Outlands Festival

What Outlands Festival does

Outlands Festival is a privately organized Dutch music festival held annually at Sportpark Soetendaal in Vierlingsbeek, Netherlands, serving an adult (18+) audience within the Dutch hardstyle, hardcore, crossover, and Nederlandstalig/feest music scenes. The three-day event is programmed around themed nights: Friday (Hollandse avond and Cross-over), Saturday (Raw Hardstyle and Uptempo Hardcore), and Sunday (Cross-over and Nederlandstalig/feest). The 2026 edition, branded 'The Last Masquerade,' has been announced as the festival's final edition, scheduled for June 19-21, 2026.

The business operates on a direct-to-consumer event model with two primary revenue streams. The first is ticket sales through the Eventgoose online platform, with Regular and VIP tiers priced from €20 (Friday Regular) to €99 (Weekend VIP), sold as single-day or three-day weekend bundles. All VIP tiers across all days are sold out for the 2026 edition. The second is on-site beverage revenue via a coin (munten) system, where 10 coins are sold for €33.50 at the coin register (cash or pin, Mastercard and Visa accepted). Ancillary offerings include locker rentals and a 2026-introduced recyclable cup token system aligned with new Dutch beverage packaging regulations.

The festival's go-to-market is event-driven and digitally executed via Facebook, Instagram, YouTube aftermovies, an email newsletter, and the official website outlandsfestival.nl. The company is supported by a long tail of minor regional partners (Bavaria, Unilever, Arvato, and approximately 35 other local/regional firms) providing sponsorship and services. No technology product, AI capability, funding rounds, ownership structure, or financial disclosures are present in the available data.

Name

Outlands Festival

Legal name

Outlands Festival

Website

https://outlandsfestival.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Outlands Festival is a privately organized Dutch three-day music festival held at Sportpark Soetendaal in Vierlingsbeek, Netherlands, serving adults aged 18+ with hardstyle, hardcore, crossover, and Nederlandstalig/feest programming, with the 2026 edition announced as its final farewell event.

Ownership category

akta.pro rank

Product category

Live Music Festival Events

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Festival & Event Producers/Organizers (MPAIAFAC)

akta.pro secondary industries

Cultural & Community Festivals (Ticketed) (THAJAFAI), Community Music & Dance Festivals (Non-Commercial/Local) (MPAGAEAH)

Keywords

• Music festival events
• Live entertainment
• Event ticketing
• Outdoor concerts
• Dutch music culture

Headquarters

HQ city

Vierlingsbeek

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Ticket Sales: Primary revenue stream from selling tickets for the three-day festival event. Different pricing tiers for regular and VIP access across individual days and weekend passes.
2. Coin/Munten Sales: On-site beverage purchasing system using coins (munten). Visitors purchase coins at the coin cash register to buy drinks at bars. Coins sold in bundles of 10 for €33.50.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Outlands Festival organizes and produces a three-day outdoor Dutch music festival at Sportpark Soetendaal in Vierlingsbeek, Netherlands, with themed-day programming covering Hollandse avond and cross-over, (Raw) Hardstyle and (Uptempo) Hardcore, and Cross-over and Nederlandstalig/feest genres. The festival sells entry tickets in Regular and VIP tiers for individual days and weekend passes, and operates a token-based on-site beverage system using coins (munten) sold in bundles of 10. The 2026 edition 'The Last Masquerade' (June 19–21) is positioned as the final edition of the festival.

Product overview

Outlands Festival is a single, unified music festival product offering multi-day event experiences at Sportpark Soetendaal in Vierlingsbeek, Netherlands. The core offering consists of entry tickets (Regular and VIP tiers for single days and weekend passes), a token-based drink purchasing system (Festival Coins), and music programming across themed nights spanning Dutch/crossover, Hardstyle/hardcore, and Dutch-language party genres. Add-on services include locker rentals and nearby camping partnerships. The 2026 edition, branded 'The Last Masquerade,' is announced as the festival's final edition.

Differentiator

Problem solved

Functional benefit

Products and services

• Outlands Festival Tickets (Regular/VIP, Single Day & Weekend) Entry tickets to the Outlands Festival event. Available in Regular and VIP tiers for individual days (Friday €20.00, Saturday €38.50, Sunday €34.50) and Weekend passes (Regular €74.00, VIP €99.00). VIP tickets for all days are sold out. Minimum age 18.
• Festival Coins (10-pack beverage tokens) Coin tokens used for purchasing drinks and refreshments within the festival grounds. Sold in packs of 10 coins for €33.50. Visitors also receive a free recycle token at entry for their first drink.
• Outlands Festival 2026 'The Last Masquerade' — Music Line-up Experience Three-day themed music festival experience with Friday (Hollandse avond & Cross-over), Saturday ((Raw) Hardstyle & (Uptempo) Hardcore), and Sunday (Cross-over & Nederlandstalig/feest) programming at Sportpark Soetendaal, Vierlingsbeek. Opening hours: Fri 19:00–01:00, Sat 13:00–23:30, Sun 13:00–23:00. The 2026 edition is announced as the festival's final edition.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

40 partnerships are on record, tiered minor.

• BavariaminorOthersBrewery brand visible in partner logo display. Nature of partnership not explicitly detailed.
• DynamicminorOthersPartner logo displayed on partners page. Nature of partnership not explicitly detailed.
• MolaminorOthersPartner logo displayed on partners page. Nature of partnership not explicitly detailed.
• ArvatominorOthersPartner logo displayed on partners page for 2026 edition. Nature of partnership not explicitly detailed.
• MaaydrukwerkminorOthersPartner logo displayed on partners page. Nature of partnership not explicitly detailed.
• JanberkvensminorOthersPartner logo displayed on partners page. Nature of partnership not explicitly detailed.
• BolaccountantsminorOthersAccounting firm partner. Nature of partnership not explicitly detailed.
• UnileverminorOthersConsumer goods company partner. Nature of partnership not explicitly detailed.
• ConciliominorOthersPartner logo displayed on partners page. Nature of partnership not explicitly detailed.
• WisselautomatenminorOthersPartner logo displayed on partners page. Nature of partnership not explicitly detailed.
• EversminorOthersPartner logo displayed on partners page for 2025 edition. Nature of partnership not explicitly detailed.
• SSEBminorOthersPartner logo displayed on partners page. Nature of partnership not explicitly detailed.
• KombibouwmaterialenminorOthersConstruction materials partner. Nature of partnership not explicitly detailed.
• FooxminorOthersPartner logo displayed on partners page. Nature of partnership not explicitly detailed.
• OlijfboomspecialistminorOthersPartner logo displayed on partners page. Nature of partnership not explicitly detailed.
• DespiekerboxminorOthersPartner logo displayed on partners page. Nature of partnership not explicitly detailed.
• ForeignflexminorOthersPartner logo displayed on partners page for 2025 edition. Nature of partnership not explicitly detailed.
• TapijthuisminorOthersPartner logo displayed on partners page. Nature of partnership not explicitly detailed.
• PlusverbeetenminorOthersPartner logo displayed on partners page. Nature of partnership not explicitly detailed.
• MondialmoversminorOthersPartner logo displayed on partners page. Nature of partnership not explicitly detailed.
• TgroenelevenminorOthersPartner logo displayed on partners page. Nature of partnership not explicitly detailed.
• CrossfitboxmeerminorOthersPartner logo displayed on partners page. Nature of partnership not explicitly detailed.
• JenniskensminorOthersPartner logo displayed on partners page. Nature of partnership not explicitly detailed.
• TrendstoreminorOthersPartner logo displayed on partners page. Nature of partnership not explicitly detailed.
• MikleutminorOthersPartner logo displayed on partners page for 2025 edition. Nature of partnership not explicitly detailed.
• DouairiereminorOthersPartner logo displayed on partners page. Nature of partnership not explicitly detailed.
• HetposthuisminorOthersPartner logo displayed on partners page for 2025 edition. Nature of partnership not explicitly detailed.
• ZussminorOthersPartner logo displayed on partners page. Nature of partnership not explicitly detailed.
• DebockminorOthersPartner logo displayed on partners page. Nature of partnership not explicitly detailed.
• MaickelsbroodjesminorOthersPartner logo displayed on partners page for 2025 edition. Nature of partnership not explicitly detailed.
• HurkmansgroepminorOthersPartner logo displayed on partners page for 2025 edition. Nature of partnership not explicitly detailed.
• DemaasdriehoekminorOthersPartner logo displayed on partners page. Nature of partnership not explicitly detailed.
• VanbenthumminorOthersPartner logo displayed on partners page for 2025 edition. Nature of partnership not explicitly detailed.
• HarmmartensminorOthersPartner logo displayed on partners page. Nature of partnership not explicitly detailed.
• FransenminorOthersPartner logo displayed on partners page for 2025 edition. Nature of partnership not explicitly detailed.
• BurnminorOthersPartner logo displayed on partners page for 2025 edition. Nature of partnership not explicitly detailed.
• LaarakkersminorOthersPartner logo displayed on partners page. Nature of partnership not explicitly detailed.
• 10danceminorOthersPartner logo displayed on partners page. Nature of partnership not explicitly detailed.
• HetkantongerechtminorOthersPartner logo displayed on partners page. Nature of partnership not explicitly detailed.
• PrimetimeminorOthersPartner logo displayed on partners page. Nature of partnership not explicitly detailed.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Q-dance: Leading Dutch hardstyle/hardcore promoter producing multiple events (Defqon.1, Qlimax, Hard Bass). Comparable as a festival/event producer in the same Dutch hard-dance vertical and an indirect competitor for the same audience.
• Mysteryland: Largest and longest-running Dutch dance music festival. Operates a similar festival organizer/promoter model but at significantly larger scale and broader genre mix; useful as an upper-bound comparable for the Dutch festival space.

Direct peers

• Intents Festival: Multi-day Dutch hardstyle festival held in Oisterwijk. Closely comparable genre programming (hardstyle/hardcore), multi-day ticketing model, and family/community branding aimed at the same Dutch hard-dance fan base.
• Rebirth Festival: Annual hardstyle/hardcore festival in the Netherlands. Overlaps directly with Outlands on Saturday's (Raw) Hardstyle & (Uptempo) Hardcore programming and serves the same Dutch hard-dance community.
• Decibel Outdoor: Large Dutch hardstyle/outdoor festival. Directly comparable in genre focus (hardstyle, hardcore, raw hardstyle), outdoor sports-park-style venue, and multi-day ticketing structure serving the same target demographic.
• Dance Valley: Long-running Dutch outdoor dance-music festival in Spaarnwoude. Comparable single-venue, multi-stage, multi-genre outdoor festival model with tiered ticketing, serving an overlapping but broader Dutch dance audience.
• Defqon.1: Flagship Dutch hardstyle festival held annually at Walibi Holland. Operates the same hardstyle/hardcore outdoor-festival format targeting the same Dutch-language electronic music audience as Outlands, with comparable ticketing and sponsor structures.
• Qlimax: Iconic Dutch indoor hardstyle event organized by Q-dance. Shares the same hardstyle core audience and direct-to-consumer ticketing via online platforms, providing a comparable production-and-genre benchmark.
• Hard Bass: Dutch hardstyle/hardcore festival with a dedicated fan community. Competes for the same Nederlandstalig/hard-dance audience with comparable single-genre day programming and tiered ticketing.

Regional players

• Paaspop: Dutch multi-genre festival in Schijndel (also in North Brabant, near Vierlingsbeek). Comparable as a regional Dutch festival organizer with multi-stage, multi-day format and community-based branding.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Outlandsfestival
• Instagraminstagram.com/outlandsfestival
• LinkedInlinkedin.com/company/outlands-festival

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Outlands Festival