The Connective
The Connective is an integrative therapy and holistic health practice in the San Francisco Bay Area offering adult, child/adolescent, relationship, and EMDR therapy alongside nutrition, reiki, breathwork, and school-based services to self-pay clients.
- Company typePrivate
- Founded2015
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Connective does
The Connective (formerly Wellspace SF) is an integrative therapy and holistic health practice operating in the San Francisco Bay Area under the legal entity Connective Family Therapy, Inc. Founded in 2015, the practice delivers a coordinated portfolio of mental health and wellness services including adult therapy, child and adolescent therapy, relationship counseling, EMDR trauma therapy, functional nutrition, reiki and breathwork, school-based mindfulness programs, and workshops. Services are provided by a multidisciplinary team of psychotherapists and holistic health practitioners across two physical locations (870 Market Street, Suite 340 in San Francisco; 903 1st Street in Benicia), with select adult therapy and EMDR services also delivered virtually. The founder and CEO, Tara Baker, leads the firm as a privately held California corporation with no disclosed external institutional investment.
The practice differentiates through an integrative whole-person care model that combines psychotherapy with holistic modalities and an intentional client-practitioner matching process allowing clients to meet multiple internal providers until fit is established. Revenue is generated fee-for-service from self-pay clients; pricing is not publicly disclosed. Distribution is direct-to-consumer via the Jane App scheduling platform, phone intake with a client coordinator, and in-person consultations, supported by a content engine (blog), Mailchimp email newsletter, SEO, and a community partner network in breathwork, coaching, mindfulness, and fitness. The technology stack is minimal third-party SaaS — Jane App for scheduling, Mailchimp for email, Google Analytics for web traffic — with HIPAA-compliant data handling and nascent adoption of AI-assisted clinical note writing. No patents, trademarks, funding rounds, or M&A activity are disclosed.
The Connective firmographics
Firmographics- Name
- The Connective
- Legal name
- Connective Family Therapy, Inc.
- Website
- https://theconnective.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Connective is an integrative therapy and holistic health practice in the San Francisco Bay Area offering adult, child/adolescent, relationship, and EMDR therapy alongside nutrition, reiki, breathwork, and school-based services to self-pay clients.
- Ownership category
- akta.pro rank
The Connective industry classification
Industry- Product category
- Mental Health and Therapy Services
- NAICS
- Other Individual and Family Services (624190), Educational Support Services (61171)
- SIC
- Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090), Services-Social Services (8300)
- akta.pro primary industry
- Mental Health Counseling & Therapy Services (K–12) (EDAJALAG)
- akta.pro secondary industry
- Couples & Family Therapy Teletherapy Platforms (HLALAEAG)
Keywords
Where The Connective is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Connective business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Therapy and Counseling Services: Fee-for-service model for individual therapy, relationship therapy, child/adolescent therapy, EMDR trauma therapy, and coaching services. Services offered virtually and in-person at San Francisco and Benicia locations. Self-pay clients mentioned as target demographic.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Individual therapy sessions available in-person and virtually |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
The Connective product offering
Product offeringCore offering
The Connective is an integrative therapy and holistic health practice that sells individual therapy, child and adolescent therapy, relationship therapy and coaching, EMDR and trauma-informed therapy, functional nutrition, reiki, breathwork, school-based mindfulness, and workshops. Services are delivered by a multidisciplinary team of psychotherapists and holistic health practitioners in-person at its San Francisco and Benicia offices and virtually via telehealth.
Product overview
The Connective is an integrative therapy and holistic health practice offering a coordinated portfolio of mental health and wellness services. The core offerings include individual Adult Therapy, Child + Adolescent Therapy, Relationship Therapy + Coaching, EMDR + Trauma-Informed Approaches, Nutrition + Integrative Health, and Reiki + Breathwork, supplemented by School-Based Services and Workshops. Services are delivered by psychotherapists and holistic health practitioners in San Francisco and Benicia, CA, with individual therapy and EMDR available virtually.
Differentiator
Problem solved
Functional benefit
Products and services
- Adult Therapy Individual therapy services for adults delivered virtually and in-person, providing a non-judgmental space for reflection, self-understanding, coping strategies, and personal growth for mental health challenges such as anxiety, depression, and life transitions.
- Child + Adolescent Therapy Specialized counseling for children and teens using age-appropriate interactive approaches including play, art, and storytelling to build trust and address emotional, social, and psychological needs; available in-person at the Benicia location.
- Relationship Therapy + Coaching Therapy and coaching services for couples, marriages, polyamorous relationships, business partners, friends, siblings, and adult parent/child relationships.
- EMDR + Trauma-Informed Approaches Eye Movement Desensitization and Reprocessing (EMDR) therapy and somatic-based modalities for healing traumatic memories and distressing experiences, offered virtually and in-person at the San Francisco location.
- Nutrition + Integrative Health Functional nutrition and holistic health services delivered by a Certified Herbalist and Functional Diagnostic Nutrition Practitioner using Ayurvedic approaches, addressing digestive disorders, skin issues, hormonal imbalances, and autoimmune conditions.
- Reiki + Breathwork Energetic healing and mindfulness services including Functional and Integrative breathwork, Reiki sessions, and mindfulness-based practices for stress reduction and well-being.
- School-Based Services Mindfulness and mental health services delivered in educational settings to support students' emotional well-being.
- Workshops Educational workshops and community events on topics related to mental health, wellness, and personal development.
Quantifiable outcome
- Clients often report feeling better after just one EMDR session, with typical relief from traumatic symptoms occurring in 6-14 sessions
- +1 more outcomes
Companies that use The Connective
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
The Connective technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
The Connective partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Alex Yeates (Breathwork)coreFunctional and Integrative breathwork instructor offering virtual and in-person sessions to help clients reduce stress, enhance mental clarity, and improve overall health through conscious breathing techniques.
- Nikita Marina (Coaching)coreLife and career coach offering thought-provoking, interactive coaching sessions helping clients identify and work towards personal goals with greater clarity, focus, and momentum.
- Adam Moskowitz (Mindfulness)coreMindfulness practitioner offering services to help clients cultivate calm, clarity, and presence in daily life through mindfulness-based approaches.
- Kati (Fitness With Kati)minorCertified health and fitness coach offering virtual and in-person personal training sessions for clients in the Bay Area, providing comprehensive wellness support.
- Jane AppcoreScheduling and practice management platform used for client booking, appointment management, and practitioner scheduling.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
The Connective competitors and assessment
Company assessmentBroad incumbents
- Talkspace: Talkspace is a publicly-traded online therapy platform offering individual, couples, and teen therapy via subscription — directly competes with The Connective's virtual service delivery model and serves a comparable self-pay consumer segment.
- Lyra Health: Lyra Health is a large, venture-backed mental health benefits platform serving enterprise employers and employees across therapy, coaching, and medication management — operates at much greater scale than The Connective in the same therapy/counseling category with overlapping target clients (professional, employed adults).
- Spring Health: Spring Health is a global mental health benefits and care platform combining therapy, coaching, and psychiatry for employers and health plans — competes with The Connective for the same professional, self-pay or employer-sponsored therapy consumer at substantially larger scale.
- Cerebral: Cerebral is a digital mental health company focused on therapy, counseling, and medication management — overlaps with The Connective on adult individual therapy and anxiety/depression treatment, but operates primarily through a subscription telehealth model.
- BetterHelp: BetterHelp is the largest virtual-only therapy subscription platform in the U.S., serving individual therapy and couples counseling needs — overlaps directly with The Connective's virtual individual and relationship therapy lines but at vastly lower price points and broader geographic reach.
Direct peers
- Octave: Octave is an integrative mental health practice offering therapy, psychiatry, and wellness services in multiple U.S. metros with a whole-person care philosophy — closely aligned with The Connective's multidisciplinary, integrative approach combining psychotherapy and holistic health.
- Two Chairs: Two Chairs operates a hybrid in-person + virtual group therapy practice in California (including the Bay Area) with an intentional therapist-matching model — directly comparable to The Connective's group private practice structure, matching philosophy, and self-pay positioning.
Emerging players
- Brightside Health: Brightside Health is a telehealth mental health provider combining therapy and medication for anxiety and depression — competes with The Connective in adult individual therapy and anxiety/depression treatment via a virtual-first model with insurance acceptance.
- Charlie Health: Charlie Health provides intensive outpatient and virtual mental health treatment programs for adolescents and young adults — overlaps with The Connective's child/adolescent therapy line but serves a higher-acuity population requiring more structured programs.
Others
- Alma: Alma is a therapist-enabling platform providing insurance billing, practice management, and a clinician network — supports many small private practices and competes with platform players, making it an indirect enabler/competitor to The Connective's practice model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
The Connective social profiles
Digital presenceThe Connective compliance and trust
Trust signalCompliance1 record
The Connective financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Connective leadership team
Management profileNumber of profiles
Profiles1 record
The Connective funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Connective M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Connective
What does The Connective do?
The Connective is an integrative therapy and holistic health practice that sells individual therapy, child and adolescent therapy, relationship therapy and coaching, EMDR and trauma-informed therapy, functional nutrition, reiki, breathwork, school-based mindfulness, and workshops. Services are delivered by a multidisciplinary team of psychotherapists and holistic health practitioners in-person at its San Francisco and Benicia offices and virtually via telehealth.
Is The Connective a public or private company?
The Connective is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Connective founded?
The Connective was founded in 2015. It employs 11 to 50 people.
Where is The Connective based?
The Connective is headquartered in San Francisco, United States, in the North America region.
How does The Connective make money?
One revenue line is on record: therapy and Counseling Services.
Who are The Connective's main competitors?
Broad incumbents on record are Talkspace, Lyra Health, Spring Health, Cerebral and BetterHelp. Direct peers are Octave and Two Chairs. Emerging players are Brightside Health and Charlie Health. Alma is listed as an others.
Does The Connective have an API?
No public API is recorded for The Connective.
What industry is The Connective in?
The Connective's product category is Mental Health and Therapy Services. Its primary akta.pro industry code is EDAJALAG, Mental Health Counseling & Therapy Services (K–12), with a secondary code of HLALAEAG, Couples & Family Therapy Teletherapy Platforms. Its NAICS code is 624190 and its SIC code is 8000.