OnzeCoach

What OnzeCoach does

OnzeCoach B.V. is a Dutch online coaching platform founded in 2021 and headquartered in Leusden, Netherlands. The company operates a B2B2C model targeting Dutch organizations, which subscribe on behalf of their employees; the underlying technology is a self-service web platform (login via xpertsuite.nl) that lets employees self-select from a network of 60+ professional coaches and book individual or team coaching sessions across an extensive thematic catalog, including mental resilience, ADHD/ADD, menopause, caregiving, time management, change management, financial coaching, leadership, and personal effectiveness. An average trajectory runs about four sessions and is delivered live or online in Dutch or English, with no waiting times and high transparency in themes, costs, and quality.

The commercial model combines fixed all-in annual subscription rates with per-trajectory pricing for organizations, plus discrete unit-priced offerings such as speed coaching (€575 per half-day) and team coaching (from €800 per half-day for 10-12 participant groups). A risk-free 6-month pilot program (max four trajectories, no connection costs, no contractual obligations) is used as a customer acquisition lever. The subsidiary brand OnzeVertrouwenspersoon provides certified external confidential advisor services for workplace safety, and a B Corp certification signals ESG positioning. OnzeCoach is a wholly-owned subsidiary within the diversified Prevermo Groep B.V., alongside sister companies Amplooi, De Bedrijfspoli, Rienks Arbodienst, Adaptics, Nolost, and Capability, with affiliated coaches operating under NOBCO's professional code and complaints procedure.

The named customer base spans roughly ten enterprise logos across at least eight industries — including AkzoNobel, Albert Heijn, Pfizer, Menzis, Galderma, Emerson, Attero, Keesing, Aedes, and NEN — supported by a reported customer satisfaction score of 9.2. The business relies on direct enterprise sales, content marketing via website/LinkedIn, and referrals through partner organizations; no app, public API, AI/ML capability, or external funding rounds are disclosed.

Name

OnzeCoach

Legal name

OnzeCoach B.V.

Website

https://onzecoach.nl

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

OnzeCoach is a Dutch B2B online coaching platform, founded in 2021, that connects employees of subscribing organizations with 60+ professional coaches through a self-selection system for individual and team coaching across an extensive thematic catalog. It operates as a subsidiary of Prevermo Groep B.V.

Ownership category

akta.pro rank

Product category

Employee Coaching Services

NAICS

Management Consulting Services (54161)

SIC

Services-Management Services (8741)

akta.pro industry

PRIMARYHSADAGAF

Behavior Change & Motivational Coaching

Home & Personal Services/Fitness, Wellness & Personal Training/Health Coaching & Lifestyle Wellness

SECONDARYEDAMAIAB

Executive Function Coaching (Planning, Organization, Time Management)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Life Skills & Personal Development (Study Skills, Executive Function, SEL)

Keywords

• Employee coaching services
• Workplace coaching platform
• Team coaching programs
• Trusted person services
• Coaching marketplace Netherlands

Headquarters

HQ city

Leusden

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. B2B Coaching Services: Organizations pay for coaching services for their employees. Pricing can be structured as fixed all-in annual rates or per-trajectory payments. Services include individual coaching, team coaching, and trusted person services.
2. Per Trajectory Pricing: Organizations can pay per coaching trajectory rather than through subscription, providing flexibility for one-off coaching needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

OnzeCoach is a B2B coaching platform that enables Dutch organizations to provide professional employee coaching services. Employees self-select from 60+ certified coaches across individual, team, and trusted-person coaching themes, with sessions delivered online or in-person. Organizations purchase access via fixed all-in annual tariffs or per-trajectory pricing, with an introductory 6-month risk-free pilot available.

Product overview

OnzeCoach is a Dutch coaching platform for organizations offering both individual and team coaching services. The core product is the OnzeCoach Platform, which connects employees with professional coaches through a self-selection system. The main offerings include Individuele Coaching (4-5 sessions) for individual employee development and Teamcoaching op Maat for organizational team development. Additional modules include OnzeVertrouwenspersoon (certified external trusted persons for workplace safety), the Pilot Programma for organizations to trial the service, APK Gesprek (check-up conversations), Intervisiebegeleiding (intervision facilitation), and Fit naar de Finish (extended career coaching). The platform covers extensive coaching themes including ADHD/ADD, executive coaching, career development, mental resilience, communication, change management, burnout prevention, work-life balance, financial coaching, management skills, personal effectiveness, consciousness and meaning, highly sensitive people support, caregiving and work balance, time management, team collaboration, and leadership development. OnzeCoach operates as part of the Prevermo group and serves organizations throughout the Netherlands with a network of approximately 60 professional coaches.

Differentiator

Problem solved

Functional benefit

Brands

• OnzeVertrouwenspersoon: External confidential advisor service providing certified professionals to support employees in reporting unwanted behavior such as bullying, sexual harassment, or discrimination.

Products and services

• OnzeCoach Platform A B2B coaching platform for organizations that connects employees with 60+ certified professional coaches through a self-selection system, supporting individual, team, and trusted-person coaching themes delivered online or in-person.
• Individuele Coaching (4-5 sessies)

Quantifiable outcome

• Customer satisfaction score of 9.2
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Prevermo Groep B.V.coreStrategic or Co-development PartnerOnzeCoach is part of the Prevermo Group B.V., a parent company based in Huizen, Netherlands. The group includes multiple sister organizations including Amplooi, De Bedrijfspoli, Rienks Arbodienst, Adaptics, Nolost, and Capability, all working together to provide comprehensive HR and employee wellness solutions.
• AmplooiminorOthersSister organization under Prevermo Groep B.V., providing complementary HR services.
• Rienks ArbodienstminorOthersSister organization under Prevermo Groep B.V., providing occupational health services.
• De BedrijfspoliminorOthersSister organization under Prevermo Groep B.V., providing company health services.
• AdapticsminorOthersSister organization under Prevermo Groep B.V., providing adaptive HR solutions.
• NolostminorOthersSister organization under Prevermo Groep B.V.
• CapabilityminorOthersSister organization under Prevermo Groep B.V.
• OnzeVertrouwenspersooncoreOthersSpecialized service brand under OnzeCoach providing certified external trusted persons who support employees in reporting unwanted behavior such as bullying, sexual intimidation, or discrimination.
• NOBCOminorOthersDutch coaching association. Coaches affiliated with OnzeCoach operate under NOBCO's professional code and complaints procedure.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CoachHub: Berlin-based global digital coaching platform for enterprises using AI-enabled coach matching. Direct competitor in enterprise digital coaching, with broader geographic reach and a similar self-selection-style marketplace model.
• Modern Health: US-based global mental health and coaching platform for employers, combining therapy, coaching, and self-guided content. Competes for enterprise mental health and coaching budgets with overlapping value proposition to OnzeCoach's B2B offering.
• Spring Health: US/global precision mental health platform combining therapy, coaching, and care navigation for employers. Comparable enterprise sales motion and bundled mental health + coaching offering to OnzeCoach's B2B portfolio.
• BetterUp: US-headquartered global enterprise coaching and mental health platform serving large multinationals. Comparable digital coaching business model and target buyer (HR/L&D leaders), but at global scale rather than Dutch SMB/mid-market focus.
• Lyra Health: US mental health benefits platform offering therapy, coaching, and self-care to employer clients. Comparable in bundling mental health and coaching for HR buyers, though primarily serving US enterprises.
• Headspace for Work: Enterprise mindfulness, meditation, and coaching platform from Headspace Health. Targets the same HR/benefits buyer in Europe and competes for employee well-being budgets alongside OnzeCoach's coaching services.

Direct peers

• GoodHabitz: Eindhoven-based enterprise learning and development platform offering online courses and coaching to Dutch and European employers. Competes for the same L&D and employee development budgets as OnzeCoach.
• Springest: Dutch learning and development marketplace and platform for organizations, aggregating training providers and coaches. Overlaps with OnzeCoach's enterprise L&D buyer and coaching supplier role in the Netherlands.
• OpenUp: Amsterdam-based digital mental health and coaching platform serving European employers with on-demand psychologist and coach access. Closest direct competitor to OnzeCoach in the Dutch employee coaching and well-being space.

Emerging players

• iPractice: Amsterdam-based psychology practice offering therapy, coaching, and training to organizations and individuals. Adjacent Dutch competitor in the employee mental health and coaching market with partial product overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/onzecoach

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OnzeCoach