations (over $2) accepted to enhance facilities, programs and equipment beyond government funding
- Bequests: Gifts in wills to support future care quality, facilities, equipment and services - can be directed to specific areas or general use
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Capecare product offering
Product offeringCore offering
Capecare operates residential aged care facilities in Busselton and Dunsborough (including an 82-bed dementia-enabling environment at Dunsborough), delivering 24/7 personalized care for elderly residents with high physical needs, dementia and complex health conditions. It also provides community and home care services (domestic assistance, nursing, personal care, social support), independent living retirement units, a Social Centre for day activities, allied health therapy, and respite services including the Time to Think program — Western Australia's first regional short-stay respite offering for carers.
Product overview
Capecare is a not-for-profit aged care services provider offering a continuum of care across Western Australia's South West region. The organization operates a platform of integrated services including Residential Aged Care facilities in Busselton and Dunsborough, Community and Home Care services, Independent Living retirement units, a Social Centre for day activities, and Respite Services including the specialized Time to Think program. Capecare is WA's first regional Time to Think provider and has served the local community for over 65 years since its founding in 1961.
Differentiator
Problem solved
Functional benefit
Brands
- Time To Think: Respite care program offering short-stay respite for carers and transition care
Products and services
- Residential Aged Care Comprehensive 24/7 residential aged care services at Busselton (20 Ray Ave) and Dunsborough (171 Naturaliste Tce) facilities, offering personalised care for elderly individuals with high physical needs, dementia-enabling environments, palliative care, and end-of-life support.
- Community and Home Care
Quantifiable outcome
- South West's only short-stay respite care provider
- +1 more outcomes
Companies that use Capecare
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Capecare technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Capecare partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered supporting, core and minor.
- QUT Cancer and Palliative Care Outcomes CentresupportingDelivery of Program of Experience in the Palliative Approach (PEPA) training during National Palliative Care Week 2026. Aged Care Nurse Educator Charlotte Coulson delivered two-day training programs to Capecare nursing and care staff, strengthening skills in end-of-life care support.
- Clinical Placements with Older People Program (CPOP) PartnerssupportingPartnership with Australian Government Department of Health, Disability and Ageing and consortium of universities (University of Canberra, Curtin University, Edith Cowan University, University of the Sunshine Coast, Central Queensland University, Southern Cross University, University of Tasmania) for student nurse clinical placements. Funded by Australian Government and provides opportunity for Capecare staff to mentor future nurses.
- Australian Government - Pacific Australia Labour Mobility (PALM) SchemecoreFederal government scheme enabling aged care facilities to employ workers from Pacific Island countries. Capecare participates to address long-term workforce shortages in regional and rural locations. Workers complete Certificate III in Individual Support (Ageing, Home and Community) delivered by Australia Pacific Training Coalition.
- Bunnings BusseltonminorDonated plants and materials for raised garden bed project at Capecare Dunsborough, enabling residents of all mobility levels to participate in gardening activities.
- HealthXcorePartnership with Brisbane-based HealthX to source and recruit Pacific Island workers under the Pacific Australia Labour Mobility (PALM) scheme. HealthX works as an approved employer under the PALM scheme to address workforce shortages in regional aged care. First group from Fiji arrived in 2022, with additional intakes in 2023 bringing total to 13 carers. Workers are placed for 3-4 years providing reliable workforce, while HealthX assists with visa applications, settling in, and ongoing support.
- Pharmacy 777 BusseltonminorProvided on-site COVID-19 booster vaccinations for Capecare staff and residents, bringing portable fridge and administering vaccines at the facility to reduce stress and travel for elderly residents.
- Dunsborough Lions ClubsupportingLong-term community supporter of Capecare Dunsborough. Donated $25,000 including Tovertafel interactive gaming system for dementia care, wheelchair-friendly raised garden beds ($25,000 total project), and bladder scanner ($6,000). Contributed financially during early planning stages of Dunsborough facility.
- Tovertafel (distributed by Australian distributor)supportingInteractive gaming technology for people living with dementia, providing social, physical and cognitive benefits through ceiling-mounted projector creating light games on tables.
- South Regional TAFEcorePartnership providing paid traineeships for Certificate III Individual Support (Ageing). The 9-12 month program trains future carers with guaranteed employment upon completion. Capecare covers course fees and provides practical training. Also offers pathway to Certificate IV and nursing studies.
Scale indicators5 records
Recent moves8 records
Expansion highlights4 records
Capecare competitors and assessment
Company assessmentBroad incumbents
- Bolton Clarke: One of Australia's largest not-for-profit aged care and retirement living providers (formed from RSL Care and RDNS), operating residential care, home care, and retirement living nationally. Comparable business model to Capecare but at much larger scale.
- Catholic Healthcare: National Catholic not-for-profit providing residential aged care, home care, retirement living, and healthcare services. Catholic Healthcare is a comparable NFP aged care peer to Capecare with overlapping service lines and government funding model.
- Southern Cross Care: National not-for-profit aged care provider operating residential care, home care, and independent living across multiple Australian states. Comparable integrated aged care platform to Capecare, though at much larger geographic and operational scale.
- Uniting (UnitingCare Ageing): Large national faith-based NFP delivering aged care, retirement living, home care, and community services across multiple states. Comparable integrated aged care model to Capecare though operating at national scale with significantly larger workforce.
- BaptistCare: Large national faith-based not-for-profit providing residential aged care, home care, retirement living, and community services across Australia. Comparable to Capecare as a NFP aged care provider, though at significantly greater scale and geographic breadth.
- Mercy Health: National Catholic not-for-profit providing residential aged care, home care, retirement living, and health services across Australia. Comparable NFP aged care model to Capecare with overlapping reliance on government subsidies and donation revenue.
Direct peers
- Amana Living: WA-based not-for-profit aged care provider operating residential care, home care, retirement living, and respite services. Amana Living competes for the same regional Perth-metro and South West client base as Capecare, with a similar integrated-service model.
- Hall & Prior: Western Australian-headquartered aged care provider (both for-profit and NFP arms) operating residential aged care homes across WA and other states. Hall & Prior is a direct competitor to Capecare's residential aged care service line in the WA market.
- Bethanie: Western Australian not-for-profit aged care organization offering residential aged care, home care, and retirement living across multiple WA locations. Bethanie is a direct competitor in the WA aged care market with overlapping service lines and similar regional provider profile.
- Juniper: Western Australia-based not-for-profit aged care provider operating residential care facilities, home care, and retirement living across the state. Juniper is the most geographically proximate direct peer to Capecare, competing for the same WA aged care workforce, government funding, and regional client base.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Capecare social profiles
Digital presenceCapecare compliance and trust
Trust signalCompliance2 records
Capecare financial estimates
Financial estimateRevenue estimate
Valuation estimate
Capecare leadership team
Management profileNumber of profiles
Profiles8 records
Capecare funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Capecare M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Capecare
What does Capecare do?
Capecare operates residential aged care facilities in Busselton and Dunsborough (including an 82-bed dementia-enabling environment at Dunsborough), delivering 24/7 personalized care for elderly residents with high physical needs, dementia and complex health conditions. It also provides community and home care services (domestic assistance, nursing, personal care, social support), independent living retirement units, a Social Centre for day activities, allied health therapy, and respite services including the Time to Think program — Western Australia's first regional short-stay respite offering for carers.
Is Capecare a public or private company?
Capecare is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Capecare founded?
Capecare was founded in 1961.
Where is Capecare based?
Capecare is headquartered in Dunsborough, Australia, in the Oceania region.
How does Capecare make money?
Three revenue lines are on record. Government Funded Aged Care Services are the primary driver. The others are donations and bequests.
Who are Capecare's main competitors?
Broad incumbents on record are Bolton Clarke, Catholic Healthcare, Southern Cross Care, Uniting (UnitingCare Ageing), BaptistCare and Mercy Health. Direct peers are Amana Living, Hall & Prior, Bethanie and Juniper.
Does Capecare have an API?
No public API is recorded for Capecare.
What industry is Capecare in?
Capecare's product category is Aged Care Services. Its primary akta.pro industry code is HLADABAD, Luxury / High-End Assisted Living Communities, with a secondary code of HLADAIAJ, Community-Based Senior Centers with Adult Day Services. Its NAICS code is 623312 and its SIC code is 8050.