Heads Up
Heads Up HQ is a remote-first AI services firm that builds and manages AI-powered marketing systems — including voice agents, smart websites, and database reactivation — for small and mid-market businesses, using Claude, GoHighLevel, and Hermes Agents.
- Company typePrivate
- Founded-
- HeadquartersSydney, Australia
- Headcount—
- GTM typeB2B
- OfferingServices
What Heads Up does
Heads Up HQ is a privately held, remote-first AI services firm that builds AI-powered marketing and growth systems for small and mid-market businesses. Its offering is a portfolio of 14 integrated services — including Voice AI Agents, SEO & AEO Smart Websites, AI Integrations, Database Reactivation, AI Chat Agents, AI Appointment Setting, AI Content Engine, Workflow Automation, AI Reputation Management, Predictive Lead Scoring, Custom Hermes Agents, AI Ad Creative, and AI CRM Enrichment — packaged as a unified growth system rather than standalone products.
The technical stack is built almost entirely on third-party platforms and models: GoHighLevel serves as the foundational CRM, automation, and voice-AI operating system for every client; Claude (Anthropic) powers reasoning, language understanding, and content generation; Hermes Agents built on Agent Opus provide the custom AI agent layer; and ElevenLabs provides audio synthesis for voice agents. Heads Up HQ's contribution is the integration, configuration, and bespoke training of agents on client SOPs, data, and brand voice — i.e., implementation and orchestration work rather than core AI research.
The business model combines professional services (one-time AI system implementation), managed services (ongoing optimization and A/B testing), and affiliate commissions earned through official partnerships with GoHighLevel and Agent Opus. Pricing is quote-based and not publicly disclosed. Distribution is sales-led, anchored by a free 30-minute strategy call that audits prospect funnels before scoping work, supplemented by content marketing (blog, newsletter) and affiliate referral links. The target customer is ambitious SMBs and mid-market businesses seeking AI growth capabilities typically locked behind enterprise contracts and six-figure retainers. The firm positions itself as a boutique partner working deeply with a small number of clients, with a stated timeline of 14 days to first results and 60 days to a fully deployed system.
Heads Up firmographics
Firmographics- Name
- Heads Up
- Legal name
- Heads Up HQ
- Website
- https://headsuphq.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Heads Up HQ is a remote-first AI services firm that builds and manages AI-powered marketing systems — including voice agents, smart websites, and database reactivation — for small and mid-market businesses, using Claude, GoHighLevel, and Hermes Agents.
- Ownership category
- akta.pro rank
Heads Up industry classification
Industry- Product category
- AI Marketing and Sales Automation Services
- NAICS
- Custom Computer Programming Services (541511), Marketing Consulting Services (541613)
- SIC
- Services-Computer Programming Services (7371), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Marketing Automation Operations for Demand Gen (Email/CRM Workflows) (BPAFAKAM)
- akta.pro secondary industries
- AI/ML Engineering & Model Development Services (BPAEAHAF), Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF), AI & Automation in Customer Service (Chatbots, Agent Assist) (EDABACAO)
Keywords
Where Heads Up is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Heads Up business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Professional Services - AI System Implementation: Heads Up HQ builds custom AI-powered marketing systems for clients, including voice agents, smart websites, automations, and database reactivation campaigns. They provision tools, migrate data, and build initial AI workflows as a managed service.
- Affiliate Commissions: Heads Up HQ earns commissions through affiliate relationships with GoHighLevel and Agent Opus when clients sign up through their referral links.
- Ongoing AI Services: Continuous optimization, A/B testing, and scaling of deployed AI systems. They monitor results and scale what works while clients focus on closing deals.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Heads Up product offering
Product offeringCore offering
Heads Up HQ sells a managed AI-powered "growth system" for small and mid-market businesses, delivering 14 distinct services including Voice AI Agents, AI Chat Agents, AI Appointment Setting, AI Content Engine, AI Reputation Management, Predictive Lead Scoring, AI Ad Creative, Database Reactivation, SEO & AEO Smart Websites, AI CRM Enrichment, Workflow Automation, Custom Hermes Agents, AI Integrations, and full-stack AI Marketing Services. The offering is technology-stacked on GoHighLevel, Anthropic Claude, and the proprietary Hermes orchestration layer, and is delivered as a consulting + managed-service engagement initiated through a free strategy call.
Product overview
Heads Up HQ offers a unified AI-powered marketing system as a portfolio of 14 integrated services built on GoHighLevel, Claude AI, and Hermes Agents. The core offerings include SEO & AEO Smart Websites (for ranking in Google and AI search engines), Voice AI Agents (24/7 call handling and appointment booking), AI Integrations (connecting AI tools to existing business stacks), and Database Reactivation (reviving dormant leads via multi-channel outreach). These are supplemented by AI Marketing Services, AI Chat Agents, AI Appointment Setting, AI Content Engine, Workflow Automation, AI Reputation Management, Predictive Lead Scoring, Custom Hermes Agents, AI Ad Creative, and AI CRM Enrichment — all designed to work together as a compounding growth system. The company operates as a single product suite where services can be picked individually or bundled, with GoHighLevel as the foundational platform and Agent Opus providing AI agent infrastructure.
Differentiator
Problem solved
Functional benefit
Products and services
- Voice AI Agents Managed deployment of inbound and outbound voice AI agents that handle calls for small and mid-market businesses, used for lead qualification, customer follow-up, and sales conversations.
- AI Chat Agents Website and messaging channel AI chat agents that engage inbound visitors, answer questions, qualify leads, and route conversations to the appropriate next step for SMB and mid-market clients.
- AI Appointment Setting Managed AI-powered appointment setting service that books qualified meetings directly into client calendars, integrating with CRM and calendar systems to convert inbound and reactivated leads into scheduled calls.
- AI Content Engine Managed AI content production service that generates marketing copy, social posts, email sequences, and long-form content for small and mid-market business clients.
- AI Reputation Management Managed AI-driven reputation management service that monitors, responds to, and improves online reviews and brand sentiment for SMB and mid-market clients.
- Predictive Lead Scoring Managed predictive lead scoring service that ranks contacts and accounts based on likelihood to convert, helping sales teams prioritize outreach and follow-up activities.
- AI Ad Creative Managed AI ad creative service that generates ad copy, visuals, and variations for paid media campaigns, enabling faster creative testing and iteration for SMB and mid-market advertisers.
- Database Reactivation Managed database reactivation service that uses AI-driven outreach (email, SMS, voice) to revive dormant leads and past customers in client CRM databases.
- SEO & AEO Smart Websites Managed SEO and Answer Engine Optimization (AEO) website service that optimizes client websites for traditional search and AI-driven answer engines to drive qualified organic traffic.
- AI CRM Enrichment Managed AI CRM enrichment service that automatically appends and cleanses contact and company data in client CRM systems to improve segmentation, routing, and personalization.
- Custom Hermes Agents Bespoke AI agent builds delivered on the proprietary Hermes orchestration platform for clients with unique workflows that cannot be addressed by the standardized offering catalog.
- AI Integrations Managed AI integration service that connects the Hermes platform and its AI agents with third-party CRMs, marketing tools, calendars, messaging apps, and data sources.
- Workflow Automation Managed workflow automation service that builds and operates automated sequences across marketing, sales, and operations tools for SMB and mid-market clients.
- AI Marketing Services Full-stack managed AI marketing services bundling strategy, campaign execution, content, paid media, and analytics for small and mid-market business clients seeking an outsourced AI marketing function.
Quantifiable outcome
- First results in 14 days, fully deployed system in 60 days
- +1 more outcomes
Companies that use Heads Up
Customer profileSegments2 records
Ideal customer profiles2 records
Heads Up technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability13 records
Feature13 records
Heads Up partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- GoHighLevelcoreHeads Up HQ is an official affiliate for GoHighLevel, the all-in-one AI marketing platform. They provide extended free trials and hands-on onboarding to clients who sign up through their referral links. GoHighLevel provides CRM, pipelines, automations, voice AI, SMS, email, reputation management, websites, and funnels in one subscription.
- Agent OpuscoreHeads Up HQ is an official affiliate for Agent Opus, a custom AI agent infrastructure platform. Agent Opus enables deployment of production-grade AI agents that integrate with client data, tools, and workflows. Heads Up HQ uses Agent Opus to build custom Hermes-style agents for delivering compounding results.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Heads Up competitors and assessment
Company assessmentDirect peers
- ClickFunnels: Sales-funnel and marketing-automation platform purpose-built for SMBs and solopreneurs. Comparable because ClickFunnels targets the same horizontal SMB buyer with bundled funnel-building, email automation, and increasingly AI features that overlap with Heads Up HQ's smart-website and automation offerings.
- Smith.ai: AI-augmented call answering, lead qualification, and appointment-setting service for SMBs and professional services firms. Direct overlap with Heads Up HQ's Voice AI Agents and AI Appointment Setting offerings, and shares the same target buyer profile.
- Vendasta: End-to-end SMB marketing and CRM platform with a partner/agency channel model. Like Heads Up HQ, Vendasta bundles CRM, automation, reputation, and AI tools for SMBs, and sells through agencies that implement on behalf of clients — directly comparable business motion.
- ActiveCampaign: Marketing automation, CRM, and email platform built primarily for small and mid-market businesses. Comparable because it offers the same SMB-targeted automation, lead scoring, and CRM-enrichment capabilities that Heads Up HQ configures on top of GoHighLevel for clients.
Broad incumbents
- HubSpot: Large incumbent CRM, marketing automation, and content platform with a strong SMB segment. Comparable as a broader portfolio player offering marketing automation, lead scoring, AI content, and chat — many of the same modules Heads Up HQ packages, but as part of a much larger suite.
- GoHighLevel: The all-in-one SMB marketing platform on which Heads Up HQ builds every engagement. Comparable as the incumbent whose features (CRM, voice AI, workflows, funnels) increasingly overlap with what Heads Up HQ resells as services, and which controls the affiliate economics that fund a portion of Heads Up HQ's revenue.
- Klaviyo: Marketing automation platform specializing in email, SMS, and increasingly AI-driven segmentation and content for SMB and mid-market brands. Comparable technology stack (CRM enrichment, predictive scoring, AI content) and similar SMB-first go-to-market motion.
Emerging players
- Bland AI: Developer-focused platform for building and deploying AI phone agents at scale. Comparable technology (AI voice agents handling inbound/outbound calls, lead qualification, appointment booking) and overlapping customer use case with Heads Up HQ's voice offering, but sold as infrastructure rather than managed service.
- Conversica: AI-driven conversational agents for sales lead engagement, qualification, and follow-up. Direct overlap with Heads Up HQ's AI Chat Agents, Database Reactivation, and Predictive Lead Scoring modules, and a similar target market of businesses that want automated two-way customer conversations.
- Synthflow: Self-serve AI voice agent platform enabling businesses to deploy conversational voice agents without an agency. Comparable because it offers the same Voice AI capability Heads Up HQ builds for clients via GoHighLevel/ElevenLabs, but as a direct end-user product that disintermediates the agency layer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Heads Up social profiles
Digital presenceHeads Up financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heads Up leadership team
Management profileNumber of profiles
Heads Up funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heads Up M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heads Up
What does Heads Up do?
Heads Up HQ sells a managed AI-powered "growth system" for small and mid-market businesses, delivering 14 distinct services including Voice AI Agents, AI Chat Agents, AI Appointment Setting, AI Content Engine, AI Reputation Management, Predictive Lead Scoring, AI Ad Creative, Database Reactivation, SEO & AEO Smart Websites, AI CRM Enrichment, Workflow Automation, Custom Hermes Agents, AI Integrations, and full-stack AI Marketing Services. The offering is technology-stacked on GoHighLevel, Anthropic Claude, and the proprietary Hermes orchestration layer, and is delivered as a consulting + managed-service engagement initiated through a free strategy call.
Is Heads Up a public or private company?
Heads Up is a private company. It is classified as unknown and is currently operating.
When was Heads Up founded?
Heads Up was founded in -1.
Where is Heads Up based?
Heads Up is headquartered in Sydney, Australia, in the Oceania region.
How does Heads Up make money?
Three revenue lines are on record. Professional Services - AI System Implementation is the primary driver. The others are affiliate Commissions and ongoing AI Services.
Who are Heads Up's main competitors?
Direct peers on record are ClickFunnels, Smith.ai, Vendasta and ActiveCampaign. Broad incumbents are HubSpot, GoHighLevel and Klaviyo. Emerging players are Bland AI, Conversica and Synthflow.
Does Heads Up have an API?
No public API is recorded for Heads Up.
What industry is Heads Up in?
Heads Up's product category is AI Marketing and Sales Automation Services. Its primary akta.pro industry code is BPAFAKAM, Marketing Automation Operations for Demand Gen (Email/CRM Workflows), with a secondary code of BPAEAHAF, AI/ML Engineering & Model Development Services. Its NAICS code is 541511 and its SIC code is 7371.