ORYX Assistance
- Company typePrivate
- Founded2010
- HeadquartersSesvete, Croatia
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
ORYX Assistance firmographics
Firmographics- Name
- ORYX Assistance
- Legal name
- ZUBAK GRUPA d.o.o.
- Website
- https://oryx-assistance.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
ORYX Assistance industry classification
Industry- Product category
- Roadside and Emergency Assistance Services
- NAICS
- Telephone Call Centers (56142)
- SIC
- Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Vehicle Services On‑Demand Platforms (Car Wash, Maintenance, Roadside) (BPAMAHAL)
- akta.pro secondary industry
- Roadside Assistance & Towing Memberships (Bundled with Service Contracts) (FSAJALAL)
Keywords
Where ORYX Assistance is headquartered
LocationHeadquarters
- HQ city
- Sesvete
- HQ country
- Croatia
- HQ region
- Europe
Offices9 records
Markets served
ORYX Assistance business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- B2B Assistance Services: ORYX Assistance provides assistance services (roadside, home, medical, sea) to corporate partners who bundle these as value-added services with their products. Revenue is generated through partnership agreements with banks, insurance companies, leasing firms, and telecom operators across 8 countries.
- Membership-based Services: Services provided to over 1.2 million memberships through partner relationships. Annual turnover exceeds 130,000,000 EUR.
Go-to-market motion3 records
Distribution channels5 records
Marketing channels3 records
ORYX Assistance product offering
Product offeringCore offering
ORYX Assistance is a B2B assistance provider delivering nine branded services — Roadside Assistance, Drive Angel (accident-detection mobile app), Kingsize Help, Backup Car, Autopass, Home Assistance (plumbing, electrical, locksmith, glazier, carpentry), Medins (medical), MobiExpress (door-to-door mobile phone repair) and Sea Help (marine) — to corporate partners (banks, insurers, telecoms, leasing firms, automotive companies) across eight European countries, coordinated through its own 24/7 multi-lingual contact center.
Product overview
ORYX Assistance is a high-quality European assistance company offering a portfolio of 9 innovative services covering roadside assistance, home assistance, medical assistance, and specialty services. The core products include Roadside Assistance (for vehicles up to 3.5 tons with country, regional, and Europe-wide coverage) and Drive Angel (a mobile app that monitors driving behavior and automatically detects accidents to alert emergency services). Additional offerings include Kingsize Help (for large vehicles), Backup Car (vehicle replacement), Autopass (technical inspection assistance), Home Assistance (plumbing, electrical, locksmith services), Medins (medical support), MobiExpress (mobile phone repair), and Sea Help (marine assistance). Services are distributed through business partnerships with banks, insurance companies, telecom operators, and leasing companies across 8 European countries.
Differentiator
Problem solved
Functional benefit
Brands
- Drive Angel: Innovative application that makes mobile phones a true angel in distress - alerts drivers during insecure driving, offers emergency calls, breakdown calls and more.
- Kingsize Help
- Backup Car
- Autopass
- Home
- Medins
- MobiExpress
- Sea Help
- Roadside
Products and services
- Roadside Assistance Road technical assistance service for vehicle breakdowns, accidents and emergencies covering passenger cars and light commercial vehicles up to 3.5 tons. Available in country-specific, regional and Europe-wide packages and offered to B2B partners (banks, insurers, telecoms, leasing and automotive companies) for bundling with their products.
- Drive Angel Mobile application that alerts drivers during unsafe driving, offers emergency and breakdown calls, and automatically detects traffic accidents to alert emergency services. Offered to B2B partners for distribution to end customers.
- Kingsize Help Specialized roadside assistance service for oversized vehicles and large commercial transport requiring king-size solutions on the road.
- Backup Car Vehicle replacement service providing fast and reliable car replacement when a vehicle fails, ensuring business and personal obligations remain intact.
- Autopass Assistance service for vehicle technical-inspection failures, providing repairs of identified defects and re-inspection coordination.
- Home Assistance Comprehensive home assistance service for urgent technical interventions covering plumbing, drainage, electrical installations, external doors and windows. Provides access to professional tradespeople (plumbers, electricians, carpenters, glaziers, locksmiths); offered through B2B partners as a value-added benefit.
- Medins Medical assistance service providing medication delivery, hospital transport, diagnosis assistance and medical support in crucial moments.
- MobiExpress Door-to-door express mobile phone repair service for moments when users cannot be separated from their phone.
- Sea Help Sea assistance service providing help in stormy situations at open sea.
Quantifiable outcome
- 1.2 million+ memberships managed across 8 countries
- +2 more outcomes
Companies that use ORYX Assistance
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles4 records
ORYX Assistance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
ORYX Assistance partnerships and signals
Strategic signalPartnerships
35 partnerships are on record, tiered core and minor.
- OTP BankacoreLong-standing partnership expanded with integration of Roadside Assistance and Home Assistance into OTP bank's new current account packages (Active, Advanced, Flexible, Premium+). Services available 24/7 via toll-free number.
- Aura OsiguranjecoreStrategic partnership launched offering Roadside Assistance (PLUS, EKSKLUZIV, ULTRA packages) and Drive Angel app to Aura osiguranje policyholders in Bosnia and Herzegovina.
- Hrvatska poštanska banka (HPB)corePartnership enhanced with Home Assistance + Medins, Roadside Assistance, Autopass, Backup Car, and MobiExpress through HPB account packages (STUDENT+, OBITELJ 3+, SUPER, PREMIUM).
- A1 SerbiacoreNew partnership providing Home Assistance service to A1 Serbia users for emergency technical interventions at residential properties.
- IUTE DOOEL SkopjeminorPartnership offering Home ORYX Assistance Basic to IUTE financial services clients in Macedonia, covering plumbing, electrical, and locksmith emergencies.
- Avtoflota SloveniacoreNew partnership offering tailored roadside assistance packages (FLOTA Basic SLO, Regija SLO, Europa SLO, Europa Premium SLO) for passenger cars and light commercial vehicles.
- A1 SloveniacorePartnership launching 'A1 Mojster' brand for premium home assistance covering plumbing, electrical, locksmith, glazier, and carpenter services. Available 24/7 via dedicated phone number.
- Makedonija Osiguruvanje AD - Vienna Insurance GroupcorePartnership enabling clients to access ORYX Assistance services through MTPL and CMI policies. Offers Roadside Assistance packages for Macedonia, Region, and Europe.
- NLB Banka AD SkopjecorePartnership providing Roadside Assistance packages (Macedonia, Region, Europe) and Home Assistance packages (Basic, Standard, Extra) through banking packages and accounts.
- Milenijum OsiguranjeminorPartnership offering Roadside Assistance and Home Assistance to Milenijum Osiguranje customers in Serbia for emergency situations.
- Addiko BankacorePartnership providing Roadside Assistance Europe and Backup Car for Addiko Bank credit card users in Croatia and across Europe.
- HOLDINA (INA and Energopetrol gas stations)minorPartnership offering Roadside Assistance, Home Assistance, and Drive Angel to HOLDINA gas station customers in Bosnia and Herzegovina.
- Groupama osiguranjecoreStrengthened partnership introducing Medins Basic medical assistance package for Groupama policyholders in Croatia.
- A1 HrvatskaminorPartnership providing free Home Assistance service to all A1 Croatia employees for emergency household interventions.
- SAVA osiguranjecoreStrengthened partnership offering Road Assistance (Regional and Europe), Backup Car, and Home Assistance to SAVA osiguranje/NLB Komercijalna Bank clients.
- Halkbank AD SkopjeminorPartnership offering Home ORYX Assistance through selected Halkbank credit card offers in Macedonia.
- NEPTUN MacedoniaminorPartnership offering Roadside Assistance (Macedonia, Region, Europe) and Home Assistance (Standard, Extra) through NEPTUN stores.
- UNIQA SIGAL AlbaniaminorStrengthened partnership offering Roadside Assistance package Region (Macedonia & Montenegro) to SIGAL UNIQA Albania clients.
- LAQO osiguranjeminorExpanded partnership offering Moj Majstor home assistance package including plumber, electrician, carpenter, glazier, and locksmith services.
- Big BangminorPartnership offering Home Assistance packages (Basic, Standard, Premium) for Big Bang service users in Serbia.
- Croatia OsiguranjecoreStrengthened partnership introducing Croatia Assistance MOTO for motorcycle policyholders with roadside assistance in Croatia and Europe.
- Alta LeasingminorPartnership offering Roadside Assistance packages (Serbia, Region, Europe) to Alta Leasing customers.
- Triglav InsurancecorePartnership offering Triglav Europe Roadside Assistance with roadside help for traffic accidents, breakdowns, and external impacts across Croatia and Europe.
- SIGAL UNIQA KosovominorPartnership offering Roadside Assistance Europe and Europe Plus packages to SIGAL UNIQA Kosovo clients.
- SIGAL UNIQA AlbaniaminorPartnership offering Roadside Assistance Europe and Europe Plus packages to SIGAL UNIQA Albania clients.
- Groupama Zavarovalnica SloveniacoreExpanded partnership adding Roadside ORYX Assistance (Slovenija, Regija, Evropa, MOTO) and Backup Car ORYX Assistance for Groupama Slovenian clients.
- Porsche Leasing d.o.o. SarajevocorePartnership offering Roadside Assistance (Evropa package), Backup Car, and Drive Angel to Porsche Leasing clients in Bosnia and Herzegovina.
- A1 MacedoniacoreExpanded partnership adding Home ORYX Assistance (Standard package) to existing Roadside Assistance and Drive Angel offerings.
- Yettel BankcoreStrategic partnership offering Roadside ORYX Assistance (Evropa package) and Home ORYX Assistance (Basic package) to Serbia's first digital bank clients.
- Groupama osiguranje HrvatskacorePartnership offering Roadside Assistance (Hrvatska, Regija, Evropa packages) and Home Assistance (Start, Plus, Premium packages) to Groupama Croatian clients.
- Union BankaminorPartnership offering Roadside (BiH, Region), Home, MobiExpress, and Drive Angel to Union Banka clients in Bosnia and Herzegovina.
- BH TelecomcorePartnership offering 5 ORYX Assistance products including Roadside (BiH, Region, Europe), Backup Car, Home, MobiExpress, and Drive Angel.
- Grawe HrvatskacoreExpanded partnership adding Roadside Assistance packages (GRAWE MOBIL Croatia and GRAWE MOBIL Europe) to existing Backup Car services.
- Inter Cars d.o.o.minorPartnership offering Roadside Assistance (Region, Europe packages) and Backup Car to Inter Cars clients in Bosnia and Herzegovina.
- UniCredit Bank SerbiacorePartnership offering ORYX Assistance products to UniCredit Bank Serbia clients.
Scale indicators7 records
Recent moves2 records
Expansion highlights3 records
ORYX Assistance competitors and assessment
Company assessmentBroad incumbents
- ADAC: Germany's largest automobile club with ~21M members, providing roadside, travel, and home assistance as part of a much broader membership portfolio. Comparable in core roadside product but operates a consumer-direct membership model rather than ORYX's B2B-partner-only approach.
Direct peers
- Allianz Assistance (AWP): Global leader in roadside, travel, and home assistance, owned by Allianz Partners. Directly comparable to ORYX across all major product lines and B2B distribution into insurers, banks, and automakers, but at massively greater scale.
- Mapfre Asistencia: Spanish-headquartered global assistance provider (part of MAPFRE Group) offering roadside, home, travel, and medical assistance. Closely mirrors ORYX's B2B partnership model and multi-product assistance platform, with significant presence in Latin America and Europe.
- ARAG SE: German-based international insurance and assistance group, providing legal, roadside, and home assistance primarily as a white-label or embedded service to insurers and banks — directly comparable to ORYX's partner-channel go-to-market.
- AXA Partners: AXA Group's assistance and specialty insurance arm operating across roadside, home, and travel assistance. Highly comparable to ORYX in B2B distribution via insurance and banking partners across Europe.
- Europ Assistance: Generali-owned global assistance platform (founded 1963) offering roadside, home, medical, and travel assistance to insurers, banks, and corporates — directly overlapping ORYX's product portfolio, embedded B2B model, and multi-country service network.
- Mutuaide Assistance: French assistance company owned by Crédit Agricole, providing travel, roadside, home, and medical assistance to banking and insurance partners. Closely comparable to ORYX in its bank-anchored B2B embedded distribution model.
- IMA Assistance: French assistance and insurance services group (Inter Mutuelles Assistance) providing roadside, home, and medical assistance to mutuals, insurers, and banks across Europe — directly comparable B2B embedded model and product mix.
- Falck: Danish-headquartered emergency services and assistance provider operating roadside, home, and healthcare assistance across Europe. Comparable to ORYX in vehicle and home assistance delivery with a strong partner-driven B2B model.
Emerging players
- International SOS: Global medical and security assistance firm serving multinational corporates, insurers, and governments. Overlaps with ORYX on the medical assistance and 24/7 contact center dimensions, with a more specialized and higher-value proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ORYX Assistance social profiles
Digital presenceORYX Assistance financial estimates
Financial estimateRevenue estimate
Valuation estimate
ORYX Assistance leadership team
Management profileNumber of profiles
Profiles4 records
ORYX Assistance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ORYX Assistance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ORYX Assistance
What does ORYX Assistance do?
ORYX Assistance is a B2B assistance provider delivering nine branded services — Roadside Assistance, Drive Angel (accident-detection mobile app), Kingsize Help, Backup Car, Autopass, Home Assistance (plumbing, electrical, locksmith, glazier, carpentry), Medins (medical), MobiExpress (door-to-door mobile phone repair) and Sea Help (marine) — to corporate partners (banks, insurers, telecoms, leasing firms, automotive companies) across eight European countries, coordinated through its own 24/7 multi-lingual contact center.
Is ORYX Assistance a public or private company?
ORYX Assistance is a private company. It is classified as family owned and is currently operating.
When was ORYX Assistance founded?
ORYX Assistance was founded in 2010. It employs 501 to 1,000 people.
Where is ORYX Assistance based?
ORYX Assistance is headquartered in Sesvete, Croatia, in the Europe region.
How does ORYX Assistance make money?
Two revenue lines are on record. B2B Assistance Services are the primary driver. The others are membership-based Services.
Who are ORYX Assistance's main competitors?
ADAC is listed as a broad incumbent. Direct peers are Allianz Assistance (AWP), Mapfre Asistencia, ARAG SE, AXA Partners, Europ Assistance, Mutuaide Assistance, IMA Assistance and Falck. International SOS is listed as an emerging player.
Does ORYX Assistance have an API?
No public API is recorded for ORYX Assistance.
What industry is ORYX Assistance in?
ORYX Assistance's product category is Roadside and Emergency Assistance Services. Its primary akta.pro industry code is BPAMAHAL, Vehicle Services On‑Demand Platforms (Car Wash, Maintenance, Roadside), with a secondary code of FSAJALAL, Roadside Assistance & Towing Memberships (Bundled with Service Contracts). Its NAICS code is 56142 and its SIC code is 8744.