What Afluencer Inc. does

Afluencer Inc. operates a free, self-serve influencer marketing marketplace headquartered in Sacramento, California, that connects brands with verified content creators across 75 interest categories. The platform is built on an opt-in model — creators register and build profiles rather than being scraped from social media — and uses an inverse application flow in which brands post collaboration briefs and creators apply to participate. Supporting modules include an Influencer CRM with detailed audience analytics and Earned Media Value (EMV) tracking, a UGC Library for collecting and repurposing creator assets across Instagram, YouTube, and TikTok, and CreatorGPT, an AI-powered natural-language search tool for creator discovery. The platform also embeds 40+ integrations (Shopify, Klaviyo, Amazon, Slack, Docusign, Gorgias, Zapier) and ships native apps on the Shopify and BigCommerce app stores. The company has been announced as joining Influencer Hero, an all-in-one influencer marketing platform, with both products set to continue operating independently to serve brands at different stages of growth.

Afluencer's revenue model is a tiered subscription and freemium structure with two-sided monetization. Brands can start free with unlimited collabs and basic directory search, upgrade to Standard ($649/month) or Pro ($1,049/month) plans that unlock high-volume outreach, dedicated account managers, and team seats, and access channel-specific VIP plans on Shopify ($49/month with 60-day free trial) and BigCommerce ($49/month with 30-day free trial). Creators can subscribe to Macro ($29/month) or Mega ($79/month) tiers for premium profile badges, more application credits, and recommendation placement. Distribution is multi-modal: self-serve product-led growth via app.afluencer.com, app store listings for ecommerce merchants, and a sales-assisted "Book a Demo" motion for enterprise tiers. Marketing relies on an owned blog, a podcast booked into 2026, an 18,000+ subscriber newsletter, G2 and SourceForge review presence (where Afluencer holds Leader, High Performer, and Momentum Leader badges), and weekly influencer roundups.

The business targets two primary segments — DTC and e-commerce brands seeking to launch or scale influencer programs, and content creators seeking brand partnerships and monetization — with sub-segments of small/growing brands needing low-friction campaign launches and scaling brands requiring CRM, automation, and full-funnel analytics. Notable customer outcomes include Olivida reporting $1.2M+ in sales and 150% CAC reduction, and Arabian Oud delivering 50+ store activations and 500 UGC assets across 8 markets from a single gifting-driven campaign. As of 2024, the platform reports 75,000+ registered members, 19,000+ brands, 24,000+ active influencers, and 454.4M combined creator reach, though no revenue, ARR, or headcount figures are publicly disclosed.

Name

Afluencer Inc.

Legal name

Afluencer Inc.

Website

https://afluencer.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Afluencer operates a free, self-serve influencer marketing marketplace connecting verified creators with DTC and e-commerce brands. It monetizes via tiered subscriptions, Shopify and BigCommerce app integrations, and has joined Influencer Hero for scaling-brand campaign management.

Ownership category

akta.pro rank

Product category

Influencer Marketing Platform

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Creator Marketplaces & Booking Platforms (MPACAGAB)

akta.pro secondary industries

Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI), Influencer Marketing & Creator Marketplaces (BPAMALAG), Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA)

Keywords

• Influencer marketing platform
• Creator marketplace software
• Brand collaboration platform
• Influencer CRM tools
• UGC content management

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Operations

Revenue model

1. Brand Subscription Plans: Brands pay monthly subscription fees for access to the marketplace and premium features. Free tier available with basic features; paid tiers unlock more invitation credits, premium filters, and support.
2. Creator Subscription Plans: Creators can upgrade to Macro ($29/month) or Mega ($79/month) plans for premium profile badge, more application credits, unlimited interests, and recommendations to brands.
3. E-commerce Platform Integrations: Shopify VIP ($49/month) and BigCommerce VIP ($49/month) plans with platform-specific features like badge recognition, premium listings, and integration benefits.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Afluencer operates a two-sided influencer marketing marketplace where brands post collaborations and verified creators apply to join campaigns. The platform provides AI-powered creator discovery, an influencer CRM, UGC content management, and campaign analytics with EMV tracking. Brands can access the marketplace free or via paid subscription tiers, with native Shopify and BigCommerce integrations priced at $49/month each offering e-commerce-native access.

Product overview

Afluencer is an influencer marketing marketplace that operates as a self-service platform for brands and creators. The core offering is the Afluencer Marketplace, a free platform where brands post collabs and verified creators apply. The portfolio includes two native ecommerce integrations: Afluencer for Shopify (with VIP plan featuring CreatorGPT AI assistant, 180 monthly invites, and premium filters) and Afluencer for BigCommerce (VIP plan with directory badges and enhanced listing). Supporting modules include the CreatorGPT AI discovery tool for influencer search, a UGC Library for content asset management, an Influencer CRM for relationship tracking, and Detailed Reporting with EMV measurement. The platform is part of Influencer Hero following acquisition, which provides end-to-end campaign management for brands scaling beyond marketplace discovery.

Differentiator

Problem solved

Functional benefit

Products and services

• Afluencer Marketplace Free influencer marketing marketplace where brands post collaborations and verified creators apply to join campaigns. Provides AI-powered discovery, influencer CRM, UGC library, and campaign analytics with EMV tracking. Used by SMB and enterprise brands and individual creators for influencer marketing, partnership discovery, and content asset management.
• Afluencer for Shopify Native Shopify app integration (VIP plan at $49/month) providing e-commerce brands with embedded access to the Afluencer marketplace. Includes 180 monthly influencer invites, featured newsletter placement, AI-powered CreatorGPT assistant, premium influencer filters, priority email and live chat support, 20 bonus credits for first-time install, and 60-day free trial.
• Afluencer for BigCommerce Native BigCommerce app integration (VIP plan at $49/month) featuring BigCommerce badge, premium brand and collab listings in directory, store product presentation to influencers, +5 additional daily invitation credits, and 30-day free trial.

Quantifiable outcome

• First campaign can be launched in hours, not weeks
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability6 records

Feature6 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• Influencer HeroflagshipStrategic or Co-development PartnerAfluencer has joined Influencer Hero - a leading all-in-one influencer marketing platform for established D2C and e-commerce brands. Afluencer powers discovery and matching; Influencer Hero adds end-to-end campaign management, outreach and reporting. The two products continue operating as separate platforms serving different stages of brand growth. Influencer Hero is described as a profitable, independently built company.
• ShopifycoreTechnology or IntegrationOfficial Shopify app integration available on Shopify App Store. Shopify VIP plan at $49/month with 60-day free trial. Enables brands on Shopify to access Afluencer marketplace directly from their Shopify admin.
• BigCommercecoreTechnology or IntegrationOfficial BigCommerce app integration available on BigCommerce App Store. BigCommerce VIP plan at $49/month with 30-day free trial. Enables brands on BigCommerce to access Afluencer marketplace.
• CreatorGPTcoreTechnology or IntegrationAI-powered discovery tool integrated into the platform. Helps brands find influencers by describing ideal creator criteria in plain language. Filters by follower count, niche, content style, values, professional background.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Upfluence: Upfluence offers an influencer search/marketplace plus campaign management and affiliate tracking, with e-commerce integrations including Shopify. It is a comparable SMB-to-enterprise influencer marketing SaaS platform.
• Grin: Grin is an influencer marketing platform with a creator CRM, content management, and affiliate/payout tools. It overlaps directly with Afluencer's Influencer CRM, UGC library, and brand-collaboration workflows, especially for DTC brands.
• CreatorIQ: CreatorIQ is an enterprise-grade influencer marketing platform with creator discovery, CRM, and analytics. It targets larger brands but overlaps heavily with Afluencer's Pro tier functionality and creator marketplace model.
• Collabstr: Collabstr is a marketplace where brands can browse and book creators for UGC and sponsored content. It is a closely comparable creator marketplace targeting SMB and DTC brands similar to Afluencer.
• Aspire (AspireIQ): Aspire is a creator marketplace and influencer marketing platform that connects brands with vetted creators for content and ambassador programs. It directly competes with Afluencer in marketplace-style discovery and is a comparable SMB-to-mid-market offering.
• LTK (formerly rewardStyle): LTK is a creator-driven marketplace connecting influencers with brands for shoppable content and affiliate commerce. It is a comparable creator-marketplace model focused on commerce, parallel to Afluencer's marketplace.
• Modash: Modash is a creator discovery and analytics platform with a large creator database used by brands for influencer outreach. It overlaps with Afluencer's CreatorGPT discovery and CRM capabilities.

Emerging players

• HypeAuditor: HypeAuditor provides influencer discovery, audience analytics, and fraud detection for influencer marketing. It complements Afluencer's analytics layer and competes for the same brand buyers seeking creator verification.

Broad incumbents

• Tagger (by Sprout Social): Tagger is an influencer marketing and social listening platform acquired by Sprout Social, offering planning, reporting, and competitive analytics. It competes with Afluencer's enterprise analytics tier and benefits from broader social-media tool distribution.
• Influencer Hero: Influencer Hero is an all-in-one influencer marketing platform for established D2C and e-commerce brands, providing discovery, outreach, CRM, and reporting. It is the acquiring company and serves as Afluencer's enterprise complement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=lN6Ey-MZPD0&list=PLQcyJaj5Yw8YH4QtbM-mNGRrffk1bvjgG
• Xx.com/afluencerlyfe
• Facebookfacebook.com/afluencer
• LinkedInlinkedin.com/company/afluencer-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Afluencer Inc.