Naturally Network

What Naturally Network does

Naturally Network is a U.S.-based non-profit membership community serving founders, professionals, and service providers in the natural, organic, and better-for-you consumer packaged goods (CPG) industry. The organization operates a federated chapter model across 11 regional markets (Austin, Colorado, Chicago, Los Angeles, Minnesota, New York, New England, NorCal, San Diego, Seattle, and Wisconsin) and runs national programs including the Women in CPG Summit, ConsciousCPG Summit, Naturally Rising pitch competition, ConsciousCPG Awards, Minority-Owned Fellowship, trade show pavilions, and a national job board. Its ecosystem reaches an audience of 65,000+ and serves 32,000+ unique companies, with 5,000+ members and 2,000+ new members added in 2025.

The organization's core product surface combines programming (events, competitions, fellowships, trade show pavilions) with a digital education platform, CPG Academy, launched in June 2025 and hosted on Thinkific, featuring expert-led courses such as Retail Launch Lab. Operational infrastructure is built on Glueup (event and chapter membership management), Airtable (partner and pavilion applications), Canva (impact reports), and ForceBrands (job board). The organization does not develop proprietary technology; it functions as a community and content layer over third-party platforms.

Revenue is generated through three principal streams: tiered corporate partnerships (Community Leader at $30,000+/year and Community Builder at $12,500+/year), event sponsorships ranging from $1,000 to $25,000, and individual chapter memberships whose pricing is set locally. Supplemental revenue comes from certified environmental donations via the 1% for the Planet partnership (announced June 2026) and individual giving. A 5-person national staff coordinates the work alongside roughly 20 board members and 11 chapter leaders.

Name

Naturally Network

Legal name

Naturally Network

Website

https://naturallynetwork.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Naturally Network is a U.S. non-profit membership community serving 32,000+ conscious CPG companies and 65,000+ audience members through 11 regional chapters, national programming, trade show pavilions, and the CPG Academy education platform.

Ownership category

akta.pro rank

Product category

Trade Association & Industry Community Services

NAICS

Convention and Trade Show Organizers (561920), Professional Organizations (81392)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Membership Communities with Learning (Community-Led Education) (MPACALAF)

akta.pro secondary industries

Course Bundle Subscriptions & Learning Membership Marketplaces (EDAFAIAI), Sponsorship, Exhibitor & Partnership Management Services (THAHACAK), Executive Summits & Invitation-Only Forums (MPAGAGAK)

Keywords

• Natural products community
• CPG industry networking
• Membership trade association
• Trade show pavilions
• CPG founder education

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others, Technology or R&D

Revenue model

1. Partnership Programs: Naturally Network generates revenue primarily through two tiers of corporate partnerships: Community Leader Partner ($30,000+) and Community Builder Partner ($12,500+). These partnerships provide brand visibility, marketing opportunities, access to the network, and speaking slots at events.
2. Event Sponsorships: Sponsorship opportunities at flagship events including Newtopia Now, ConsciousCPG Summit, Women in CPG Summit, and trade shows. Sponsorship levels range from $1,000 to $25,000 depending on the event and tier.
3. Chapter Memberships: Regional chapters charge membership fees to CPG founders and professionals. Access to CPG Academy is included with membership. Individual chapters set their own membership pricing.
4. Donations and Environmental Partnerships: As a 1% for the Planet Environmental Partner, Naturally Network receives certified environmental donations from member companies committed to annual giving.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Naturally Network is a non-profit membership community serving conscious companies in the natural, organic, and better-for-you CPG industry. Its core offering is a national membership organization with 11 regional chapters providing community engagement, paired with industry-level access through flagship programs including trade show pavilions, the CPG Academy online education platform, the Naturally Rising pitch competition, ConsciousCPG Summit and Awards, Women in CPG Summit, and the Minority-Owned Fellowship. Revenue is generated primarily through tiered corporate partnerships ($12,500–$30,000+) and event sponsorships.

Product overview

Naturally Network is a membership organization serving the natural, organic, and better-for-you CPG industry with a platform-plus-programs model. The core offering is its membership community, which provides access to educational resources (CPG Academy with Retail Launch Lab course), networking programs (11 regional chapters), events (Women in CPG Summit, ConsciousCPG Summit), competitions (Naturally Rising pitch competition), awards (ConsciousCPG Awards), trade show support (pavilions, panels), a job board, and the Minority-Owned Fellowship. The ecosystem serves 65,000+ audience members and 32,000+ unique companies.

Differentiator

Problem solved

Functional benefit

Brands

• CPG Academy: National education and community hub offering on-demand, expert-led courses for CPG founders including topics like pricing, capital, branding, retail, and operations. Includes the Retail Launch Lab course.
• Women in CPG Summit
• Naturally Rising
• ConsciousCPG Summit
• Minority-Owned Fellowship
• ConsciousCPG Awards

Products and services

• Naturally Network Membership Community

Quantifiable outcome

• 65,000+ audience reach across ecosystem
• +4 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

21 partnerships are on record, tiered core and minor.

• 1% for the PlanetcoreStrategic or Co-development Partner · 2 June 2026Naturally Network joined as an Environmental Partner, allowing member companies to direct their 1% annual giving to support non-profit programming including ConsciousCPG Summit, Naturally Rising, and ConsciousCPG Awards.
• SPINScoreGTM or Marketing PartnerSPINS is a partner featured on the Naturally Network Partners page. SPINS provides CPG intelligence and speaks the language of CPG data. The partnership includes brand visibility opportunities and thought leadership collaboration.
• Cambium AnalyticacoreGTM or Marketing PartnerCommunity Leader Partner (Founding Title Sponsor) that provides sponsorship for Naturally Rising pitch competition. Offers annual t-shirts for competition participants and supports the Grow the Good Tables at events.
• Moss AdamscoreGTM or Marketing PartnerCommunity Leader Partner and Founding Title Sponsor. Professional services firm providing accounting and advisory support to CPG brands.
• New Nexus GroupcoreGTM or Marketing PartnerCommunity Leader Partner providing business development and consulting services to CPG brands.
• AWG LawminorImplementation/ SI/ Consulting PartnerCommunity Builder Partner providing legal services specialized for CPG brands.
• Beyond BrandsminorImplementation/ SI/ Consulting PartnerCommunity Builder Partner providing brand development and marketing services.
• NIQcoreGTM or Marketing PartnerMinority-Owned Fellowship Partner and presenter for national Pitch Slam. NIQ provides CPG intelligence data and insights. Supports programs for underrepresented founders and minority-owned small businesses.
• The Angel GroupcoreGTM or Marketing PartnerMinority-Owned Fellowship Partner supporting diversity and inclusion initiatives in the CPG industry.
• UNFIcoreChannel Partner/ Reseller/ DistributorMinority-Owned Fellowship Partner and major distributor. Participates in Naturally Network pavilion activities exploring UNFI's Endless Aisle UpNext program for emerging brands.
• SupplySide NetworkcoreStrategic or Co-development Partner3-year partnership creating greater access to CPG business foundations. SupplySide provides the Hosted Buyer Program bringing 40 emerging brands to SupplySide West with scholarships including airfare, hotel stipends, and complimentary badges.
• New Hope NetworkcoreStrategic or Co-development PartnerLong-standing partnership for Expo West and Newtopia Now events. New Hope Network organizes major trade shows and partners with Naturally Network for kick-off events and pavilion programming.
• SFA (Specialty Food Association)coreStrategic or Co-development PartnerPartnership for SFA Summer and Winter Fancy Food Shows. Naturally Network hosts pavilions, panels, and networking events at these major industry trade shows.
• ForceBrandscoreChannel Partner/ Reseller/ DistributorPowers the Naturally Network Job Board - the only national job board focusing on natural and organic product industry roles. Members get 20% partner discount on cross-posting.
• VdrivenminorImplementation/ SI/ Consulting PartnerSupports Naturally Network Pavilion and emerging CPG brands at trade shows. Provides data-driven sales strategies to get food and beverage products onto retail shelves.
• ThinkificcoreTechnology or IntegrationPlatform provider for CPG Academy online education. Hosts all course content including video lessons, presentations, and downloadable resources.
• RangeMeminorChannel Partner/ Reseller/ DistributorCommunity Builder Partner and platform connecting brands with retail buyers. Featured at SFA SparkStage and events.
• Social NatureminorChannel Partner/ Reseller/ DistributorCommunity Builder Partner providing influencer and consumer engagement platform for natural products brands.
• PartnerSlateminorChannel Partner/ Reseller/ DistributorCommunity Builder Partner connecting CPG brands with service providers and partners.
• rePurpose GlobalminorStrategic or Co-development PartnerPartner featured at Naturally Network booth during events. Provides plastic credit and sustainability solutions for brands.
• McCormick Flavor SolutionsminorStrategic or Co-development PartnerPartners with Naturally Network for happy hour events at SupplySide West, bringing together emerging brands and industry leaders.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Informa Markets: Global trade show organizer and parent of New Hope Network, SupplySide, and other natural-products events. Operates at much larger scale than Naturally Network and defines the trade show calendar the network depends on.
• Techstars: Global startup accelerator with CPG-relevant programs (e.g., Techstars Farm to Fork, retail accelerators) that compete for emerging-brand attention and corporate sponsorship dollars targeting early-stage CPG founders.
• New Hope Network: Owned by Informa Markets, it organizes Expo West, Newtopia Now, and other large natural-products trade shows. A larger incumbent that provides the trade show infrastructure Naturally Network activates on while also serving overlapping emerging-brand and partner communities.
• SupplySide / SupplySide Network: Industry trade show and content brand for ingredients and finished CPG, organized by Informa Markets. Strategic co-development partner of Naturally Network via the Hosted Buyer Program and a competing venue for partner marketing dollars.

Emerging players

• RangeMe: Product discovery platform connecting emerging CPG brands with retail buyers. A Community Builder Partner that overlaps directly with Naturally Network's market-access mission via a digital-first model.

Others

• SPINS: CPG market intelligence and data platform serving retailers, brands, and service providers. A Naturally Network Community Leader Partner rather than direct competitor, but operating adjacent to the same emerging-brand ecosystem.
• ForceBrands: Recruitment and job marketplace platform serving CPG, beverage, and hospitality brands. Powers the Naturally Network Job Board as a channel partner rather than a direct competitor.

Direct peers

• Natural Products Association: The largest US trade association dedicated to the natural products industry, with advocacy, member education, and industry events. It is the most direct competitor for natural/CPG membership mind-share and corporate sponsorship dollars.
• Specialty Food Association: Trade association for specialty food makers and the organizer of the Fancy Food Shows (Summer and Winter). Directly comparable as a membership organization serving the same natural/specialty CPG audience and a frequent event partner of Naturally Network.
• Organic Trade Association: US-based membership trade association for the organic products industry. Comparable in mission (advancing organic/natural products) and audience (natural/organic CPG brands, retailers, and service providers).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/naturallynetwork

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naturally Network