Pia

What Pia does

PIA, operated by New Way to Work, Inc. (Delaware C-corp), is an AI-powered operational governance platform that automates execution tracking, autonomous follow-up, escalation, and evidence generation for distributed operations. The platform uses WhatsApp Business API as the primary interaction surface, accepting audio and text messages from field workers and converting them into structured tasks with assigned responsible parties, deadlines, and automatic escalation after 24 hours of non-response. The system runs on Microsoft Azure infrastructure, applies Microsoft natural language processing to interpret messages, and integrates with HubSpot, Monday, ClickUp, Excel, Outlook, Google Workspace, Microsoft Teams, Dynamics 365, Oracle, and Costa Rican vertical systems (CODEAS, SIFCO, Softland, Quarzo).

PIA serves enterprise and mid-market organizations operating in 8 LATAM countries across consumer goods (P&G Latin America), wine and spirits (FIFCO), logistics (UCC Cargo, Jetbox), retail (Automercado, Monge, El Orbe), healthcare (Hospital Metropolitano), insurance (Sofía), industrial and aerospace (Airtec), and athletics (Texas Tech), with primary use cases in field team coordination, compliance-driven processes, and multi-country operational consolidation. The company reports 185,000+ operational interactions handled without human intervention, an 8-day activation timeline per process, and first measurable impact within 30 days.

Revenue is generated via annual subscription contracts that scale by governed process count and operational capacity rather than by user count. The sales motion is direct and WhatsApp-led (a 20-minute demo producing a data-backed cost estimate), with self-serve freemium access at app.soypia.com and a 60-day validation period allowing termination without penalty. Entry is single-process, with land-and-expand across additional processes once measurable ROI is demonstrated; pricing increases are capped at 20% per year. The company holds ISO/IEC 27001 certification and is positioned as an operational tool rather than a traditional IT project, with deployment reportedly not entering client IT backlogs.

Name

Pia

Legal name

New Way to Work, Inc.

Website

https://soypia.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

PIA is an AI-powered operational governance platform that automates follow-up, escalation, and reporting for distributed field operations via WhatsApp, serving enterprise and mid-market organizations across 8 Latin American countries.

Ownership category

akta.pro rank

Product category

Operational Governance Software

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Process & Case Management Low-Code Platforms (HDAEAKAE)

akta.pro secondary industries

Project & Task Management (BPAMAMAF), Digital Process Automation (DPA) & Orchestration Suites (HDAEAHAF)

Keywords

• Operational governance platform
• AI task automation
• WhatsApp workflow software
• Distributed operations management
• Autonomous follow-up system

Headquarters

HQ city

Hillsborough

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription - Process-based SaaS: PIA charges a subscription fee that scales by the number of governed processes and operational capacity, not by user count. This means adding new processes incurs separate pricing while adding users to existing processes does not increase per-user cost. Subscriptions renew automatically at the end of each contract period. Clients can cancel at any time to prevent future renewals.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

PIA is an AI-powered operational governance platform that automates the manual work of follow-up, coordination, and reconstruction in distributed field operations. Operating primarily through WhatsApp Business API, the platform converts voice and text messages from field teams into structured tasks with responsible parties, deadlines, and autonomous escalation when tasks are not closed. PIA runs on Microsoft Azure infrastructure with ISO/IEC 27001 certification and integrates with existing CRMs, ERPs, calendars, and project management systems to generate real-time operational metrics without manual reporting.

Product overview

PIA is a unified operational governance platform that operates primarily through WhatsApp. The core PIA Platform handles task creation from audio/text messages, autonomous follow-up, and automatic escalation. The platform connects with existing business systems (CRMs, ERPs, calendars, spreadsheets) and generates real-time operational metrics. PIA is designed for distributed operations across multiple countries, replacing manual follow-up, coordination, and reporting work with AI-driven automation. Implementation takes 8 days per process with first measurable impact in 30 days.

Differentiator

Problem solved

Functional benefit

Products and services

• PIA Platform AI-powered operational governance platform that automates follow-up, coordination, and reconstruction in distributed field operations. Field team members report what happened via audio or text messages on WhatsApp; PIA extracts tasks, assigns responsible parties, sets deadlines, activates tracking, sends autonomous reminders, and escalates to supervisors with full context after 24 hours of no response. Generates real-time operational metrics (delivery compliance, closure times, overdue tasks, recurring incidents) without manual consolidation. Integrates with HubSpot, Monday, ClickUp, Excel, Outlook, Google Calendar, Microsoft Teams, Microsoft Dynamics 365, Oracle, and Costa Rican solidarist systems (CODEAS, SIFCO, Softland, Quarzo). Sold to enterprise and mid-market organizations in Latin America; a free trial is accessible at app.soypia.com.

Quantifiable outcome

• 61% reduction in time spent on coordination (following up, consolidating, reconstructing)
• +6 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability6 records

Feature6 records

Partnerships

13 partnerships are on record, tiered core, major, supporting and vertical-specific.

• Meta (WhatsApp Business API)coreTechnology or IntegrationPrimary communication channel: PIA operates on WhatsApp Business API (official Meta platform), using end-to-end encryption. This is not a personal number or WhatsApp group — it is an enterprise channel with full traceability. PIA operates in direct conversations with each team member via this channel, extracting tasks from voice and text messages and sending follow-up and escalation notifications.
• Microsoft AzurecoreTechnology or IntegrationCloud infrastructure provider for all PIA platform operations. Data is stored on Azure infrastructure in USA, EU, and LATAM regions. Azure certifications include ISO 27001, SOC 2 Type II, and HIPAA. Azure Key Vault manages secrets and key rotation. Azure Backup handles automated backups with point-in-time recovery. Microsoft Defender for Cloud provides continuous monitoring.
• Microsoft (AI / Natural Language Processing)coreTechnology or IntegrationAI processing provider for natural language understanding. Processes voice and text messages from WhatsApp to extract tasks, assign responsible parties, set deadlines, and generate escalation context. Client data processed by Microsoft AI services is not used to train third-party AI models, contractually guaranteed. Also provides Microsoft Bing Search integration for web search capabilities under user instruction.
• Microsoft Office 365coreTechnology or IntegrationCalendar and email integration via OAuth 2.0 with explicit user consent. PIA reads calendar events and email context to enrich task information and coordinate follow-ups. Microsoft Teams integration allows PIA-generated metrics and follow-up data to surface within Teams workflows.
• Microsoft Dynamics 365majorTechnology or IntegrationERP integration connecting PIA's operational governance layer with Microsoft Dynamics 365 enterprise resource planning systems. Allows task creation, status updates, and closure events to flow between PIA's WhatsApp-driven workflow and Dynamics 365 records.
• Google (Gmail and Google Calendar)majorTechnology or IntegrationEmail and calendar integration via OAuth 2.0 with explicit user consent. PIA reads Gmail and Google Calendar to enrich task context and coordinate follow-up schedules. Complements Microsoft Office 365 integration for organizations using Google's productivity suite.
• HubSpotmajorTechnology or IntegrationCRM integration connecting PIA's WhatsApp-based operational follow-up with HubSpot CRM records. Customer interaction history, open commitments, and incidents extracted from WhatsApp conversations are mapped to HubSpot contact and deal records for a complete operational picture within the CRM.
• Monday.commajorTechnology or IntegrationProject management integration: PIA-generated tasks, responsible parties, and escalation events can be synchronized with Monday.com project boards, enabling teams that prefer Monday's interface to view and manage PIA-tracked work within their existing PM tool.
• ClickUpmajorTechnology or IntegrationProject and task management integration allowing PIA's WhatsApp-extracted tasks and escalation data to surface within ClickUp workspaces. Organizations using ClickUp for project tracking can keep their existing workflow while PIA handles the coordination and follow-up layer.
• Microsoft Excel / Microsoft OfficemajorTechnology or IntegrationSpreadsheet integration: PIA replaces Friday Excel consolidation by generating operational state in real time. Existing Excel-based tracking can be migrated to PIA's automated system. Metric export to Excel remains available for ad-hoc reporting needs, but the data no longer requires manual consolidation.
• OraclemajorTechnology or IntegrationEnterprise system integration: PIA connects with Oracle ERP and business systems via APIs and webhooks. Allows operational data from WhatsApp conversations to flow into Oracle's enterprise record systems without manual data entry.
• Microsoft for StartupssupportingGTM or Marketing PartnerGo-to-Market and marketing partnership within the Microsoft startup ecosystem. PIA displays the Microsoft for Startups Celebration Badge and receives technology credits, co-marketing support, and ecosystem positioning benefits. Indicates strategic alignment with Microsoft's cloud and AI platform direction.
• CODEAS, SIFCO, Softland, Quarzovertical-specificTechnology or IntegrationIntegration with the most widely used administrative systems in the Costa Rican solidarist sector. CODEAS, SIFCO, Softland, and Quarzo are connected via APIs and webhooks. PIA does not replace these systems — it adds the operational coordination layer (member-facing queries, document collection, dossier assembly) that these systems do not natively provide.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Aisera: Aisera provides an AI agent platform that autonomously resolves enterprise requests, creates tasks, and escalates with context — mirroring PIA's autonomous follow-up and escalation engine across IT, HR, and operations domains.
• Capacity: Capacity is an AI support automation platform that automates repetitive requests, routes tasks to owners, and escalates exceptions — directly comparable to PIA's autonomous coordination layer for distributed operations and member-facing inquiries.
• Workato: Workato is an enterprise workflow automation and integration platform connecting business systems with process orchestration. Its integrations-first, low-code approach to governing cross-system operational processes overlaps with PIA's multi-system integration layer.
• Yellow.ai: Yellow.ai is a conversational AI platform focused on WhatsApp and other messaging channels for customer service and operations automation. Its voice/text-to-task capabilities and WhatsApp-first delivery make it a direct functional comparison to PIA in WhatsApp-native operational governance.
• Kore.ai: Kore.ai is a conversational AI and agent platform for enterprises that automates workflows across departments via natural language. It overlaps directly with PIA in using conversational AI to replace manual coordination, escalation, and process follow-up in operations.

Broad incumbents

• Moveworks: Moveworks is an AI agent platform for enterprise support and operations, with autonomous task creation, assignment, and follow-up. Its architecture closely resembles PIA's autonomous coordination engine, though it targets IT/HR support rather than WhatsApp-driven field operations.
• UiPath: UiPath is a broad incumbent in robotic process automation and digital process orchestration, with deep enterprise penetration and Microsoft partnerships. It overlaps with PIA's process automation and integration scope but operates at a much larger, less LATAM-specialized scale.
• Asana: Asana is a work and project management platform with task assignment, deadlines, and automation rules. It competes indirectly with PIA in the operational task management layer, though PIA's WhatsApp-first autonomous escalation model is distinct from Asana's human-driven task board.
• monday.com: monday.com is a broad work management platform that PIA explicitly integrates with. While monday.com captures tasks and projects, PIA differs by generating tasks from WhatsApp voice/text and autonomously pursuing closure — a partial-overlap, broader incumbent dynamic.

Emerging players

• n8n: n8n is a workflow automation platform with AI integration capabilities used by operations teams. As an emerging player it offers comparable orchestration of multi-system tasks but lacks PIA's WhatsApp-native conversational intake and autonomous escalation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AsistentePia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pia