SmartWe
- Company typePrivate
- Founded2016
- HeadquartersKarlsruhe, Germany
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What SmartWe does
SmartWe is a cloud-based CRM platform with integrated Augmented Intelligence Assistants (AIA), operated by SmartWe World SE, a privately held European Stock Corporation headquartered in Karlsruhe, Germany and registered in Mannheim. The platform is built on HTML5 and hosted in ISO 27001-certified German data centers, with a modular app-based architecture that includes SmartDesign (customizable interfaces), App Designer (no-code/low-code customization), Business Process Automation (drag-and-drop workflows with Webhooks), and the SmartWe App Store marketplace. AI features center on Picasso Search, which learns from individual user behavior to deliver personalized results, supported by AIA assistants for address management, mailing, daily planning, and a Card Scanner using computer vision. The product serves small and medium-sized enterprises, startups, and associations/non-profits across the DACH region (Germany, Austria, Switzerland) plus the Netherlands and Hungary, with localization in 12 European languages.
SmartWe operates under a distinctive WeCompany ownership model — the first of its kind globally — in which voting shares belong exclusively to active customers, partners, and employees, with a self-imposed 10% profit cap that structurally prevents hostile takeover or platform monopoly formation. CAS Software AG (470+ employees) is the parent company, and founder/CEO Martin Hubschneider leads both entities. The company is fair.digital certified, GDPR-compliant, and positioned around digital sovereignty against US hyperscalers.
Commercial model is a monthly subscription SaaS priced at €14.90 (Starter), €29.90 (Team), and €39.90 (Premium) net per user per month, with no minimum contract, monthly cancellation, and a 30-day free trial. Go-to-market combines product-led growth (self-serve website signup, mobile apps on iOS/Android/Microsoft), a multi-tier partner ecosystem (Certified, Development, Affiliate), and direct sales for enterprise and mid-market deals. Additional revenue comes from App Store subscriptions, App Designer add-on, professional services, and training. Customers include Bioland (~10,000 members), Gemeinwohl Ökonomie (9,000+ members / 2,000+ companies), Fondsbörse Deutschland, RSV Lahn-Dill, traveljunkies, ISV EHR, and KADUR Gruppe.
SmartWe firmographics
Firmographics- Name
- SmartWe
- Legal name
- SmartWe World SE
- Website
- https://www.smartwe.de
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where SmartWe is headquartered
LocationHeadquarters
- HQ city
- Karlsruhe
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
SmartWe business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription (SaaS): Monthly subscription fees per user based on edition tier (Starter, Team, Premium). Users are charged based on the number of activated users per calendar month. No minimum contract period; cancellable monthly with 10 working days notice before month-end.
- App Store Subscriptions: Additional apps and extensions from the SmartWe App Store can be subscribed to monthly, with optional additional costs per active user per month. Cancellable at month-end.
- App Designer Add-on: The Toolkit for creating new apps is available as an optional add-on from SmartWe Team edition, with additional monthly costs per active user.
- Professional Services: Fee-based service agreements available for customers requiring additional support, including access to helpdesk portal and guaranteed response times during support hours. CRM implementation services via certified partners.
- Training Services: SmartWe TrainingCenter offers comprehensive training and tutorials. Online help is provided free of charge.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | SmartWe Starter - Entry-level CRM for smart start in relationship management |
| Subscription | Monthly | SmartWe Team - Best collaboration with flexible customization |
| Subscription | Monthly | SmartWe Premium - Full CRM for optimal relationship management |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
SmartWe product offering
Product offeringCore offering
SmartWe is a cloud-based CRM+AIA (Augmented Intelligence Assistant) platform providing customer relationship management, lead/opportunity management, contact management, calendar/scheduling, document management, and team collaboration. The platform is delivered as a multi-tier SaaS subscription (Starter, Team, Premium) hosted in ISO 27001-certified German data centers, with native mobile apps, a no-code App Designer, an App Store marketplace, and AI-powered search and assistant features.
Product overview
SmartWe is a cloud CRM platform with AIA (Augmented Intelligence Assistants) for small and medium-sized businesses, featuring three subscription tiers: Starter (€14.90/user/month) for essential CRM features including contact management and MS Outlook integration; Team (€29.90/user/month) adding lead management, offline mobile capability, MS Teams meetings, and the App Designer toolkit; and Premium (€39.90/user/month) including all features plus map display, proximity search, and programmable fields. The platform includes core modules for Contact Management, Lead Management, Calendar, and the AI-powered Picasso Search, with optional add-ons including the App Designer for no-code customization, Business Process Automation for workflow automation, the SmartWe App Store marketplace, and Community CRM (We.Network). Mobile apps are available for iOS, Android, and Microsoft, and a specialized startup program offers 1 year free access for 5 users.
Differentiator
Problem solved
Functional benefit
Products and services
- SmartWe Cloud CRM Platform Cloud-based CRM+AIA platform providing customer relationship management with integrated Augmented Intelligence Assistants. Includes contact management, lead and opportunity management, calendar/scheduling, document filing, team collaboration, and AI-powered search. Sold via SaaS subscription with three tiers.
- SmartWe App Store Centralized marketplace for apps, add-ons, and extensions where third-party Development Partners publish customer-specific solutions, industry templates, and integrations. Apps can be subscribed to monthly and cancelled at month-end, with additional costs per active user per month.
- SmartWe Mobile App Native mobile applications for iOS, Android, and Microsoft devices with offline capability for documents, tasks, appointments, and contacts. Includes Card Scanner that uses computer vision to convert business cards into digital contacts, and synchronization with the core SmartWe platform.
- SmartWe for Startups Specialized program offering SmartWe Team edition free for 1 year for 5 users, with full feature access and no binding contract, targeting startup founders and early-stage companies.
Quantifiable outcome
- 99%+ availability per year
- +3 more outcomes
Companies that use SmartWe
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
SmartWe technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability9 records
Feature8 records
SmartWe partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- crm consultscoreCertified implementation partner that accompanied RSV Lahn-Dill through the entire CRM introduction process and adapted the solution to the club's requirements.
- Network ConceptcoreSmartWe Partner that accompanied traveljunkies GmbH through the CRM implementation, supporting the company in optimizing sales processes and customer communication.
- WeLocal World AGcoreWebsite hosting provider. SmartWe website is hosted with WeLocal at CAS-Weg 1-5, 76131 Karlsruhe. Contract processing agreement in place for GDPR compliance.
- CAS Software AGcoreParent company and sole shareholder of SmartWe World SE. Over 470 employees. Founder Martin Hubschneider leads both. Board includes Dr. Helmut Melcher (Deputy Chairman), Marcus Bär, Dr. Markus Bauer, Matthias Tratz, Spyridon Alexakis.
- Affiliate PartnersminorPartners who refer SmartWe prospects via well-developed networks or affiliate links on websites. Commission-based referral model.
- Certified PartnerscoreFull-service on-site partners providing sales, consulting, implementation, and first-level support. Include registration links, lead management, pre-sales support, marketing materials, and training/certification.
- Development PartnerscorePartners who develop customer-specific solutions, industry templates, apps, and connections for the SmartWe App Store based on the platform. Contribute to the SmartWe ecosystem.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
SmartWe competitors and assessment
Company assessmentEmerging players
- monday.com: monday.com started as a work management platform and has expanded into CRM-style sales management modules targeting SMBs. It overlaps with SmartWe on project/contact management and customizable workflows, but differs by leading from project/task management rather than customer relationship focus.
Direct peers
- Bitrix24: Bitrix24 is a free/affordable CRM and collaboration platform targeting SMBs with contact management, task management, and team collaboration features. It competes with SmartWe in the budget-conscious SMB segment with broader geographic reach and a freemium model.
- SugarCRM: SugarCRM is a mid-market and SMB CRM platform offering sales automation, marketing, and customer service modules with customizable workflows. It competes with SmartWe in customizable CRM for SMB-to-mid-market with similar per-user subscription models and emphasis on ease of customization.
- weclapp: weclapp is a German cloud-based ERP and CRM platform targeting SMBs with similar pricing tiers and Made-in-Germany positioning. It is one of SmartWe's closest DACH-region competitors, also emphasizing German hosting, GDPR compliance, and SMB-focused workflow automation.
- Pipedrive: Pipedrive is a sales-focused CRM platform built specifically for SMBs and small sales teams, offering pipeline management, deal tracking, and workflow automation. It directly competes with SmartWe in the SMB CRM segment with similar per-user pricing and visual pipeline management focus.
- HubSpot: HubSpot is the leading SMB-focused CRM platform offering sales, marketing, and service hubs with tiered pricing similar to SmartWe. Both target small and medium-sized businesses with freemium/PLG motions, though HubSpot operates at vastly greater scale globally with a much broader feature set and deeper marketing automation capabilities.
- Creatio: Creatio is a no-code CRM and workflow automation platform with AI capabilities (Creatio.ai) targeting mid-market and SMB customers. It overlaps with SmartWe on no-code customization (App Designer equivalent), workflow automation, and AI-augmented features for relationship management.
- Zoho CRM: Zoho CRM is a comprehensive SMB and mid-market CRM platform offering contact management, sales automation, workflow customization, and AI assistant (Zia) features. It competes directly with SmartWe on per-user pricing, customizable modules, and AI-augmented features for the SMB market.
Broad incumbents
- Salesforce: Salesforce is the global CRM market leader with Salesforce Essentials specifically targeting SMBs alongside its enterprise CRM platform. While SmartWe focuses on the SMB lower-end, Salesforce's overall market presence and Einstein AI capabilities represent the dominant competitive backdrop SmartWe must differentiate against.
- Microsoft Dynamics 365: Microsoft Dynamics 365 is a broad CRM and ERP suite with deep integration into Microsoft 365, Outlook, and Teams — overlapping with SmartWe's core integrations. It serves as both competitor (via Dynamics 365 Sales) and ecosystem partner (via Outlook/Teams integrations embedded in SmartWe tiers).
Market position
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
SmartWe social profiles
Digital presenceSmartWe compliance and trust
Trust signalCompliance3 records
SmartWe financial estimates
Financial estimateRevenue estimate
Valuation estimate
SmartWe leadership team
Management profileNumber of profiles
Profiles6 records
SmartWe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SmartWe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SmartWe
What does SmartWe do?
SmartWe is a cloud-based CRM+AIA (Augmented Intelligence Assistant) platform providing customer relationship management, lead/opportunity management, contact management, calendar/scheduling, document management, and team collaboration. The platform is delivered as a multi-tier SaaS subscription (Starter, Team, Premium) hosted in ISO 27001-certified German data centers, with native mobile apps, a no-code App Designer, an App Store marketplace, and AI-powered search and assistant features.
Is SmartWe a public or private company?
SmartWe is a private company. It is classified as corporate owned and is currently operating.
When was SmartWe founded?
SmartWe was founded in 2016. It employs 1 to 10 people.
Where is SmartWe based?
SmartWe is headquartered in Karlsruhe, Germany, in the Europe region.
How does SmartWe make money?
Five revenue lines are on record. Subscription (SaaS) is the primary driver. The others are app Store Subscriptions, app Designer Add-on, professional Services and training Services.
Who are SmartWe's main competitors?
monday.com is listed as an emerging player. Direct peers are Bitrix24, SugarCRM, weclapp, Pipedrive, HubSpot, Creatio and Zoho CRM. Broad incumbents are Salesforce and Microsoft Dynamics 365.
Does SmartWe have an API?
No public API is recorded for SmartWe.