Rosterit

What Rosterit does

Rosterit is a New Zealand-based software-as-a-service company that operates an online platform for employee scheduling, timesheets, and team communication, primarily serving New Zealand businesses with hourly or shift-based workforces. The company is legally organised as Rostering Systems Limited and headquartered in Auckland, marketing itself as "100% New Zealand owned and operated." Its target customers span healthcare and disability services, hospitality and food service, retail, events and entertainment, education, childcare, cleaning services, and charities, with named customers ranging from local SMBs to enterprises such as Auckland Live, Wellington Airport, and Hohepa Auckland, as well as local government accounts.

The platform is delivered as a cloud-based, mobile-responsive web application with native mobile app support across iOS, Windows, and Android. The product is structured in three tiers: Simple Scheduling (dynamic cloud-based rosters, shift management, Smart Shift Matching, shift offers/swaps/auto-joins, real-time communications, and custom reporting), Time & Attendance (timesheets, GPS Time Clock, Facial Recognition clock-in, leave management, payroll integration, and sales and wage forecasting), and Customised Solutions for larger organisations. The technology's primary differentiator is deep native integration with six major New Zealand payroll providers (iPayroll, MYOB, Smart Payroll, IMS Payroll, ACE Payroll, Crystal Payroll) plus Xero for sales forecasting and POS systems, creating an embedded timesheet-to-payroll data flow.

Rosterit operates a sales-led go-to-market motion, acquiring customers through its website, "Request a Quote" forms, and direct outreach, with pricing customised to business requirements and user count on a monthly subscription basis billed via credit card with no minimum contract term. Revenue is generated through recurring monthly subscription licensing across the three product tiers. Distribution is direct via the web application for SMBs and via consultative sales for enterprise Customised Solutions. The company is privately held and bootstrapped, with no disclosed venture capital, private equity, or institutional shareholders, and serves the Australasian market under explicit geographic restrictions in its terms of service.

Name

Rosterit

Legal name

Rostering Systems Limited

Website

https://rosterit.co.nz

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Rosterit is a New Zealand-based SaaS platform providing online employee scheduling, timesheets, and team communication for businesses with hourly workforces across healthcare, hospitality, retail, events, and local government sectors in Australasia.

Ownership category

akta.pro rank

Product category

Workforce Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Workforce Management & Scheduling (BPACAPAI)

akta.pro secondary industries

Time, Attendance & Scheduling Administration (BPACAIAE), Workforce Management Administration (Labor Forecasting, Rostering, OT Rules) (BPAAAHAD)

Keywords

• Employee scheduling software
• Workforce management platform
• Shift planning software
• Time attendance tracking
• Payroll integration software

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Licensing: Monthly subscription-based pricing model where fees are charged based on the subscription plan type and number of users (administrators and employees) accessing the system. Invoicing occurs on the first of each month via credit card. No minimum contract term required.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Rosterit sells a cloud-based SaaS platform for employee scheduling, timesheets, time & attendance, and team communication targeted at businesses with hourly workforces in New Zealand. The core Simple Scheduling plan covers dynamic rosters, shift management, smart shift matching, shift offers/swaps/auto-joins, reminders and real-time communications; the Time & Attendance add-on adds timesheets, GPS Time Clock, leave management, payroll integration, and sales & wage forecasting; Customised Solutions provide bespoke features and enhanced reporting for larger organisations. The platform integrates natively with six New Zealand payroll providers plus Xero for forecasting.

Product overview

Rosterit is a New Zealand-based online employee scheduling and workforce management platform. The core offering consists of Simple Scheduling as the primary module, with Time & Attendance available as an add-on for enhanced timesheet and payroll functionality. Additional features include Communication & Alerts for real-time messaging, Finance & Reporting for labour cost tracking, and GPS Time Clock and Facial Recognition for attendance capture. Customised Solutions are offered for larger organisations requiring bespoke features. The platform integrates with leading New Zealand payroll providers including iPayroll, MYOB, Smart Payroll, IMS Payroll, ACE Payroll, and Crystal Payroll, as well as Xero for sales forecasting.

Differentiator

Problem solved

Functional benefit

Products and services

• Simple Scheduling Cloud-based roster management plan that enables managers to create and manage staff schedules, handle shift assignments, and communicate with their team online or via mobile devices. Includes a dynamic cloud-based roster, shift management, smart shift matching, shift offers/swaps/auto-joins, shift reminders and notifications, real-time communications, staff unavailability management, custom reporting, a web-app for mobile access, and lifetime support. Targeted at NZ businesses with hourly workforces.
• Time & Attendance Subscription plan that extends Simple Scheduling with weekly timesheets, a GPS Time Clock for remote clock-in by proximity, leave management with online requests and balances, payroll integration with NZ payroll providers, sales and wage forecasting via Xero, custom reporting, and lifetime support. Allows staff to complete timesheets, view leave balances, and request time off while giving managers oversight of work hours.
• Customised Solutions Bespoke plan for larger NZ organisations or those with out-of-the-box requirements. Includes customised features and designs, enhanced reporting, and additional set-up, training, and support, with special pricing available on quote.

Quantifiable outcome

• Reduced administrative time spent on rostering and staffing issues
• +3 more outcomes

Named customers16 records

Segments9 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature10 records

Partnerships

Seven partnerships are on record, tiered core.

• iPayrollcoreTechnology or IntegrationIntegration partnership for seamless data import and export of employee timesheets and payroll data. Rosterit integrates with iPayroll for automated payroll processing.
• MYOBcoreTechnology or IntegrationIntegration partnership enabling data exchange between Rosterit scheduling system and MYOB payroll software.
• Smart PayrollcoreTechnology or IntegrationIntegration partnership for payroll data synchronization with Smart Payroll's payroll processing services.
• IMS PayrollcoreTechnology or IntegrationIntegration partnership enabling seamless data exchange with IMS Payroll for automated payroll processing.
• ACE PayrollcoreTechnology or IntegrationIntegration partnership for payroll data synchronization with ACE Payroll software.
• Crystal PayrollcoreTechnology or IntegrationIntegration partnership enabling data import and export with Crystal Payroll for streamlined payroll processing.
• XerocoreTechnology or IntegrationXero integration for sales forecasting functionality. Rosterit can connect to Xero account or accept manual sales data to automatically forecast sales and track labour costs. Note: Xero Payroll integration is not available.

Scale indicators1 record

Recent moves4 records

Expansion highlights5 records

Direct peers

• 7shifts: 7shifts is an employee scheduling and workforce management platform built for the restaurant industry. It overlaps with Rosterit in scheduling functionality and hospitality target customers, particularly in NZ hospitality accounts like Pita Pit.
• Connecteam: Connecteam is an employee management app offering scheduling, time tracking, and communication for deskless and hourly workers. It targets the same SMB shift-based customer segment as Rosterit and operates globally.
• Deputy: Deputy is a global workforce management and employee scheduling SaaS platform serving shift-based industries. It is a direct competitor to Rosterit, particularly in the Australasian market where both serve hourly-workforce SMBs and enterprises.
• Tanda: Tanda is an Australia-based workforce management platform offering rostering, time & attendance, and payroll integrations. It is highly comparable to Rosterit given its regional focus on ANZ and overlap in target verticals.
• When I Work: When I Work is a US-headquartered employee scheduling and workforce management SaaS used by shift-based businesses globally. It competes with Rosterit in the same product category and could localize for the NZ market.
• Homebase: Homebase provides scheduling, time tracking, and team communication for hourly SMBs primarily in the US. It is comparable in product scope and target customer to Rosterit, though geographically focused on North America today.

Broad incumbents

• UKG (Ultimate Kronos Group): UKG is a large US-based provider of HCM, workforce management, and scheduling solutions for enterprises. It is a broad incumbent with overlapping capabilities to Rosterit but is focused on much larger, often multi-national employers.

Emerging players

• WorkJam: WorkJam is a digital workplace platform offering scheduling, task management, and employee communication for hourly and shift-based workforces. It overlaps with Rosterit's scheduling and communication capabilities, primarily serving larger enterprises.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/rosterit
• YouTubeyoutube.com/channel/UCplyFwmi8tcCCtHEdckx-nw
• Facebookfacebook.com/Rosterit
• LinkedInlinkedin.com/company/rosterit

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rosterit