Lead GEN
LeadGen is a Prague-based lead generation firm offering AI-powered B2B and B2C contact mining and email campaign execution on a pay-per-qualified-lead basis, serving primarily Czech and EU customers.
- Company typePrivate
- Founded2012
- HeadquartersPrague, Czechia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Lead GEN does
LeadGen is a Prague-based lead generation company operating in the Czech Republic with a stated 12-year operating history in contact database building and B2B/B2C outreach (founded circa 2012 per company timeline; firmographic data alternatively cites 2016). The company operates a dual-product system: LeadGen AI, an automation platform that crawls websites daily to extract current business contacts and execute targeted email campaigns reaching up to 20,000 contacts weekly, and a standalone Database ("Těžba kontaktů") service for contact mining that can be used independently or fed into LeadGen AI for automated follow-up.
The underlying technology combines daily web crawling/scraping, contact extraction and deduplication, anti-spam email delivery programming, and generative AI for email copywriting, all operated within a GDPR-compliant framework for EU data processing with opt-out handling. The company emphasizes ethical marketing practices and positions its anti-spam programming as a core technical differentiator.
LeadGen sells primarily on a pay-per-qualified-lead basis (from 1,889 CZK per lead, approximately $80 at recent FX) and on a pay-per-contact basis (0.69 CZK per contact). The go-to-market is sales-led and consultative: customers initiate contact through website CTAs and receive custom proposals within 24 hours. Target customers are B2B and B2C companies across the Czech Republic and broader EU, with named visible customers including SFG, Botanique Hotel Prague, Grantex Advisory Group, and Centra spanning business services, hospitality, advisory/consulting, and retail verticals. The company is privately held with no disclosed funding, ownership structure, or institutional investors, and has not announced any acquisitions, partnerships, or leadership changes in the available data.
Lead GEN firmographics
Firmographics- Name
- Lead GEN
- Legal name
- LeadGen AI
- Website
- https://lead-gen.cz
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LeadGen is a Prague-based lead generation firm offering AI-powered B2B and B2C contact mining and email campaign execution on a pay-per-qualified-lead basis, serving primarily Czech and EU customers.
- Ownership category
- akta.pro rank
Lead GEN industry classification
Industry- Product category
- Lead Generation Software
- NAICS
- Direct Mail Advertising (54186), Directory and Mailing List Publishers (51314)
- SIC
- Services-Direct Mail Advertising Services (7331)
- akta.pro primary industry
- Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)
Keywords
Where Lead GEN is headquartered
LocationHeadquarters
- HQ city
- Prague
- HQ country
- Czechia
- HQ region
- Europe
Markets served
Lead GEN business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Contact Database Sales: Selling extracted contact data to businesses. Customers pay per contact for targeted contact mining services focused on specific audience segments.
- LeadGen AI Campaign Services: Full-service email campaign execution including contact targeting, email copywriting, campaign management, real-time reporting, and lead evaluation. Customers pay per qualified lead generated (pay-for-performance model).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Contact Database Mining - Price per contact extraction |
| Outcome Based/ Performance | Pay-as-you-go | LeadGen AI Lead Generation - Price per qualified lead |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Lead GEN product offering
Product offeringCore offering
LeadGen sells an AI-powered lead generation platform (LeadGen AI) that crawls websites daily to extract current business contacts and runs targeted email campaigns reaching up to 20,000 precisely targeted contacts per week, charging customers per qualified lead. The company also offers a standalone Database (Těžba kontaktů) contact mining service priced per extracted contact, which can be used independently or integrated with LeadGen AI. Both offerings are positioned as GDPR-compliant and emphasize anti-spam email deliverability.
Product overview
LeadGen offers a dual-product system consisting of (1) LeadGen AI — the core AI-powered lead generation platform that scrapes websites, mines contacts, and executes targeted email campaigns; and (2) Database (Těžba kontaktů) — a standalone contact mining service that finds current business contacts for specific target groups. The two products can be used independently or combined, with the Database feeding contacts into LeadGen AI for automated campaign execution. Pricing is per-contact for the Database service (0.69 Kč/contact) and per-lead for the AI campaign service (from 1,889 Kč/lead).
Differentiator
Problem solved
Functional benefit
Products and services
- LeadGen AI AI-powered lead generation platform that crawls websites daily to extract current business contacts and executes targeted email campaigns, charging customers per qualified lead. Designed for businesses seeking new customer leads across both B2B and B2C segments, with GDPR-compliant data handling and anti-spam email deliverability programming.
- Database (Těžba kontaktů) Standalone contact mining service that searches for current business contacts focused on specific target groups, priced per extracted contact at 0.69 Kč. Can be used independently or integrated with LeadGen AI for automated follow-up campaigns, with GDPR compliance built in.
Quantifiable outcome
- Up to 20,000 precisely targeted contacts reached per week through email campaigns
- +1 more outcomes
Companies that use Lead GEN
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Lead GEN technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature3 records
Lead GEN partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Expansion highlights4 records
Lead GEN competitors and assessment
Company assessmentEmerging players
- Adapt.io: Adapt.io (formerly Adapt) provides a B2B contact and account database with prospecting and engagement tools. It is an emerging niche peer, comparable to LeadGen's data-plus-outreach model but at an earlier commercialization stage and broader geographic footprint.
- Mailshake: Mailshake is a sales engagement tool for cold email outreach at SMB price points. It is an emerging player comparable to LeadGen's AI-driven email campaign execution layer but lacks an integrated proprietary contact database, making it more of an execution-peer than a full-stack rival.
- Lemlist: Lemlist is a multichannel outbound platform focused on personalized cold email and LinkedIn automation. It is an adjacent emerging player to LeadGen's email campaign service, serving the same outbound B2B demand-gen buyer but emphasizing personalization rather than high-volume data extraction.
Broad incumbents
- ZoomInfo: ZoomInfo is the dominant global B2B contact database and sales-intelligence platform. It is highly comparable to LeadGen because both monetize proprietary business contact/company data for outbound prospecting, with overlapping customers (B2B sales/marketing teams) seeking targeted leads, though ZoomInfo operates at vastly larger scale across NA/EU.
Direct peers
- Hunter.io: Hunter.io specializes in finding and verifying professional email addresses associated with companies and domains. It overlaps with LeadGen's contact-mining capability (the Database product) and serves the same inbound-driven mid-market and SMB sales users.
- Lusha: Lusha provides a B2B contact and company data platform, selling direct phone, email, and enrichment on demand. It mirrors LeadGen's 'per-contact data extraction' product (DB 0.69 Kč/contact) while also offering broader sales-prospecting workflows for the same B2B sales persona.
- Kaspr: Kaspr is a Europe-based B2B contact data and lead-generation tool with strong presence in France and expanding across the EU. It is a direct regional peer to LeadGen because both serve EU-based sales teams needing compliant, locally-sourced B2B contacts, with overlapping data-extraction and outbound use cases.
- Snov.io: Snov.io is an all-in-one lead generation platform combining email finder, verifier, and drip campaign automation. It directly maps to LeadGen's combined Database + LeadGen AI value proposition — prospect data extraction paired with automated outbound email execution — at SMB-friendly price points.
- Apollo.io: Apollo.io combines a B2B contact database with built-in outreach and email-sequencing tooling, served via a sales-led SaaS model. It directly competes with LeadGen's core offering — selling extracted business contacts and operating email lead-generation campaigns — at significantly larger scale and lower price points.
- Cognism: Cognism is an EMEA-focused B2B sales intelligence platform offering compliant contact data, intent signals, and prospecting workflows. Like LeadGen, it differentiates on GDPR-compliant European data, addressing the same B2B sales-outbound use case but with deeper enterprise feature set and broader funding.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Lead GEN social profiles
Digital presenceLead GEN compliance and trust
Trust signalCompliance1 record
Lead GEN financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lead GEN leadership team
Management profileNumber of profiles
Lead GEN funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lead GEN M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lead GEN
What does Lead GEN do?
LeadGen sells an AI-powered lead generation platform (LeadGen AI) that crawls websites daily to extract current business contacts and runs targeted email campaigns reaching up to 20,000 precisely targeted contacts per week, charging customers per qualified lead. The company also offers a standalone Database (Těžba kontaktů) contact mining service priced per extracted contact, which can be used independently or integrated with LeadGen AI. Both offerings are positioned as GDPR-compliant and emphasize anti-spam email deliverability.
Is Lead GEN a public or private company?
Lead GEN is a private company. It is classified as unknown and is currently operating.
When was Lead GEN founded?
Lead GEN was founded in 2012. It employs 11 to 50 people.
Where is Lead GEN based?
Lead GEN is headquartered in Prague, Czechia, in the Europe region.
How does Lead GEN make money?
Two revenue lines are on record. Contact Database Sales are the primary driver. The others are leadGen AI Campaign Services.
Who are Lead GEN's main competitors?
Emerging players on record are Adapt.io, Mailshake and Lemlist. ZoomInfo is listed as a broad incumbent. Direct peers are Hunter.io, Lusha, Kaspr, Snov.io, Apollo.io and Cognism.
Does Lead GEN have an API?
No public API is recorded for Lead GEN.
What industry is Lead GEN in?
Lead GEN's product category is Lead Generation Software. Its primary akta.pro industry code is BPAFAKAE, Lead Generation & List Building Services (Prospecting, Data Sourcing). Its NAICS code is 54186 and its SIC code is 7331.