What Feestfabriek does

Feestfabriek (legal entity: De Feestfabriek - Alles komt goed B.V.) is a privately held Dutch event organization and creative company headquartered in Doetinchem, Netherlands, founded in 1997 by the Jovink brothers around the Zwarte Cross festival. Its core product is Zwarte Cross, the largest paid festival in the Netherlands, held annually in Lichtenvoorde and combining live music, professional cross/motorsport racing, FMX/BMX stunts, theater, and creative programming for 65,000+ attendees. The company also operated the Mañana Mañana festival through 2024 before discontinuing it as part of portfolio restructuring.

Feestfabriek has built a portfolio of owned consumer brands and services around the festival platform. Branded products include Nozem Oil (a citrus-and-chili alcoholic shot launched in 2012), Groene Buizerd (an own-brand beverage), and the Achterhoekse Vlag (a regional flag co-created via design competition). The company operates e-commerce webshops for Zwarte Cross merchandise and Nozem Oil, runs Harder! Magazine as an owned fan publication, and maintains Stichting Pak An, a foundation co-founded with Grolsch in 2016 that has supported 135+ local Achterhoek projects. CARBID, the in-house creative agency, provides brand activation, campaign concept, graphic design, copywriting, and video production services to external B2B clients.

The business model combines one-time festival ticket revenue, hardware sales of branded merchandise and beverage products, B2B professional services through CARBID, and sponsorship/licensing partnerships with brands including Grolsch (core long-standing partner), Amnesty International, Red Bull, Pepsi, Jägermeister, 3FM, and VPRO. Revenue is generated through both direct-to-consumer channels (festival grounds, webshops) and sales-led B2B channels (CARBID creative services). The company employs approximately 60 people year-round, operates from a single Dutch headquarters, and shows no evidence of external institutional investment, operating as an independently owned, founder-led mid-sized event and creative business.

Name

Feestfabriek

Legal name

De Feestfabriek - Alles komt goed B.V.

Website

https://feestfabriek.nl

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Feestfabriek is a Dutch event organization company operating the Zwarte Cross festival, the largest paid festival in the Netherlands, alongside a portfolio of branded consumer products, merchandise e-commerce, and an in-house creative agency called CARBID.

Ownership category

akta.pro rank

Product category

Festival and Event Organization

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Amusement & Recreation Services (7900), Services-Advertising Agencies (7311), Beverages (2080)

akta.pro primary industry

Festival & Event Producers/Organizers (MPAIAFAC)

akta.pro secondary industries

Music Festival Organizers & Promoters (MPAGAAAB), Alcoholic Beverage Brand Owners & Holding Companies (Multi-category Portfolios) (CRADAIAL), Party Favors, Gifts & Custom Merchandise (HSACACAM)

Keywords

• Festival organization
• Event management
• Creative agency services
• Branded merchandise
• Entertainment events

Headquarters

HQ city

Doetinchem

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Festival tickets: Revenue from ticket sales for Zwarte Cross festival (the largest paid festival in the Netherlands) and previously Mañana Mañana festival.
2. Merchandise sales: Sales of branded merchandise including T-shirts, hoodies, caps, socks, and accessories through webshops and on-site festival shops.
3. Creative agency services (CARBID): B2B creative services including campaign concepts, brand activations, content creation (graphic design, copywriting, video productions) for external organizations.
4. Product sales (Nozem Oil): Sales of Nozem Oil branded alcoholic shot beverage through webshop and potentially retail.
5. Brand licensing and partnerships: Revenue from partnerships, sponsorships, and use of brand assets like the Achterhoekse Vlag and collaboration with brands like Grolsch.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Feestfabriek organizes and operates large-scale festivals and live events in the Netherlands, anchored by the Zwarte Cross festival (the largest paid festival in the country) and supported by a portfolio of own brands. The company produces branded consumer products (notably the Nozem Oil alcoholic shot drink), runs merchandise webshops, and operates CARBID, an in-house creative agency offering brand activation and campaign services to external organizations.

Product overview

De Feestfabriek – Alles Komt Goed B.V. is a Dutch entertainment and events company operating primarily as a festival organizer. Its core product is the Zwarte Cross Festival, the largest paid festival in the Netherlands featuring music, motorsport, stunts, and theater, alongside its former festival Mañana Mañana (held through 2024). The company has diversified into a portfolio of own brands including Nozem Oil (a citrus-chili shot drink), CARBID (in-house creative agency), the Achterhoekse Vlag, Stichting Pak An (a regional foundation), Harder! Magazine, the Groene Buizerd brand, and the Zwarte Cross Talententuin. It also operates online merchandise shops and runs an internship program across multiple departments. The business model combines event organization with branded merchandise and licensing, supported by a creative concept bureau.

Differentiator

Problem solved

Functional benefit

Brands

• Zwarte Cross: Music and cross festival, the largest paid festival in the Netherlands, featuring theater, stunts, and approximately 277,000 extra visitors
• Nozem Oil
• CARBID
• Mañana Mañana
• Stichting Pak An
• Groene Buizerd
• Tante Rikie
• Harder! Magazine
• Achterhoekse Vlag
• Zwarte Cross Talententuin

Products and services

• Zwarte Cross Festival Annual multi-day music, motorsport, stunt, and theater festival held in Lichtenvoorde, Netherlands; the largest paid festival in the Netherlands, attracting 65,000+ attendees. The 2026 edition runs July 16-19. Sold as ticketed festival attendance to the general public.
• Nozem Oil Proprietary citrus and chili-pepper alcoholic shot drink sold directly to consumers via nozemoil.nl and at festival locations. A liter-bottle variant was added in 2014.
• CARBID Creative Agency Services

Quantifiable outcome

• 65,000+ annual festival attendees at Zwarte Cross
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• Amnesty InternationalcoreStrategic or Co-development Partner · 1 January 2013Collaboration on The Naked Run for Freedom campaign (2013) and Levendenherdenking memorial event (2018) at Zwarte Cross, focusing on human rights and freedom of expression.
• GrolschcoreStrategic or Co-development PartnerLong-standing partnership with Grolsch brewery, including sponsorship of Zwarte Cross festival, collaboration on Achterhoekse vlag initiative, and joint founding of Stichting Pak An foundation in 2016.
• Stichting Pak AncoreStrategic or Co-development PartnerFoundation established in 2016 by Grolsch and Feestfabriek to support innovative ideas that make the Achterhoek region more beautiful, providing coaching and financial support to local projects.
• 3FMminorGTM or Marketing PartnerPartnership for radio promotion and music-related activities at Zwarte Cross festival.
• PepsiminorGTM or Marketing PartnerBeverage partnership for festival activities.
• Red BullminorGTM or Marketing PartnerPartnership for stunt and extreme sports content at Zwarte Cross.
• JägermeisterminorGTM or Marketing PartnerBeverage partnership for festival bar operations and activations.
• RijksmuseumminorStrategic or Co-development PartnerCultural partnership for unique museum-related activations and content.
• VPROminorGTM or Marketing PartnerMedia partnership for Dutch public broadcasting related content.
• EasyToysminorGTM or Marketing PartnerPartnership for adult entertainment products at Zwarte Cross festival.
• Mood ConceptsminorImplementation/ SI/ Consulting PartnerCreative agency partnership for execution of Campina Dichterbij campaign logistics.
• Fantic NederlandminorGTM or Marketing PartnerPartnership resulting from intern Lowie's work, where Fantic Nederland became an official partner with a win-action campaign.
• RacerXminorGTM or Marketing PartnerLargest American motocross platform (1M+ followers) that was targeted for coverage and participation at Zwarte Cross, though the collaboration did not ultimately occur.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Live Nation Entertainment: Global leader in live entertainment including Ticketmaster and a large festival portfolio. Overlaps with Feestfabriek's ticketing, festival promotion, and sponsorship businesses, but at vastly larger scale.
• Tomorrowland: Belgian-headquartered global festival brand with merchandise, travel, and licensing extensions. Highly relevant comparison point for the brand-extension and lifestyle-IP model Feestfabriek is building around Zwarte Cross and Nozem Oil.
• AEG Presents: Global live entertainment promoter and venue operator. Comparable in running large-scale festivals and tours, though AEG's portfolio is broader and less Dutch-regionally focused than Feestfabriek's.

Direct peers

• Superstruct Entertainment: European festival portfolio operator (acquired by Live Nation) running multi-genre festivals across multiple countries. Comparable business model of operating branded festivals with strong local identities and merchandise programs.
• Mojo Concerts: Leading Dutch concert and festival promoter (Lowlands, Pinkpop, North Sea Jazz). Directly comparable as a Netherlands-headquartered live entertainment promoter running flagship annual festivals.
• ID&T: Dutch festival organizer behind Mysteryland, Defqon.1, and other large-scale electronic and multi-genre festivals. Most comparable Dutch peer in scale and event-production focus to Feestfabriek's Zwarte Cross operation.
• Loveland Festival: Dutch electronic music festival held annually near Amsterdam. Comparable as a Netherlands-based festival operator with strong brand identity and merchandise attach, though at smaller scale than Feestfabriek.
• Bravura: Dutch creative agency known for campaigns such as KLM and Schiphol. Comparable to Feestfabriek's CARBID division in offering B2B brand activation and creative concept services from a Netherlands base.
• Pinkpop: Long-running Dutch multi-genre festival promoted by Mojo. Comparable as a Netherlands-based flagship music festival with regional roots and large annual attendance, similar in positioning to Zwarte Cross.

Others

• Mood Concepts: Dutch creative agency documented as an implementation partner for Feestfabriek campaigns (e.g., Campina Dichterbij). Comparable to CARBID as an adjacent Dutch creative agency operating in the same ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/alles-komt-goed-b-v-

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Feestfabriek