ENGAGE XR

What ENGAGE XR does

ENGAGE XR Holdings plc (formerly Immersive VR Education / VR Education Holdings plc) is an Ireland-headquartered spatial computing platform company that builds, distributes, and licenses the ENGAGE platform for immersive VR, AR, and XR communication, training, and education. The platform is built on Unity3D and supports multi-user virtual environments accessible across PC, standalone headsets (Meta Quest, HTC Vive, Pico), and web browsers, serving 200+ enterprise and education clients globally including Bank of America, HSBC, PwC, Meta, Kia, 3M, KPMG, and the Kentucky Department of Education.

The company's core technology stack includes the proprietary ENGAGE platform (Experience Editor for no-code environment creation, AI Builder for AI character creation, content library, and LMS integration) combined with third-party AI integrations from OpenAI, Meta Llama, ElevenLabs, Blockade Labs, and Meshy.ai. It claims the world's largest immersive educational content library. Distribution is amplified through channel partnerships with InspiredED (80,000 students across 24 countries), OptimaED, and Putman XR.

The business model is a quote-based B2B/B2E subscription platform sold to enterprise (corporate training, soft-skills, onboarding) and education (K-12, higher education, healthcare training) customers. Revenue is generated through per-seat/platform licensing tied to enterprise contract size and education deployment scale (e.g., the 2,400-headset Kentucky DoE contract). The company is listed on the London Stock Exchange (AIM) and Irish Stock Exchange (ESM) under ticker EVR, is headquartered in Waterford, Ireland, employs 101-250 staff, and has raised $22M+ in cumulative funding since its 2014 founding.

Name

ENGAGE XR

Legal name

VR Education Holdings plc

Website

https://engagevr.io

Company type

Public

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

ENGAGE XR is an Ireland-headquartered spatial computing platform provider serving 200+ enterprise and education clients globally with immersive VR/XR communication and training tools, AI-powered content creation, and the world's largest immersive educational content library.

Ownership category

akta.pro rank

Product category

Immersive Education & Spatial Computing Software

NAICS

Software Publishers (5132), Computer Training (611420), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Creator Tools & Content Pipelines for Immersive Learning (VR lesson builders, 3D asset workflows) (EDAFAJAL)

akta.pro secondary industries

Immersive Collaboration Classrooms (Multiuser VR, Social Learning Spaces) (EDAFAJAK), Virtual Field Trips & Experiential Learning Environments (Museums, Geography, History) (EDAFAJAG), Digital Twins & Scenario-Based Systems Training (Equipment/Process Simulators) (EDAFAJAJ), XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)

Keywords

• Spatial computing platform
• Immersive education software
• VR training solutions
• Enterprise metaverse
• AI-powered XR experiences

Headquarters

HQ city

Hawthorne

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Subscriptions: Annual subscription licensing for educational and enterprise organizations with tiered access levels (LITE, PLUS, Commercial) offering different feature sets and user capacities.
2. Content Packages: Sale of pre-built educational VR content including Apollo 11 VR HD, Titanic VR, Shuttle Commander VR, Titans of Space, and subject-specific packages for K-12 mathematics, science, and humanities.
3. Professional Services: Custom development services through ENGAGE Studio for digital twins, enterprise metaverse applications, and bespoke immersive experiences for major brands.
4. Optima K-12 Package: Comprehensive K-12 educational VR package including content library, AI instructors, and virtual field trips sold as annual subscription or perpetual license.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

ENGAGE XR provides a cross-platform spatial computing platform (the ENGAGE platform) for immersive education, collaboration, and training across VR headsets, desktop, mobile, and web. Core deliverables include the AI Builder (generative AI character creation), the no-code Experience Editor, an extensive immersive content library (Optima K-12 package, School of AI, individual titles like Titanic VR and Apollo 11 VR HD), and custom build services through ENGAGE Studio for enterprise digital twins and metaverse applications.

Product overview

ENGAGE XR offers a comprehensive spatial computing platform (formerly Immersive VR Education), consisting of the core ENGAGE Platform for immersive VR/AR/XR collaboration, supplemented by AI-powered educational tools (School of AI, AI Builder, AI Teacher, AI Generation Tools), K12 content packages (Optima), professional content titles (Titanic VR, Apollo 11 VR HD, Shuttle Commander VR, Titans of Space), enterprise services (Digital Twin Development, Remote Collaboration, Virtual Events, Team Building & Onboarding), and ENGAGE Studio for custom development. The platform supports cross-device deployment across VR headsets, desktop, mobile, and web with up to 70 concurrent users per virtual room and scalability to thousands for large events.

Differentiator

Problem solved

Functional benefit

Brands

• Optima: K12 educational content package offering immersive virtual field trips, interactive AI instructors, and educational VR asset library for schools.
• School of AI
• ENGAGE LINK
• ENGAGE Studio

Products and services

• ENGAGE Platform Core cross-platform spatial computing platform for immersive VR/AR/XR education, collaboration, and training supporting up to 70 concurrent users per room and scaling to thousands for events. Targeted at K-12 schools, universities, and enterprise customers.
• Optima K-12 Education Package K-12-focused educational content package providing immersive virtual field trips, AI instructors, and an expansive VR asset library covering mathematics, science, English, and social studies subjects. Sold to schools and districts as annual subscription or perpetual license.
• School of AI Immersive learning environment where students converse with AI-powered historical figures including Marie Curie, Nikola Tesla, and Cleopatra. Uses OpenAI and ChatGPT for conversational AI with authentic voices and appearances, sold to schools and education buyers.
• AI Builder Tool for creating customized embodied AI characters with OpenAI, Eleven Labs, Google Voice, Meta AI, and Blockade Labs integrations. Enables chatbots, customer service agents, role-play characters, and domain experts via text prompts for education and enterprise buyers.
• AI Generation Tools (GenAI) Generative AI tools integrated into the ENGAGE Experience Editor enabling users to build immersive VR worlds, 3D assets, and skyboxes via text prompts. Targeted at educators and enterprises building no-code immersive content.
• Digital Twin Development Services End-to-end custom service for building and deploying digital replicas of physical spaces (retail, showrooms, factories) for training, marketing, and remote engagement. Sold to enterprise customers such as Kia and 3M through ENGAGE Studio.
• Remote Collaboration Solutions Immersive VR/AR tools for remote collaboration featuring spatial VOIP, virtual whiteboards (Drawpad), desktop sharing, video streaming, and virtual Kanban boards. Used by enterprise technology, banking, and insurance customers.
• Virtual Events Platform Enterprise VR event hosting solution for product launches, company meetings, concerts, and graduation ceremonies with scalability to tens of thousands via the projected presence system. Sold to enterprise marketing and events teams.
• Team Building & Onboarding Solutions VR/AR-powered team building and employee onboarding experiences replacing traditional in-person programs. Includes virtual office replicas and team-building exercises for enterprise customers such as Sprouts Farmer's Market and Walmart.
• Titanic VR Diving simulator and immersive interactive story with over 6 hours of gameplay exploring the Titanic shipwreck. Players assume role of maritime archaeologist Dr. Ethan Lynch with mission objectives and 1912 historical experience. Sold as perpetual license on Meta Quest Store.
• Apollo 11 VR HD Complete remake of Apollo 11 VR with new assets, textures, animations, lighting, and revamped audio. Experience the Apollo program through original archive audio/video and accurate spacecraft recreations. Sold as perpetual license through app stores.
• Shuttle Commander VR Physics-based space shuttle flight simulator allowing players to launch, land at Kennedy Space Centre, White Sands, and Edwards Air Force Base, and experience Hubble Space Telescope deployment. Sold as perpetual license on supported VR platforms.
• Titans of Space Educational adventure tour through a holographic miniature Solar System with guided narration, zero-gravity spacewalk mode, and comfort settings for motion-sensitive users. Sold as perpetual license for VR users and bundled in K-12 education packages.
• AI Teacher AI-powered virtual teacher that supports remote students with homework, lessons, and guided learning experiences, automating lesson delivery using approved teacher materials and integrating progress tracking with Canvas LMS. Sold to K-12 and higher education customers.
• ENGAGE Studio Professional Services In-house professional services team providing custom VR/AR/XR development, including digital twins, enterprise metaverse applications, and branded immersive experiences. Sold to enterprise customers such as Kia, 3M, and major entertainment partners.
• Experience Editor No-code content creation tool for building immersive VR experiences, simulations, and training content featuring spatial recording, keyframe animations, trigger systems, and GenAI integration for world generation. Sold to education and enterprise content creators.
• ENGAGE Link Professional metaverse service providing persistent virtual world access including Enterprise Plaza with digital twin locations such as the KIA Digital Twin, targeted at enterprise customers for always-on collaboration and customer engagement.

Quantifiable outcome

• Knowledge retention improves by up to 75% with VR immersion
• +7 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability9 records

Feature8 records

Partnerships

16 partnerships are on record, tiered core and strategic.

• Meta AI (Llama)coreTechnology or IntegrationENGAGE XR has integrated Meta AI's Llama framework into the AI Character Builder, enabling users to create AI-powered characters with natural conversational responses. This integration supports the company's AI-first strategy across education and enterprise applications.
• OpenAIcoreTechnology or IntegrationFull integration of OpenAI's ChatGPT API and DALL-E image generation within the AI Character Builder, enabling educators and enterprises to create AI characters with conversational AI and generate immersive images within virtual environments.
• ElevenLabscoreTechnology or IntegrationVoice generation partnership providing natural-sounding avatar voices through ElevenLabs text-to-speech technology, with dynamic multilingual voice recognition capabilities for AI character interactions.
• Blockade LabsstrategicTechnology or IntegrationEnvironment generation integration using Blockade Labs' 360-degree image creation technology, enabling users to generate immersive skyboxes and virtual environments within ENGAGE.
• Google (Voice Assistant)strategicTechnology or IntegrationVoice generation partnership providing Google Voice Assistant for cost-effective voice deployments at scale, complementing ElevenLabs for different use cases.
• Putman XR ConsultingstrategicStrategic or Co-development PartnerPartnership with Putman XR Consulting and the Commonwealth of Kentucky public education system to integrate immersive XR technologies across diverse disciplines, deploying 2,400+ Meta Quest headsets.
• OptimaED / Optima Academy OnlinecoreChannel Partner/ Reseller/ DistributorPrimary content partner providing the world's largest VR educational content library for K-12 education through ENGAGE platform, including Optima's comprehensive curriculum-aligned content packages.
• InspiredED NetworkcoreChannel Partner/ Reseller/ DistributorGlobal school network partnership serving 80,000+ students across 110+ schools in 24 countries, implementing ENGAGE VR for immersive learning experiences across premium independent schools.
• Reddam House School BerkshirestrategicStrategic or Co-development PartnerPioneering VR classroom implementation where students use VR headsets to enter the metaverse for interactive lessons, serving as a reference case for InspiredED Virtual Classroom.
• Stanford UniversitystrategicStrategic or Co-development PartnerAcademic partnership for VR-based education services and collaboration, leveraging ENGAGE platform for remote learning and immersive education delivery.
• Oxford UniversitystrategicStrategic or Co-development PartnerAcademic partnership for immersive VR education initiatives, integrating ENGAGE platform for virtual collaboration and distance learning programs.
• 3MstrategicStrategic or Co-development PartnerCollaborative VR pilot project (3M Home) transforming customer experience through immersive virtual environments for interacting with 3M materials and technologies in real-time.
• Kia Europe / Kia GermanystrategicStrategic or Co-development PartnerPartnership for digital twin development (KIA Digital Twin) and promotional experiences including Kia EV9 Eco Island launch event, showcasing EVs as future power sources.
• MetaMedstrategicStrategic or Co-development PartnerMedical collaboration platform partnership providing VR-based training and collaboration for eye care professionals, with bi-weekly meetings for residents and fellows hosted by world-class surgeons.
• Fatboy Slim (Norman Cook)strategicStrategic or Co-development PartnerEntertainment partnership hosting the 'Eat Sleep VR Repeat' metaverse concert with thousands of global attendees, demonstrating ENGAGE's large-scale event capabilities.
• HTC VivestrategicTechnology or IntegrationPlatform partnership for VR device support and co-marketing, including hosting the HTC Vive Flow launch event inside ENGAGE during COVID lockdown.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Mursion: VR simulation platform for soft-skills, leadership, and customer-interaction training powered by AI-driven avatars. Comparable to ENGAGE on enterprise training and on AI-character-driven learning experiences (overlaps with School of AI).
• ClassVR: K-12-focused VR education solution combining managed headsets, curriculum content, and teacher tools. Directly comparable to ENGAGE's Optima/K-12 offering and to Kentucky-style state-level rollouts.
• Strivr: Enterprise VR training and immersive learning platform focused on employee skill development for retailers and Fortune 500s. Comparable to ENGAGE on enterprise VR training outcomes (e.g., Sprouts-style onboarding) and corporate L&D buyers.
• Immerse: VR language and corporate training platform serving enterprises and language schools. Comparable to ENGAGE on VR-based corporate training and cross-platform enterprise deployments with measurable learning outcomes.
• Rec Room: Cross-platform social VR platform with user-generated rooms, avatar interactions, and creator tools. Comparable to ENGAGE on multiuser immersive spaces and no-code creation, with stronger consumer/gaming orientation.
• VictoryXR: VR education provider offering virtual field trips, twin classrooms, and AI tutoring for K-12 and higher education. Comparable to ENGAGE on virtual field trips, immersive classrooms, and AI-driven student experiences.
• Talespin: Enterprise XR training and talent development platform with AI-powered simulations and authoring tools. Comparable to ENGAGE on enterprise L&D, immersive simulation, and content authoring for workforce training.
• Spatial: Cross-platform immersive collaboration and metaverse platform supporting VR, AR, mobile, and web with avatar-based meetings and AI tools. Directly competes with ENGAGE on multiuser collaboration, enterprise meetings, and cross-device spatial computing.

Broad incumbents

• Microsoft Mesh: Enterprise metaverse offering from Microsoft integrated with Teams and Azure. Directly comparable to ENGAGE on enterprise VR collaboration and meeting use cases, leveraging Microsoft's enterprise distribution and AI stack.
• Meta Horizon Workrooms: Meta's immersive collaboration product built for Quest headsets. Comparable to ENGAGE's multiuser VR meetings and remote collaboration, but bundled free with Meta's hardware ecosystem — directly competing for the same enterprise collaboration use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ENGAGEVR
• LinkedInlinkedin.com/company/vr-education-holdings-plc
• Xx.com/engage_xr

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ENGAGE XR