What HydraPatch does

HydraPatch (legally HydraPatch USA Corp.) is a New Jersey-based consumer products company that develops and sells a transdermal hydration patch designed to deliver electrolytes, B-vitamins, amino acids, and anti-inflammatory compounds (including menthol, DMSO, and peppermint oil as permeation enhancers) directly through the skin into the bloodstream, bypassing the digestive tract. Each patch is formulated to provide up to eight hours of continuous, hands-free hydration support and is Informed Sport Certified for use by athletes governed by bodies including the NBA, NFL, USL, MLS, Premier League, NCAA, and IOC. The product is classified as a Consumer Good rather than a medical device or supplement, and the underlying transdermal delivery technology is patent-protected.

The company operates a primarily direct-to-consumer model through a Shopify storefront (hydra-patch.com) with a four-tier pricing structure ranging from a $39.95 three-pack trial to a $749.95 HydraCase 100-pack premium bundle, plus a monthly HydraKit subscription at $259.95. Distribution is supplemented by selective retail and wholesale partnerships with Fleet Feet (Hoboken, Inlet Beach, Bowling Green), Equinox (110+ locations), Sparta Athletic Club, and Parisi Speed School, alongside marketing-driven partnerships with more than 19 sports teams, collegiate programs, and athletic communities including Union Omaha, Phoenix Rising FC, the Air Force Academy, Alaska Fairbanks Nanooks, and the NYPD Running Club. Customer testimonials indicate an emerging user base across endurance athletes, fitness enthusiasts, military/first-responder segments, and individuals managing chronic conditions such as POTS, EDS, and Crohn's disease, supported by an ambassador referral program and content marketing across Facebook, Instagram, and email.

The business is founder-led and privately held by HydraPatch USA Corp. (with parent UpTempo Sports LLC holding BBB accreditation). Revenue, headcount, funding history, and ownership structure are not publicly disclosed. Customer acquisition leans heavily on credibility-by-association marketing through professional and collegiate sports endorsements, an ambassador/referral program, and educational content positioning HydraPatch as a science-backed, anti-doping-certified alternative to oral hydration, IV therapy, and sports drinks.

Name

HydraPatch

Legal name

HydraPatch USA Corp.

Website

https://hydra-patch.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

HydraPatch (HydraPatch USA Corp.) sells a patent-protected, Informed Sport-certified transdermal hydration patch that delivers electrolytes and nutrients through the skin for up to eight hours, targeting endurance athletes, fitness enthusiasts, military/first responders, and individuals with chronic hydration conditions via DTC e-commerce and select retail partnerships.

Ownership category

akta.pro rank

Product category

Transdermal Hydration Products

NAICS

Soft Drink Manufacturing (312111)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Sports Drinks & Hydration Beverages (CRADAHAK)

akta.pro secondary industry

Functional Hydration & Electrolyte Water Production (AFAFAFAH)

Keywords

• Transdermal hydration patches
• Electrolyte delivery systems
• Wearable wellness patches
• Sports hydration products
• Vitamin nutrient patches

Headquarters

HQ city

North Brunswick

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Direct E-commerce Sales: The primary revenue stream is direct-to-consumer sales through the company's Shopify-powered e-commerce website. Customers purchase hydration patches in various pack sizes (3-pack, 10-pack, 30-pack HydraKit subscription, 100-pack HydraCase). Pricing ranges from $39.95 for 3 patches to $749.95 for 100 patches, with volume discounts up to 43% off.
2. HydraKit Subscription: The company offers a monthly subscription model called HydraKit (30 patches delivered monthly) that provides a 35% discount and includes top-tier membership in the rewards program. This recurring revenue model ensures customers never run out of product.
3. Wholesale to Channel Partners: Revenue generated through wholesale distribution to retail partners including Fleet Feet, Sparta Athletic Club, Equinox, and various sports organizations that resell HydraPatch products to their members or customers.
4. Branded Apparel Sales: Secondary revenue stream from branded merchandise including HydraPatch Nike hoodies ($74.95) and TravisMathew snapback hats ($34.95), sold through the same e-commerce platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

HydraPatch manufactures and sells a patent-protected transdermal hydration patch that delivers electrolytes, B-vitamins, amino acids, and anti-inflammatory compounds directly through the skin into the bloodstream, bypassing the digestive tract. Each patch provides up to 8 hours of hands-free hydration support and is Informed Sport Certified for use by competitive athletes. The product is sold in multiple configurations (3-pack, 10-pack, 30-patch HydraKit® monthly subscription, 100-pack HydraCase™ bundle) primarily through direct-to-consumer e-commerce, with supplementary retail and team distribution.

Product overview

HydraPatch offers a transdermal hydration technology platform centered on its core HydraPatch® patch product, which delivers electrolytes, vitamins, and amino acids directly through the skin. The product line includes multiple size configurations: 3 patches ($39.95), 10 patches ($99.95), HydraKit® 30-patch monthly subscription ($259.95), and HydraCase™ 100-patch premium bundle ($749.95). The company also sells branded apparel including Nike hooded sweatshirts and TravisMathew snapback hats. The HydraPatch® is Informed Sport Certified and classified as a Consumer Good, not a medical device or supplement.

Differentiator

Problem solved

Functional benefit

Brands

• HydraKit®: 30-patch subscription offering with top-tier membership in HydraPatch rewards program, delivered monthly to customers.
• HydraCase™

Products and services

• HydraPatch® Transdermal Hydration Patch Patent-protected transdermal hydration patch delivering electrolytes, B-vitamins (B3, B5, B6, B12), amino acids (leucine), and anti-inflammatory compounds (menthol, DMSO, peppermint oil) directly through the skin into the bloodstream, providing up to 8 hours of hands-free, water-resistant hydration support. Zero calories, zero sugar, zero caffeine. Informed Sport Certified. Sold in 3-pack ($39.95), 10-pack ($99.95), HydraKit 30-pack monthly subscription ($259.95), and HydraCase 100-pack bundle ($749.95).
• HydraPatch® Branded Nike Hooded Sweatshirt HydraPatch-branded Nike hooded sweatshirt offered in sizes S-2XL, marketed as comfortable apparel for before, during, and after workouts. Priced at $74.95.
• HydraPatch® Branded TravisMathew Snapback Trucker Hat HydraPatch-branded TravisMathew snapback trucker hat featuring Flexfit 110 adjustable fit technology and breathable mesh panels, designed for outdoor sports such as golf and tennis. Priced at $34.95.

Quantifiable outcome

• Up to 8 hours of continuous hydration support per patch application
• +4 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

20 partnerships are on record, tiered core and minor.

• EquinoxcoreChannel Partner/ Reseller/ DistributorHydraPatch partnered with Equinox (America's premier wellness brand with 110+ locations) to deliver Equinox's first ever transdermal performance offering. The HydraPatch is offered on Equinox's ecommerce platform with Equinox member benefits upon request at each location. This is a flagship partnership for the brand's premium wellness positioning.
• Fleet FeetcoreChannel Partner/ Reseller/ DistributorHydraPatch has partnered with Fleet Feet to distribute products in their Hoboken (NJ), Inlet Beach (FL), and Bowling Green (KY) locations with plans to expand into many more locations. Fleet Feet is a 4-decade-old running retailer that combines experience with data-driven insights to outfit runners with ideal gear.
• United States Air Force AcademycoreStrategic or Co-development PartnerHydraPatch brings its innovative transdermal electrolyte and nutrient patch to support student athletes training at the high-altitude United States Air Force Academy (7,258 ft. elevation). This alliance positions HydraPatch within collegiate athletics, enhancing student-athlete wellness, performance, and recovery with cutting-edge hydration support tailored to unique high-altitude environments.
• Union OmahacoreStrategic or Co-development PartnerUnion Omaha incorporated HydraPatch into their training, travel, and match-day recovery throughout the season. Both athletes and coaches responded positively to the product's fast, reliable hydration support and convenience during high-intensity periods. The team won their second USL Championship in 2024 while using the product, demonstrating effectiveness at elite competitive levels.
• Phoenix Rising FCcoreStrategic or Co-development PartnerPhoenix Rising incorporated HydraPatch into their training, performance, and recovery routines throughout the season. Players and staff noted its convenience, consistency, and fast-acting hydration support in Arizona's demanding climate. Their adoption reflects growing trust placed in the product by professional organizations competing at the highest levels.
• Alaska Fairbanks NanookscoreStrategic or Co-development PartnerHydraPatch partnered with the University of Alaska Fairbanks Nanooks to support their student-athletes with patented transdermal hydration technology. UAF athletes train and compete in extreme conditions that demand consistency, preparation, and smart recovery strategies. HydraPatch offers unique advantage in these environments by helping maintain steady hydration without relying solely on large volumes of fluids.
• Mission 22minorGTM or Marketing PartnerHydraPatch is proud to partner with Mission 22, a national community standing beside Veterans and their families through recovery, resiliency, and support. Together they share commitment to helping those who have served navigate life's physical and mental demands through practical wellness support, hydration, and connection. Partnership includes raising awareness for reducing Veteran suicide.
• NYPD Running ClubcoreStrategic or Co-development PartnerHydraPatch partnered with NYPD Run, an athletic endurance challenge presented to top NYPD women officers. The Baker to Vegas relay is an overnight desert trail run ending in Nevada after approximately 24 hours of non-stop running. HydraPatch assists off-duty police officers competing with the elements where each ultra-runner can only bring limited liquid and traditional hydration replenishment is impractical.
• Zoot SportsminorGTM or Marketing PartnerZoot Sports is a global premier endurance sports brand founded in Kona, Hawaii (home of Ironman Triathlon World Championships). They offer technologically advanced multisport product lines. Partnership positions HydraPatch within the elite triathlon and endurance sports community.
• Bethesda LacrosseminorStrategic or Co-development PartnerHydraPatch partnered with Bethesda Lacrosse, a 501(c)(3) non-profit organization serving youth athletes through clinics, recreational teams, and competitive club programs with over 1,800 players annually. HydraPatch is designed to move with athletes through every practice, game, and moment of competition.
• Full Circle CoachingminorGTM or Marketing PartnerHydraPatch partnered with Full Circle Coaching, a community committed to sustainable performance, intentional living, and whole-person well-being. Partnership serves driven individuals who care about recovery, hydration, clarity, and long-term health, aligning with HydraPatch's target customer profile.
• Parisi Speed SchoolminorChannel Partner/ Reseller/ DistributorParisi Speed School is one of the world's leading performance and endurance training environments for youth, high school, college, and pro athletes across 110+ US locations, having trained 130+ NFL draft picks since 1995. HydraPatch partnered to offer hydration and recovery benefits to athletes at their Flemington, New Jersey location.
• Sparta Athletic ClubminorChannel Partner/ Reseller/ DistributorSparta Athletic Club is a comprehensive fitness club in Sparta, NJ with cardiovascular/strength equipment, group fitness classes, indoor tennis courts, and pickleball facilities. HydraPatch is sold at their retail counter for members to purchase.
• VTLZRminorGTM or Marketing PartnerVTLZR is a New Jersey/NYC based run and hybrid athlete community hosting weekly run clubs, shakeout runs prior to marathons, and connecting athletes with top run and strength coaches. HydraPatch is a proud partner providing VTLZR athletes with hydration through transdermal delivery.
• DietitianLiveminorGTM or Marketing PartnerDietitianLive provides accessible, personalized, and scientifically-backed nutrition advice through a platform connecting individuals with registered dietitians. Partnership aligns HydraPatch with professional nutrition guidance and scientific credibility.
• Veolia WaterminorOthersVeolia is the leading provider of comprehensive water and wastewater services to municipal and industrial customers. HydraPatch manages Veolia employees' hydration needs, allowing them to maintain mental clarity, electrolyte levels, and energy to ensure maximum work performance.
• RQ+ FoundationminorGTM or Marketing PartnerRQ Foundation is a not-for-profit addressing issues facing the officiating profession through Recruit, Refine, Retain initiatives. Their peRQs program provides benefits to college sports officials. Partnership supports officiating community hydration needs.
• RunWalkGiveminorGTM or Marketing PartnerRunWalkGive is a charitable initiative in New Orleans providing underserved families with household amenities. HydraPatch became the event's first transdermal performance partner, offering the winner of the annual 10k race a HydraKit.
• Soccer Coaches Association of New Jersey (SCANJ)minorGTM or Marketing PartnerSCANJ x HydraPatch created a wellness partnership to assist with dehydration symptoms for all coaches, trainers, athletes, referees and others involved in NJ interscholastic soccer. Partnership includes post-game/recovery benefits and HydraPatch donates back to SCANJ with each purchase using their code.
• Atwood-Prior Inc.minorChannel Partner/ Reseller/ DistributorAtwood-Prior is a legacy manufacturer representative group for the 13 Western States since the early 80s. They develop business through close distributor partnerships and focused end-user approach in industrial safety markets including Police/Fire, Manufacturing, Construction, Utilities, Oil/Gas, Hospitals, and Educational Institutions.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Iontodri (transdermal performance): Smaller transdermal/iontophoretic wellness patch brands operating in adjacent wearable delivery formats for hydration and recovery. Comparable to HydraPatch as a fellow transdermal-format hydration player, though typically with lower visibility and smaller distribution.
• Buoy Hydration: DTC functional hydration brand using mineral and electrolyte drops marketed for daily wellness, comparable in target consumer and subscription-style purchasing to HydraPatch's general wellness segment.

Direct peers

• Liquid IV: Functional hydration mix brand (oral powder stick packs) competing in the same convenient-hydration category as HydraPatch, particularly for athletes and on-the-go wellness consumers. Direct substitute with overlapping distribution through DTC e-commerce and retail.
• DripDrop: Oral Rehydration Solution (ORS) brand positioning around medical-grade hydration for dehydration, endurance, and illness. Highly comparable to HydraPatch's functional and chronic-condition use cases (POTS, Crohn's) and competes in the same DTC and retail channels.
• Skratch Labs: Sports hydration brand (drink mixes and chews) founded by a professional sports dietitian, with a strong endurance-athlete following. Competes for the same marathoner, cyclist, and triathlete customer base that HydraPatch targets with its transdermal patch.
• Nuun Hydration: Effervescent electrolyte tablet brand with strong presence in endurance sports retail (including Fleet Feet). Competes in the same convenience- and performance-hydration niche as HydraPatch and is often stocked alongside in specialty running stores.
• LMNT: Premium electrolyte drink mix brand targeted at low-carb, fitness, and performance audiences. Competes head-to-head with HydraPatch's positioning around electrolyte replenishment for athletes and active wellness consumers, distributed primarily DTC.
• Cure Hydration: Plant-based electrolyte hydration powder brand marketed for everyday wellness and active lifestyles. Comparable in target audience, premium positioning, and DTC-led distribution to HydraPatch's general wellness consumer segment.

Broad incumbents

• Pedialyte: Abbott-owned hydration brand originally for pediatric dehydration, now widely used by adults for illness and hangover recovery. Highly comparable to HydraPatch's chronic-condition and dehydration-recovery use cases and a much larger incumbent in the hydration-for-dehydration category.
• Gatorade: Dominant incumbent sports drink brand owned by PepsiCo, competing in the same hydration-during-athletic-performance category HydraPatch addresses. Offers much broader scale, distribution, and marketing reach but is limited to oral beverages.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/100094741480687
• Instagraminstagram.com/hydrapatch
• LinkedInlinkedin.com/company/hydrapatch

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HydraPatch