Simply Telecom

What Simply Telecom does

Simply Telecom (legally Simply Mobile (NI) Ltd) is a UK-based business-to-business telecommunications service provider founded in 2010 and headquartered in Bangor, Northern Ireland. The company operates as a multi-network mobile, broadband, and voice reseller with wholesale access to all four major UK mobile networks (O2, EE, Vodafone, and Three), BT Wholesale, and TalkTalk Business. It sells Business SIMs and Mobiles, Business Broadband (full-fibre, leased lines, and 4G/5G backup), VoIP Phone Systems, IoT/M2M SIMs, and Audio Branding services to over 3,000 business customers primarily across Northern Ireland and the wider UK.

The underlying technology stack centers on a cloud-based Billing Portal that consolidates mobile, broadband, VoIP, and IoT services onto a single invoice with real-time usage monitoring, billing caps, and SIM swap capabilities. An IoT Portal handles bulk activation and live data tracking for M2M SIMs, while an Audio Branding Portal schedules and assigns phone-system audio by time, holiday, campaign, team, or number. The VoIP offering integrates with seven CRM platforms (Salesforce, HubSpot, Pipedrive, Zoho, Vtiger, Capsule, Copper) and Microsoft Teams, and broadband services include private termination to Azure and AWS. Hosting is delivered through ISO 27001/2, Cyber Essentials, and GDPR-certified data centres; payments are processed under PCI-DSS.

Commercially, Simply Telecom runs a subscription-based revenue model with monthly recurring contracts ranging from 30 days to 36 months and per-seat/per-SIM pricing tiers from £5/month (entry SIMs) to £25/user/month (VoIP Business Pro). Revenue is supplemented by hardware sales (Apple, Samsung, Google, Motorola handsets, routers, IP desk phones) and third-party-financed equipment leasing over 1–7 year terms. The go-to-market is hybrid: direct/inside sales with dedicated account managers for enterprise and mid-market, supplemented by a self-service online SIM Shop for SMEs and consultative free-quote engagements that convert into direct-debit billing and onboarding. The company employs 5 named team members (founder/director Matthew, sales manager Eric, network engineer John, business development associate Jack, and accounts lead Emily), operates with no disclosed external funding or acquisitions, and is privately held.

Name

Simply Telecom

Legal name

Simply Mobile (NI) Ltd

Website

https://simplytelecom.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Simply Telecom is a UK B2B telecoms reseller offering multi-network business SIMs, mobiles, broadband, VoIP, IoT SIMs, and audio branding to over 3,000 businesses across Northern Ireland and the UK, with wholesale access to O2, EE, Vodafone, and Three.

Ownership category

akta.pro rank

Product category

Business Telecommunications Services

NAICS

Telecommunications Resellers (517121), Telecommunications Resellers and Agents for Wireless Telecommunication Services (51712)

SIC

Radiotelephone Communications (4812)

akta.pro primary industry

Small Business/SoHo Routers & Gateways (HDAFAIAH)

Keywords

• Business mobile SIMs
• Business broadband services
• VoIP phone systems
• IoT M2M connectivity
• Unified telecom billing

Headquarters

HQ city

Bangor

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Mobile SIM Services: Recurring monthly revenue from business SIM plans across major UK networks (O2, EE, Vodafone, Three). Plans include voice/data bundles, eSIM options, and flexible contract lengths from 30 days to 36 months. Pricing from £5.00 per SIM per month.
2. Business Broadband: Monthly recurring revenue from broadband connectivity services including full-fibre, leased lines, and 4G/5G backup solutions. Services include static IPs, 24/7 monitoring, and SLAs.
3. VoIP Phone Systems: Subscription revenue from cloud phone systems with per-user pricing. Plans range from £8/month (Starter) to £25/month (Business Pro) with features including unlimited minutes, Microsoft Teams integration, and CRM integrations.
4. IoT and M2M SIMs: Recurring revenue from IoT/M2M connectivity for devices including pooled data plans, pay-as-you-grow options, and fixed bundles with global roaming capabilities.
5. Audio Branding: Monthly subscription for professional audio content for phone systems including AI-generated or voice-recorded messages. Plans from £0.99/month to £240/month.
6. Device and Hardware Sales: One-time and subscription revenue from mobile handsets (Apple, Samsung, Google, Motorola), business routers, and IP desk phones. Leasing options available through third-party finance partners.
7. Equipment Leasing: Third-party finance solutions enabling customers to lease equipment over 1-7 year terms with tax-deductible payments and direct debit billing.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Simply Telecom is a UK business telecom service provider offering mobile SIM plans across all four major UK networks (O2, EE, Vodafone, Three), business broadband (including full-fibre and leased lines), cloud-based VoIP phone systems, IoT/M2M connectivity, and audio branding — all consolidated onto a single invoice with unified billing and management portals for businesses.

Product overview

Simply Telecom operates as a unified telecom services provider offering an integrated portfolio of mobile, broadband, and voice solutions for UK businesses. The core offering centers on Business SIMs (supporting O2, EE, Vodafone, and Three networks) and Business Mobiles with flexible plans, complemented by Business Broadband (from copper to full-fibre and leased lines) and VoIP Phone Systems (cloud-based with Starter, Business, and Business Pro tiers). Additional services include IoT and M2M SIMs for device connectivity, Audio Branding for professional phone greetings, a Billing Portal for consolidated management, and Leasing for equipment financing. The ecosystem is unified through consolidated billing and a self-service SIM Shop.

Differentiator

Problem solved

Functional benefit

Products and services

• Business SIMs Mobile SIM cards for businesses offering plans from major UK networks (O2, EE, Vodafone, Three) with flexible data options, pooled data, eSIM support, and unified billing on one invoice. Plans start from £5.00/month.
• Business Mobiles Business-ready mobile handsets from major brands (Apple, Samsung, Google, Motorola) with flexible plans, SIM-only options, and device bundles for teams working in-office, remotely, or on the move.
• Business Broadband Business internet connectivity ranging from fast copper to full-fibre and leased lines, with 99.99% uptime, 24/7 monitoring, UK-based support, and private termination to Microsoft Azure and AWS cloud providers.
• VoIP Phone System Cloud-based business phone system enabling work from anywhere on any device with voice, messaging, file sharing, and CRM integrations (Salesforce, HubSpot, Pipedrive, Zoho). Plans include Starter (£8/month), Business (£15/month), and Business Pro (£25/month) packages.
• IoT and M2M SIMs Machine-to-machine and Internet of Things SIM cards enabling devices to communicate over mobile networks without human intervention, with multi-network roaming, private networking, and global IoT roaming capabilities for asset tracking, payment terminals, and remote monitoring.
• Audio Branding Professional audio solutions for phone systems including custom on-hold messages, welcome greetings, auto-attendant menus, and voicemail prompts. Offered in Simply AI (£0.99/month), Core (£5.99/month), Advanced (£20/month), and Ultra (£240/month) packages, with AI-generated or voice-recorded messages.

Quantifiable outcome

• Save up to 30% on telecom bills
• +3 more outcomes

Named customers14 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability2 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core.

• O2coreTechnology or IntegrationMajor UK mobile network operator providing SIM services. Simply Telecom offers O2 SIM plans starting from £5.00/month with voice/data options.
• VodafonecoreTechnology or IntegrationMajor UK mobile network operator providing SIM services. Simply Telecom offers Vodafone SIM plans starting from £10.00/month.
• EEcoreTechnology or IntegrationMajor UK mobile network operator providing SIM services. Simply Telecom offers EE SIM plans starting from £8.25/month.
• ThreecoreTechnology or IntegrationMajor UK mobile network operator providing SIM services. Simply Telecom offers Three SIM plans starting from £6.00/month.
• BT WholesalecoreTechnology or IntegrationWholesale broadband and connectivity provider used for business broadband services and connectivity solutions.
• SalesforcecoreTechnology or IntegrationCRM integration partner providing plug-and-play compatibility with contact integration and call logging capabilities.
• HubSpotcoreTechnology or IntegrationCRM integration partner providing plug-and-play compatibility with contact integration and call logging capabilities.
• PipedrivecoreTechnology or IntegrationCRM integration partner providing plug-and-play compatibility with contact integration and call logging capabilities.
• ZohocoreTechnology or IntegrationCRM integration partner providing plug-and-play compatibility with contact integration and call logging capabilities.
• Microsoft TeamscoreTechnology or IntegrationVoIP Business Pro plan includes Microsoft Teams integration for unified communications.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• TalkTalk Business: Business arm of TalkTalk Group providing broadband, mobile, and VoIP to UK businesses of all sizes. Comparable wholesale-broadband-and-mobile offering with established UK-wide presence, but at significantly larger scale than Simply Telecom.
• Vodafone Business: Business division of one of Simply Telecom's wholesale MNO partners. Competes head-on for UK SME mobile and connectivity contracts while also supplying the underlying wholesale service Simply Telecom resells.
• EE Business: Business division of EE (BT-owned), one of Simply Telecom's four major MNO wholesale partners. Competes directly for UK SME mobile and connectivity spend while also supplying wholesale capacity.
• O2 Business: Business arm of O2 (Virgin Media O2) — both a wholesale supplier to Simply Telecom and a direct competitor for UK SME mobile, broadband, and unified communications contracts.
• BT Business: UK incumbent's business division providing mobile, broadband, VoIP, and IoT to enterprises and SMEs. Overlaps Simply Telecom's product portfolio at much greater scale and with owned infrastructure — competes directly for SME telecom contracts.

Direct peers

• Gamma Communications: UK-listed provider of unified communications, voice, mobile, and data services primarily to SMEs and channel partners via a wholesale/reseller model. Direct comparable to Simply Telecom in product mix (mobile, broadband, hosted voice) and SME customer focus, though at materially larger scale.
• Spitfire Network Services: Independent UK business-focused ISP and telecom provider offering broadband, mobile, VoIP, and hosted services to SMEs. Similar SME target customer, multi-product portfolio, and consultative sales motion as Simply Telecom.
• Yay.com: UK cloud VoIP and business phone system provider with strong reseller/channel presence. Already a named partner of Simply Telecom, they compete in the same VoIP and unified communications category for UK SMEs.
• Giacom: UK channel-only cloud, communications, and billing platform serving resellers, MSPs, and IT providers. Already a named partner of Simply Telecom, with comparable SME-focused telecom distribution model and unified billing layer.
• Daisy Communications: UK business telecom provider offering mobile, broadband, VoIP, and IT services to SMEs and mid-market. Operates as an aggregator across major UK networks with unified billing — closely matching Simply Telecom's go-to-market and product stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Simply_Telecom
• LinkedInlinkedin.com/company/simplytelecom

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simply Telecom