Scoops

What Scoops does

Scoops is a Creator Content Management Platform launched in 2024 by Sundae Collective LLC, operating from New York City with a 1-10 employee team. The platform is hosted at sundaecollective.com/platform and represents Sundae's evolution from a pure-service influencer marketing agency toward a productized technology offering. Beyond the Scoops platform, the underlying Sundae business operates as a full-service influencer marketing agency delivering four interlocking service lines: influencer marketing (creator identification, recruitment, and management), user-generated content production, performance editorial (content adaptation for paid placements across Meta, Amazon, and programmatic channels), and paid social campaign execution including allowlisting.

Sundae serves enterprise and mid-market brand clients across multiple verticals — technology (Dell, ecobee), insurance (Allstate), food delivery (Grubhub), infant nutrition (Kabrita), and health and wellness (Elysium) — with engagements structured as professional services delivered through project-based or retainer arrangements. The agency's core technology comprises proprietary creator matching processes, content optimization workflows, and an installed creator network of 200+ creators that supports rapid production cycles and content licensing for multi-channel reuse. Documented campaign outcomes include 3.8x ROAS, 53% CPC reduction, 91M impressions, and 9.8% engagement rates.

Revenue is generated through negotiated professional service fees on enterprise engagements, with no publicly disclosed pricing. Go-to-market relies on direct enterprise field sales driven by website contact forms, case-study-led demand generation, and Meta Business Partner status that surfaces the agency in Meta's partner directory. Geographic operations are concentrated in North America, with named campaigns targeting U.S. audiences in markets including New York and New Jersey. Ownership rests privately with founder Jeremiah Rosen, and no institutional funding rounds are disclosed in the source data.

Name

Scoops

Legal name

Sundae Collective LLC

Website

https://sundaecollective.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Scoops is a Creator Content Management Platform launched in 2024 by Sundae Collective LLC, a New York-based influencer marketing agency. It serves enterprise brands with creator-driven content, user-generated content production, performance editorial, and paid social campaign management.

Ownership category

akta.pro rank

Product category

Influencer Marketing Agency Services

SIC

Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Survey/Panel-Based Lead Capture & Co-Registration Services (BPAFAKAN)

Keywords

• Influencer marketing
• User-generated content
• Creator partnerships
• Paid social campaigns
• Performance editorial

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Influencer Marketing Services: Full-service agency providing influencer marketing, user-generated content, performance editorial, and paid social services to enterprise brands. Revenue generated through professional service fees, likely project-based or retainer arrangements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Sundae Collective (operating the Scoops creator content management platform) is a full-service influencer marketing agency that identifies, recruits, and manages micro and premium creators to produce authentic content for brand clients. Core services include influencer marketing, user-generated content production, performance editorial, and paid social campaigns delivered to enterprise brands across technology, insurance, food delivery, and consumer product categories.

Product overview

Sundae is a full-service influencer marketing agency offering a unified suite of creator-driven marketing services. The core offering combines influencer marketing (identifying, recruiting, and managing micro and premium creators), user-generated content production, performance editorial, and paid social campaigns. Additional services include content licensing agreements and an installed creator program that provides a recurring content bench for rapid production. These services work together to deliver brand awareness, engagement, and conversions for clients across various industries including technology, insurance, food delivery, and consumer products.

Differentiator

Problem solved

Functional benefit

Products and services

• Influencer Marketing Services
• User-Generated Content (UGC)
• Paid Social Campaigns
• Performance Editorial
• Content Licensing

Quantifiable outcome

• 3.8x Return on Ad Spend (ROAS) for Elysium campaign
• +6 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• MetacoreGTM or Marketing PartnerMeta Business Partner with verified badge on Meta's partner directory, indicating Sundae has demonstrated expertise in Meta advertising platforms and influencer marketing solutions on Facebook and Instagram.

Scale indicators5 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• IZEA: Long-standing influencer-marketing platform offering managed services, content licensing, and creator marketplace tools. Comparable to Sundae for its enterprise brand focus and managed-campaign delivery model.
• Open Influence: Global influencer marketing agency and technology platform focused on enterprise brand campaigns. Comparable to Sundae given its end-to-end creator campaign execution, content licensing, and performance-driven measurement.
• NeoReach: Full-service influencer marketing agency serving enterprise and venture-backed brands across consumer verticals. Comparable to Sundae as a boutique agency that pairs creator identification with paid amplification and performance reporting.
• Aspire (formerly AspireIQ): Creator-marketing platform and agency serving mid-market and enterprise CPG and lifestyle brands. Comparable to Sundae as an end-to-end influencer/UGC solution with measurable performance outcomes and content licensing capabilities.
• CreatorIQ: Enterprise creator-marketing platform combining SaaS workflow tools with managed services for global brands. Direct comparable to Sundae because both serve enterprise brand clients running influencer campaigns at scale, blending technology and agency execution.
• Captiv8: Influencer marketing platform and agency combining creator discovery, content production, and analytics. Direct comparable to Sundae for serving enterprise advertisers with creator-led campaigns and measurable ROI.
• Influencer.com (formerly IMA): Influencer marketing agency and technology provider running enterprise campaigns across paid, earned, and owned social. Comparable to Sundae as a full-service creator-marketing competitor with similar customer profile.

Emerging players

• Billo: UGC-focused marketplace connecting brands with freelance creators for short-form ad creative. Comparable to Sundae in UGC production but skews toward SMB/performance advertisers rather than the enterprise accounts Sundae targets.

Broad incumbents

• Later: Established social media marketing platform offering influencer tools, scheduling, and analytics alongside broader SMB/mid-market offerings. Comparable to Sundae as a broader incumbent that overlaps in creator-marketing workflow functionality.
• Sprout Social: Public social media management and analytics platform that acquired Tagger, adding influencer discovery and reporting. Comparable to Sundae as a broader incumbent expanding into the influencer-marketing workflow Sundae operates in.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sundae-collective

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scoops