LocoX.com

What LocoX.com does

LocoX.com, operating under the trade name MxMegastore, is an online and retail powersports apparel retailer headquartered in Manitowoc, Wisconsin. Founded by racers around 2004, the company sells branded motocross, snowmobile, street motorcycle, cycling, and water sports gear for men, women, and youth, along with a catalog of casual motocross-themed apparel and accessories. The company carries an extensive portfolio of premium third-party brands including Fox Racing, Shoei, Alpinestars, Bell, Icon, Klim, CastleX, FXR, THOR, Troy Lee Designs, FLY Racing, Oakley, and HJC.

The platform operates as a standard e-commerce storefront (mxmegastore.com) hosted on a Magento-style shop system, with category navigation, advanced search, customer accounts, a parts finder tool for year/make/model lookups, and a newsletter signup. Distribution is dual-channel: a single physical retail showroom at 3208 Menasha Ave, Manitowoc, WI, and a nationwide e-commerce storefront offering free domestic shipping on orders over $49 with 2-3 day order fulfillment. The company also runs an affiliate program to drive referral traffic.

Revenue is generated through one-time retail markups on branded merchandise at price points ranging from approximately $20 to $200+. The business is privately held, funded to date only by a $749,596 round in January 2010 with unknown investors, and operates with 11-50 employees. Customers are individual consumer riders — primarily motocross enthusiasts, with secondary segments in street motorcycle, snowmobile, cycling, and water sports — with no enterprise contracts or B2B distribution agreements disclosed.

Name

LocoX.com

Legal name

MxMegastore

Website

https://locox.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

LocoX.com (operating as MxMegastore) is an online and retail powersports gear retailer based in Manitowoc, WI, selling branded motocross, snowmobile, motorcycle, cycling, and water sports apparel and accessories to individual recreational riders across the United States.

Ownership category

akta.pro rank

Product category

Powersports Retail

NAICS

Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Off-Road & MX Gear Retail (Dirt Bike/Motocross/Enduro) (CRAMANAG)

akta.pro secondary industries

Snowmobile Riding Gear Retail (CRAMANAI), Motorcycle Riding Gear & Apparel Retail (CRAMANAA), Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)

Keywords

• Motocross gear retail
• Powersports apparel
• Motorcycle accessories
• Snowmobile equipment
• Riding protective gear

Headquarters

HQ city

Manitowoc

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Product Sales: Direct retail sales of snowmobile, ATV, motorcycle, motocross, and cycling apparel and accessories. One-time transaction model for individual product purchases. Revenue generated through markup on branded merchandise.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

LocoX.com, operating as MxMegastore, is a multi-brand online and in-store retailer of motocross, motorcycle, snowmobile, bicycle, water-sports and casual riding apparel and gear. Its catalog spans men's, women's and youth lines and includes helmets, goggles, jerseys, jackets, gloves, pants, boots, protective equipment, and riding accessories sourced from brands such as Fox Racing, Shoei, Alpinestars, Icon, Klim, CastleX and FXR. The business runs primarily through mxmegastore.com with a single physical storefront in Manitowoc, WI, processing most orders in 2-3 days and offering free domestic shipping on orders over $49.

Product overview

MxMegastore operates as an e-commerce retail platform offering snowmobile, ATV, motorcycle and motocross apparel and gear. The company was founded in 2004 and carries a portfolio of branded products across multiple categories. Their core product categories include: (1) Motocross gear including Fox Racing, THOR, and FLY Racing helmets, goggles, jerseys, pants, boots and protective gear; (2) Motorcycle street gear including Icon, Bell, Shoei, and HJC helmets, Alpinestars boots and gloves, and jackets/pants/chaps; (3) Snowmobile apparel including CastleX, FXR, and Klim insulated jackets, bibs, boots and suits designed for extreme cold weather; (4) Water sports apparel; (5) Casual motocross-themed wear; (6) Bicycle parts, accessories and apparel; and (7) Accessories including helmet parts, communications devices, cameras, and gear bags/backpacks. The company offers products for men, women and youth across all categories. Brands featured include Fox Racing, Icon, Bell Helmets, Alpinestars, CastleX, THOR, FXR, Oakley, Shoei, Klim, OSET Bicycles, HJC Helmets, Troy Lee Designs, and FLY Racing.

Differentiator

Problem solved

Functional benefit

Products and services

• Motocross Apparel & Gear Complete motocross kit for men including helmets, goggles, jackets, jerseys, gloves, dirt bike pants, boots and protective gear sourced from brands such as Fox Racing, THOR, FLY Racing, Troy Lee Designs and Alpinestars.
• Motorcycle Street Apparel & Gear Street motorcycle apparel including helmets, motorcycle glasses, jackets, pants, chaps, boots and shoes from premium brands such as Icon, Shoei, Bell, HJC and Alpinestars.
• Snowmobile Gear & Apparel Cold-weather snowmobile apparel including helmets, goggles, jackets, gloves, bibs/pants, boots and insulation designed for extreme conditions, featuring brands such as CastleX, FXR and Klim.
• Bicycle Parts, Accessories & Apparel Cycling-focused catalog including bicycle lights and accessories, casual and performance cycling apparel, helmets, eyewear, gloves, jerseys, jackets, pants, shorts, base layers, bibs, shoes and socks, plus OSET Bicycles branded bicycles.
• Water Sports Apparel Apparel and gear targeted at water sports participants.
• Casual Motocross-Themed Apparel Casual motocross-themed wear including hats, sunglasses, jackets, hoodies, t-shirts, shorts and socks sold across men's and women's lines.
• Riding Accessories Rider accessories including helmet visors, face shields, helmet parts, balaclavas, neck gaiters and face masks; packs and bags (waterproof backpacks, gear bags, hydration packs, saddlebags, tail bags); communications devices; cameras and camera accessories; and boot/shoe accessories.
• Women's Motocross Gear Women's-specific motocross gear including goggles, jerseys, gloves, pants, boots and protective wear.
• Women's Snowmobile Gear Women's snowmobile-specific apparel including helmets, suits, jackets, gloves, pants and bibs.
• Youth Motocross Gear Youth-sized motocross gear including helmets, goggles, jerseys, gloves, pants, kids motocross boots and protective wear.
• Youth Snowmobile Gear Youth snowmobile apparel including jackets, pants, bibs and boots.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core, major and minor.

• Fox RacingcoreChannel Partner/ Reseller/ DistributorPrimary brand partner. MX Megastore carries full range of Fox Racing products including motocross helmets, goggles, jerseys, gloves, pants, boots, and protective gear. Fox Racing is a flagship brand featured prominently on the platform.
• ShoeicoreChannel Partner/ Reseller/ DistributorPremium helmet brand partner. Products include Shoei motorcycle helmets and accessories like CWR-F EVO Pinlock lens inserts sold on the platform.
• AlpinestarscoreChannel Partner/ Reseller/ DistributorMajor brand partner. MX Megastore carries Alpinestars motorcycle and motocross gloves, boots, jackets, and protective apparel.
• Castle (CastleX)coreChannel Partner/ Reseller/ DistributorFeatured brand partner specializing in snowmobile gear. Products include Castle snowmobile platform jackets, suits, and cold weather apparel.
• KlimcoreChannel Partner/ Reseller/ DistributorPremium technical riding gear brand. Klim products featured in MX Megastore's snowmobile and motorcycle apparel sections.
• IconcoreChannel Partner/ Reseller/ DistributorFeatured motorcycle apparel brand. MX Megastore carries Icon helmets and motorcycle gear in the street motorcycle section.
• FXRmajorChannel Partner/ Reseller/ DistributorSnowmobile and powersports gear brand featured in MX Megastore's winter sports apparel collection.
• THORmajorChannel Partner/ Reseller/ DistributorMotocross apparel and protective gear brand. THOR products available including boots, gloves, and protective equipment.
• Troy Lee DesignsmajorChannel Partner/ Reseller/ DistributorPremium motocross brand known for racing apparel and helmets. Referenced as a top-quality brand in company positioning.
• FLY RacingmajorChannel Partner/ Reseller/ DistributorMotocross and powersports gear brand. Referenced as a top-quality brand offering latest gear at competitive prices.
• OakleyminorChannel Partner/ Reseller/ DistributorEyewear brand partner. Oakley sunglasses and goggles featured in casual and sports eyewear sections.
• Bell HelmetsmajorChannel Partner/ Reseller/ DistributorFeatured helmet brand. Bell helmets available in motorcycle and snowmobile product categories.
• HJC HelmetsminorChannel Partner/ Reseller/ DistributorMotorcycle helmet brand partner. HJC helmets featured in the product catalog.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Rocky Mountain ATV/MC: Large powersports apparel and parts retailer with deep motocross, ATV, and snowmobile assortments. Directly comparable to LocoX.com across nearly every product category and brand partnership (Fox, Klim, CastleX).
• Cycle Gear: Multi-channel motorcycle apparel and parts retailer with both e-commerce and a national chain of physical stores. Overlaps with LocoX.com on street motorcycle helmets, jackets, and gloves.
• RevZilla: Leading U.S. online motorcycle gear retailer carrying many of the same premium brands (Alpinestars, Shoei, Icon, Bell). Direct competitor for LocoX.com's motorcycle and motocross customer base with substantially larger scale and marketing budget.
• J&P Cycles: Specialty V-twin and cruiser motorcycle parts and apparel retailer. Comparable to LocoX.com in the street motorcycle category, with overlapping helmet, jacket, and accessory brands.
• ChapMoto: Online motocross, ATV, and motorcycle gear retailer focused on the same off-road rider segments. Competes head-to-head with LocoX.com on MX apparel, helmets, and parts.
• Motorcycle Superstore: Specialty e-commerce retailer of motorcycle helmets, jackets, boots, and gloves. Comparable to LocoX.com's street motorcycle category with similar brand mix and value-price positioning.

Broad incumbents

• Amazon: General online retail giant that carries many of the same powersports brands and competes on price, selection, and shipping speed. Sets the baseline on customer expectations that LocoX.com must match.
• Summit Racing: Large motorsports retailer spanning automotive, motorcycle, and off-road performance parts and apparel. Adjacent to LocoX.com's powersports customer base but with broader scope and deeper parts inventory.

Emerging players

• Riders Discount: Online motorcycle apparel and gear retailer focused on closeout and discounted premium brands. Direct competitor to LocoX.com's value-priced positioning across similar street motorcycle brands.
• BikesBandit: Online motorcycle and powersports parts and accessories retailer. Comparable to LocoX.com's parts and accessories assortment, with a more parts-heavy mix than apparel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/locomx
• LinkedInlinkedin.com/company/loco-x-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LocoX.com