Saar aan Huis
Saar aan Huis is the largest private supplementary informal care organization in the Netherlands, providing non-medical in-home support to elderly clients and family caregivers via 35–46 regional franchise branches, with revenue from private fees, insurance reimbursements, and PGB administration.
- Company typePrivate
- Founded2015
- HeadquartersAmstelveen, Netherlands
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Saar aan Huis does
Saar aan Huis (legal entity Saar.Care B.V.) is a Dutch private supplementary home care organization headquartered in Amstelveen, Netherlands. Founded in 2015 by Sabine Blom van Assendelft, the company delivers non-medical "aanvullende mantelzorg" (supplementary informal care) — household support, companionship, shopping and cooking, medical appointment escort, night and 24-hour care, respite care, dementia support, pet care, garden help, rehabilitation support, and administrative assistance — to elderly individuals who wish to continue living at home, and relief to overburdened family caregivers. The company operates a matching system that pairs each client with a carefully screened, VOG-certified, dementia-trained caregiver ("Saar") for relational continuity, supported by a web portal (portaal.saaraanhuis.nl) and an online intake form; under the hood there is no public API, no AI/ML component, and no proprietary software platform beyond the client portal.
The business is built on a regional franchise model of 35–46 branches (vestigingen) across the Netherlands, each run by an independent "vestigingsmanager" who owns local sales, intake, and matching; gtm is therefore sales-led at the local level, complemented by a self-service web funnel and channel partnerships. Revenue is diversified across four streams: direct private client payments (hourly or packaged care), reimbursements from four major Dutch health insurers (ZilverenKruis, VGZ, Menzis, Nationale Nederlanden) via supplementary insurance, Personal Budget (PGB) administration handled through sister company Care2B BV, and municipal/regional reimbursements for respite care. Pricing is not publicly disclosed and is set during the intake process, with care packages ranging from a few hours per week to 24-hour care.
Saar aan Huis co-founded the AMVN branch association (Aanvullende Mantelzorg Vereniging Nederland) — effectively setting industry quality standards for the segment — and in June 2023 was described as the largest private supplementary care organization in the Netherlands on its tenth-anniversary milestone. Strategic posture has shifted in 2025–2026 toward structural maturity: a 2025 cross-border partnership with Sara en Casa for Dutch seniors on Spain's Costa Blanca, a 2025 DemenTalent partnership for dementia programming, and a significant 2026 restructuring in which Saars and Brammen were transitioned from independent-contractor status to formal employment (loondienst) in response to changes in Dutch law and regulation. The group also operates sibling brand Swieber aan Huis (similar supplementary-care offering) and is held under the Saar.Care B.V. parent.
Saar aan Huis firmographics
Firmographics- Name
- Saar aan Huis
- Legal name
- Saar.Care B.V.
- Website
- https://saaraanhuis.nl
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Saar aan Huis is the largest private supplementary informal care organization in the Netherlands, providing non-medical in-home support to elderly clients and family caregivers via 35–46 regional franchise branches, with revenue from private fees, insurance reimbursements, and PGB administration.
- Ownership category
- akta.pro rank
Saar aan Huis industry classification
Industry- Product category
- Home Care Services
- NAICS
- Services for the Elderly and Persons with Disabilities (62412), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Home Health Care Services (8082)
- akta.pro primary industry
- Dementia/Alzheimer’s In-Home Care (Non-Medical) (HLADAGAG)
- akta.pro secondary industries
- Dementia Personal Care (ADLs) Support (HSABAEAB), Dementia & Alzheimer’s Respite Care (HSABAGAF), Post-Operative Personal Care Support (Non-Clinical) (HSABABAK), Post-Diagnosis Transition & Hospital-to-Home Dementia Support (HSABAEAL)
Keywords
Where Saar aan Huis is headquartered
LocationHeadquarters
- HQ city
- Amstelveen
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Saar aan Huis business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Direct Client Payments: Private clients pay directly for supplementary informal care services. Fees are based on hourly rates or packages of care hours.
- Health Insurance Reimbursements: Several health insurers (ZilverenKruis, VGZ, Menzis, Nationale Nederlanden) reimburse supplementary care from additional insurance packages. Clients submit claims through their insurer.
- Personal Budget (PGB) Payments: Clients can use their personal budget (PGB) to pay for services. PGB administration is handled through sister company Care2B. Clients apply for PGB through municipality or healthcare office.
- Government/ Municipal Reimbursements: Respijtzorg (respite care) can be reimbursed by municipalities, healthcare offices, or health insurers from supplementary insurance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Hourly care services tailored to client needs |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Saar aan Huis product offering
Product offeringCore offering
Saar aan Huis provides supplementary non-medical home care (aanvullende mantelzorg) for elderly clients and others needing support to continue living independently at home. Services are delivered by local caregivers called "Saars" who live in the same neighborhood and provide companionship, help with daily activities, dementia support, and respite for overburdened family caregivers. The offering is sold directly to consumers and funded via private payment, insurance, PGB (personal budget), and municipal/government reimbursements.
Product overview
Saar aan Huis operates as a single integrated supplementary caregiving platform providing personalized in-home support services across the Netherlands. The core offering is 'Aanvullende Mantelzorg' (Supplementary Care), supported by multiple specialized service modules including household support, shopping and cooking, medical appointment escort, companionship and day activities, exercise and meal support, pet care, garden assistance, night care, 24-hour care, respite care, rehabilitation support, administrative assistance, dementia support, and home care supplementation. The company matches clients with dedicated 'Saars' (caregivers) who provide consistent, personalized care to help elderly individuals live independently at home longer.
Differentiator
Problem solved
Functional benefit
Brands
- Saar.Care: Parent corporate brand for Saar aan Huis and Swieber aan Huis.
- Saar Home BV
- Care2B BV
Products and services
- Aanvullende mantelzorg (Supplementary home care) Non-medical supplementary home care delivered by local caregivers ("Saars") for elderly clients and others needing support to continue living independently at home. Includes companionship, help with daily activities, and respite for family caregivers.
- Dementia support at home
Quantifiable outcome
- Elderly can remain living at home longer with proper support
- +2 more outcomes
Companies that use Saar aan Huis
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Saar aan Huis technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Saar aan Huis partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- ZilverenKruis (Achmea)coreMajor Dutch health insurer that reimburses supplementary informal care from additional insurance packages. Partnership enables insured clients to access covered care services.
- VGZcoreHealth insurer offering reimbursement for supplementary informal care from supplementary insurance. Partnership provides financial access to care services for VGZ insured.
- Various Home Care Organizations (Thuiszorgorganisaties)coreSaar aan Huis works closely with local home care organizations. Services complement rather than replace medical home care. Coordination ensures comprehensive elderly support.
- Care2BcoreSister company handling PGB (Personal Budget) administration for Saar aan Huis clients. Care2B manages the financial and administrative aspects of PGB-funded care services, enabling seamless reimbursement processing.
- Beter HorenminorAudiological service offering home visits for hearing tests, fitting, and hearing aid service. Provides special benefits for Saar aan Huis clients including free hearing tests and advice at home.
- MantelzorgNLcoreNational support organization for informal caregivers. MantelzorgNL helped establish AMVN and advocates for caregiver support. Saar aan Huis is affiliated and promotes their resources.
- AMVN (Aanvullende Mantelzorg Vereniging Nederland)coreIndustry association founded by Saar aan Huis, Mantelaar, UWassistent, and Senior Service. Sets quality standards for supplementary informal care and advocates for the industry with government.
- DemenTalentminorInitiative focused on utilizing talents and skills of people with dementia. Partnership enables Saar aan Huis to better support dementia clients with appropriate and stimulating activities.
- MenzisminorHealth insurer partner that reimburses care services from supplementary insurance packages.
- Nationale NederlandenminorHealth insurer offering discounts on services for their insured clients. Partnership demonstrates growing insurance recognition of informal care value.
- Samen DementievriendelijkminorJoint initiative for dementia-friendly society. Saar aan Huis participates in training and certification programs for dementia awareness and care.
- Een tegen Eenzaamheid (One Against Loneliness)minorNational initiative against loneliness. Saar aan Huis participates as partner addressing social isolation among elderly.
- Sara en CasaminorOrganization providing Dutch-speaking personal support to elderly at Costa Blanca, Spain. Partnership enables cross-border informal care for Dutch seniors living in Spain.
- CareynminorHealthcare and welfare organization member association. Partnership contributes to collective effort for clients to live healthily at home.
- EspriaminorHealthcare organization member association. Partnership within broader network supporting independent living.
- AmstelringminorCare organization partner within member network supporting elderly care.
- Vivium ZorggroepminorCare group partner within member organizations supporting elderly care services.
Scale indicators4 records
Recent moves12 records
Expansion highlights6 records
Saar aan Huis competitors and assessment
Company assessmentBroad incumbents
- Tzorg: One of the largest Dutch home care (thuiszorg) providers delivering a broader mix of medical and non-medical care services, with overlapping elderly clientele and reimbursement relationships.
- Allerzorg: Large Dutch specialized care provider offering complex and youth/elderly care across multiple regions; broader portfolio than Saar aan Huis but overlapping customer base among elderly needing supplementary support.
- Buurtzorg Nederland: Dutch pioneering home care organization delivering predominantly nursing/medical home care through self-managing teams, with adjacent non-medical services; sets a benchmark for community-based elderly care in the Netherlands.
- Cordaan: Major Amsterdam-based healthcare organization providing elderly home care, nursing, and supported living services; competes for the same elderly and informal-caregiver segments in the Randstad region.
Emerging players
- Beter Thuis: Dutch regional home-support provider focused on helping elderly live at home longer; smaller-scale and more localized than Saar aan Huis but overlapping on personal care, household, and companionship offerings.
Direct peers
- Comfort Keepers (Netherlands): Global senior in-home care franchise offering companionship, personal care, and dementia support services with a matched-caregiver model; competes with Saar aan Huis for supplementary non-medical elderly care clients in the Netherlands.
- Senior Service (Nederland): Fourth AMVN co-founder and direct competitor; provides supplementary elderly home care with comparable insurance reimbursement integration and nationwide branch coverage in the Netherlands.
- Mantelaar: Direct Dutch competitor in supplementary non-medical elderly care (aanvullende mantelzorg), co-founded AMVN alongside Saar aan Huis and operates a similar matching-driven caregiver model nationwide.
- UWassistent: Direct Dutch competitor offering similar non-medical in-home support services for elderly, including household help, companionship, and dementia care, and is the third co-founder of AMVN.
- Home Instead (Nederland): International franchise specializing in non-medical in-home personal care for seniors, including dementia support and companionship, operating in the Netherlands with a franchise model similar to Saar aan Huis.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Saar aan Huis social profiles
Digital presenceSaar aan Huis compliance and trust
Trust signalCompliance2 records
Saar aan Huis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Saar aan Huis leadership team
Management profileNumber of profiles
Profiles2 records
Saar aan Huis subsidiaries and ownership
Company hierarchySubsidiaries2 records
Saar aan Huis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Saar aan Huis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Saar aan Huis
What does Saar aan Huis do?
Saar aan Huis provides supplementary non-medical home care (aanvullende mantelzorg) for elderly clients and others needing support to continue living independently at home. Services are delivered by local caregivers called "Saars" who live in the same neighborhood and provide companionship, help with daily activities, dementia support, and respite for overburdened family caregivers. The offering is sold directly to consumers and funded via private payment, insurance, PGB (personal budget), and municipal/government reimbursements.
Is Saar aan Huis a public or private company?
Saar aan Huis is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Saar aan Huis founded?
Saar aan Huis was founded in 2015. It employs 51 to 100 people.
Where is Saar aan Huis based?
Saar aan Huis is headquartered in Amstelveen, Netherlands, in the Europe region.
How does Saar aan Huis make money?
Four revenue lines are on record. Direct Client Payments are the primary driver. The others are health Insurance Reimbursements, personal Budget (PGB) Payments and government/ Municipal Reimbursements.
Who are Saar aan Huis's main competitors?
Broad incumbents on record are Tzorg, Allerzorg, Buurtzorg Nederland and Cordaan. Beter Thuis is listed as an emerging player. Direct peers are Comfort Keepers (Netherlands), Senior Service (Nederland), Mantelaar, UWassistent and Home Instead (Nederland).
Does Saar aan Huis have an API?
No public API is recorded for Saar aan Huis.
What industry is Saar aan Huis in?
Saar aan Huis's product category is Home Care Services. Its primary akta.pro industry code is HLADAGAG, Dementia/Alzheimer’s In-Home Care (Non-Medical), with a secondary code of HSABAEAB, Dementia Personal Care (ADLs) Support. Its NAICS code is 62412 and its SIC code is 8082.