Workman's Relief

Hemp-Derived CBD and Delta-9 THC Wellness Productsworkmansrelief.com

Workman's Relief is a Wisconsin-based, vertically integrated CBD and Delta-9 THC wellness brand selling tinctures, gummies, topicals, beverages, and coffee direct-to-consumer and via wholesale to U.S. working-class adults seeking professional-strength alternatives to alcohol and over-the-counter relief products.

Company typePrivate
Founded2020
HeadquartersPlain, United States
Headcount11–50
GTM typeB2C
OfferingHardware or Manufacturing

What Workman's Relief does

Workman's Relief (legal entity Driftless Extracts LLC, formerly Driftless Extract) is a privately held U.S. cannabinoid wellness company founded in 2020 and headquartered in Plain, Wisconsin. It manufactures and sells hemp-derived CBD and Delta-9 THC products — including full and broad spectrum tinctures (1,000–3,000mg), CBD and D9 gummies, topicals under the Elbow Grease line, THC-infused beverages under the Crafty sub-brand, and Daily Grind THC coffee — plus a newer liposomal glutathione supplement. All products are formulated in-house at a GMP-certified facility using USDA Certified Organic hemp grown in Wisconsin's Driftless region, giving the company vertical control from cultivation through finished goods.

The company operates a product-led, direct-to-consumer e-commerce model anchored at workmansrelief.com, supported by a Subscribe & Save subscription program offering up to 10% recurring savings, a wholesale/retail partner network with a public store locator, on-demand local delivery via DoorDash, and a 15% commission affiliate program managed through GoAffPro. Pricing spans $10.95–$59.99 per SKU with bundle packages up to $54.95, plus a 15% storewide discount for verified veterans and first responders. Marketing is content-led, with an active blog on cannabis science, sleep, and stress, organic social presence across Facebook, Instagram, X, LinkedIn, and YouTube, email/SMS lists, and a Leafly marketplace listing.

The target customer is the U.S. working-class adult — described internally as hardworking individuals managing physical soreness, work and financial stress, and sleep difficulties, with explicit positioning against both overpriced low-potency CBD and alcohol as a relaxation default. Secondary segments include veterans and first responders, sleep-struggling adults, and fathers/providers. The company ships domestically with stated restrictions in CO, ID, SD, MS, WY, and Washington D.C., and has not raised disclosed institutional capital.

Workman's Relief firmographics

Firmographics

Name: Workman's Relief
Legal name: Driftless Extracts LLC
Website: https://workmansrelief.com
Company type: Private
Founded year: 2020
Operating status: Operating
Headcount range: 11–50 employees
Short description: Workman's Relief is a Wisconsin-based, vertically integrated CBD and Delta-9 THC wellness brand selling tinctures, gummies, topicals, beverages, and coffee direct-to-consumer and via wholesale to U.S. working-class adults seeking professional-strength alternatives to alcohol and over-the-counter relief products.
Ownership category
akta.pro rank

Workman's Relief industry classification

Industry

Product category: Hemp-Derived CBD and Delta-9 THC Wellness Products
NAICS: Medicinal and Botanical Manufacturing (325411), Drugs and Druggists' Sundries Merchant Wholesalers (42421)
SIC: Medicinal Chemicals & Botanical Products (2833), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)
akta.pro industry: PRIMARYCRANAHAA
CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles)
Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Cannabis Specialty Retail (CBD/Hemp & Accessories)
SECONDARYCRANAHAC
CBD/Hemp Wellness & Supplements Retail
Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Cannabis Specialty Retail (CBD/Hemp & Accessories)
SECONDARYCRANAHAD
Hemp-Derived Delta-8/Delta-9/THC-A Specialty Retail (Where Legal)
Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Cannabis Specialty Retail (CBD/Hemp & Accessories)
SECONDARYCRANAHAB
CBD/Hemp Topicals & Beauty Retail
Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Cannabis Specialty Retail (CBD/Hemp & Accessories)
SECONDARYCRAOAIAG
Hemp & CBD Product Wholesale Distribution
Consumer Products & Retail/Wholesale, Distribution & Category Management/Alcohol, Tobacco & Cannabis Wholesale Distribution

Keywords

CBD products
Delta-9 THC gummies
Hemp wellness
Topical pain relief
THC beverages

Where Workman's Relief is headquartered

Location

Headquarters

HQ city: Plain
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Workman's Relief business model

Business model

GTM type: B2C
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

Direct E-commerce Sales: Primary revenue stream through owned e-commerce website. Customers purchase individual products, bundles, and subscription items directly. Products include gummies, tinctures, topicals, beverages, and coffee.
Subscribe & Save Program: Recurring subscription model offering up to 10% savings on regular orders. Customers sign up for automatic deliveries of preferred products.
Wholesale/Retail Distribution: B2B wholesale channel where retailers purchase products to resell in physical storefront locations. Partnership locator page shows retail locations.
Affiliate Commission Program: Industry-leading 15% commission on all referral sales. 30-day cookie duration for tracking. Partners promote products on digital platforms and earn commissions.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Individual products at various price points
Subscription	Monthly	Subscribe & Save subscription program
Other	Pay-as-you-go	Veterans and First Responders discount
Transaction based/ take rate	Pay-as-you-go	Affiliate Program commission structure

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Workman's Relief product offering

Product offering

Core offering

Workman's Relief manufactures and sells professional-strength, hemp-derived CBD and Delta-9 THC wellness products—including full spectrum and broad spectrum CBD oil tinctures, CBD gummies, CBD topicals, THC gummies, THC sparkling beverages, and THC-infused coffee—from a vertically integrated supply chain. Products are formulated and produced in-house at a GMP-certified Wisconsin facility using USDA Certified Organic hemp grown in the Driftless region, and sold primarily direct-to-consumer through the company's own e-commerce storefront with subscription, wholesale, affiliate, and DoorDash delivery channels.

Product overview

Workman's Relief is a professional strength CBD and hemp-derived Delta-9 (D9) THC product company offering a diversified portfolio of cannabinoid-based wellness products. The core product line includes CBD gummies (Punch In daytime and Punch Out nighttime formulations), full spectrum and broad spectrum CBD oil tinctures (1000mg-3000mg), and topical CBD products (Elbow Grease 1500mg cream and roll-on stick). The D9 portfolio features 5mg THC gummies in multiple flavors, Crafty cocktail-inspired gummies, and 10mg THC beverages in various flavors. Coffee products include Daily Grind THC coffee in four blends (House, Decaf, French Vanilla, Cinnabun). Bundle offerings combine products for specific routines: Day N Night (daily routine), Sip N Soothe (alcohol alternative), Recovery Mode (physical recovery), and Rise & Grind (morning energy). A newer supplement line includes Liposomal Glutathione. All products are formulated in-house at their Wisconsin facility using USDA Certified Organic hemp.

Differentiator

Problem solved

Functional benefit

Brands

Crafty: THC beverage sub-brand featuring cocktail-inspired flavors like Raspberry Mojito, Mimosa, Old Fashioned, Amaretto Sour, Cosmopolitan, and Strawberry Margarita.
Elbow Grease
Punch In / Punch Out
Daily Grind

Products and services

Elbow Grease CBD Cream
Elbow Grease CBD Roll-On Stick A 1500mg CBD roll-on stick with a warming formula designed for targeted application to lower back and sore muscles, for consumers needing on-the-go localized relief.
Punch Out CBD Nighttime Gummies 750mg, 30-count nighttime CBD gummies formulated for wind-down without grogginess the next morning, targeted at adults struggling with sleep onset.
Punch In CBD Daytime Gummies Daytime CBD gummies formulated for energy and focus, part of the Punch product line supporting daytime relief routines.
Full Spectrum CBD Oil Tinctures USDA Certified Organic full spectrum CBD oil tinctures available in 1000mg, 2000mg, and 3000mg strengths, Wisconsin-grown, for consumers seeking high-potency ingestible CBD.
Broad Spectrum CBD Oil Tinctures Broad spectrum CBD tinctures formulated to deliver the entourage effect of multiple cannabinoids without measurable THC, for consumers who cannot have or do not want THC.
Delta-9 THC Gummies Delta-9 THC gummies dosed at 5mg per gummy, available in Watermelon, Orange Cream, Blue Raspberry, Strawberry Cream, Sour Apple, Pineapple, and Lemon flavors for controlled-dose adult consumption.
Crafty THC Cocktail Gummies Craft-style THC gummies under the Crafty sub-brand, inspired by cocktail flavors including Mimosa, Old Fashioned, Amaretto Sour, Cosmopolitan, and Strawberry Margarita, positioned as alcohol alternatives.
Delta-9 THC Sparkling Beverages Delta-9 THC sparkling beverages including Orange Cream (10mg per can, 4-pack), Raspberry Mojito, and Sparkling Lemon Drop, designed as lower-calorie alternatives to alcohol.
Daily Grind THC Coffee THC-infused coffee blends including House, Decaf, French Vanilla, and Cinnabun at 30mg per serving, for morning or afternoon consumption by adult consumers seeking a THC-caffeine combination.
Liposomal Glutathione Liquid Supplement Liquid dietary supplement featuring liposomal delivery technology for enhanced bioavailability of glutathione combined with vitamin C, positioned as a master antioxidant product for general health support.
Day N Night Bundle Bundle pairing Punch In daytime gummies with Punch Out nighttime gummies, marketed as a comprehensive daily CBD routine package.
Sip N Soothe Bundle Bundle combining THC beverages with CBD topicals, marketed to consumers making the "wine swap" who want both relaxation and physical relief.
Recovery Mode Bundle Bundle pairing a tincture with a topical for comprehensive internal and external relief coverage, targeted at serious body recovery needs.
Rise & Grind Bundle Bundle combining the THC Coffee Mocha Blend with Punch In Gummies for morning routine support.
Daily Tune Up Kit Comprehensive introduction bundle covering multiple products for different parts of the day, for customers building a wellness routine.
Sweet Relief Balance Bundle Bundle combining Orange Cream THC Drink with Broad Spectrum CBD Oil for balanced wellness support, marketed as a wine/alcohol swap package.

Quantifiable outcome

Average 40% reduction in acne lesions after 12 weeks of topical CBD treatment (referenced from scientific review, not specific to company products)

Companies that use Workman's Relief

Customer profile

Segments4 records

Ideal customer profiles3 records

Workman's Relief technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration2 records

Feature7 records

Workman's Relief partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Workman's Relief competitors and assessment

Company assessment

Direct peers

Feals: Subscription-first CBD brand centered on tinctures with a premium, minimalist positioning and member-based pricing. Closely comparable on subscription economics and 'wellness routine' framing for CBD tinctures.
Medterra: CBD wellness brand selling isolates, gummies, topicals, and sleep aids with an emphasis on third-party testing and accessibility pricing. Comparable on certificate-of-analysis-driven marketing, sleep/recovery positioning, and tiered product strengths.
Charlotte's Web: One of the largest US CBD wellness brands selling tinctures, gummies, topicals, and capsules online and through wholesale. Direct comparable to Workman's Relief on product mix, vertical hemp sourcing, and premium positioning, though at much greater scale and with public-market backing.
Koi CBD: US-based CBD brand offering tinctures, gummies, vapes, topicals, and pet products through DTC and wholesale, with broad-spectrum and Delta-9 THC lines. Comparable on multi-format portfolio, hemp-derived THC exposure, and combined DTC/wholesale GTM.
Lazarus Naturals: Vertically integrated US-grown hemp CBD brand selling tinctures, gummies, capsules, and topicals with strong affordability messaging and a veteran/discount program. Closely comparable vertical-integration and accessibility-led positioning to Workman's Relief.
Green Roads: Large US CBD brand founded by pharmacists, distributing tinctures, gummies, topicals, and pet products through DTC and a major wholesale pharmacy network. Comparable wholesale-plus-DTC mix and pharmacist-led quality positioning.
Cornbread Hemp: USDA Certified Organic, Kentucky-grown full spectrum CBD brand selling oils, gummies, topicals, and sleep products via DTC. Closely matches Workman's Relief on organic-sourced hemp, certificate-of-analysis transparency, and premium-but-accessible price tiers.
Joy Organics: Family-run, USDA Certified Organic broad and full spectrum CBD brand with tinctures, gummies, topicals, and softgels. Comparable on organic certification, broad-spectrum formulation focus, and family/values-led brand storytelling.
Wyld CBD: Leading hemp-THC edible brand specializing in real-fruit gummies (CBG, CBD, and Delta-9) distributed widely through dispensaries and DTC. Direct comparable on gummy-focused catalog, measured-dosing approach, and use of hemp-derived THC variants where legal.
cbdMD: Publicly traded CBD brand offering tinctures, gummies, topicals, sleep aids, and pet products across DTC and wholesale channels. Comparable in breadth of SKU portfolio, subscription model, and use of an athlete/active-lifestyle positioning similar to Workman's Relief's working-class narrative.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Workman's Relief compliance and trust

Trust signal

Compliance2 records

Workman's Relief financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Workman's Relief leadership team

Management profile

Number of profiles

Workman's Relief funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Workman's Relief M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Workman's Relief

What does Workman's Relief do?

Is Workman's Relief a public or private company?

Workman's Relief is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Workman's Relief founded?

Workman's Relief was founded in 2020. It employs 11 to 50 people.

Where is Workman's Relief based?

Workman's Relief is headquartered in Plain, United States, in the North America region.

How does Workman's Relief make money?

Four revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are subscribe & Save Program, wholesale/Retail Distribution and affiliate Commission Program.

Who are Workman's Relief's main competitors?

Direct peers on record are Feals, Medterra, Charlotte's Web, Koi CBD, Lazarus Naturals, Green Roads, Cornbread Hemp, Joy Organics, Wyld CBD and cbdMD.

Does Workman's Relief have an API?

No public API is recorded for Workman's Relief.

What industry is Workman's Relief in?

Workman's Relief's product category is Hemp-Derived CBD and Delta-9 THC Wellness Products. Its primary akta.pro industry code is CRANAHAA, CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles), with a secondary code of CRANAHAC, CBD/Hemp Wellness & Supplements Retail. Its NAICS code is 325411 and its SIC code is 2833.