Influencer Hero
- Company typePrivate
- Founded-
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Influencer Hero firmographics
Firmographics- Name
- Influencer Hero
- Legal name
- TGM Limited
- Website
- https://influencer-hero.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Influencer Hero industry classification
Industry- Product category
- Influencer Marketing Software
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181), Other Services Related to Advertising (541890)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA)
- akta.pro secondary industries
- Influencer Marketing & Creator Marketplaces (BPAMALAG), Influencer Measurement, Attribution & Analytics (BPAFAHAI), Influencer Gifting, Seeding & Sampling Platforms (MPACAGAL), Influencer Operations & Payments (Workflow/Invoicing/Payouts) (MPAAAHAO)
Keywords
Where Influencer Hero is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Influencer Hero business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Subscription: Influencer Hero operates on a subscription SaaS model, offering an all-in-one influencer marketing platform. Pricing starts at $649/month for the full platform covering discovery, CRM, affiliate tools, and analytics. The platform is positioned as a cost-effective alternative to competitors like Grin, CreatorIQ, and Upfluence, offering the same capabilities at a fraction of the cost.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starting tier - Full all-in-one platform |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels10 records
Influencer Hero product offering
Product offeringCore offering
Influencer Hero sells a SaaS-based all-in-one influencer marketing platform used by brands and agencies to discover influencers, run AI-personalized outreach, manage influencer relationships via CRM, automate product gifting, track affiliate links and discount codes, capture UGC content, and report on campaign ROI. The platform also exposes a public Influencer Marketing API and is priced via monthly subscription starting at $649.
Product overview
Influencer Hero is an ALL-IN-ONE influencer marketing software platform offering a unified suite of integrated modules for the complete influencer marketing workflow. The platform consists of core products including Influencer Discovery/Search (for finding influencers using detailed filters and brand matching), Influencer Outreach (AI-powered bulk outreach with automated follow-ups), Influencer CRM (relationship and deal management), Reporting & Analytics (ROI and campaign performance tracking), Influencer Gifting (automated product seeding), Content/UGC Library (automatic post capture and content management), and Affiliate & Payments (tracking affiliate links, discount codes, and creator payouts). Additional add-on modules include Creator Storefronts, AI-Powered Coupon Code Leakage Prevention, Brand Safety, Application Pages, and a Chrome Extension. The platform also offers a public Marketing API (Discovery API, Raw API, Brand Collaborations API, AI Search) for technical integrations. Free tools are available including fake follower scanners and engagement calculators. The platform integrates with major e-commerce platforms (Shopify, WooCommerce, Magento, BigCommerce, Prestashop), email marketing tools (Klaviyo, Mailchimp, Omnisend, Brevo, GetResponse), and automation platforms (Zapier, Slack, DocuSign). Pricing starts at $649/month.
Differentiator
Problem solved
Functional benefit
Brands
- Creator Hero: A platform for creators, separate from the brand-focused Influencer Hero platform.
Products and services
- Influencer Discovery / Search Search and discovery module that finds relevant influencers across social platforms using detailed filters (audience demographics, location, engagement, niche) and a brand matching tool to surface existing customers who already love the brand.
- Influencer Outreach AI-powered bulk outreach module that contacts hundreds of influencers with automated follow-up sequences and hyper-personalized communication generated from each influencer's recent social media activity.
- Influencer CRM Centralized relationship management system with outreach boards for new campaigns, relationship boards for long-term partnerships, and individual deal pages for each influencer partnership; also tracks UGC, sends products, and handles affiliate links.
- Reporting & Analytics Campaign reporting and analytics module that measures ROI, tracks conversions, clicks, and ROAS, and exports data as CSV for further analysis.
- Influencer Gifting Automated product seeding module that dispatches products to influencers directly from the CRM, creating $0 orders in the connected e-commerce store.
- Content / UGC Library Content capture module that automatically detects and collects influencer posts (stories, reels, feed posts) and enables downloading high-quality UGC videos and images for use in marketing campaigns.
- Affiliate & Payments Affiliate tracking module that uses personalized affiliate links and discount codes to attribute clicks and conversions, with direct payment processing from the CRM and a creator dashboard for tracking earnings.
- Influencer Marketing API Public API for integrating influencer discovery, analytics, and campaign data into external systems, including Discovery API, Raw API, Brand Collaborations API, and AI Search endpoints.
- Creator Storefronts Standalone module enabling influencers to set up custom storefronts to continue driving traffic and conversions, with automatic commission-based earning and recurring posts.
- AI-Powered Coupon Code Leakage Prevention Standalone AI module that detects and prevents unauthorized coupon code sharing to protect affiliate margins.
- Brand Safety Standalone module providing content monitoring and brand safety features to ensure influencer content meets brand guidelines and compliance requirements.
- Application Pages Standalone application form builder used for influencer recruitment and partnership applications.
- Chrome Extension (Free Influencer Audit) Free browser extension for quickly analyzing influencer and audience metrics directly from social media platforms.
- Free Marketing Tools Suite Suite of free tools including Instagram, TikTok, and YouTube fake follower scanners, engagement rate calculators, influencer analytics tool, lookalike tool, and competitor reports.
- Influencer Marketing Services / Agency Partners Service offering that combines Influencer Hero technology with agency talent for implementation and campaign management, delivered through select marketing agency partners.
Quantifiable outcome
- One marketer using Influencer Hero equals the output of 5 full-time team members working manually
- +9 more outcomes
Companies that use Influencer Hero
Customer profileNamed customers23 records
Segments4 records
Ideal customer profiles3 records
Influencer Hero technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability5 records
Feature12 records
Influencer Hero partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and major.
- ShopifycoreNative integration with Shopify enabling affiliates, product sending, and order synchronization. One of the flagship integrations listed prominently on the website with a dedicated Shopify App in the Shopify App Store.
- WooCommercecoreIntegration with WooCommerce enabling affiliate tracking and product gifting for WooCommerce-powered e-commerce stores.
- KlaviyocoreIntegration with Klaviyo for email marketing automation connected to influencer campaigns and customer data.
- ZapiercoreZapier integration enabling connections between Influencer Hero and 5,000+ apps through automated workflows, extending the platform's connectivity beyond native integrations.
- MagentomajorIntegration with Magento e-commerce platform for affiliate tracking and product gifting for enterprise e-commerce brands.
- BigCommercemajorIntegration with BigCommerce platform enabling affiliate and product gifting capabilities for BigCommerce merchants.
- SlackmajorSlack integration for team communication and notifications related to influencer campaign activities and outreach.
- DocuSignmajorDocuSign integration for contract management and digital signatures with influencers as part of the deal management workflow.
- MailchimpmajorIntegration with Mailchimp for email marketing connected to influencer campaign workflows.
- OmnisendmajorIntegration with Omnisend for e-commerce email marketing and automation linked to influencer campaigns.
- BrevomajorIntegration with Brevo for email marketing and customer communication connected to influencer marketing workflows.
- GetResponsemajorIntegration with GetResponse for email marketing automation linked to influencer campaigns.
- AmazonmajorAmazon integration for brands selling on Amazon marketplace, enabling affiliate tracking and performance analytics.
- GorgiasmajorIntegration with Gorgias customer service platform for managing influencer-related customer service interactions.
- Agency PartnerscoreSelect marketing agencies partner with Influencer Hero to provide implementation services, combining the platform technology with agency expertise to serve brands from startups to enterprise-level companies including blue-chip clients.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Influencer Hero competitors and assessment
Company assessmentDirect peers
- Klear: Klear (part of Meltwater) offers influencer discovery, audience analytics, CRM, and campaign reporting. It targets the same brand and agency customers as Influencer Hero with overlapping functionality.
- Traackr: Traackr is an influencer marketing platform focused on discovery, relationship management, and performance measurement for global enterprise brands. It competes directly with Influencer Hero for enterprise and global brand budgets.
- Aspire (formerly AspireIQ): Aspire is an influencer marketing platform offering creator discovery, relationship management, workflow automation, and affiliate tools for D2C and enterprise brands. It is a closely comparable all-in-one alternative to Influencer Hero.
- Upfluence: Upfluence provides an all-in-one influencer marketing platform covering discovery, outreach, affiliate, and analytics. It serves a comparable customer base of D2C brands and agencies and is named by Influencer Hero as a direct competitor.
- CreatorIQ: CreatorIQ is an enterprise-grade influencer marketing platform with discovery, CRM, analytics, and workflow tools. It directly competes with Influencer Hero, particularly for larger brands and global enterprise clients, and is referenced by IH as a primary competitor.
- Grin: Grin is a leading influencer marketing SaaS platform offering creator discovery, CRM, gifting, affiliate, and UGC content management — directly overlapping with Influencer Hero's core modules and competing for the same D2C and enterprise brand customers.
- Tagger by Sprout Social: Tagger is a social intelligence and influencer marketing platform acquired by Sprout Social, offering discovery, campaign planning, analytics, and competitive benchmarking — comparable in scope to Influencer Hero's discovery and analytics modules.
Emerging players
- HypeAuditor: HypeAuditor is an AI-driven influencer analytics and fraud-detection platform that overlaps with Influencer Hero's fake follower detection and audience analytics capabilities, and is referenced as a comparable data/API provider in IH's competitive set.
Broad incumbents
- Meltwater: Meltwater is a large media intelligence and analytics incumbent that has expanded into influencer marketing (via Klear and InfluencerDB). It competes with Influencer Hero on discovery and analytics but operates across a much broader PR, social listening, and competitive intelligence portfolio.
- impact.com: impact.com is a broader partnership management platform that includes creator/influencer management, affiliate tracking, and payouts alongside B2B and traditional affiliate programs. It overlaps with Influencer Hero's affiliate and creator modules but serves a wider partnership ecosystem.
Market position
Strengths5 records
Weaknesses6 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Influencer Hero social profiles
Digital presenceInfluencer Hero financial estimates
Financial estimateRevenue estimate
Valuation estimate
Influencer Hero leadership team
Management profileNumber of profiles
Influencer Hero subsidiaries and ownership
Company hierarchySubsidiaries1 record
Influencer Hero funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Influencer Hero M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Influencer Hero
What does Influencer Hero do?
Influencer Hero sells a SaaS-based all-in-one influencer marketing platform used by brands and agencies to discover influencers, run AI-personalized outreach, manage influencer relationships via CRM, automate product gifting, track affiliate links and discount codes, capture UGC content, and report on campaign ROI. The platform also exposes a public Influencer Marketing API and is priced via monthly subscription starting at $649.
Is Influencer Hero a public or private company?
Influencer Hero is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Influencer Hero founded?
Influencer Hero was founded in -1. It employs 11 to 50 people.
Where is Influencer Hero based?
Influencer Hero is headquartered in New York, United States, in the North America region.
How does Influencer Hero make money?
One revenue line is on record: software Subscription.
Who are Influencer Hero's main competitors?
Direct peers on record are Klear, Traackr, Aspire (formerly AspireIQ), Upfluence, CreatorIQ, Grin and Tagger by Sprout Social. HypeAuditor is listed as an emerging player. Broad incumbents are Meltwater and impact.com.
Does Influencer Hero have an API?
Yes. Influencer Hero offers a public API enabling developers to integrate influencer discovery, analytics, and campaign data. The API includes multiple endpoints: Discovery API (search influencers using advanced filters like audience demographics, location, engagement, and niche), Raw API (access core influencer data and metrics to build custom workflows and tools), Brand Collaborations API (retrieve structured data on influencer-brand partnerships and sponsored content activity), and AI Search (use natural language to discover influencers and posts across social platforms). API access details and usage limits are available at the API pricing page. Developer documentation is at www.influencer-hero.com/influencer-page/influencer-marketing-api.
What industry is Influencer Hero in?
Influencer Hero's product category is Influencer Marketing Software. Its primary akta.pro industry code is MPACAGAA, Influencer Marketing Platforms (Discovery/Search/CRM), with a secondary code of BPAMALAG, Influencer Marketing & Creator Marketplaces. Its NAICS code is 541810 and its SIC code is 7311.