The Howard Center for Wellness

What The Howard Center for Wellness does

The Howard Center for Wellness is a private mental health practice headquartered at 200 Middlesex Turnpike, Suite 102, Iselin, New Jersey, operating as The Howard Center For Wellness LLC. The firm delivers therapy and counseling services to individuals, couples, families, children/adolescents, women, and corporate clients, both in-person at its Iselin facility and via telehealth (video, phone, chat) through the Nebulaehr booking platform. Its service portfolio spans core offerings (individual, couples, family, marriage, child/youth, grief/loss therapy, and corporate wellness programs) and specialized treatment tracks covering ADHD, anger management, anxiety, behavioral/cognitive issues, bipolar disorder, depression, trauma/PTSD, self-esteem, life transitions, stress, women's issues, and chronic impulsivity, supported by trauma-informed modalities including EMDR, CBT, DBT, and mindfulness techniques. The clinical team comprises 16+ licensed practitioners (LCSWs, LPCs, LMFTs, LACs, LCADC, PhD) led by Executive Director Nancy Howard, MSW, LCSW, with stated combined experience of 40+ years.

The practice operates a primarily fee-for-service revenue model, with therapy sessions (45–60 minutes) billed through a broad insurance panel that includes Medicare, Medicaid, NJ FamilyCare, Horizon Blue Cross, Empire BCBS, Horizon NJ Health, Aetna Commercial, and United Healthcare, supplemented by private pay via credit/debit cards, HSA, and FSA. A secondary B2B revenue stream is generated from corporate wellness engagements — Employee Assistance Programs, diversity training, workplace sensitivity training, and on-site seminars — sold to organizations via direct business development. Go-to-market is hybrid: direct self-serve booking (website + Nebulaehr) and insurance-driven referrals for consumer clients, and field-based sales for corporate accounts. Marketing relies on SEO-optimized condition/service pages, an educational blog authored by clinical staff, and Instagram presence. The firm reports serving 2,000+ patients and facilitating 18,000+ appointments/interactions over the past year, with no disclosed external funding, investors, or parent organization.

Name

The Howard Center for Wellness

Legal name

The Howard Center For Wellness LLC

Website

https://thehowardcenterforwellness.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

The Howard Center for Wellness is a private, Iselin, New Jersey-based mental health practice delivering individual, couples, family, youth, and corporate counseling via in-person and telehealth channels, staffed by 16+ licensed clinicians and serving 2,000+ patients annually.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Behavioral Health & Cognitive Support Day Programs (Geriatric Mental Health) (HLADAIAF)

Keywords

• Mental health counseling
• Individual therapy services
• Family and couples therapy
• Telehealth counseling
• Corporate wellness programs

Headquarters

HQ city

Iselin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Therapy and Counseling Sessions: Revenue generated from individual, couples, family, and group therapy sessions. Sessions typically run 45-60 minutes. Accepts a wide range of insurance plans including Medicare, Medicaid, NJ FamilyCare, Horizon Blue Cross, Empire BCBS, Horizon NJ Health, Aetna Commercial, and United Healthcare, as well as private pay with credit/debit cards, HSA, and FSA.
2. Corporate Wellness Programs: B2B services including workplace training, Employee Assistance Programs, diversity training, sensitivity training, and corporate seminars delivered on-site at client organizations

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

The Howard Center for Wellness is a mental health practice that delivers individual, couples, family, child/youth, and grief counseling therapy sessions, supplemented by specialized therapies for ADHD, anxiety, depression, trauma/PTSD, and other conditions. Services are provided in-person at the Iselin, NJ office and via telehealth. The center also sells corporate wellness programs (EAPs, diversity training, workplace sensitivity training) to organizations in the New Jersey area.

Product overview

The Howard Center for Wellness is a mental health and wellness practice offering a comprehensive portfolio of therapeutic services delivered through in-person and virtual sessions from their Iselin, New Jersey location. The core service offering centers on individual therapy, family therapy, couples therapy, marriage counseling, child and youth therapy, grief loss therapy, and corporate wellness programs. The practice also provides specialized counseling for ADHD, anger management, anxiety, behavioral/cognitive issues, bipolar disorder, depression, trauma and PTSD, self-esteem, life transitions, stress, women's issues, and chronic impulsivity. Supportive services include support groups, mindfulness and meditation workshops, and life coaching. All services are available in-office or via virtual sessions, creating a unified delivery model rather than separate product modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Therapy & Counseling One-on-one therapeutic sessions (45-60 minutes) addressing personal growth, mental health challenges, and individual concerns for adults and youth. Delivered in-person and via telehealth.
• Family Therapy & Counseling Therapy services working with families on individual or group basis to address concerns and strengthen family dynamics.
• Couples Therapy & Counseling Therapy focused on relationship exploration, assessment, awareness, and repair of the bond between partners.
• Marriage Counseling Counseling services focused on resolving marital conflicts and strengthening marital bonds.
• Child and Youth Therapy & Counseling Specialized therapy and counseling services for children and adolescents addressing social, emotional, and educational challenges.
• Grief Loss Therapy & Counseling Support services for individuals dealing with loss, bereavement, and processing emotions related to grief.
• Corporate Wellness Programs Business solutions including Employee Assistance Programs, Diversity Training, Workplace Sensitivity Training, and clinical consultation services for organizations. Delivered on-site at client locations.
• ADHD Therapy & Counseling Therapy addressing attention-deficit/hyperactivity disorder, including psychoeducation, coping strategies, and support for individuals with ADHD.
• Anger Management Therapy & Counseling Therapy designed to help individuals manage physical and emotional responses to anger, including cognitive behavioral techniques and coping skills.
• Anxiety Therapy & Counseling Treatment for anxiety disorders using psychotherapy, medication management, and evidence-based techniques including cognitive behavioral therapy and exposure therapy.
• Cognitive Behavior Issues Therapy & Counseling Therapy addressing behavioral issues and disorders, including ADHD, ODD, conduct disorder, and OCD, using cognitive behavior therapy and tailored treatment plans.
• Bipolar Disorder Therapy & Counseling Personalized care for bipolar disorder including psychotherapy techniques, family-focused therapy, cognitive behavioral therapy, and medication management.
• Depression Therapy & Counseling Comprehensive support for managing depression through evidence-based approaches, including tailored therapy sessions, mindfulness practices, and coping strategies.
• Trauma and PTSD Therapy & Counseling Treatment for trauma and post-traumatic stress disorder using trauma-informed therapy, cognitive behavioral therapy, EMDR, support groups, and mindfulness techniques.
• Self-Esteem Therapy & Counseling Services helping individuals build self-esteem through individual therapy, group sessions, skill-building workshops, mindfulness training, and family therapy.
• Life Transitions Therapy & Counseling Support for navigating significant life changes including career transitions, relocation, loss, and family dynamics through counseling, group therapy, and life coaching.
• Stress Therapy & Counseling Services focused on managing and alleviating stress through personalized therapy sessions, group therapy, mindfulness workshops, and relaxation techniques.
• Women's Issues Therapy & Counseling Counseling addressing gender-specific challenges including gender discrimination, body image concerns, relationship dynamics, reproductive health, and menopause management.
• Chronic Impulsivity Therapy & Counseling Treatment for persistent impulsive behavior patterns using cognitive behavioral therapy, dialectal behavior therapy, mindfulness, and medication management when applicable.
• Support Groups Group therapy sessions providing shared experiences, peer support, and shared growth opportunities for individuals facing similar challenges.
• Mindfulness and Meditation Workshops Workshops teaching meditation and mindfulness skills for stress reduction, mental health improvement, and present-moment awareness.
• Life Coaching Guidance and support for individuals seeking to rebuild or refocus during life transitions, helping set and achieve new goals.

Quantifiable outcome

• Over 2000 patients received care over the past year
• +3 more outcomes

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators6 records

Direct peers

• Talkspace: Talkspace delivers online therapy via video, audio, and chat for individuals and couples, directly overlapping with Howard Center's virtual therapy offering but at much larger scale and with a national telehealth footprint.
• Two Chairs: Two Chairs operates a hybrid in-person plus virtual therapy practice model serving individuals and couples, with employed clinicians across multiple locations — directly comparable to Howard Center's hybrid delivery and multi-condition therapy positioning.

Emerging players

• Cerebral: Cerebral provides subscription-based online therapy and medication management for anxiety, depression, and ADHD — categories that overlap materially with Howard Center's specialized service lines (anxiety, depression, ADHD therapy).
• Charlie Health: Charlie Health provides intensive outpatient and virtual mental health treatment for adolescents and young adults — overlapping with Howard Center's youth therapy and family therapy offerings, but at higher acuity levels.
• Mantra Health: Mantra Health is a digital mental health provider focused on college students and young adults, offering therapy and psychiatry — adjacent to Howard Center's youth therapy services with overlap in trauma, anxiety, and depression treatment.

Others

• Grow Therapy: Grow Therapy is a practice management and insurance-billing platform built for therapists in private practice — directly comparable in serving independent and group practices like Howard Center, and a potential operational partner or competitor.
• Headway: Headway is a platform that helps therapists accept insurance and manage their practices — an ecosystem enabler for Howard Center's clinicians and a potential partnership or competitive threat if it expands into practice management.

Broad incumbents

• Lyra Health: Lyra Health is a scaled mental health benefits platform sold to employers that includes therapy, coaching, and EAP services — overlapping directly with Howard Center's corporate wellness and EAP offerings, but at a national enterprise scale.
• Spring Health: Spring Health provides employer-sponsored mental health benefits including therapy and EAP services, competing for the same corporate wellness contracts that Howard Center targets but with broader geographic reach and greater capital backing.
• BetterHelp: BetterHelp, owned by Teladoc, is the largest online therapy platform serving individuals and couples — competing with Howard Center's virtual therapy service on price, convenience, and breadth of provider network.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-howard-center-for-wellness-llc
• Instagraminstagram.com/thehowardcenterforwellness
• Facebookfacebook.com/thehowardcenterforwellnessllc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Howard Center for Wellness