Reviews Tap

What Reviews Tap does

Reviews Tap Ltd is a UK-incorporated (Company #12372399) SaaS company founded in 2020 that operates a self-serve review management platform targeting small and medium businesses and (planned) agencies. The platform automates the solicitation of customer reviews, routes positive feedback to public review sites while flagging negative reviews for internal follow-up, and aggregates reviews from Google, Facebook, TripAdvisor, and Trustpilot into embeddable website widgets. Distribution is exclusively digital, leveraging a freemium model with no credit card required, organic content marketing via an extensive blog, and OAuth-based sign-in via Google, Facebook, and LinkedIn to reduce signup friction.

The product is a single-tenant web application (app.reviewstap.com) with a tiered pricing structure: a Free tier for one business with limited features, a Business tier at $19/month with unlimited review channels, API access, integrations, and white-labeling, and a forthcoming Agency tier at $59/month for multi-location businesses. Technical operations and platform development are handled in partnership with AWCODE, a Thailand-based firm, supporting a low-cost operating model. The company integrates with Stripe for subscription billing, WordPress for widget embedding, and Zapier for workflow automation, and self-attests GDPR compliance for EU customers.

Reviews Tap appears to be bootstrapped, with no disclosed funding, parent company, or institutional investors. No revenue, headcount, or active customer figures are disclosed, and the company's own outcome claims (e.g., '18% sales uplift,' '10% of Google ranking factors') are marketing assertions rather than independently validated metrics. The Agency tier and several integrations (Capterra, Google Play, App Store) remain listed as 'Coming Soon,' indicating ongoing but incomplete product expansion.

Name

Reviews Tap

Legal name

Reviews Tap Ltd

Website

https://reviewstap.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Reviews Tap is a UK-based SaaS platform founded in 2020 that helps small and medium businesses automate the collection, aggregation, and display of customer reviews from Google, Facebook, TripAdvisor, and Trustpilot via embeddable widgets.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Plans: SaaS subscription model with three tiers: Free (limited features), Business ($19/month), and Agency ($59/month). Recurring monthly revenue from subscription fees with annual billing option implied by pricing display.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Reviews Tap is a SaaS platform that automates the collection, aggregation, and display of customer reviews from multiple online sources (Google, Facebook, TripAdvisor, Trustpilot). It sends automated review requests to customers, routes positive reviews to public platforms while prompting follow-up on negative feedback, and exposes aggregated reviews through embeddable widgets on business websites. The product is sold via a freemium and tiered monthly subscription (Business at $19/month, Agency tier planned at $59/month) with API access included on the paid tier.

Product overview

ReviewsTap is a unified review management SaaS platform that helps businesses collect, aggregate, and display customer reviews from multiple online platforms. The product portfolio consists of the core ReviewsTap platform with its automated review collection workflow, plus four pricing tiers: Free, Startup, Business (which includes API access for integrations), and an upcoming Agency plan for multi-location businesses. The platform integrates with major review sources (Google, Facebook, Tripadvisor, Trustpilot), offers embeddable review widgets for websites, and enables businesses to automate review requests to customers while routing positive reviews to public platforms and flagging negative reviews for internal follow-up.

Differentiator

Problem solved

Functional benefit

Products and services

• ReviewsTap Platform SaaS review management platform that automates customer review collection via email, aggregates reviews from Google, Facebook, TripAdvisor, and Trustpilot, routes positive reviews to public platforms while flagging negatives for follow-up, and displays aggregated reviews on customer websites via embeddable widgets. Targeted at small and medium businesses globally.

Quantifiable outcome

• 18% Uplift In Sales
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

One partnership is on record.

• AWCODEcoreImplementation/ SI/ Consulting PartnerAWCODE is a development and support partner based in Thailand. They handle development and technical support operations for Reviews Tap as a strategic partner.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Widewail: Widewail provides review management software and services for multi-location businesses, combining automated review monitoring, response tools, and listing management. It is a direct competitor to Reviews Tap for SMB and mid-market customers.
• ReviewTrackers: ReviewTrackers is a review management SaaS that aggregates reviews from 100+ sources, provides analytics, and helps businesses respond across locations. It competes with Reviews Tap in multi-source aggregation and SMB reputation management.
• Yotpo: Yotpo is a reviews-and-loyalty platform focused on eCommerce and DTC brands, with automated review requests, on-site widgets, and SEO-rich snippets. It overlaps with Reviews Tap on the widget and review-collection functionality, though Yotpo is more eCommerce-skewed.
• Grade.us: Grade.us is a review management platform built specifically for marketing agencies and SMBs, offering white-label review campaigns, automated email requests, and embeddable widgets. It is a direct peer to Reviews Tap, particularly on the Agency tier use case.
• Trustpilot: Trustpilot operates a global consumer review platform and a business-side SaaS for review collection, management, and display. Reviews Tap integrates with Trustpilot on the aggregation side, but Trustpilot also competes with Reviews Tap's own collection/display value proposition for SMBs.
• Podium: Podium is a customer interaction platform that centralizes reviews, messaging, and payments for local businesses, with automated review solicitation and multi-channel aggregation. It is a direct competitor to Reviews Tap in the SMB review-management category.
• Birdeye: Birdeye is a leading review management and customer experience platform for multi-location and SMB businesses, offering automated review requests, aggregation across Google/Facebook/TripAdvisor, and embeddable widgets. It directly competes with Reviews Tap across the same product surface area and customer base.

Emerging players

• EmbedSocial: EmbedSocial is an UGC and review aggregation platform that lets businesses embed reviews from Google, Facebook, TripAdvisor, and other sources on their websites. It overlaps directly with Reviews Tap's aggregation and widget capabilities and is a smaller, niche competitor.
• Stamped.io: Stamped.io is a reviews and loyalty platform for Shopify and eCommerce merchants, offering automated review requests, on-site widgets, and SEO-rich snippets. It has partial overlap with Reviews Tap's review-collection and widget functionality, primarily in the eCommerce segment.

Broad incumbents

• Reputation.com: Reputation.com is an enterprise reputation management platform offering review monitoring, listings management, and social media tools for multi-location enterprises. It is a broad incumbent in the same category as Reviews Tap, addressing a larger and more sophisticated buyer.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ReviewsTap
• LinkedInlinkedin.com/company/reviews-tap

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reviews Tap