Audentia Data Services
Audentia Data Services is a UK-based B2B data intelligence and demand generation firm founded in 2012, serving event management, SaaS, fintech, and marketing clients globally with custom databases, lead generation, and account-based marketing services supported by a 230M-contact database.
- Company typePrivate
- Founded2012
- HeadquartersMumbai, India
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Audentia Data Services does
Audentia Data Services is a UK-registered B2B data intelligence and demand generation firm founded in 2012, operating under the legal entity Audentia Financial Services (ICO registration ZA686449, company number 12487161). The company delivers two integrated service pillars: B2B Demand Generation (content outreach, lead generation, appointment setting, and account-based marketing) and B2B Data Solutions (custom database builds and database quality management). It targets revenue and marketing teams in event management, SaaS, technology and communications, fintech, marketing agencies, publishing, and IT companies, with delivery from offices in London (HQ), Mumbai, and Thane plus US operations.
The platform is anchored by a proprietary database of 230+ million verified business contacts enriched with firmographics, technographics, org charts, and account intelligence, and supported by an internally branded ACE Framework (Align, Communicate, Engage) for content outreach and an MQL/SQL qualification methodology. Database Quality Management plugs into seven major CRM and marketing automation systems (Salesforce, Microsoft Dynamics, SAP CRM, Oracle CRM, Zoho, Marketo, SugarCRM). AI/ML is referenced across demand generation workflows for growth-signal detection, predictive analytics, automated enrichment, and behavioral segmentation, and the firm holds ISO 27001:2013 certification via its hosting provider alongside GDPR-compliant processing.
Revenue is generated through two streams: managed B2B data services (database development, quality management, enrichment, GDPR-compliant lead lists) on project-based and ongoing contracts, and B2B demand generation as professional services delivered by dedicated research and consultant teams. Pricing is structured as a fixed monthly cost model, with the company claiming 40-50% cost reduction versus traditional placement or recruitment methods. The company is privately held with no disclosed funding rounds, parent entity, or executive team in the source materials.
Audentia Data Services firmographics
Firmographics- Name
- Audentia Data Services
- Legal name
- Audentia Financial Services
- Website
- https://audentiadataservices.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Audentia Data Services is a UK-based B2B data intelligence and demand generation firm founded in 2012, serving event management, SaaS, fintech, and marketing clients globally with custom databases, lead generation, and account-based marketing services supported by a 230M-contact database.
- Ownership category
- akta.pro rank
Audentia Data Services industry classification
Industry- Product category
- B2B Demand Generation and Data Services
- NAICS
- All Other Business Support Services (561499), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Account-Based Marketing (ABM) Services (BPAFAKAG)
- akta.pro secondary industry
- Appointment Setting & Sales Development (SDR/BDR) Services (BPAFAKAD)
Keywords
Where Audentia Data Services is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
Audentia Data Services business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- B2B Data Solutions: Customized B2B database development, data quality management, data enrichment, and GDPR-compliant lead generation services. Revenue generated through project-based engagements and ongoing service contracts.
- B2B Demand Generation: End-to-end demand generation services including content outreach, lead generation, appointment setting, and account-based marketing. Delivered through dedicated team engagement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Fixed monthly cost model for talent acquisition support |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Audentia Data Services product offering
Product offeringCore offering
Audentia Data Services is a B2B process outsourcing firm delivering bespoke demand generation and data research services. Its offering is organized into two pillars: B2B Demand Generation (content outreach, lead generation, appointment setting, and account-based marketing) and B2B Data Solutions (custom B2B databases, data enrichment, and database quality management integrated with major CRM platforms). Services are powered by AI-driven analytics and the proprietary ACE Framework, and delivered through dedicated research and consultant teams operating 24/7 for global clients.
Product overview
Audentia Data Services is a B2B data and demand generation firm offering a platform of complementary services organized into two core pillars: B2B Demand Generation and B2B Data Solutions. The demand generation pillar includes B2B Content Outreach, B2B Lead Generation, B2B Appointment Setting, and Account-Based Marketing (ABM) — all powered by AI-driven analytics and the proprietary ACE Framework. The data solutions pillar encompasses Bespoke B2B Data Solutions (custom databases) and Database Quality Management, which plugs into major CRM platforms (Salesforce, Microsoft Dynamics, SAP, Oracle, Zoho, Marketo, SugarCRM) to deliver verified firmographics, technographics, org charts, and contact intelligence. The integrated offering enables end-to-end support from data acquisition and enrichment through to multi-channel prospect engagement and pipeline acceleration.
Differentiator
Problem solved
Functional benefit
Products and services
- B2B Demand Generation
Quantifiable outcome
- 90% match rate with client ICP (Ideal Customer Profile)
- +7 more outcomes
Companies that use Audentia Data Services
Customer profileNamed customers4 records
Segments7 records
Ideal customer profiles6 records
Audentia Data Services technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability8 records
Feature5 records
Audentia Data Services partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Salesforce.comcoreCloud-based CRM platform used for storage and processing of prospect data. Data is password protected and access is limited to those directly involved in the program.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Audentia Data Services competitors and assessment
Company assessmentDirect peers
- Apollo.io: Sales intelligence and outbound engagement platform combining a B2B contact database with built-in sequencing and AI-driven prospecting — directly comparable to Audentia's combined data + demand-gen + appointment-setting offering.
- Lusha: B2B contact and company data platform with browser-extension-led prospecting. Competes with Audentia on the contact-data layer and increasingly on demand-gen workflows targeting sales and marketing teams.
- 6sense: Account engagement platform built on intent data and predictive analytics for B2B demand gen. Overlaps with Audentia's ACE Framework and AI-driven growth-signal detection capabilities.
- Cognism: UK-based B2B sales intelligence provider focused on GDPR-compliant contact data and intent signals. Closest geographic and regulatory peer to Audentia, with overlapping EMEA enterprise customer base and similar compliance-led positioning.
- Lead411: B2B sales leads and contact data provider with intent signals and CRM integrations. Directly comparable SMB/mid-market competitor to Audentia's lead generation and data services.
- Demandbase: Account-based marketing platform combining account intelligence, intent data, and engagement tools — a higher-end, more productized version of Audentia's ABM and account-intelligence offerings.
- Seamless.AI: AI-powered B2B lead generation and contact data platform with real-time search and CRM integrations. Directly comparable to Audentia's lead generation, data, and CRM-plug-in value proposition.
- Martal Group: Outsourced B2B lead generation and appointment-setting agency serving SaaS and tech companies. Closest services-led peer to Audentia's appointment-setting and SDR-style demand-gen business.
Emerging players
- Bombora: B2B intent data provider that surfaces companies actively researching topics. Comparable to Audentia's growth-signal and intent-tracking capabilities, though Bombora focuses exclusively on the data layer rather than full demand-gen execution.
Broad incumbents
- ZoomInfo: The dominant B2B intelligence platform combining a vast contact database with intent, org-chart, and CRM enrichment. Direct overlap with Audentia's B2B Data Solutions and ABM use cases, but at vastly greater scale and with a SaaS-led delivery model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Audentia Data Services social profiles
Digital presenceAudentia Data Services compliance and trust
Trust signalCompliance2 records
Audentia Data Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Audentia Data Services leadership team
Management profileNumber of profiles
Audentia Data Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Audentia Data Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Audentia Data Services
What does Audentia Data Services do?
Audentia Data Services is a B2B process outsourcing firm delivering bespoke demand generation and data research services. Its offering is organized into two pillars: B2B Demand Generation (content outreach, lead generation, appointment setting, and account-based marketing) and B2B Data Solutions (custom B2B databases, data enrichment, and database quality management integrated with major CRM platforms). Services are powered by AI-driven analytics and the proprietary ACE Framework, and delivered through dedicated research and consultant teams operating 24/7 for global clients.
Is Audentia Data Services a public or private company?
Audentia Data Services is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Audentia Data Services founded?
Audentia Data Services was founded in 2012. It employs 51 to 100 people.
Where is Audentia Data Services based?
Audentia Data Services is headquartered in Mumbai, India, in the Asia region.
How does Audentia Data Services make money?
Two revenue lines are on record. B2B Data Solutions are the primary driver. The others are B2B Demand Generation.
Who are Audentia Data Services's main competitors?
Direct peers on record are Apollo.io, Lusha, 6sense, Cognism, Lead411, Demandbase, Seamless.AI and Martal Group. Bombora is listed as an emerging player. ZoomInfo is listed as a broad incumbent.
Does Audentia Data Services have an API?
No public API is recorded for Audentia Data Services.
What industry is Audentia Data Services in?
Audentia Data Services's product category is B2B Demand Generation and Data Services. Its primary akta.pro industry code is BPAFAKAG, Account-Based Marketing (ABM) Services, with a secondary code of BPAFAKAD, Appointment Setting & Sales Development (SDR/BDR) Services. Its NAICS code is 561499 and its SIC code is 7370.