Team 4
Team 4 is a London-based B2B SaaS marketing agency that builds integrated 'Inbound Engines®' combining Webflow development, SEO, GEO, PPC, and content for SaaS companies from seed to £20m+ ARR across the UK, Northern Europe, and the US.
- Company typePrivate
- Founded2024
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Team 4 does
Team 4 is a London-based specialist B2B SaaS marketing agency operating under the legal entity Team 4 Ltd, registered in England with offices at 86-90 Paul Street, London EC2A 4NE. Founded in 2024 by Darren Stewart — a former Head of Digital Marketing at 93x (acquired by Clarity Global) with 15 years of B2B SaaS marketing experience — the agency targets SaaS companies from seed stage through £20m+ ARR, with a geographic focus on the UK, Northern Europe, and the US. Its core delivery model, branded as the Inbound Engine®, integrates Webflow-based web development, SEO, Generative Engine Optimisation (GEO), PPC, content production, and analytics into a single methodology executed by senior strategists with prior in-house SaaS marketing backgrounds.
The agency's technical stack combines the Webflow CMS with third-party marketing and AI platforms including HubSpot, Salesforce, Google Ads, LinkedIn Ads, Microsoft Advertising, ChatGPT/OpenAI, Perplexity, Claude/Anthropic, and Google AI Overviews. Operational execution is supported by an AI Execution Framework that handles research, briefing, drafting, and audits, alongside proprietary approaches such as Reverse Funnel SEO and AI-powered content machines that reportedly achieve approximately 80% completion without human intervention. Brand recognition is reinforced by finalist status at the European Search Awards in 2024 and 2025, the UK Search Awards in 2024, and The Drum Awards in 2024, alongside a registered trademark on the Inbound Engine® name.
Team 4 operates a retainer-based commercial model with three pricing tiers: SEO engagements starting at £3,000/month, full-service engagements from £3,500/month, and project-based Webflow development from £20,000+. A consultative sales motion reviews each enquiry for client fit rather than pursuing volume sign-ups, and solution packaging is structured across start-up, scale-up, and enterprise tiers to match SaaS companies at varying ARR stages. Client logos span Forecast.app, Adversify, Atomic Jolt, AirDNA, Great Wave AI, Uplisting, FaultFixers, and Aibidia, with the agency claiming 50+ B2B SaaS clients served to date and reported client outcomes including an average 200% organic growth and £4.2m in pipeline generated over a 12-month period.
Team 4 firmographics
Firmographics- Name
- Team 4
- Legal name
- Team 4 Ltd
- Website
- https://team4.agency
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Team 4 is a London-based B2B SaaS marketing agency that builds integrated 'Inbound Engines®' combining Webflow development, SEO, GEO, PPC, and content for SaaS companies from seed to £20m+ ARR across the UK, Northern Europe, and the US.
- Ownership category
- akta.pro rank
Team 4 industry classification
Industry- Product category
- B2B SaaS Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Marketing Consulting Services (541613), Management Consulting Services (54161)
- SIC
- Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)
- akta.pro primary industry
- B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)
- akta.pro secondary industries
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA), B2B/ABM Creative Agencies (MPAAAAAI)
Keywords
Where Team 4 is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Team 4 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Monthly Retainer Engagements: Ongoing monthly retainer agreements for SEO, content, and inbound marketing services. Engagements typically start at £3,500 per month with scope varying based on client needs including SEO-only, content-only, or full-service including Webflow development and paid media.
- Web Development Projects: Project-based web design and development services using Webflow, with projects ranging from £20k+. These are typically part of building an Inbound Engine rather than standalone website projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | SEO Service |
| Subscription | Monthly | Full-Service Engagement |
| One time/ perpetual license | Multi-year contract | Web Development (Webflow) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Team 4 product offering
Product offeringCore offering
Team 4 designs and runs integrated "Inbound Engines" for B2B SaaS companies, combining Webflow website design and development, B2B SaaS SEO, Generative Engine Optimisation (GEO) for AI search, PPC and paid media, performance marketing, and demand generation into a single compounding growth system. Engagements are delivered as monthly retainers (starting at £3,500/month) or as Webflow build projects (£20k+), with senior strategists directing work and AI handling execution at scale.
Product overview
Team 4 is a B2B SaaS specialist marketing agency based in London that designs and runs AI-powered Inbound Engines® for SaaS start-ups and scale-ups. Their offering is structured as an integrated system rather than discrete services: the core Inbound Engine methodology (a registered trademark) unifies website development via Webflow, SEO, GEO (AI search visibility), PPC/paid media, demand generation, and performance marketing into one compounding growth machine. Services are organized into three tiers: core services (SEO, GEO, PPC, Webflow development, Performance Marketing, Digital Marketing, Demand Generation), sub-services (Google Ads specialization, Paid Social, Inbound Marketing), and solution tiers (Start-up, Scale-up, Enterprise) with specific outcome solutions like More Demos & Sign-Ups. The company focuses exclusively on B2B SaaS companies across sectors including AI, Tech Consultancies, Software, EdTech, HR Tech, FinTech, Climate Tech, and Legal Tech.
Differentiator
Problem solved
Functional benefit
Brands
- Inbound Engines®: A proprietary growth system that combines web development, SEO, AI visibility, paid media, content, conversion and analytics working as one integrated machine for B2B SaaS companies
Products and services
- B2B SaaS SEO
- GEO Services (Generative Engine Optimisation)
- PPC and Paid Media
- Inbound Engine Websites (Webflow)
- Performance Marketing
- Demand Generation
- Digital Marketing
- SaaS Inbound Marketing
Quantifiable outcome
- 200% average organic growth across clients in year one
- +4 more outcomes
Companies that use Team 4
Customer profileNamed customers13 records
Segments8 records
Ideal customer profiles2 records
Team 4 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability5 records
Feature4 records
Team 4 partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and secondary.
- WebflowcoreOfficial Webflow partner agency providing website design and development services. Specialises in building Webflow websites with SEO baked-in from the ground up. Uses Webflow's visual-coding canvas and CMS capabilities for B2B SaaS client projects.
- Google AdscorePrimary PPC platform for B2B SaaS client campaigns. Builds and manages Google Ads campaigns where every pound is pointed at pipeline. Specialises in achieving efficiency before scaling.
- LinkedIn AdscoreKey B2B targeting platform for reaching decision-makers by job title, seniority and company size. Campaigns built around ICP rather than interest categories.
- Microsoft Advertising (Bing Ads)secondaryUnderused B2B paid search channel offering lower CPCs, senior audiences, and LinkedIn Profile Targeting in one platform.
- ChatGPT / OpenAIcoreAI platform targeted through GEO services to get B2B SaaS clients cited in AI responses when buyers research solutions.
- PerplexitycoreAI search platform included in GEO strategy to build visibility for clients in AI-generated answers.
- Claude / AnthropiccoreAI platform targeted through GEO services for client visibility in AI search responses.
- Google AI OverviewscoreGoogle's AI-powered search feature included in GEO strategy to capture visibility before buyers visit websites.
- HubSpotsecondaryMarketing automation and CRM platform for lead management, often integrated with Webflow forms for client projects.
- SalesforcesecondaryCRM platform for pipeline attribution and lead management in client tech stacks.
- ZapiersecondaryIntegration platform connecting Webflow forms to CRM and marketing automation systems for client projects.
- FigmacoreDesign tool used for wireframing and visual directions before building in Webflow. All web projects start with wireframing in Figma.
Scale indicators5 records
Recent moves5 records
Expansion highlights6 records
Team 4 competitors and assessment
Company assessmentDirect peers
- Directive: Specialist B2B SaaS marketing agency covering SEO, PPC, and content with a buyer-journey methodology — closely aligned to Team 4's Inbound Engine approach and SaaS-only ICP.
- KlientBoost: Performance marketing agency serving SaaS and B2B clients with PPC, SEO, and CRO services — comparable in offering mix and SaaS focus to Team 4's retainer + Webflow model.
- Kalungi: B2B SaaS marketing agency and fractional CMO provider delivering content, SEO, paid media, and demand gen to SaaS companies — directly comparable ICP and integrated service approach.
- Single Grain: LA-based digital marketing agency with a strong B2B SaaS focus, offering SEO, PPC, content and CRO services — directly comparable to Team 4's integrated inbound offering for software clients.
- DemandGen: B2B marketing agency providing content, SEO, paid media, and marketing automation services with a SaaS-heavy client base — overlapping inbound methodology.
- IMPACT (Marcus Sheridan): B2B-focused agency offering SEO, content, web design, and They Ask You Answer methodology — comparable inbound marketing positioning for B2B SaaS clients.
Broad incumbents
- WebFX: Large full-service digital marketing agency offering SEO, PPC, web design, and content; broader portfolio than Team 4 but overlapping on B2B SaaS SEO/PPC delivery.
- Thrive Agency: Full-service digital marketing agency with SEO, PPC, web design and content — broader industry reach and headcount scale than Team 4 but overlapping service lines.
Emerging players
- Flying Cat Marketing: Specialist B2B SaaS content and SEO agency; smaller and more narrow than Team 4 but overlapping in ICP and content-led growth services.
Regional players
- Webflow Agency Partners: Official Webflow partner network of design and dev agencies — Team 4 is itself a Webflow partner, and this peer set directly competes for B2B SaaS Webflow SEO-build projects.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Team 4 social profiles
Digital presenceTeam 4 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Team 4 leadership team
Management profileNumber of profiles
Profiles1 record
Team 4 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Team 4 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Team 4
What does Team 4 do?
Team 4 designs and runs integrated "Inbound Engines" for B2B SaaS companies, combining Webflow website design and development, B2B SaaS SEO, Generative Engine Optimisation (GEO) for AI search, PPC and paid media, performance marketing, and demand generation into a single compounding growth system. Engagements are delivered as monthly retainers (starting at £3,500/month) or as Webflow build projects (£20k+), with senior strategists directing work and AI handling execution at scale.
Is Team 4 a public or private company?
Team 4 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Team 4 founded?
Team 4 was founded in 2024. It employs 1 to 10 people.
Where is Team 4 based?
Team 4 is headquartered in London, United Kingdom, in the Europe region.
How does Team 4 make money?
Two revenue lines are on record. Monthly Retainer Engagements are the primary driver. The others are web Development Projects.
Who are Team 4's main competitors?
Direct peers on record are Directive, KlientBoost, Kalungi, Single Grain, DemandGen and IMPACT (Marcus Sheridan). Broad incumbents are WebFX and Thrive Agency. Flying Cat Marketing is listed as an emerging player. Webflow Agency Partners is listed as a regional player.
Does Team 4 have an API?
No public API is recorded for Team 4.
What industry is Team 4 in?
Team 4's product category is B2B SaaS Digital Marketing Services. Its primary akta.pro industry code is MPAAAFAM, B2B / Account-Based Marketing (ABM) Strategy Consulting, with a secondary code of BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies. Its NAICS code is 541810 and its SIC code is 7311.