SMS Partner
SMS Partner is a French CPaaS provider offering A2P SMS, SMS marketing, and API-based messaging alongside voice (Voice Partner) and email (Mail Partner) channels. Founded 2014, it serves 5,000+ customers across 220+ countries including European and African markets.
- Company typePrivate
- Founded2014
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What SMS Partner does
SMS Partner is a French-headquartered Communication Platform as a Service (CPaaS) provider operating under the legal entity SAS NDA Media, founded in 2014 and based in Paris. The company sells usage-based SMS sending services through a self-service web platform, an HTTP/REST and SMPP API with PHP and Python SDKs, and a 'Mail to SMS' gateway that lets users send SMS from Gmail, Exchange, or Outlook. Its product suite extends beyond A2P SMS to OTP verification, RCS rich messaging, HLR phone-number validation, virtual numbers, SMS payment links, and electronic signatures, supported by an integration ecosystem spanning Prestashop, WordPress, Salesforce, Magento, Shopify, HubSpot, Zapier, Make, Microsoft 365, and Google Sheets.
The business operates as a multi-channel communication platform via three sibling sub-brands: SMS Partner (SMS), Voice Partner (voicemail deposit and SMS vocal, launched 2021), and Mail Partner (email marketing, launched 2021). Revenue is generated predominantly through usage-based credit packs with no expiration and no commitment, complemented by virtual number rentals, HLR verification fees, database rental, white-label reseller licensing, and voice deposit charges of €0.15 per unit. SMS Partner cites a customer base of 5,000+ clients including Caisse d'Epargne, EDF, Orange Business Services, Assurance Maladie (Cpam), Pizza Hut, and Intermarché, with geographic coverage in 220+ countries and dedicated country-specific domains across six European markets and 18 African markets.
The company employs 11-50 people, is privately held with no disclosed external funding rounds, and emphasizes GDPR compliance, French/Swiss data hosting, Privacy Protection Pact certification, and carbon-neutral operations as its regulatory and ESG positioning. Its go-to-market combines product-led growth (a free trial of 20 SMS), API-first developer acquisition, a reseller channel, and enterprise field sales for larger accounts.
SMS Partner firmographics
Firmographics- Name
- SMS Partner
- Legal name
- SAS NDA Media
- Website
- https://www.smspartner.fr
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SMS Partner is a French CPaaS provider offering A2P SMS, SMS marketing, and API-based messaging alongside voice (Voice Partner) and email (Mail Partner) channels. Founded 2014, it serves 5,000+ customers across 220+ countries including European and African markets.
- Ownership category
- akta.pro rank
SMS Partner industry classification
Industry- Product category
- SMS Marketing and Messaging Platform
- NAICS
- Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Agents for Wireless Telecommunications Services (517122)
- SIC
- Telegraph & Other Message Communications (4822), Communications Services, Nec (4899), Services-Advertising Agencies (7311)
- akta.pro primary industry
- SMS/RCS Messaging Platforms (BPAMACAF)
- akta.pro secondary industries
- SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT) (MPAAAIAB), Business Messaging & Team Collaboration (HDAIAHAE)
Keywords
Where SMS Partner is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
SMS Partner business model
Business model- GTM type
- B2B
- Offering type
- Software
Revenue model
- SMS Credit Packs: Pre-paid SMS credit packs with no expiration date, no commitment, and no hidden fees. International SMS pricing varies by destination country.
- API Access: Usage-based API access for programmatic SMS sending integrated into customer applications and systems
- Premium SMS Services: Premium SMS tier with enhanced deliverability and sender identification features
- International SMS: SMS delivery to 220+ countries with country-specific pricing
- Virtual Number Rental: Virtual phone number subscription for sending and receiving SMS
- Database Location: Rental of qualified, targeted contact databases by sector, geography, and customer profile
- Voice Services: Voice Partner services for voice messages including SMS vocal and direct voicemail deposit
- Email Services: Mail Partner services for email marketing campaigns
- Reseller Program: White-label SMS services for resellers to offer under their own brand
- HLR Verification: Phone number validation and verification service using HLR lookup technology
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Standard SMS pricing for French market |
| Unit Pricing | Multi-year contract | Startup/Incubator Program Package |
| Freemium | Pay-as-you-go | Free Trial Offer |
| Unit Pricing | Pay-as-you-go | Voice Message Deposit |
| Unit Pricing | Pay-as-you-go | HLR Lookup Verification |
Go-to-market motion4 records
Distribution channels8 records
Marketing channels11 records
SMS Partner product offering
Product offeringCore offering
SMS Partner, operated by SAS NDA Media and based in Paris, France, is an SMS marketing and communication platform that enables businesses to send bulk SMS, integrate messaging through APIs, deploy RCS messaging, perform OTP verification, run HLR lookups, and provision virtual numbers. The platform also extends to related channels under the brands Voice Partner (voice messaging) and Mail Partner (email marketing), and is offered via direct accounts and a white-label reseller program.
Product overview
SMS Partner is a French SMS marketing platform offering a comprehensive suite of communication services. The core offering consists of the SMS Platform (web-based campaign management), SMS API (HTTP/REST integration for developers), and various specialized SMS services including Premium SMS, OTP verification, RCS messaging, HLR number verification, virtual numbers, database rental, SMS surveys, and AI-powered message generation. The platform is enhanced with integrations for major e-commerce (Prestashop, Magento, Shopify), CRM (Salesforce, HubSpot), and automation platforms (Zapier, Make). Related services include Mail Partner (email) and Voice Partner (voice messaging) brands, all unified under NDA Media parent company.
Differentiator
Problem solved
Functional benefit
Brands
- Voice Partner: Voice messaging and call campaign platform for depositing voice messages directly on answering machines
- Mail Partner
- SMS Partner Africa
Products and services
- Bulk SMS Sending Bulk SMS sending service enabling businesses to dispatch high-volume text message campaigns for marketing, notifications, alerts, and transactional communications to large contact lists.
- SMS API Programmatic SMS gateway API and SDKs that allow developers and businesses to integrate SMS sending, receiving, and delivery-reporting directly into their applications, CRM systems, and workflows.
- RCS Messaging Rich Communication Services (RCS) business messaging that supports enhanced, interactive, branded mobile messaging with multimedia and verified sender capabilities beyond traditional SMS.
- OTP Verification One-time password (OTP) and two-factor authentication (2FA) SMS delivery service used by businesses to verify user identities, secure logins, and protect transactions.
- HLR Lookup Home Location Register (HLR) lookup service that validates mobile numbers in real time to confirm status, network, and roaming information before sending messages, improving deliverability and reducing costs.
- Virtual Numbers Provision of dedicated virtual mobile numbers for inbound and outbound messaging, enabling businesses to receive SMS, run two-way conversations, and use branded or geographic sender identities.
- White-label SMS Platform White-label version of the SMS Partner platform that resellers and agencies can rebrand and resell to their own end customers under their own brand identity.
- Voice Partner Voice messaging platform operated as a sister brand, providing outbound voice call broadcasting and interactive voice messaging services for marketing and notification use cases.
- Mail Partner Email marketing platform operated as a sister brand, providing email campaign creation, delivery, and tracking services that complement the SMS offering for multi-channel customer communications.
Quantifiable outcome
- 95% SMS read rate
- +5 more outcomes
Companies that use SMS Partner
Customer profileNamed customers9 records
Segments10 records
SMS Partner technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability2 records
Feature18 records
SMS Partner partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- PrestashopcorePre-built SMS module for Prestashop e-commerce platform allowing seamless integration of SMS marketing into online stores.
- WordPresscoreSMS plugin for WordPress websites enabling easy SMS marketing integration for WordPress-based businesses.
- SalesforcecoreSMS module integration with Salesforce CRM for enterprise customer communication and marketing automation.
- MagentocoreSMS extension for Magento e-commerce platform enabling SMS notifications and marketing for Magento stores.
- ShopifycoreSMS app integration for Shopify e-commerce platform allowing Shopify merchants to send SMS campaigns and notifications.
- HubSpotcoreSMS module integration with HubSpot marketing automation platform for multi-channel marketing campaigns.
- ZapiercoreZapier integration enabling SMS automation across 400+ applications including Gmail, Salesforce, Slack, and other business tools.
- Make (formerly Integromat)coreSMS integration with Make automation platform enabling visual workflow automation including SMS sending.
- Partner IncubatorscoreStartup incubator partnerships offering exclusive programs with discounted SMS, voice, and email services along with webinars and personalized support for early-stage companies.
- Mail PartnercoreRelated company offering email marketing platform. Both SMS Partner and Mail Partner are under NDA Media umbrella, providing complementary communication channels.
- Voice PartnercoreRelated company offering voice message services including SMS vocal and direct voicemail deposit. Both SMS Partner and Voice Partner are under NDA Media umbrella, providing complementary communication channels.
- La French TechminorMember of La French Tech association supporting French technology companies and startups.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
SMS Partner competitors and assessment
Company assessmentDirect peers
- Sinch: Sweden-headquartered CPaaS provider with a global SMS, voice, and messaging API platform serving enterprise customers. Competes with SMS Partner in A2P SMS routing and messaging APIs across Europe.
- SMSFactor: French SMS marketing platform offering bulk SMS, API, and marketing automation. Direct domestic competitor with overlapping SMB and e-commerce customer base.
- Twilio: Global CPaaS leader offering SMS APIs, voice, email and messaging; directly named by SMS Partner as a pricing/feature benchmark. Same programmatic SMS delivery model for developers and enterprises.
- Bird (formerly MessageBird): Amsterdam-based CPaaS offering SMS, WhatsApp, voice, and email APIs with strong European enterprise presence. Directly overlaps with SMS Partner's multi-channel messaging proposition.
- AllMySMS: French SMS marketing and API provider serving similar SMB and mid-market segments. Explicitly named in SMS Partner's competitive comparison content.
- Sarbacane: French email and SMS marketing platform (Sarbacane, Tipimail, MarketingPlatform) targeting SMBs and mid-market. Explicitly named in SMS Partner's comparison guides.
- Brevo (formerly Sendinblue): French multi-channel marketing platform (email, SMS, CRM, marketing automation). Closest French-headquartered peer in scale and customer base, competing for the same SMB/mid-market marketing budget.
- Mailjet: Paris-based email and SMS sending API platform (Mailjet, Mailgun parent). Direct French peer operating comparable programmatic messaging APIs and developer-friendly pricing.
- OVHcloud SMS: French cloud provider offering SMS services as part of its telecom portfolio; explicitly cited by SMS Partner as a French pricing benchmark. Same SMB and enterprise SMS marketing use cases.
Broad incumbents
- Vonage (Ericsson): Global communications platform offering SMS APIs alongside UCaaS/voice. Larger incumbent whose API messaging suite competes with SMS Partner for enterprise and developer workloads.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
SMS Partner social profiles
Digital presenceSMS Partner compliance and trust
Trust signalCompliance2 records
SMS Partner financial estimates
Financial estimateRevenue estimate
Valuation estimate
SMS Partner leadership team
Management profileNumber of profiles
SMS Partner funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SMS Partner M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SMS Partner
What does SMS Partner do?
SMS Partner, operated by SAS NDA Media and based in Paris, France, is an SMS marketing and communication platform that enables businesses to send bulk SMS, integrate messaging through APIs, deploy RCS messaging, perform OTP verification, run HLR lookups, and provision virtual numbers. The platform also extends to related channels under the brands Voice Partner (voice messaging) and Mail Partner (email marketing), and is offered via direct accounts and a white-label reseller program.
Is SMS Partner a public or private company?
SMS Partner is a private company. It is classified as unknown and is currently operating.
When was SMS Partner founded?
SMS Partner was founded in 2014. It employs 11 to 50 people.
Where is SMS Partner based?
SMS Partner is headquartered in Paris, France, in the Europe region.
How does SMS Partner make money?
Ten revenue lines are on record. SMS Credit Packs are the primary driver. The others are API Access, premium SMS Services, international SMS, virtual Number Rental, database Location, voice Services, email Services, reseller Program and HLR Verification.
Who are SMS Partner's main competitors?
Direct peers on record are Sinch, SMSFactor, Twilio, Bird (formerly MessageBird), AllMySMS, Sarbacane, Brevo (formerly Sendinblue), Mailjet and OVHcloud SMS. Vonage (Ericsson) is listed as a broad incumbent.
Does SMS Partner have an API?
Yes. SMS Partner offers a public SMS API (HTTP/REST) that allows developers to integrate SMS sending capabilities into websites, software, or applications. The API supports sending SMS campaigns, OTP codes, RCS messages, and HLR verification. Documentation is available at /api-sms/ with separate dedicated APIs for HLR verification and RCS. Developer documentation is at www.smspartner.fr/api-sms.
What industry is SMS Partner in?
SMS Partner's product category is SMS Marketing and Messaging Platform. Its primary akta.pro industry code is BPAMACAF, SMS/RCS Messaging Platforms, with a secondary code of MPAAAIAB, SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT). Its NAICS code is 54181 and its SIC code is 4822.