Warequip Solutions
Warequip Solutions is an Australian materials-handling distributor and custom engineering company, founded 1976, that supplies industrial vehicles, trolleys, electric tugs, and healthcare equipment under exclusive agency partnerships with Taylor Dunn, Polaris, Yamaha, and others, serving enterprise customers across healthcare, mining, government, and hospitality via a national dealer network and turnkey project services.
- Company typePrivate
- Founded1976
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Warequip Solutions does
Warequip Solutions is an Australian materials-handling distributor and custom engineering company founded in 1976 and headquartered in Maribyrnong, Victoria. The company supplies and services industrial vehicles, platform trolleys, handtrucks, electric tugs, healthcare carts, cleaning equipment, and powered materials handling solutions under a portfolio of exclusive or premium agency partnerships — including Taylor Dunn (exclusive Australian distributor), Polaris, Yamaha Motor Australia, Prestar, Magliner, Rubbermaid Commercial Products, and Clax Cart. Its core technology stack combines multi-brand distribution with in-house mechanical, fabrication, and engineering capabilities, evidenced by custom builds such as the Warequip Wanderer 22-seat electric people mover for Hayman Island, a world-first right-hand-drive Taylor Dunn Bigfoot conversion for Parliament House, and a powered stacker trolley (P.S.T.) developed for BHP iron ore operations.
The company operates a multi-channel go-to-market model combining direct sales from its Maribyrnong showroom, an Australia-wide dealer network covering all states and territories, a Hire It Now rental fleet, and five dedicated eCommerce storefronts. Revenue is generated through five streams: equipment sales (hardware), hire and rental (recurring), service and maintenance (professional services), spare parts (hardware), and turnkey project management (professional services). Turnkey projects — encompassing custom design, fabrication, and procurement for major installations — represent the company's higher-value differentiation and are anchored by long-running enterprise relationships such as Crown Casino (since 1994), BHP Iron Ore, multiple public hospitals, the Department of Parliamentary Services, and Metro Trains Melbourne.
Warequip serves a vertical-segmented customer base across healthcare, industrial/manufacturing, hospitality/food service, hospitality/tourism, mining/resources, government, agriculture/wholesale, and retail/commercial sectors. The company is privately held with 11–50 employees, has no disclosed external funding, and is led by Managing Director Regan Carr (35+ years tenure). A separate entity, Warequip Solutions Pty Ltd, was established in June 2013 as a dedicated project management services arm. The company claims Australia's largest spare parts inventory and positions itself as a single-source supplier for premium international materials handling brands.
Warequip Solutions firmographics
Firmographics- Name
- Warequip Solutions
- Legal name
- Warequip Company
- Website
- https://warequip.com.au
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Warequip Solutions is an Australian materials-handling distributor and custom engineering company, founded 1976, that supplies industrial vehicles, trolleys, electric tugs, and healthcare equipment under exclusive agency partnerships with Taylor Dunn, Polaris, Yamaha, and others, serving enterprise customers across healthcare, mining, government, and hospitality via a national dealer network and turnkey project services.
- Ownership category
- akta.pro rank
Warequip Solutions industry classification
Industry- Product category
- Material Handling Equipment Distribution
- NAICS
- Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810), Material Handling Equipment Manufacturing (33392), Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)
- SIC
- Wholesale-Industrial Machinery & Equipment (5084), Industrial Trucks, Tractors, Trailors & Stackers (3537), Construction, Mining & Materials Handling Machinery & Equip (3530)
- akta.pro primary industry
- Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ)
- akta.pro secondary industry
- Loading/Unloading & Transfer Equipment (Telescopic Conveyors, Loaders, Tipplers) (IMAHABAI)
Keywords
Where Warequip Solutions is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Warequip Solutions business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Equipment Sales: Sale of materials handling equipment including trolleys, handtrucks, platform trucks, industrial vehicles, and related products from world-leading brands.
- Hire and Rental: Short-term and long-term hire of industrial vehicles through Hire It Now brand, providing flexibility for customers not ready to purchase.
- Service and Maintenance: Preventative maintenance, scheduled servicing, and repair services provided in-house or through mobile service teams, utilizing latest diagnostic technology.
- Spare Parts: Sale of spare parts including bearings, electric motors, and components, with the largest range stocked at Maribyrnong location.
- Turn-Key Projects: Custom project design, development, and procurement services for major material handling installations including AGV systems, custom vehicles, and specialized transport solutions.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Warequip Solutions product offering
Product offeringCore offering
Warequip Solutions distributes and supplies industrial vehicles and material handling equipment from world-leading brands such as Taylor Dunn, Prestar, Magliner, Polaris, Rubbermaid, Clax Cart, Zallys and Telesteps, complemented by the Powered 2 Go house brand of powered tugs, lifters and movers. The company adds value through custom design, engineering and fabrication of bespoke solutions (e.g. AGV-compatible trolleys, custom vehicle conversions, hydraulic trailer systems), short- and long-term hire and rental via Hire It Now, preventative maintenance and repair services, spare parts supply from Australia's largest stocked inventory, and full turn-key project management for major material handling installations.
Product overview
Warequip Solutions is Australia's premium supplier of world-leading industrial vehicle and materials handling brands, operating since 1976. The company's product portfolio comprises multiple product categories: platform trolleys and handtrucks (Prestar, Magliner, Mystar, Ruxxac, Scout), electric and industrial vehicles (Taylor Dunn, Polaris, EMC, GEM, Goupil, Columbia), healthcare equipment (Villard carts, Brewer Liftmate, Scaleo hoists), cleaning and safety products (Rubbermaid, Hako), storage and waste solutions (Flip Box, BRUTE bins, Slim Jim containers), tool storage (Plano Europe), and powered equipment (Powered 2 Go, Zallys tugs, EZ Wheel drive systems). The company complements its product sales with turn key project services, hire and rental programs, service and maintenance, and spare parts supply. An extensive distributor network serves all Australian markets across commercial, retail, industrial, agricultural, and healthcare sectors.
Differentiator
Problem solved
Functional benefit
Brands
- Powered 2 GO: Warequip's house brand of Powered Products including battery powered solutions, tugs, and lifters.
- Clax Cart
- Warequip Wanderer
Products and services
- Prestar Platform Trolleys Range of platform, multi-deck and cage trolleys designed and manufactured in Japan, with load capacities from 150-500kg and a 5-year warranty, sold to industrial, healthcare and commercial customers in Australia.
- Magliner Handtrucks
Quantifiable outcome
- Warequip Wanderer transports up to 22 passengers in emission-free, quiet operation
- +2 more outcomes
Companies that use Warequip Solutions
Customer profileNamed customers11 records
Segments8 records
Ideal customer profiles2 records
Warequip Solutions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Warequip Solutions partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core and minor.
- Yamaha Motor AustraliacoreOfficial Yamaha Dealership appointed in 2015, focusing on Speciality and Golf Vehicles. Complements existing Taylor Dunn and Polaris vehicle ranges, making Warequip the largest fleet of speciality vehicles in Australia.
- Taylor DunncoreExclusive Australian distributor of Taylor Dunn electric vehicles including burden carriers, tow tractors, and personnel carriers. Taylor Dunn vehicles are designed and manufactured in USA.
- Polaris MelbournecoreComplete range of Polaris All-Terrain Vehicles (ATVs) and Side by Side machines, including custom vehicle modifications and genuine parts/accessories.
- PrestarcoreWorld's Best range of Platform, Multi Deck and Cage Trolleys. Designed and manufactured in Japan with 5-year warranty. Prestar is Warequip's second-tier range of platform trolleys.
- MaglinercoreLightweight Aluminium, Modular Handtrucks from USA. Comprehensive range including appliance hand trucks, stair climbers, folding handtrucks, and motorised handtrucks.
- Rubbermaid Commercial ProductscoreLarge range of cleaning products, equipment, food service equipment, waste collection equipment, materials handling equipment and housekeeping equipment.
- Clax CartcoreThe Famous Clax Folding Cart - designed and manufactured in Germany. Warequip has dedicated ClaxCart.com.au eCommerce store.
- Zallys Electric TugscoreErgonomic electric tugs that are reliable and very powerful, suitable for indoor and outdoor use. Available through Powered2Go brand.
- TelestepscoreTelescopic Ladders from Sweden. Warequip became Telesteps distributor in 2018, offering the only telescopic ladder meeting Australian standards (AS/NZS 1892.1:1996).
- EMC (Electric Motor Cars)minorWorld-class electric low speed vehicles (LSVs) for various applications.
- GEM Electric VehiclesminorGEM low speed electric vehicles for neighborhood and campus transportation.
- Goupil Electric VehiclesminorElectric vehicles for commercial and industrial applications.
- Columbia VehiclesminorElectric vehicles for commercial and specialty applications.
- Plano EuropeminorLarge range of tool boxes, tool storage and tool bags designed and manufactured in Europe. Available through WorkSafeTools.com.au.
- RuxxacminorLightweight folding handtrucks from Germany with award-winning German design. Available in Business (125kg), Jumbo (250kg), and Cross (75kg) models.
- Scout CartminorAll-Terrain Folding Trolley for versatile transport applications.
- BrewerminorCreative intelligent and innovative healthcare furnishing solutions including the revolutionary Liftmate patient lifter.
- Dane TechnologiesminorPowered wheelchair movers from USA. Warequip supplies and customizes Dane units for accessibility applications.
- HakominorFloor sweepers and scrubbers for commercial and industrial cleaning applications.
- Hallins Lightweight LiftersminorLightweight lifters and attachments ideal for roll handling. Designed and manufactured in Sweden.
- Powered 2 GO (House Brand)coreWarequip's house brand of powered products including powered tugs, lifters, handtrucks, and custom powered solutions.
- Industrial VehiclescoreDealer in specialised Commercial & Utility Vehicles, Personnel Carriers, Tow Tractors, Stockchasers, and other small task-oriented vehicles.
Scale indicators3 records
Recent moves7 records
Expansion highlights10 records
Warequip Solutions competitors and assessment
Company assessmentDirect peers
- KN Material Handling: Australian-owned materials handling equipment distributor specialising in forklifts, sweepers/scrubbers, and warehouse equipment with multi-state coverage. Comparable mid-sized competitor with similar distribution, hire, and service model.
- Cat Lift Trucks: Material handling division distributing Cat forklifts via dealer networks in Australia. Comparable industrial vehicle distributor with dealer-led GTM and full service offering.
- Jungheinrich Australia: German intralogistics group with Australian operations supplying forklifts, automated systems, and warehouse equipment. Comparable competitor in premium industrial vehicle and material-handling distribution across Australian commercial and industrial verticals.
- Linde Material Handling Australia: Distributor of Linde forklifts, pallet trucks, and warehouse equipment in Australia. Directly comparable as a premium-brand material handling distributor serving industrial, logistics, and retail customers across Australia.
- Toyota Material Handling Australia: Australian arm of Toyota's global material handling business, distributing forklifts, tow tractors, and warehouse equipment nationally with full service/support. Closely comparable on product category (industrial vehicles and material handling) and Australian distribution model.
- Hyster-Yale Australia: Australian distributor of Hyster and Yale forklifts and warehouse equipment. Peer in distributing premium international brands of industrial trucks and material handling equipment to enterprise customers across Australia.
- Adaptalift Hyster: Australia's largest materials handling equipment distributor, supplying Hyster forklifts plus a broad multi-brand portfolio (Linde, Aichi, Combilift, etc.). Directly comparable to Warequip in being a multi-brand Australian material-handling distributor with nationwide service and parts coverage.
Broad incumbents
- Crown Equipment: Global manufacturer of forklifts and material handling equipment with Australian operations. Overlaps with Warequip's Taylor Dunn/Polaris industrial vehicle portfolio but operates as a broader OEM/distributor with deeper scale.
- KION Group: Global parent of Linde, STILL, and Dematic intralogistics brands. Comparable as a broader incumbent in industrial trucks and material handling equipment with overlapping Australian channel presence.
- Daifuku Oceania: Global intralogistics / material handling systems integrator with Australian presence, focused on automated warehouses, conveyors, and AGVs. Comparable as adjacent material handling vendor with overlap in AGV-compatible hospitals/logistics customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Warequip Solutions social profiles
Digital presenceWarequip Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Warequip Solutions leadership team
Management profileNumber of profiles
Profiles1 record
Warequip Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Warequip Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Warequip Solutions
What does Warequip Solutions do?
Warequip Solutions distributes and supplies industrial vehicles and material handling equipment from world-leading brands such as Taylor Dunn, Prestar, Magliner, Polaris, Rubbermaid, Clax Cart, Zallys and Telesteps, complemented by the Powered 2 Go house brand of powered tugs, lifters and movers. The company adds value through custom design, engineering and fabrication of bespoke solutions (e.g. AGV-compatible trolleys, custom vehicle conversions, hydraulic trailer systems), short- and long-term hire and rental via Hire It Now, preventative maintenance and repair services, spare parts supply from Australia's largest stocked inventory, and full turn-key project management for major material handling installations.
Is Warequip Solutions a public or private company?
Warequip Solutions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Warequip Solutions founded?
Warequip Solutions was founded in 1976. It employs 11 to 50 people.
Where is Warequip Solutions based?
Warequip Solutions is headquartered in Melbourne, Australia, in the Oceania region.
How does Warequip Solutions make money?
Five revenue lines are on record. Equipment Sales are the primary driver. The others are hire and Rental, service and Maintenance, spare Parts and turn-Key Projects.
Who are Warequip Solutions's main competitors?
Direct peers on record are KN Material Handling, Cat Lift Trucks, Jungheinrich Australia, Linde Material Handling Australia, Toyota Material Handling Australia, Hyster-Yale Australia and Adaptalift Hyster. Broad incumbents are Crown Equipment, KION Group and Daifuku Oceania.
Does Warequip Solutions have an API?
No public API is recorded for Warequip Solutions.
What industry is Warequip Solutions in?
Warequip Solutions's product category is Material Handling Equipment Distribution. Its primary akta.pro industry code is IMAHABAJ, Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging), with a secondary code of IMAHABAI, Loading/Unloading & Transfer Equipment (Telescopic Conveyors, Loaders, Tipplers). Its NAICS code is 423810 and its SIC code is 5084.