Paradigm Group Inc. (PGI)
- Company typePrivate
- Founded2014
- HeadquartersWashington, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
Paradigm Group Inc. (PGI) firmographics
Firmographics- Name
- Paradigm Group Inc. (PGI)
- Legal name
- Bizapult
- Website
- https://pgimarketing.org
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Paradigm Group Inc. (PGI) industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (54181), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Marketing Consulting Services (541613)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ)
Keywords
Where Paradigm Group Inc. (PGI) is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Paradigm Group Inc. (PGI) business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Digital Marketing Services: Full-service digital marketing agency offering multiple service lines including web design & development, SEO, PPC, social media management, and email marketing. Revenue generated through project-based engagements and ongoing retainer relationships.
- Website Design & Development Projects: Custom tailored websites designed to attract customers in specific markets. Projects include search-optimized designs, e-commerce integration, and brand strategy. Pricing appears quote-based with budget tiers referenced ($1-5k, $5-10k range)
- Ongoing SEO Retainers: Monthly SEO services with transparent reporting on keyword rankings, organic traffic growth, lead generation metrics, competitive analysis, and ROI documentation. Small business budgets referenced as $500-$2000 per month in DC market.
- PPC Campaign Management: Campaign management with agreed monthly budgets. Google Partner certified agency managing paid search campaigns with flexible contracts allowing start, stop, pause or amendment at any time.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Small Business SEO (DC market) |
| Other | Multi-year contract | Website/Budget-Based Projects |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Paradigm Group Inc. (PGI) product offering
Product offeringCore offering
Bizapult is a full-service digital marketing agency that builds custom websites and delivers ongoing SEO, PPC, email marketing, and social media marketing services to small and mid-sized businesses. On top of these five core service lines, the company sells vertical-specific "Success Center" platforms for law firms, plastic surgery practices, and restaurants that unify website, local search, reputation management, social media, and paid advertising into one AI-powered growth ecosystem.
Product overview
Bizapult is a full-service digital marketing agency offering a suite of services including Website Design & Development, Search Engine Optimization (SEO), Pay Per Click (PPC) Management, Email Marketing, and Social Media Marketing. The core offering consists of these five interconnected digital marketing services designed to help businesses attract relevant website traffic, generate leads, and achieve business objectives. Additionally, they offer industry-specific 'Success Center' platforms for law firms, plastic surgery practices, and restaurants that unify website, local search, reputation management, social media, and advertising into AI-powered ecosystems.
Differentiator
Problem solved
Functional benefit
Products and services
- Website Design & Development Custom-tailored websites built to attract customers in specific markets, with search-optimized architecture, responsive mobile-first design, speed optimization, and customer engagement focus for small and mid-sized businesses.
- Search Engine Optimization (SEO) Ongoing SEO services covering on-page optimization, technical SEO, local listings and citations, and competitive analysis to rank clients in major search engines, sold via monthly retainers ($500-$2,000 in the DC SMB market).
- Pay Per Click (PPC) Management Paid search campaign management run by Google Partner certified experts with agreed monthly budgets and flexible contracts allowing clients to start, stop, pause, or amend at any time.
- Email Marketing Services Email marketing campaigns designed to engage leads and retain existing customers through well-designed, impactful emails with clear call-to-actions.
- Social Media Marketing Social media content strategy services that boost brand visibility, engage target audiences, drive website traffic, and improve SEO through social signals across LinkedIn, Facebook, YouTube, X, and Instagram.
- Success Center for Law Firms AI-powered growth ecosystem purpose-built for law firms that unifies website, local search optimization, reputation management, social media, and advertising into one platform tailored to bankruptcy, traffic defense, and family law practices.
- Success Center for Plastic & Cosmetic Surgery AI-powered marketing platform for plastic surgery and cosmetic procedure practices combining website, search optimization, reputation management (with HIPAA-compliant AI review response drafts), social media, and advertising.
- Success Center for Restaurants AI-powered growth ecosystem for restaurants that unifies website, local search optimization, reputation management, social media, and advertising, including integrations with DoorDash, Uber Eats, and Postmates delivery platforms.
Quantifiable outcome
- 47% average increase in online revenue for LA clients
- +8 more outcomes
Companies that use Paradigm Group Inc. (PGI)
Customer profileNamed customers8 records
Segments8 records
Ideal customer profiles4 records
Paradigm Group Inc. (PGI) technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Paradigm Group Inc. (PGI) partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- GooglecoreGoogle Certified Partner status enabling the agency to run Google Ads campaigns, access Google Partner programs, certifications, and techniques for advertising and ranking on Google search and advertising platforms.
- Shopify PluscoreShopify Plus development for high-volume fashion and entertainment merchandise e-commerce websites, offering enterprise-level e-commerce capabilities for LA market clients.
- WooCommercecoreWooCommerce solutions with local payment processing for e-commerce website development, providing flexible WordPress-based e-commerce options.
- HubSpotcoreHubSpot certified professionals on team; HubSpot platform used for inbound marketing, CRM, and marketing automation capabilities.
- ClutchcoreB2B reviews platform that independently interviews former clients. Bizapult maintains 5-star rating and multiple annual recognitions (2020, 2021, 2023, 2024) as top SEO agency in DC.
- UpCityminorB2B marketplace listing showcasing Bizapult as a top digital marketing company, contributing to lead generation and visibility.
- GoodFirmsminorAgency directory and review platform listing Bizapult among top website development companies.
- Virginia Chamber of CommerceminorBizapult is a member of the Virginia Chamber of Commerce, supporting local business community engagement.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Paradigm Group Inc. (PGI) competitors and assessment
Company assessmentDirect peers
- Thrive Internet Marketing Agency: Full-service digital marketing agency offering SEO, web design, PPC, and social media to SMB and mid-market clients — directly overlapping Bizapult's core service stack and target buyer.
- Coalition Technologies: Digital marketing and web design agency offering SEO, PPC, web design, and e-commerce development on Shopify and WooCommerce — overlapping Bizapult's core services and platform expertise.
- OuterBox: Digital marketing and e-commerce agency focused on web design, SEO, and Shopify-driven commerce — closely aligned with Bizapult's Shopify Plus and WooCommerce capabilities.
- WebFX: Large full-service digital marketing agency delivering SEO, web design, PPC, and content marketing; competes with Bizapult for the same SMB and mid-market search, design, and lead generation budgets.
- KlientBoost: Specialized PPC and conversion rate optimization agency; comparable to Bizapult on paid media management, landing-page design, and performance-marketing positioning.
- Straight North: SEO and PPC agency serving SMB and mid-market clients with a consultative sales motion comparable to Bizapult's free consultation and quote-based pricing approach.
- SmartSites: Full-service digital agency offering web design, SEO, PPC, and email marketing to SMBs — overlapping Bizapult's five core service lines and SMB buyer profile.
- Disruptive Advertising: PPC and SEO-focused digital marketing agency working with mid-market and SMB clients; comparable on paid search management and Google Partner-driven service model.
- LYFE Marketing: Social media management and digital marketing agency serving SMBs across multiple verticals; comparable on social media marketing and content-led digital strategy.
Broad incumbents
- HubSpot: Broader incumbent marketing platform with agency partner program; Bizapult already employs HubSpot-certified professionals, and HubSpot competes indirectly by enabling in-house marketing execution that can substitute for agency services.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Paradigm Group Inc. (PGI) social profiles
Digital presenceParadigm Group Inc. (PGI) financial estimates
Financial estimateRevenue estimate
Valuation estimate
Paradigm Group Inc. (PGI) leadership team
Management profileNumber of profiles
Profiles3 records
Paradigm Group Inc. (PGI) funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Paradigm Group Inc. (PGI) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Paradigm Group Inc. (PGI)
What does Paradigm Group Inc. (PGI) do?
Bizapult is a full-service digital marketing agency that builds custom websites and delivers ongoing SEO, PPC, email marketing, and social media marketing services to small and mid-sized businesses. On top of these five core service lines, the company sells vertical-specific "Success Center" platforms for law firms, plastic surgery practices, and restaurants that unify website, local search, reputation management, social media, and paid advertising into one AI-powered growth ecosystem.
Is Paradigm Group Inc. (PGI) a public or private company?
Paradigm Group Inc. (PGI) is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Paradigm Group Inc. (PGI) founded?
Paradigm Group Inc. (PGI) was founded in 2014. It employs 1 to 10 people.
Where is Paradigm Group Inc. (PGI) based?
Paradigm Group Inc. (PGI) is headquartered in Washington, United States, in the North America region.
How does Paradigm Group Inc. (PGI) make money?
Four revenue lines are on record. Digital Marketing Services are the primary driver. The others are website Design & Development Projects, ongoing SEO Retainers and PPC Campaign Management.
Who are Paradigm Group Inc. (PGI)'s main competitors?
Direct peers on record are Thrive Internet Marketing Agency, Coalition Technologies, OuterBox, WebFX, KlientBoost, Straight North, SmartSites, Disruptive Advertising and LYFE Marketing. HubSpot is listed as a broad incumbent.
Does Paradigm Group Inc. (PGI) have an API?
No public API is recorded for Paradigm Group Inc. (PGI).
What industry is Paradigm Group Inc. (PGI) in?
Paradigm Group Inc. (PGI)'s product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAAAJ, Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty). Its NAICS code is 54181 and its SIC code is 7311.