The B2B Marketing Lab

What The B2B Marketing Lab does

Huble is a HubSpot Elite Agency Partner, founded in 2012 and headquartered in London, that specialises in enterprise-scale HubSpot CRM implementations for mid-market and large organisations. The firm delivers a six-pillar service set built around HubSpot: CRM implementation and migration (from Salesforce, Microsoft Dynamics, Marketo, Pardot, Eloqua, and legacy systems), marketing and creative services, sales and revenue operations, website and portal development on HubSpot CMS, customer service and CX, and AEO (AI Engine Optimisation) services. Its proprietary 'Seek Evolution' methodology positions the firm as embedded post-go-live, providing managed services, retainers, and continuous GTM optimisation rather than one-time implementation. The technology stack is anchored on HubSpot CRM extended via integrations with Snowflake, ERP systems, DealHub (CPQ), Aircall, Sinch, Kluster, Userlane, Demandbase, and major analytics platforms, with AI capabilities built primarily through third-party foundation models and tools.

Huble operates a global delivery model with 175+ employees across eight offices in the UK, USA, Canada, Germany, Belgium, France, Singapore, and South Africa, enabling multi-region enterprise programmes. Revenue is generated through professional services and managed-services retainer contracts on a quote-based pricing model with no public pricing. The customer base spans 200+ global brands including Abbott, British Council, Knight Frank, Avison Young, GfK, Dicker Data, Hawksford, and Mitie, distributed across healthcare, real estate, financial services, manufacturing, education, technology, and logistics. Customer concentration appears dispersed across enterprise logos; the firm was recognised as HubSpot's #1 Global Partner of the Year 2024 and holds ISO 9001 and ISO/IEC 27001 certifications.

Name

The B2B Marketing Lab

Legal name

Huble Digital

Website

https://b2bmarketinglab.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Huble is a HubSpot Elite Agency Partner that delivers enterprise CRM implementations, marketing, sales, and AI engine optimisation services for 200+ global brands across eight countries.

Ownership category

akta.pro rank

Product category

B2B Marketing Services

NAICS

Advertising Agencies (541810), Marketing Consulting Services (541613)

akta.pro industry

PRIMARYMPAAAAAI

B2B/ABM Creative Agencies

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

SECONDARYBPAFAKAA

B2B Demand Generation & Lead Nurture Agencies

Business & Public Services/Marketing, Advertising & PR Services/Direct Marketing & Lead Generation (Email, Telemarketing, Demand Gen)

Keywords

• HubSpot solutions
• B2B lead generation
• Content marketing services
• B2B SEO services
• Email marketing services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. HubSpot Implementation Services: Core implementation services for HubSpot CRM including CRM migrations, data architecture, business process mapping, integrations, and enterprise-grade deployment
2. Marketing & Creative Services: Award-winning creativity, marketing strategy, and technology operations to cultivate brands and increase demand
3. Website & Portal Development: Enterprise websites and portals on HubSpot CMS including redesigns, multi-language sites, UX/UI improvements, custom modules, and integrations
4. Sales & Revenue Services: Revenue operations frameworks including sales processes, attribution models, forecasting structures, dashboards, pipeline governance, and multi-region reporting
5. Customer Service & CX Services: Customer journey mapping, automation for onboarding, renewals, lead nurture, customer success workflows, and personalised engagement
6. AI & AEO Services: AI readiness, custom AI agents and copilots, generative content workflows, AI-enabled reporting, customer service automation, and AI visibility optimisation
7. Managed Services & Retainers: Ongoing managed services, retainers, and dedicated HubSpot admin support providing continuous optimisation, governance, reporting improvements, and strategic advisory

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

The B2B Marketing Lab provides HubSpot-centric marketing services to business clients, including HubSpot solution implementation, video making, lead generation, content marketing, SEO, and email marketing. The company sells integrated digital marketing support designed to help B2B organisations generate demand and nurture prospects. Services are delivered by a small UK-based team of 11-50 employees in London.

Product overview

Huble is a HubSpot Elite Agency Partner offering a comprehensive suite of six integrated services centred on HubSpot CRM implementation and optimisation. The core offering is HubSpot CRM Implementation Services, which provides the technical foundation. Around this core, Huble delivers Marketing & Creative Services, Sales & Revenue Services, Websites & Portals Services, Customer Service & CX Services, and AEO (AI Engine Optimisation) Services. The company's differentiation lies in its 'Seek Evolution' philosophy—staying embedded beyond HubSpot go-live to continuously evolve how clients' go-to-market teams operate, combining strategy, technology, data, and creative execution to modernise the entire customer journey.

Differentiator

Problem solved

Functional benefit

Products and services

• HubSpot Solutions
• Video Making
• Lead Generation
• Content Marketing Creation and distribution of B2B content marketing assets including articles, guides, and campaign content. Targeted at B2B organisations seeking thought leadership and inbound engagement.
• SEO Services Search engine optimisation services for B2B clients, covering technical SEO, on-page optimisation, and organic visibility improvements. Built to drive inbound traffic alongside HubSpot-based marketing.
• Email Marketing Email marketing campaign design, automation, and execution using the HubSpot platform. Targeted at B2B organisations running nurture, retention, and demand generation campaigns.

Quantifiable outcome

• Boosted sales efficiency by 27% for Interprefy with AI integration
• +1 more outcomes

Named customers20 records

Segments10 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability6 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered flagship, core and supporting.

• HubSpotflagshipChannel Partner/ Reseller/ DistributorHuble is HubSpot's #1 Global Partner and Elite Agency Partner with over 10+ years of experience. They are part of the top tier of HubSpot's 6,000+ partner network, maintaining Elite status for years through consistent performance and advanced HubSpot delivery capabilities. As an Elite partner, they deliver large-scale CRM and HubSpot programmes for enterprise organisations globally.
• DealHubcoreTechnology or IntegrationTechnology partnership for CPQ (Configure, Price, Quote) integration with HubSpot, enabling sales efficiency transformation for enterprise clients like Garage Living and Atlas HXM
• KlustersupportingTechnology or IntegrationTechnology partner extending HubSpot capabilities for revenue operations and performance tracking
• UserlanesupportingTechnology or IntegrationTechnology partner providing interactive guidance and onboarding solutions integrated with HubSpot
• AircallsupportingTechnology or IntegrationTechnology partner for telephony and call centre integration with HubSpot CRM
• SinchsupportingTechnology or IntegrationTechnology partner for communication APIs and messaging integration with HubSpot
• DemandbasesupportingTechnology or IntegrationTechnology partner for account-based marketing and B2B advertising integration with HubSpot

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• SmartBug Media: One of HubSpot's largest Elite Solutions Partners globally, offering inbound marketing, HubSpot implementations, sales enablement, and content strategy across the full B2B funnel. A larger incumbent with a comparable HubSpot-centric service stack.
• Jellyfish: Global digital marketing agency offering paid media, SEO, content, analytics, and creative services for enterprise clients — comparable as a broader incumbent digital agency with overlapping B2B marketing capabilities, but at much greater scale and without HubSpot specialization.

Direct peers

• New Breed: HubSpot Elite Solutions Partner providing HubSpot implementation, revenue operations, marketing strategy, and sales enablement to B2B organizations — directly comparable in service offering and HubSpot-centric positioning.
• Kuno Creative: HubSpot partner agency providing inbound marketing, content development, lead generation, and HubSpot implementation services — directly comparable as a HubSpot-aligned B2B marketing agency of similar boutique scale.
• Velocity Partners: UK-based B2B marketing agency specializing in content marketing, lead generation, SEO, and account-based marketing for technology and industrial clients — directly comparable UK-based B2B marketing boutique with overlapping services.
• Walker Sands: B2B marketing agency offering content marketing, demand generation, SEO, PR, and marketing strategy — comparable in full-funnel B2B marketing service mix and enterprise client profile, though broader than a single-platform specialist.
• BabelQuest: UK-based HubSpot Elite partner agency offering HubSpot implementations, inbound marketing, sales enablement, and RevOps services to mid-market and enterprise B2B clients — directly comparable as a UK HubSpot-specialist of similar scale and service mix.
• Weidert Group: HubSpot Diamond Solutions Partner providing inbound marketing, industrial B2B lead generation, content marketing, and HubSpot implementations — a closely comparable HubSpot-specialist B2B agency serving industrial and manufacturing clients.
• Salted Stone: HubSpot Elite partner agency focused on HubSpot CRM implementations, sales and marketing automation, and RevOps consulting for B2B clients — a closely comparable niche HubSpot agency serving similar mid-market segments.
• Ladder: Digital marketing agency specializing in SEO, content, paid media, and conversion-rate optimization for B2B and SaaS clients — comparable as a performance-focused B2B marketing services boutique with overlapping digital marketing capabilities.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat5 records

Key risks3 records

Key highlights4 records

Customer concentration

• Xx.com/B2BMarketingLab

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The B2B Marketing Lab