Mount North
Mount North is a Pennsylvania mental health practice offering therapy, counseling, telehealth, psychiatric medication management, and NeurOptimal neurofeedback across two physical offices and statewide telehealth, serving individuals, families, schools, and organizations.
- Company typePrivate
- Founded2019
- HeadquartersJohnstown, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Mount North does
Mount North (legal name: Mount North Counseling and Consultation) is a privately-held mental health practice founded in 2019 and headquartered in Johnstown, Pennsylvania, with a secondary office in Grampian/Curwensville, PA. The practice delivers therapy, counseling, and psychiatric medication management services both in-person at its two offices and statewide via HIPAA-compliant telehealth. Its service mix spans individual, couples, family, and group therapy, child/adolescent and geriatric care, LGBTQIA+ affirming services, trauma and PTSD work, performance psychology, court-ordered evaluations, and older-adult mental health.
The core technology platform is NeurOptimal Dynamical Neurofeedback, described as the world's first and only Dynamical Neurofeedback brain training system for home and professional use, which Mount North integrates alongside traditional therapy and psychiatric care under a single practice. Client engagement is handled through an IntakeQ-powered booking portal, phone/text intake, and a three-way insurance-navigation support program; the company also distributes a proprietary podcast (Unburdening) and blog content as top-of-funnel marketing.
Revenue is generated across multiple payer channels: commercial insurance (Aetna, Cigna, UHC, Highmark BCBS, Humana, UPMC, Optum, UMWA, Lucent, Medicare), Medicaid in 26 Pennsylvania counties, EAP/SEAP plans, school-district grants (Safe Schools, ESSER, GEER), and self-pay/sliding scale (therapy at $60-$220 per session, psychiatric intake at $300-$375). The practice employs roughly 15+ licensed therapists and psychiatric prescribers and is founder-led by Shannon Beaver, LCSW. Mount North also operates adjacent programs in school-based mental health, clinical supervision for pre-licensed practitioners, and organizational training for first responders and healthcare staff.
Mount North firmographics
Firmographics- Name
- Mount North
- Legal name
- Mount North Counseling and Consultation
- Website
- https://mount-north.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Short description
- Mount North is a Pennsylvania mental health practice offering therapy, counseling, telehealth, psychiatric medication management, and NeurOptimal neurofeedback across two physical offices and statewide telehealth, serving individuals, families, schools, and organizations.
- Ownership category
- akta.pro rank
Mount North industry classification
Industry- Product category
- Outpatient Mental Health Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420)
- SIC
- Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- Neurodevelopmental & Behavioral Therapy Platforms (ADHD/Autism/Behavioral Coaching) (HLALAEAJ)
Keywords
Where Mount North is headquartered
LocationHeadquarters
- HQ city
- Johnstown
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Mount North business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance-billed therapy sessions: Mount North bills commercial insurance plans including Aetna, Cigna, United Healthcare, Highmark Blue Cross Blue Shield, Humana, UPMC Health Plan, Optum, UMWA, Lucent, and Medicare for therapy sessions at contracted rates. They also accept EAP/SEAP plans and can submit out-of-network claims.
- Medicaid billing: Mount North accepts Medicaid in 26 Pennsylvania counties for therapy services. They also provide online medication management covered by Medicaid.
- Self-pay and sliding scale therapy: Self-pay therapy sessions priced at $75-$375 per session depending on evaluation type and duration, with sliding scale available for clients with household incomes up to 500% of the Federal Poverty Level. This provides an alternative revenue stream for uninsured clients.
- Psychiatric medication management: Psychiatric evaluation and medication management services priced at $300-$375 for intake and $150-$225 for follow-ups, with sliding scale options available. Provided by licensed psychiatric nurse practitioners (CRNP, PMHNP-BC, APRN).
- School-based mental health services: Mount North provides school-based mental health programs for Pennsylvania school districts, funded through grants (Safe Schools, ESSER, GEER), commercial insurance billing, and sliding scale arrangements. Services include in-school counseling, telehealth therapy, and professional development for school staff.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Full Self-Pay Rate for individual/family therapy |
| One time/ perpetual license | Pay-as-you-go | Self-pay therapy range (typical) |
| Subscription | Pay-as-you-go | Psychiatric medication management - standard self-pay/sliding scale |
| One time/ perpetual license | Pay-as-you-go | Psychiatric medication management - maximum private pay rates |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Mount North product offering
Product offeringCore offering
Mount North is a Pennsylvania mental health practice that delivers outpatient therapy, counseling, psychiatric medication management, and NeurOptimal neurofeedback to individuals, couples, families, schools, and organizations. Services are provided in-person at offices in Johnstown and Grampian, PA, and statewide via HIPAA-compliant telehealth, with sliding scale, insurance, and Medicaid (across 26 PA counties) payment options. The practice integrates traditional therapy, deconstructive therapy, holistic interventions, and psychiatric care as a single unified offering.
Product overview
Mount North is a mental health practice offering a unified suite of therapy, counseling, and psychiatric medication management services. The core offering includes Therapy & Counseling (individual, couples, family, and group sessions) and Medication Management, both available in-person at two Pennsylvania locations (Johnstown and Grampian) and statewide via Telehealth. The practice differentiates through specialized modalities including NeurOptimal Neurofeedback (brain training system) and school-based mental health programs. Additional services include clinical supervision, organizational training, and older adult counseling, supported by a proprietary podcast. The service architecture functions as a single integrated practice rather than a modular platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Therapy & Counseling In-person and telehealth therapy sessions for individuals, couples, families, and groups, addressing depression, anxiety, trauma, LGBTQ+ affirming care, and other mental health concerns. Available in-person at Johnstown and Grampian, PA offices and statewide via HIPAA-compliant telehealth.
- Medication Management Services Psychiatric medication management delivered online or in-person by licensed psychiatric nurse practitioners (CRNP/PMHNP-BC) for anxiety, ADHD, depression, and other conditions. Includes evaluation/intake sessions ($300–$375), follow-up sessions ($150–$225), and brief appointments ($75–$150), with sliding scale available. No office visit required for online care.
- Telehealth Secure, HIPAA-compliant online therapy and medication management accessible throughout Pennsylvania via video, phone, text, and chat through the IntakeQ patient portal.
- Neurofeedback (NeurOptimal) NeurOptimal Dynamical Neurofeedback brain training system — described as the world's first and only Dynamical Neurofeedback system — for home and professional use, designed to support brain self-regulation, mental wellness, and adjunct treatment for anxiety, PTSD, ADHD, and other conditions.
- School-Based Services and Training Trauma-informed, multi-tiered (universal, selective, indicated) mental health and behavioral support programs for schools, including in-school counseling, telehealth for cyber students, therapeutic lunch groups, family counseling, guardian-child behavior coaching, staff consultation, and professional development.
- Clinical Supervision Clinical supervision services provided by credentialed supervisors (e.g., LCSW with ACS) for pre-licensed practitioners working toward licensure, supporting Mount North's internship and pipeline model.
- Services for Organizations Training, education, and consulting on mental health awareness and support for first responders, police departments, schools, healthcare professionals, and other organizations, including trauma-informed training, crisis intervention support, and staff wellness programs.
- Older Adult Counseling & Geriatric Mental Health Care Compassionate mental health support for nursing homes, hospice centers, and older adults, including grief counseling, anxiety, depression related to aging, isolation, cognitive decline, and end-of-life mental health needs.
Quantifiable outcome
- Zero reported student suicides, zero new out-of-school placements, zero suspensions, decreased disciplinary referrals, lower absenteeism, and higher academic performance for students in school-based program
- +1 more outcomes
Companies that use Mount North
Customer profileNamed customers3 records
Segments7 records
Ideal customer profiles3 records
Mount North technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Mount North partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- NeurOptimal (BrainTrain America / Dynamical Neurofeedback)coreMount North is certified to provide NeurOptimal Dynamical Neurofeedback, described as the world's first and only Dynamical Neurofeedback brain training system designed for both home and professional use. NeurOptimal is the core proprietary neurofeedback technology used in Mount North's brain training services. The company also offers home neurofeedback rental packages.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Mount North competitors and assessment
Company assessmentDirect peers
- Two Chairs: Hybrid in-person and teletherapy practice emphasizing matched-client therapist pairings. Strong peer to Mount North's in-person-plus-telehealth therapy model with a comparable focus on quality of clinical matching.
- Cerebral: Telehealth platform offering therapy and medication management for anxiety, depression, insomnia, and ADHD. Comparable to Mount North's integrated therapy-plus-medication model, though Cerebral has faced regulatory scrutiny on controlled-prescribing practices.
- Talkiatry: Telehealth psychiatry practice providing online medication management for conditions including anxiety, ADHD, and depression. Most directly comparable to Mount North's psychiatric medication management service delivered by CRNP/PMHNP-BC prescribers.
- Sondermind: Therapy practice platform connecting clients with in-network therapists for in-person and virtual sessions. Comparable to Mount North's insurance-accepting therapy practice with similar payor-mix complexity and clinician-recruitment model.
- BetterHelp: Largest online therapy platform in the U.S., offering individual, couples, and teen therapy via telehealth. Direct peer to Mount North's telehealth therapy line, competing on convenience, brand, and price — though Mount North differentiates with in-person care, neurofeedback, and medication management.
- Talkspace: Online therapy and psychiatry platform serving individuals, couples, and teens via video, audio, and text. Directly comparable to Mount North's combined therapy and psychiatric medication management offering, though at significantly larger scale and with broader state coverage.
Emerging players
- Grow Therapy: Therapy practice management platform enabling private-practice therapists to accept insurance and bill efficiently. Comparable to Mount North's insurance-billing operational backbone, though Grow Therapy sells software/infra rather than operating its own clinicians.
- Spring Health: Employer and health-plan mental health platform offering therapy, coaching, and psychiatric care with outcome measurement. Comparable integrated-care architecture, but B2B2C distribution model differs from Mount North's direct-to-consumer and school-district focus.
- Lyra Health: Mental health benefits platform for employers offering therapy, coaching, and medication management. Comparable in modality mix (therapy + psychiatry) but addresses the employer-sponsored segment that Mount North only partly serves via organizational training.
- Charlie Health: Intensive outpatient and virtual mental health treatment program for teens and young adults with complex needs. Comparable to Mount North's neurofeedback and family therapy services for adolescents, though Charlie Health operates at a higher acuity level and serves multiple states.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Mount North social profiles
Digital presenceMount North compliance and trust
Trust signalCompliance2 records
Mount North financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mount North leadership team
Management profileNumber of profiles
Profiles13 records
Mount North funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mount North M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mount North
What does Mount North do?
Mount North is a Pennsylvania mental health practice that delivers outpatient therapy, counseling, psychiatric medication management, and NeurOptimal neurofeedback to individuals, couples, families, schools, and organizations. Services are provided in-person at offices in Johnstown and Grampian, PA, and statewide via HIPAA-compliant telehealth, with sliding scale, insurance, and Medicaid (across 26 PA counties) payment options. The practice integrates traditional therapy, deconstructive therapy, holistic interventions, and psychiatric care as a single unified offering.
Is Mount North a public or private company?
Mount North is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mount North founded?
Mount North was founded in 2019.
Where is Mount North based?
Mount North is headquartered in Johnstown, United States, in the North America region.
How does Mount North make money?
Five revenue lines are on record. Insurance-billed therapy sessions are the primary driver. The others are medicaid billing, self-pay and sliding scale therapy, psychiatric medication management and school-based mental health services.
Who are Mount North's main competitors?
Direct peers on record are Two Chairs, Cerebral, Talkiatry, Sondermind, BetterHelp and Talkspace. Emerging players are Grow Therapy, Spring Health, Lyra Health and Charlie Health.
Does Mount North have an API?
No public API is recorded for Mount North.
What industry is Mount North in?
Mount North's product category is Outpatient Mental Health Services. Its primary akta.pro industry code is HLALAEAJ, Neurodevelopmental & Behavioral Therapy Platforms (ADHD/Autism/Behavioral Coaching). Its NAICS code is 621420 and its SIC code is 8000.