What hygiene-shop.eu does

hygiene-shop.eu, operated by Schrama Handels GmbH, is an Austrian e-commerce Fachhändler (specialist retailer) for professional hygiene and sanitary equipment, headquartered in Mayrhofen, Tyrol. The company markets itself on more than 25 years of industry experience and curates a catalog of over 10,000 SKUs across six primary categories: baby care (wall-mounted changing tables, diaper bins, child furniture), hygiene consumables (disinfectants, cleaning chemicals, hygiene paper, UV/UV-C disinfection, cleaning machines), dispensers (soap, sanitizer, paper towel, toilet paper, air freshener), sanitary equipment (hand dryers, hair dryers, shower seats, REHA products), pest control (UV insect killers, Insect-OUT sprays), and gastronomy/lifestyle (infrared heaters, kitchen equipment, waste handling, reusable tableware, Wrapmaster food-wrap systems). It distributes an extensive multi-brand portfolio spanning premium and specialty manufacturers such as Koala Kare, Dan Dryer, Pressalit, Vectair, Bobrick, Mediclinics, Ophardt, KWC, Dyson, Rubbermaid, Wrapmaster, MO-EL, Marplast, Heatlight, and others. The underlying technology is a standard direct-to-consumer e-commerce storefront with customer account features, order tracking, wishlists, and customizable offers; no proprietary software, APIs, or AI/ML capabilities are disclosed.

The business model is a hybrid B2B/B2C online retailer. Revenue is generated from product sales (hardware and consumables) with a single storefront that displays differentiated pricing — VAT-inclusive for private customers and VAT-exclusive for business customers. Volume/tiered discounts are offered on most products, and a quote-request workflow supports larger or project-based commercial orders. The customer mix is segmented horizontally across hotels and gastronomy, public facilities and healthcare (including accessible/REHA solutions), industry and trade, and private consumers, with primary emphasis on the two B2B verticals. Delivery is positioned as Austria-, Germany-, and Europe-wide.

The go-to-market relies on organic SEO across the deep category/catalog structure, an email newsletter with a €10 welcome voucher (minimum purchase €100), blog content offering tips and product guidance, and personalized customer service via phone and contact forms. Marketing emphasizes buyer protection, a 100% satisfaction guarantee, and a Trusted Shops 'Sehr gut' (Very Good) independent rating. No external funding, parent company, subsidiaries, or public-company signals are present; ownership commentary describes a privately held, founder-style operation. The company has no disclosed revenue, no mobile app presence, and no social media presence captured in the source data.

Name

hygiene-shop.eu

Legal name

Schrama Handels GmbH

Website

https://hygiene-shop.eu

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

hygiene-shop.eu is an Austrian e-commerce Fachhändler (operated by Schrama Handels GmbH, Mayrhofen) selling over 10,000 professional hygiene, sanitary, baby-care, pest-control and gastronomy products across 30+ brands to B2B buyers in hotels, healthcare and public facilities and to B2C consumers across DACH and Europe.

Ownership category

akta.pro rank

Product category

Commercial Sanitary and Hygiene Equipment Retail

NAICS

Health and Personal Care Retailers (456)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Nonfood Grocery & HBC Wholesale (Paper, Cleaning, Personal Care) (AFAIABAL)

akta.pro secondary industries

Hygiene Packaging & Dispensing Systems (Dispenser Systems, Packs) (IMAMAGAJ), Professional Laundry & Hygiene Paper Systems (Rolls, Refills, Managed Programs) (IMAMAGAL)

Keywords

• Hygiene products retail
• Sanitary equipment supply
• Commercial washroom supplies
• Baby changing tables
• Insect control equipment

Headquarters

HQ city

Mayrhofen

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Product Sales (B2C & B2B): Online retail revenue from selling hygiene articles, sanitary equipment, baby changing tables, insect killers, and related products to both private consumers (retail pricing with VAT) and business customers (net pricing excl. VAT). Operates across multiple European markets.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

hygiene-shop.eu operates an online retail platform (operated by Schrama Handels GmbH) selling over 10,000 professional hygiene and sanitary products across categories such as wall-mounted baby changing tables, soap and disinfectant dispensers, hand dryers, insect killers, infrared heaters, cleaning machines, waste disposal, and hygiene consumables. The store serves both private consumers (B2C) and business customers (B2B) across the DACH region and broader Europe, offering differentiated pricing (incl. VAT for consumers, excl. VAT for businesses) and quote-based project procurement.

Product overview

Hygiene-shop.eu is an Austrian B2B/B2C e-commerce retailer specializing in professional hygiene and sanitary solutions. The company offers over 10,000 products across six main categories: (1) Baby & Kind (changing tables, diaper bins, child furniture), (2) Hygiene Products (disinfectants, cleaning agents, hygiene paper, UV disinfection, cleaning machines), (3) Hygiene Dispensers (soap, sanitizer, paper towel, toilet paper, air freshener dispensers), (4) Sanitary Equipment (hand dryers, hair dryers, shower seats, REHA products), (5) Pest Control (insect killers, Insect-OUT pest sprays), and (6) Gastronomy & Lifestyle (infrared heaters, kitchen equipment, waste disposal, reusable tableware, Wrapmaster food wrap systems). The platform serves hotels, gastronomy, industry, healthcare, public facilities, and private customers across the DACH region and Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• Wandwickeltische (Wall-Mounted Changing Tables) Collapsible wall-mounted changing tables for public restrooms, available in wood, plastic, aluminum, stainless steel, and height-adjustable variants for professional use in gastronomy, medical facilities, and public institutions.
• Hygienespender (Hygiene Dispensers) Complete range of dispensers including soap dispensers, disinfectant dispensers, paper towel dispensers, toilet paper dispensers, and air freshener dispensers in various materials (stainless steel, aluminum, plastic, brass).
• Händetrockner (Hand Dryers) Electric hand dryers including push-button and sensor-operated models, available in stainless steel and aluminum, featuring HACCP compliance for food service environments.
• Insektenvernichter (Insect Killers) UV-based insect control devices including electric killers, fan-based traps, glue trap units, and HACCP-compliant models for professional environments.
• Reinigungs-, Desinfektions- & Pflegemittel (Cleaning & Disinfection Products) Professional cleaning chemicals including surface disinfectants, bio disinfectants, instrument disinfection, disinfection wipes, hand soaps, and body care products.
• Hygienepapier (Hygiene Paper) Paper products including paper towels, toilet paper, cleaning rolls, kitchen rolls, and cosmetic tissues.
• Wrapmaster Food Wrap Dispenser Systems Professional food wrap dispenser systems for commercial kitchens including foil, plastic wrap, and parchment paper dispensers and refills.
• Infrarotheizungen (Infrared Heaters) Infrared heating solutions including terrace heaters, direct heating units, floor heating, and radiant panels for indoor and outdoor commercial use.
• UV, UV-C & Ozon Desinfektion UV disinfection products including UV light chambers, UVC hand dryers, and UVC insect killers for professional hygiene applications.
• Reinigungsmaschinen (Cleaning Machines) Professional cleaning equipment including scrubber-suction machines, steam cleaners, shoe polishing machines, sweeping machines, and vacuum cleaners.
• Müllentsorgung (Waste Disposal) Waste management products including trash bins, recycling containers, drop chutes, waste separation units, and cup collectors for commercial settings.
• Pissoir & Urinal (Urinal Systems) Waterless urinal systems, urinal partitions, urinal screens and fragrances, and installation accessories for commercial washrooms.
• Lufterfrischer & Raumbeduftung (Air Fresheners) Aerosol and aerosol-free fragrance dispensers, room sprays, and professional air freshening systems for commercial spaces.
• Haartrockner (Hair Dryers) Wall-mounted and fixed hair dryers for hotel and commercial use, including models with cold air function, razor sockets, and height-adjustable variants.
• Insect-OUT & Cit Pest Control Products Pest control sprays, foggers, powders, concentrates, and protective products for insect and pest management.
• Sanitäreinrichtung (Sanitary Equipment) Complete sanitary installations including shower seats, shower gurneys, curtain systems, fittings, towel and toilet accessory storage, and REHA products.
• Küchenausstattung (Kitchen Equipment) Professional kitchen equipment including deep fryers, dishwashers, large kitchen sinks, hot water dispensers, coffee machines, and glove dispensers.
• Damenhygiene (Feminine Hygiene) Sanitary bag dispensers, sanitary waste bins, and accessories for feminine hygiene disposal in commercial washrooms.
• Windeleimer (Diaper Bins) Specialized waste bins for diaper disposal in baby changing areas.
• Mehrweg Geschirr (Reusable Tableware) Reusable plastic dishes, mugs, beer mugs, cocktail glasses, and hot beverage cups for commercial food service.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

44 partnerships are on record, tiered minor.

• Koala KareminorOthersSupplier partner for baby changing tables. Koala Kare products are featured prominently in the wall-mounted baby changing table category, including models KB-300, KB301, and vertical folding stations with MICROBAN protection.
• Dan DryerminorOthersFeatured brand for hand dryers, baby changing tables, and soap/dispenser products. Dan Dryer Björk line (soap dispensers and hand dryers) and Dan Dryer baby changing tables are sold through the platform.
• PressalitminorOthersSupplier of wall-mounted baby changing tables, mentioned as one of the trusted brands for professional baby changing equipment alongside Koala Kare and Vectair.
• Vectair SystemsminorOthersKey brand partner for air fresheners, urinal screens, and hygiene products. Products include Sensamist aroma dispensers, V-AIR SOLID fragrance cartridges, V-Fresh air fresheners, and ProdiScreen urinal screens.
• BobrickminorOthersPremium brand supplier for toilet paper holders, grab bars, soap dispensers, and sanitary equipment. Featured brand with dedicated product page and extensive product range including B-670, B-68616, B-6699, and B-8226 series.
• MediclinicsminorOthersBrand partner for hand dryers (Dualflow Plus, Optima, Machflow models), waste containers, and sanitary equipment. Featured in the premium hand dryer and hygiene product categories.
• Ophardt Hygiene (ingo-man)minorOthersKey supplier for soap dispensers, disinfectant dispensers, and related accessories. The ingo-man classic line of soap and disinfectant dispensers is a major product category with numerous SKUs.
• KWCminorOthersPremium brand for sanitary fixtures, soap dispensers, and commercial kitchen equipment. KWC EXOS foam soap dispensers, KWC HOME products, and KWC for GASTRO lines are featured.
• Wagner Ewar GmbHminorOthersSpecialized supplier for stainless steel sanitary equipment including toilet paper holders, disinfectant dispensers, waste containers, and hygiene bag dispensers. Products include WP102, WP168, WP208 series.
• MO-ELminorOthersItalian brand supplier for insect killers, electric insect traps, and infrared heaters. Products include Insectivoro 368 series, Fluo 300, Petalo, and Hathor infrared heaters.
• MarplastminorOthersItalian manufacturer of soap dispensers, paper towel dispensers, toilet paper dispensers, waste bins, and sanitary accessories. Featured brand with extensive product range including PlastiQline, PlastiQline Exclusive, and PlastiQline 2020 lines.
• Insect-O-CutorminorOthersSpecialized brand for professional-grade insect killers and UV light traps. Products include Genus FLI LED fly killers, Halo decorative insect killers, FlyTrap LED technology, and replacement UV tubes.
• MediQo-lineminorOthersHealthcare-focused brand for soap dispensers, paper towel dispensers, air fresheners, and sanitary accessories designed for medical environments.
• DysonminorOthersPremium brand for Airblade hand dryers and accessories. Driplate water collectors for Dyson units are also offered as accessories.
• RubbermaidminorOthersMajor international brand for cleaning carts, waste containers, and hygiene products including mobile roll containers and accessories.
• Timkid GmbHminorOthersSpecialized supplier for height-adjustable baby changing tables including KAWAmidi Deluxe Lift model. Ergonomic, motor-operated and barrier-free models are available.
• FumagalliminorOthersItalian manufacturer of premium hand dryers (Magnum UVC with anti-bacterial system), soap dispensers, and sanitary equipment.
• JVDminorOthersFrench brand for hand dryers (Zephyr ECO, UNO hair dryer), mirrors, and washroom equipment including double-sided mirrors with articulated arms.
• WrapmasterminorOthersProfessional food wrap dispenser system for commercial kitchens. Wrapmaster 3000 and 4500 dispensers with aluminum foil, PVC wrap, and parchment paper. Major product highlight on the platform with dedicated section.
• HeatlightminorOthersBrand for outdoor infrared heaters. Products include large 3000W aluminum infrared heaters for outdoor use, featured in the outdoor furniture and heating category.
• InfralogicminorOthersBrand for infrared heating technology including HeizMeister LuXus Professionell IP 65 outdoor heaters with extensive product range.
• HyganminorOthersBrand for cleaning chemicals, floor care products, and hygiene accessories including Unyrain spray extraction cleaners, Fliesenrain floor care, and soap dispensers.
• ProdifaminorOthersManufacturer of air fresheners, room sprays, and urinal products. Products include room fragrances, anti-tobacco sprays, and fragrance refills.
• Insect-OUT / CitminorOthersBrand for insect sprays, foggers, powders, and protection products. Range includes sprays, fogging products, concentrated powders, and protection items.
• BrandenburgminorOthersBrand for HACCP-compliant insect killers and professional pest control equipment. Genus FLI LED fly killer featured in the HACCP insect killer category.
• RossignolminorOthersFrench brand for waste containers, ashtrays, and outdoor furniture. Products include Arkea 100L waste bins with ashtray and Disco wall-mounted ashtrays.
• PlastiQlineminorOthersProduct line from Marplast for soap dispensers, paper towel dispensers, and waste bins. Available in standard, Exclusive, and 2020 variants in multiple colors.
• EthermaminorOthersBrand for infrared heating including LAVA DESK desktop heating systems (TOP & SUB units). B-Ware/liquidation products also available.
• PROOXminorOthersBrand for stainless steel soap and disinfectant dispensers with push-lever mechanism, available in multiple finish variants.
• SemyCareminorOthersBrand for hand disinfectants. Products include 5-liter canisters of hand disinfectant with 80% ethanol, limited virucidal, perfume-free, and moisturizing formula.
• BINGOLDminorOthersBrand for nitrile gloves (35BLACK black nitrile gloves, powder-free, food-safe) in packs of 10x100 units.
• FreluminorOthersBrand for stainless steel grab bars and handles for bathrooms and toilet areas. Products include Frelu HG series with finger grip, 800-1500mm length, 150kg load capacity.
• BrabantiaminorOthersBrand for waste bins and home organization products. newIcon 30-liter pedal bins with metal inner container are featured.
• American Specialties (ASI)minorOthersInternational brand for sanitary equipment included in the product lines overview, with dedicated ASI product lines page.
• HailominorOthersBrand for waste bins and household products included in the brand portfolio.
• Diaper ChampminorOthersBrand for diaper waste systems (Diaper Champ) featured in the baby product category.
• EkominorOthersBrand for waste management products (Step Bin Regent 20L).
• Graepel (G-line Pro, Graepel Tempesta)minorOthersGerman manufacturer of stainless steel flower pots, gratings, and design products. G-line Pro Naxos stainless steel flower pots with wheels in multiple sizes.
• Qbic-lineminorOthersProduct line for sanitary accessories included in the brand lines overview.
• ValeraminorOthersHair dryer brand for hospitality, included in the product lines overview.
• WingsminorOthersProduct line included in the brand lines overview.
• Dosing CareminorOthersProduct line for dosing systems included in the product lines overview.
• Dutch BinsminorOthersDesign-oriented waste bin brand included in the product lines overview.
• Black & WhiteminorOthersProduct line for black and white hygiene sanitary products included in the brand lines overview.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• CWS (Haniel): European provider of washroom hygiene, hand hygiene, and workplace hygiene solutions including dispensers, mat services, and consumables. Directly competes in many of hygiene-shop.eu's dispenser and consumables categories, particularly in DACH where it has strong presence.
• Essity (Tork): Global hygiene and health company offering Tork-branded dispensers, paper, and cleaning products for commercial washrooms. Tork dispensers and consumables directly overlap with hygiene-shop.eu's dispenser and hygiene paper categories.
• Bunzl: Global distribution group supplying a wide range of non-food consumables including hygiene, cleaning, and safety products to businesses. Comparable commercial hygiene distribution model, though operates at vastly larger scale and broader geographic footprint.
• Rentokil Initial: Global hygiene and pest control services provider with Initial washroom hygiene offering dispensers, sanitary disposal, and consumables. Overlaps with hygiene-shop.eu's hand hygiene, dispensers, and pest control categories.
• Lyreco: European leader in workplace supplies distribution including hygiene, cleaning, and washroom products. Comparable to hygiene-shop.eu across overlapping categories (dispensers, paper, cleaning chemicals) but operating at significantly larger scale with broader catalog.
• Diversey (Solenis): Provider of professional cleaning, hygiene, and infection prevention products for commercial and institutional customers. Substantial overlap with hygiene-shop.eu's cleaning chemicals, disinfectants, and sanitation product categories.

Direct peers

• MEIKO: German manufacturer of commercial dishwashing, cleaning, and disinfection systems, sold through distribution channels to gastronomy and hospitality. Comparable end-customer base and overlapping product categories (commercial kitchen/washroom hygiene equipment).
• Hagleitner Hygiene: Austrian-headquartered hygiene specialist offering soaps, disinfectants, dispensers, cleaning chemicals, and paper products to commercial customers. Closest direct peer to hygiene-shop.eu given shared DACH base, overlapping product categories (dispensers, sanitizers, hygiene paper), and B2B/hospitality focus.
• Vileda Professional (Freudenberg): Professional cleaning brand offering cleaning machines, cloths, and hygiene solutions for commercial and institutional customers. Comparable in overlapping cleaning equipment and hygiene product categories sold by hygiene-shop.eu.

Regional players

• ECORA (Kleen Purgatis): German specialist distributor of professional cleaning products, hygiene supplies, and sanitary equipment for commercial customers. Comparable product portfolio and DACH regional focus, though primarily a competitor for hygiene-shop.eu's B2B sales in Germany.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hygieneshopnl
• Facebookfacebook.com/Hygieneshop.eu
• LinkedInlinkedin.com/company/schrama-handels-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about hygiene-shop.eu