Mental Health Professionals

What Mental Health Professionals does

Mental Health Professionals is a private outpatient mental health practice founded in 2009 and based in Minnesota. It is co-owned by its clinicians, including President and CEO Larry Lodermeier, and staffed by five named licensed providers covering Licensed Psychologist (LP), Licensed Marriage and Family Therapist (LMFT), and Licensed Independent Clinical Social Worker (LICSW) credentials. The practice delivers individual, couples, and family therapy across all age groups using evidence-based modalities including cognitive behavior therapy, psychodynamic therapy, family systems therapy, and EMDR for trauma and PTSD (the latter classified by VA/DoD as Category A "strongly recommended"). In addition to psychotherapy, the practice provides psychological testing and evaluation for diagnostic clarification, court referrals, and human-service referrals, and supplies standardized clinical assessment forms (Zung Depression, Zung Anxiety, Mood Disorder Questionnaire, Adult ADHD Self-Report Scale).

The business model is fee-for-service therapy billed primarily through insurance; the practice is in-network with nine major Minnesota carriers (BCBS, Blue Plus, Health Partners, Medica, Preferred One, Medicaid, Medicare, UCare, South Country Health Alliance) and performs in-house insurance verification and billing. Clients pay co-payments at time of service, and a $50 fee applies to missed or late-cancelled appointments. A secondary revenue stream comes from psychological evaluation services and ancillary speaking engagements. GTM is inbound and referral-driven: prospective clients call the practice, business staff collects presenting concerns, and the client is matched with the appropriate therapist based on concern, gender preference, or specific clinician request. Marketing is minimal, with no active campaigns and no public-facing digital advertising visibility; growth is organic via insurance network inclusion, professional referrals, and word-of-mouth.

The company is a sub-scale independent professional practice rather than a platform or scaled business. Its website carries a 2009 copyright, it has no disclosed funding, no parent company, no M&A activity, no product launches beyond its service catalog, and no regulatory or licensing actions. Its competitive position is anchored on clinician credentials, multi-modality coverage, EMDR specialization, and broad payer in-network status within Minnesota — a defensible but locally bounded footprint.

Name

Mental Health Professionals

Legal name

Mental Health Professionals

Website

https://mentalhealthprofessionalsinc.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Mental Health Professionals is a private Minnesota-based outpatient mental health practice, founded in 2009, employing five licensed clinicians who deliver individual, couples, and family therapy, EMDR trauma treatment, and psychological evaluations to insurance-covered and self-pay clients across all age groups.

Ownership category

akta.pro rank

Product category

Mental Health Therapy Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industry

Outpatient Mental Health & Counseling Clinics (HLAFABAC)

Keywords

• Mental health therapy services
• Psychological testing and evaluation
• Couples and family counseling
• EMDR trauma therapy
• Child and adolescent therapy

Headquarters

HQ city

Owatonna

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Mental Health Therapy Sessions: Individual, couples, and family therapy sessions billed to insurance or paid out-of-pocket. The practice is in-network with most major insurance carriers in Minnesota including BCBS, Blue Plus, Health Partners, Medica, Preferred One, Medicaid, Medicare, UCare, and South Country Health Alliance. Co-payments are due at time of service.
2. Psychological Testing/Evaluation: Psychological evaluations performed by staff psychologists for court requests, human service worker requests, or diagnostic clarification purposes.
3. Speaking Engagements: Clinicians available for speaking engagements on mental health related topics upon request.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Mental Health Professionals is a private mental health clinic in Minnesota that delivers psychotherapy and psychological evaluation services through licensed clinicians. The practice provides individual, couples, and family therapy using evidence-based modalities such as cognitive behavior therapy, psychodynamic therapy, family systems therapy, and EMDR for trauma, and performs psychological testing and evaluations for diagnostic clarification or referral-based (court / human-service) purposes. Insurance billing is processed in-house for clients covered by major Minnesota insurance carriers.

Product overview

Mental Health Professionals is a mental health clinic staffed by licensed clinicians offering a suite of therapy and evaluation services. The core offerings include Individual, Couples and Family Therapy utilizing various psychotherapy approaches, Psychological Testing/Evaluation services, and specialized EMDR therapy for trauma and PTSD. The practice also provides clinical assessment tools including standardized inventories for depression, anxiety, mood disorders, and ADHD. Speaking engagements on mental health topics are available upon request. Insurance billing is processed in-house for clients, with the practice being in-network with major carriers including BCBS, Blue Plus, Health Partners, Medica, Preferred One, Medicaid, Medicare, UCare, and South Country Health Alliance.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual, Couples and Family Therapy Licensed mental health clinicians (LPs, LMFTs, LICSWs) deliver psychotherapy for individuals, couples, and families across all age ranges, applying evidence-based modalities including cognitive behavior therapy, psychodynamic therapy, and family systems therapy. Sessions are billed through insurance (in-network with major Minnesota carriers) or self-pay, with co-payments due at time of service.
• Psychological Testing and Evaluation Staff psychologists perform formal psychological evaluations and testing for diagnostic clarification, court requests, and referrals from human-service workers. Deliverables support legal proceedings and diagnostic decision-making.
• EMDR (Eye Movement Desensitization and Reprocessing) Evidence-based EMDR therapy for clients with posttraumatic stress disorder and trauma, provided by clinicians trained in the technique (including Larry Lodermeier). Positioned as a specialized trauma-treatment modality within the practice's therapy offerings.
• Mental Health Speaking Engagements Clinicians at the practice are available on request for speaking engagements on mental health topics, delivered to outside organizations and community audiences.

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core.

• Blue Cross Blue ShieldcoreOthersIn-network insurance provider. Mental Health Professionals processes insurance billing for clients with BCBS coverage.
• Health PartnerscoreOthersIn-network insurance provider. Practice processes insurance billing for Health Partners clients.
• MedicacoreOthersIn-network insurance provider. Practice processes insurance billing for Medica clients.
• MedicaidcoreOthersIn-network government insurance provider. Practice processes Medicaid billing for eligible clients.
• MedicarecoreOthersIn-network federal insurance program. Practice processes Medicare billing for eligible clients.
• Preferred OnecoreOthersIn-network insurance provider. Practice processes insurance billing for Preferred One clients.
• UCarecoreOthersIn-network insurance provider. Practice processes insurance billing for UCare clients.
• South Country Health Alliance (SCHA)coreOthersIn-network insurance provider. Practice processes insurance billing for SCHA clients.
• Blue PluscoreOthersIn-network insurance provider (Blue Cross Blue Shield subsidiary). Practice processes insurance billing for Blue Plus clients.

Scale indicators2 records

Recent moves4 records

Expansion highlights2 records

Emerging players

• Charlie Health: Charlie Health provides intensive outpatient and virtual mental health treatment, including trauma and EMDR-adjacent therapy, often funded through insurance and Medicaid. It overlaps with Mental Health Professionals' trauma and adolescent services and pursues similar insurance contracts.
• Spring Health: Spring Health is a mental health benefits platform that partners with employers and payers to route members to therapy providers. Its provider-network model competes for the same insurance-referred patient flow that Mental Health Professionals depends on.
• Cerebral: Cerebral is a telehealth mental health provider offering therapy and medication management covered by major insurers. It is a partial overlap with Mental Health Professionals' outpatient therapy services, particularly for anxiety, depression, and ADHD.
• Lyra Health: Lyra Health is an employer-sponsored mental health benefits platform that contracts with a network of licensed therapists to deliver in-person and virtual care. It competes with Mental Health Professionals for payer-routed patient volume in Minnesota.
• Headway: Headway is a mental-health provider network that handles insurance credentialing, billing, and practice operations for independent therapists. It directly addresses Mental Health Professionals' in-house insurance billing workflow and could become either a competitor or an operating partner.

Direct peers

• Octave: Octave operates a network of outpatient mental health clinics staffed by licensed therapists, offering individual, couples, and family therapy. It is a direct physical-therapy-clinic peer pursuing insurance contracts and multi-state expansion, similar to Mental Health Professionals' in-network model.
• Two Chairs: Two Chairs is an in-person and virtual outpatient therapy practice matching clients to licensed therapists across multiple states. It directly mirrors Mental Health Professionals' licensed-clinician, multi-modality therapy model but with a tech-enabled matching and scheduling layer.

Broad incumbents

• BetterHelp: BetterHelp is the largest online therapy network, offering individual, couples, and teen counseling covered by many insurers. It competes with Mental Health Professionals for insured patients across Minnesota and represents the dominant telehealth incumbent in the outpatient therapy space.
• Talkspace: Talkspace is a national virtual therapy and psychiatry platform in-network with most major U.S. insurers. It overlaps directly with Mental Health Professionals' insurance-billed therapy and EMDR-adjacent trauma services, particularly as payer steerage expands.
• LifeStance Health: LifeStance Health is one of the largest outpatient mental health practice networks in the U.S., operating physical clinics and telehealth services in-network with major insurers. It is a scaled incumbent competing with Mental Health Professionals for the same Minnesota insurance-referred patient base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mental Health Professionals