What B2com does

B2com (legal entity: PREMIUM NUMBERS S.L.) is a Spanish cloud telecommunications and unified communications provider founded in Valencia in 2003 and operating today out of four regional offices in Valencia, Madrid, Barcelona, and Málaga. The company sells IP telephony, VoIP, virtual switchboards (centralita virtual), SIP trunking, mobile telephony with VoLTE, fiber optic connectivity, and a UCaaS/CCaaS platform, augmented with value-added services such as bulk and interactive SMS, WhatsApp-based call center, virtual fax, international calling across 75 countries, virtual numbering, and 24/7 telesecretary support. Its underlying technology combines cloud telephony infrastructure, WebRTC for browser-based communications, and AI features including WhatsApp/web chatbots, automatic call transcription, post-call summaries, and sentiment analysis; the UCaaS/CCaaS and WebRTC projects were partly financed through IVACE/EU FEDER innovation grants in 2021 and 2023.

The platform is distinguished by deep, native integrations with eight CRM and productivity systems — Salesforce, HubSpot, Microsoft Teams, Odoo, Microsoft Dynamics, Clientify, Monday.com, and Wolters Kluwer A3 — enabling click-to-call, automatic lead capture, synchronized call history, and SSO within each environment. It also markets inCRM, a proprietary CRM sub-brand launched in September 2017, and a network of selected distributors.

Commercially, B2com targets Spanish SMEs with a sales-led, consultative motion executed through its regional offices, while serving a smaller set of enterprise clients such as Acciona, Quirón, Ricoh, Masymas, Save the Children Spain, and Grupo Planeta Activa. Revenue is generated through subscription recurring telecommunications services, usage-based SMS, professional services tied to Spain's Kit Digital and Kit Consulting digital transformation programs, and premium/international numbering recurring fees. The company has been a licensed operator with the Spanish regulator CNMC since June 20, 2005, and in October 2025 was acquired by Queka Real Partners alongside Smartgroup and Datos 101 to form the B2group platform, expanding the parent's footprint into cloud and cybersecurity for SMEs.

Name

B2com

Legal name

PREMIUM NUMBERS S.L.

Website

https://b2com.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

B2com is a Spanish cloud telecommunications and UCaaS provider serving SMEs and select enterprises across Spain via offices in Valencia, Madrid, Barcelona, and Málaga, offering IP telephony, virtual switchboards, unified communications, CRM-integrated workflows, and AI-powered communication tools.

Ownership category

akta.pro rank

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Telecommunications Services Subscription: Recurring subscription revenue from telecommunications services including IP telephony, virtual switchboard, SIP trunk, mobile telephony, and fiber optic connections for businesses. Services are billed on a subscription basis with monthly or annual billing cycles.
2. SMS and Communication Services: Usage-based revenue from SMS marketing campaigns, bulk SMS services, and interactive SMS solutions. Pricing based on message volume and campaign complexity.
3. Professional Services and Consulting: Implementation, configuration, and ongoing technical support services including Kit Digital and Kit Consulting programs for Spanish businesses
4. Premium Number Services: Revenue from premium telephone numbers (900, 901, 902, 905 series) and international numbering services available across 75 countries

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

B2com is a Spanish registered telecom operator providing cloud-based telephony, VoIP, and unified communications (UCaaS) as well as contact center (CCaaS) solutions primarily to small and medium-sized enterprises across Spain. Its portfolio spans IP telephony, virtual switchboards, mobile telephony, SMS marketing, contact center operations, and AI-enabled chatbots, delivered through proprietary platforms built on WebRTC technology. The company operates under the legal entity PREMIUM NUMBERS S.L. and is registered with Spain's CNMC (Comisión Nacional de los Mercados y la Competencia).

Product overview

B2com is a telecommunications service provider for businesses offering a comprehensive unified communications platform plus modular add-on services. The core offering consists of IP telephony (Telefonía IP), virtual switchboard (Centralita virtual), VoIP, and unified communications (Comunicaciones Unificadas/UCaaS), complemented by a modular portfolio including SMS services, WhatsApp integration, AI chatbots, SIP Trunk, virtual faxing, international calling, virtual numbering across 75 countries, call center software, and contact center solutions. The company also offers inCRM, its proprietary CRM sub-brand for customer relationship management. Recent AI capabilities include automatic call transcription, sentiment analysis, and AI chatbot services. The product portfolio serves SMEs across telecommunications, cloud, and cybersecurity sectors in Spain.

Differentiator

Problem solved

Functional benefit

Products and services

• IP Telephony

Quantifiable outcome

• SMS marketing campaign case study achieved 9.5% conversion improvement for an Iberian products ecommerce during Black Friday
• +1 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability10 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered secondary and core.

• Microsoft DynamicssecondaryTechnology or Integration · 14 July 2025Integration with Microsoft Dynamics CRM enabling automatic lead capture, synchronized distribution to sales teams, and optimized call tracking for sales cycle analysis.
• ClientifysecondaryTechnology or Integration · 14 July 2025Marketing and CRM platform integration with click-to-call, call management, customer pop-up functionality, and enriched interaction history.
• Monday.comsecondaryTechnology or Integration · 14 July 2025Project management platform integration allowing click-to-call from tasks and panels, complete call control within Monday.com, and customer pop-up information display.
• Wolters Kluwer A3secondaryTechnology or Integration · 14 July 2025Integration with Wolters Kluwer A3 accounting and CRM platform for professional services, featuring WhatsApp button, automated messages, and centralized communications management.
• SalesforcecoreTechnology or IntegrationIntegration partnership enabling B2com telephony to work seamlessly with Salesforce CRM. Features include automatic lead capture from phone interactions, synchronized call history, and click-to-call from Salesforce interface.
• HubSpotcoreTechnology or IntegrationIntegration with HubSpot CRM platform allowing businesses to manage communications directly from their CRM. Includes click-to-call functionality and automatic call logging.
• Microsoft TeamscoreTechnology or IntegrationNative integration with Microsoft Teams enabling unified communications capabilities within the Teams environment. Supports call management and collaboration features.
• OdoocoreTechnology or IntegrationDeep Odoo ERP integration with click-to-call functionality, bidirectional call management, customer pop-up with contact information, and Single Sign-On (SSO) capability.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vonage (Ericsson): Cloud communications provider (now part of Ericsson) offering UCaaS, CCaaS, and CPaaS APIs to SMBs and enterprises — directly comparable product portfolio and customer segment.
• NFON: European cloud telephony and UCaaS provider serving SMBs and enterprises across multiple European countries with a virtual PBX and contact center offering — directly comparable as a European UCaaS/CCaaS specialist competing for similar SME customers.
• RingCentral: Global UCaaS and CCaaS provider targeting SMBs and mid-market with cloud phone, contact center, and team messaging — directly competes with B2com's UCaaS/CCaaS product line for the same SME customer profile.
• Gamma Communications: UK-based communications provider that acquired VozTelecom (a Spanish cloud telephony competitor to B2com); offers UCaaS, SIP trunking, and broadband for European SMEs — directly comparable in product and customer profile.
• 8x8: Global cloud communications provider offering UCaaS, CCaaS, and CPaaS for businesses — comparable in core product scope and target market, particularly relevant given B2com's contact center positioning.

Broad incumbents

• Cisco (Webex Calling): Cisco's Webex Calling offers cloud telephony within the broader Webex collaboration suite — a broad incumbent that competes with B2com's UCaaS offering but as part of a much larger collaboration and networking portfolio.
• Microsoft (Teams Phone): Microsoft Teams Phone bundles cloud telephony into the broader Microsoft 365 productivity suite, making it a significant competitive incumbent for B2com — overlapping in core UC capability but offering it as part of a much wider productivity platform.
• Avaya: Established UC and contact center vendor transitioning its installed base to cloud UCaaS/CCaaS — a broad incumbent that competes with B2com particularly in the contact center solution space.

Regional players

• MasOrange (Jazztel/Orange Empresas): Spanish operator (Orange Spain plus Masmovil) offering enterprise voice, cloud, and connectivity to Spanish businesses — a regional competitor that overlaps with B2com's Spanish SME target market.
• Telefónica Empresas: Spain's incumbent telecom operator providing enterprise telephony, UCaaS, and connectivity to Spanish businesses — a regional player that competes with B2com in the same Spanish SME market with broader telecom portfolio.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/B2com_telecom
• Facebookfacebook.com/B2comtelecom
• LinkedInlinkedin.com/company/b2com-telecom
• Instagraminstagram.com/b2com_telecom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B2com