Plastic Change
Plastic Change is a Danish non-profit organization that combats plastic pollution through political advocacy, public education, school programs, signature campaigns, and creative awareness initiatives. It serves individual Danish donors, corporate sponsors, municipalities, and schools via donations, membership fees, and sponsorships.
- Company typePrivate
- Founded2014
- HeadquartersKøbenhoved, Denmark
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Plastic Change does
Plastic Change is a Danish non-profit association (forening), registered under CVR 35778985, that addresses plastic pollution through political advocacy, public education, creative campaigning, and grassroots mobilization. Founded in 2014 and operating since approximately 2019, the organization is headquartered at Læderstræde 20 in Copenhagen and recently expanded with a branch and exhibition space in Løkken opening June 2026. Its core deliverables include an online Knowledge Center (Videnscenter), school curricula and bookable lectures, signature-gathering petitions, the Plastic Changer grassroots movement, and high-visibility art installations such as a 14-meter sperm whale built from collected beach plastic. The organization participates in the global Break Free From Plastic alliance spanning 120+ countries and engages in multilateral advocacy including the UN Global Plastics Treaty negotiations.
The organization's service portfolio spans educational products (Knowledge Center, school programs, lectures, consumer advice), advocacy campaigns (Stop Export of Plastic Waste, Global Plastics Treaty, #WeChooseReuse, Plastic People, Use Less Plastic), membership and donation programs, and corporate sponsorship offerings. Notable creative campaigns such as "These Nuts May Contain Traces of Plastic" (June 2026) and "The Bottle Bulge" (August 2025) target male fertility concerns linked to microplastics and have been produced with Copenhagen creative agency Worth Your While, We Are Eli, Glue Society, and other media partners. The organization co-authored a 64-proposal waste prevention policy catalog in 2025 with five allied Danish organizations, and its advocacy has been linked to Denmark's 2019 plastic action plan (27 initiatives plus 11 follow-on), the 2020 national microplastics ban, and the EU's 2023 restrictions on intentionally added microplastics.
Plastic Change generates revenue primarily through individual donations (one-time and recurring monthly), annual membership fees, testamentary bequests, and corporate sponsorship. Donations are processed via plasticchange.dk, MobilePay (304961), and bank transfer, with SKAT tax deductions available for monetary gifts up to 17,700 DKK annually. Merchandise is distributed through a third-party e-commerce partner (Hjemhavn). The organization serves four distinct audience segments: individual Danish donors and members, corporate sponsors, Danish municipalities seeking policy frameworks, and Danish schools — operating exclusively in the Danish domestic market with international reach via the Break Free From Plastic coalition.
Plastic Change firmographics
Firmographics- Name
- Plastic Change
- Legal name
- Plastic Change
- Website
- https://plasticchange.dk
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Plastic Change is a Danish non-profit organization that combats plastic pollution through political advocacy, public education, school programs, signature campaigns, and creative awareness initiatives. It serves individual Danish donors, corporate sponsors, municipalities, and schools via donations, membership fees, and sponsorships.
- Ownership category
- akta.pro rank
Plastic Change industry classification
Industry- Product category
- Environmental Advocacy / Non-Profit Services
- akta.pro primary industry
- Pollution Prevention, Chemicals & Waste (incl. Plastics) (BPADALAJ)
Keywords
Where Plastic Change is headquartered
LocationHeadquarters
- HQ city
- Københoved
- HQ country
- Denmark
- HQ region
- Europe
Offices2 records
Markets served
Plastic Change business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others, Technology or R&D
Revenue model
- Individual Donations and Membership Fees: Plastic Change raises funds from individual donors through one-time contributions and recurring monthly gifts. Members pay an annual fee to support the organization. The organization also accepts testamentary bequests. Donors can contribute via MobilePay (304961), bank transfer (8411 0002039618), or payment platform ePay. Full tax deduction rights apply for monetary gifts up to 17,700 DKK annually, with Plastic Change reporting donations to SKAT.
- Corporate Sponsorship: Corporate partners can sponsor Plastic Change's environmental campaigns. The organization offers a dedicated business sponsorship program targeting companies seeking to associate with plastic pollution prevention efforts.
- Merchandise Sales: Plastic Change merchandise is available through a third-party shop hosted at hjemhavn.dk, generating supplementary revenue alongside donations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | One-time donation — flexible amount chosen by donor |
| Subscription | Monthly | Monthly recurring gift — regular fixed or variable contribution |
Distribution channels5 records
Marketing channels11 records
Plastic Change product offering
Product offeringCore offering
Plastic Change is a Danish non-profit association that combats plastic pollution through advocacy, education, and community mobilization. Its core offerings include a Knowledge Center (Videnscenter) with reports and scientific resources, bookable lectures and school programs, awareness and policy campaigns (Stop Export of Plastic Waste, Global Plastics Treaty, #WeChooseReuse, Plastic People, Use Less Plastic), petition drives, coordination of World Cleanup Day in Denmark, and beach clean-up events. Revenue is generated through individual donations, annual memberships, corporate sponsorships, testamentary bequests, and merchandise sales via a third-party partner.
Product overview
Plastic Change is a Danish NGO (non-profit organization) focused on combating plastic pollution through advocacy, education, and activism. The organization operates a portfolio of awareness and engagement services including an online Knowledge Center (Videnscenter), educational programs for schools, bookable lectures, and practical consumer advice. Plastic Change runs multiple campaign initiatives including the Global Plastics Treaty campaign, #WeChooseReuse, Plastic People, and the Use Less Plastic campaign. The organization facilitates community engagement through petition campaigns, World Cleanup Day participation in Denmark, and beach cleanups. Notable recent projects include a 14-meter plastic whale exhibition in Løkken made from collected beach debris and provocative awareness campaigns like 'These Nuts May Contain Traces of Plastic' and 'The Bottle Bulge' targeting male fertility concerns. Revenue is generated through membership subscriptions, one-time donations, testamentary bequests, and corporate sponsorships.
Differentiator
Problem solved
Functional benefit
Products and services
- Medlemskab (Annual Membership)
Quantifiable outcome
- 88% of Danes experience too much unnecessary plastic in their daily lives (Plastic Change 2025 opinion survey)
- +5 more outcomes
Companies that use Plastic Change
Customer profileSegments4 records
Ideal customer profiles4 records
Plastic Change technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Plastic Change partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core and minor.
- World Cleanup Day (Denmark)corePlastic Change is a key organizer and national coordinator for World Cleanup Day in Denmark — the world's largest volunteer environmental cleanup event with over 20 million participants globally. The organization receives annual support through this partnership for mobilizing Danish citizens to collect plastic waste from natural environments.
- Break Free From PlasticcorePlastic Change is a member organization of the Break Free From Plastic movement, a global alliance of organizations working in over 120 countries to reduce plastic pollution. Through this alliance, Plastic Change participates in annual brand audits, global campaigns, and international policy advocacy including the UN Global Plastics Treaty negotiations.
- HjemhavnminorHjemhavn is a collaboration partner for the whale installation project in Løkken, co-hosting the exhibition opening on June 20, 2026 at Sdr. Strandvej 5. Also the platform through which Plastic Change merchandise is sold.
- Northshore SurfminorNorthshore Surf partnered with Plastic Change for the exhibition opening in Løkken in June 2026, contributing to the local community activation around the whale art installation project.
- Lise Vestergaard (Climate Artist)minorClimate artist Lise Vestergaard is the lead artist constructing the 14-meter sperm whale installation from collected beach plastic debris. She will erect the wooden frame during Easter 2027, and together with volunteers will mount the collected plastic. The whale is planned for a national educational tour.
- Worth Your While (Creative Agency)coreWorth Your While is an independent creative agency in Copenhagen that has created multiple award-worthy campaigns for Plastic Change, including the provocative 'These Nuts May Contain Traces of Plastic' Father's Day campaign and the 'Bottle Bulge' campaign targeting male fertility and microplastics awareness.
- We Are Eli (Digital Imaging Studio)minorWe Are Eli produced the hyper-real digital imagery for the 'These Nuts May Contain Traces of Plastic' campaign, creating visuals of testicle skin presented like supermarket packaging with nutrition-style labels.
- WPP MediaminorWPP Media served as the media agency for the 'These Nuts May Contain Traces of Plastic' campaign, handling media planning and buying across Danish out-of-home channels.
- Ocean OutdoorminorOcean Outdoor provided media placement for the 'These Nuts May Contain Traces of Plastic' campaign out-of-home advertising in Denmark.
- Glue Society (Directing Collective)minorThe Glue Society directed the Bottle Bulge campaign creative, using hyper-masculine imagery and real scientific data to communicate the health threats of plastic pollution to male audiences.
- One Green Bean (PR)minorOne Green Bean handled public relations for the Bottle Bulge campaign, working to secure earned media coverage for the provocative microplastics and male fertility campaign.
- AFADecaux DanmarkminorAFADecaux Danmark served as a media partner providing outdoor advertising placement for the Bottle Bulge campaign.
- RePackminorRePack is cited as an example of an international reuse system operating at national and cross-border scale. RePack delivers reusable packaging for e-commerce, which consumers fold and return via mailbox. Plastic Change references RePack as a model for reuse solutions.
- Loop (Terra Cycle)minorLoop is an international reuse system offering products in reusable stainless steel containers. Referenced by Plastic Change as a successful reuse model operating in major cities globally. Denmark has not yet adopted Loop but Plastic Change promotes it as a reuse solution.
- KleenHubminorKleenHub is a Danish reuse system offering reusable cups and takeaway packaging in stainless steel. Referenced by Plastic Change as a domestic example of reuse infrastructure growing in Denmark.
- Zero Waste Europe and ReloopminorZero Waste Europe and Reloop, in collaboration with University of Utrecht, conducted a comparative lifecycle analysis (LCA) of reusable vs. single-use packaging. The report was cited by Plastic Change to advocate for reuse systems over recycling, showing reusable glass bottles emit 85% less CO2 than single-use glass.
- Danmarks NaturfredningsforeningcoreDanmarks Naturfredningsforening (Danish Nature Conservation Association) co-authored a comprehensive 64-proposal catalog with Plastic Change and four other Danish organizations, offering concrete political measures to reduce Denmark's waste volumes, resource consumption, and consumption-based CO2 emissions.
- Rådet for Grøn OmstillingcoreRådet for Grøn Omstilling (Council for Green Transition) co-authored the 64-proposal waste prevention catalog with Plastic Change and allied organizations.
- IDA – IngeniørforeningencoreThe Danish Engineering Association (IDA) co-authored the 64-proposal waste prevention policy catalog alongside Plastic Change and four other organizations.
- CONCITOcoreCONCITO (Denmark's green think tank) co-authored the 64-proposal waste prevention policy catalog alongside Plastic Change and allied organizations.
- Brancheforeningen CirkulærcoreBrancheforeningen Cirkulær (Circular Trade Association) co-authored the 64-proposal waste prevention policy catalog alongside Plastic Change and allied organizations.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Plastic Change competitors and assessment
Company assessmentDirect peers
- Zero Waste Europe: European network of zero-waste NGOs engaged in EU plastics and packaging policy — directly comparable in policy advocacy, reuse-system promotion, and EU regulatory focus, with overlapping research citations.
- Plastic Pollution Coalition: Global NGO focused exclusively on plastic pollution through advocacy, education, and brand audits — directly comparable in mission, advocacy-led operating model, and participation in the same Break Free From Plastic movement.
- 5 Gyres: U.S.-based plastic-pollution research and advocacy organization that combines scientific publications with public campaigns and policy work, mirroring Plastic Change's evidence-based advocacy blend.
- Oceana: International ocean-advocacy organization running plastic-pollution campaigns and engaging in EU and UN policy — closely comparable in policy-advocacy orientation and global coalition participation.
- Surfrider Foundation: Member-driven coastal-protection NGO with beach-cleanup programs, policy advocacy on plastic, and education initiatives — operationally similar in volunteer beach cleanups and grassroots membership fundraising.
- The Ocean Cleanup: Non-profit focused on removing ocean plastic and influencing upstream policy — directly comparable mission and donor-funded model, though differentiated by tech-led cleanup operations.
Regional players
- Danmarks Naturfredningsforening: Denmark's largest nature-conservation NGO and a direct Plastic Change coalition partner on the 64-proposal catalog — comparable in domestic Danish donor base, education programs, and policy advocacy, though broader in scope.
- CONCITO: Denmark's leading green think tank and Plastic Change coalition partner — comparable in Danish policy influence and scientific grounding, but operates as a think tank rather than mass-membership advocacy NGO.
- WWF Denmark (WWF Verdensnaturfonden): Danish branch of global WWF with active plastic and ocean programs — comparable in Danish donor fundraising and broad environmental advocacy, though it competes for the same corporate-sponsor and individual-donor wallet.
Broad incumbents
- Greenpeace: Large global environmental NGO with active plastic-pollution campaigns — comparable in advocacy-led model but operating across a much broader portfolio (climate, biodiversity, oceans) than Plastic Change's plastic focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Plastic Change social profiles
Digital presencePlastic Change financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plastic Change leadership team
Management profileNumber of profiles
Profiles3 records
Plastic Change funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plastic Change M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plastic Change
What does Plastic Change do?
Plastic Change is a Danish non-profit association that combats plastic pollution through advocacy, education, and community mobilization. Its core offerings include a Knowledge Center (Videnscenter) with reports and scientific resources, bookable lectures and school programs, awareness and policy campaigns (Stop Export of Plastic Waste, Global Plastics Treaty, #WeChooseReuse, Plastic People, Use Less Plastic), petition drives, coordination of World Cleanup Day in Denmark, and beach clean-up events. Revenue is generated through individual donations, annual memberships, corporate sponsorships, testamentary bequests, and merchandise sales via a third-party partner.
Is Plastic Change a public or private company?
Plastic Change is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Plastic Change founded?
Plastic Change was founded in 2014. It employs 11 to 50 people.
Where is Plastic Change based?
Plastic Change is headquartered in Københoved, Denmark, in the Europe region.
How does Plastic Change make money?
Three revenue lines are on record. Individual Donations and Membership Fees are the primary driver. The others are corporate Sponsorship and merchandise Sales.
Who are Plastic Change's main competitors?
Direct peers on record are Zero Waste Europe, Plastic Pollution Coalition, 5 Gyres, Oceana, Surfrider Foundation and The Ocean Cleanup. Regional players are Danmarks Naturfredningsforening, CONCITO and WWF Denmark (WWF Verdensnaturfonden). Greenpeace is listed as a broad incumbent.
Does Plastic Change have an API?
No public API is recorded for Plastic Change.
What industry is Plastic Change in?
Plastic Change's product category is Environmental Advocacy / Non-Profit Services. Its primary akta.pro industry code is BPADALAJ, Pollution Prevention, Chemicals & Waste (incl. Plastics).