AITONIX

What AITONIX does

AITONIX AD is a North Macedonia-based IT distribution and software development group operating from Skopje across five Balkan markets (Macedonia, Albania, Kosovo, Bulgaria, Serbia). Founded in 2000 as TDK Computers and rebranded in 2018, the company functions as an authorized distributor for tier-1 global IT brands including Acer, Dell, Lenovo, Lexmark, Motorola, Philips, Xerox, nJoy, and Acronis. Distribution is delivered through a registered partner network and a multilingual B2B webshop, supported by a wholly-owned service subsidiary, FIXIO, which provides warranty and post-warranty repair services for IT and telecommunications equipment.

The company extends beyond pure distribution into custom software development (requirements analysis through deployment) and operates a portfolio that increasingly spans consumer electronics, small kitchen appliances, and solar/energy equipment via its Philips and nJoy partnerships. Aitonix holds ISO 9001:2015, ISO 27001:2013, and ISO 20000-1:2011 certifications, implements GDPR-compliant data handling through Microsoft cloud tooling, and has been listed on the Macedonian Stock Exchange (ticker AITO) since 2018.

Revenue is generated primarily through hardware resale to B2B partners at negotiated wholesale terms, supplemented by professional services revenue from custom software engagements and service-center fees. Pricing is quote-based with deferred payment options, back-bonus programs, and marketing support for long-term resellers. The customer base consists of registered resellers, retailers, and enterprise/corporate clients in the Balkans, with no publicly disclosed named end-customers and no revenue disclosure despite the public listing.

Name

AITONIX

Legal name

AITONIX AD (АИТОНИКС АД)

Website

https://aitonix.mk

Company type

Public

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

AITONIX is a North Macedonia-based authorized IT distributor and software developer serving B2B partners across the Balkans with tier-1 global brands (Lenovo, Dell, Acer, Motorola, Philips, Xerox, Acronis), custom software services, and a wholly-owned repair subsidiary, FIXIO.

Ownership category

akta.pro rank

Headquarters

HQ city

Skopje

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. IT Product Distribution: AITONIX serves as an official distributor of major global IT brands including Acer, Dell, Lenovo, Lexmark, Motorola, Philips, Xerox, nJoy, Acronis, and others. The company offers products in categories including computers, laptops, components, tablets, smartphones, servers, monitors, printers, peripheral devices, software, and solar energy equipment.
2. Software Solutions: Custom software development services creating solutions tailored to business needs, from requirements analysis to final product implementation. The company has a specialized department with expert professionals.
3. Service and Support: FIXIO service center provides repair, maintenance, and technical support services for IT equipment, both during and after warranty periods.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels3 records

Core offering

AITONIX is a value-added IT distributor and solutions provider operating in Macedonia and the neighbouring Balkans. Its core offering is authorised distribution of IT hardware, software, and consumer electronics from global brands (Acer, Dell, Lenovo, Lexmark, Motorola, Philips, Xerox, nJoy, Acronis), complemented by custom software development and a certified service and support operation (FIXIO).

Product overview

AITONIX is an IT distribution and software development company operating in Macedonia and Balkan neighboring states (Albania, Kosovo, Bulgaria, Serbia). The company operates as a multi-faceted technology provider comprising: (1) Distribution of IT products from world-renowned brands including Acer, Acronis, Dell, Lenovo, Lexmark, Motorola, Philips, Xerox, and nJoy; (2) AITONIX B2B Webshop platform for business partners; (3) Software development services offering custom solutions; (4) FIXIO certified service center providing warranty and post-warranty repair; and (5) Consumer electronics and solar energy equipment. The portfolio includes computers, laptops, tablets, smartphones, servers, IT components, printers, monitors, networking equipment, UPS systems, and small kitchen appliances. The company has over 25 years of experience in IT distribution and holds ISO certifications for quality management, information security, and IT service management.

Differentiator

Problem solved

Functional benefit

Products and services

• AITONIX IT Distribution Authorised distribution of IT hardware, software, and consumer electronics from world-renowned brands to resellers, retailers, and IT service providers across Macedonia and the Balkans. The portfolio covers computers, laptops, components, tablets, smartphones, servers, monitors, printers, peripherals, software, and solar energy equipment.
• Acer Products Distribution Official distribution of Acer laptops, desktops, monitors, projectors, accessories, and tablets in Macedonia, including the Aspire consumer line, TravelMate and Veriton business lines, and the Predator gaming line.
• Dell Technologies Products Distribution Authorised distribution of Dell Technologies in Macedonia, covering storage, servers, backup solutions, and commercial end-user computing (laptops, desktops, monitors).
• Lenovo Products Distribution Official distribution of Lenovo laptops, tablets, smartphones, desktops, and servers in Macedonia, including the Think brand, YOGA, workstations, servers, and storage.
• Lexmark Products Distribution Official distribution of Lexmark printers, multifunction devices, and original consumables in Macedonia.
• Motorola Products Distribution Official distribution of Motorola mobile phones, smartphones, and accessories across Macedonia, Bulgaria, and Serbia.
• Philips Products Distribution Official distribution in Macedonia of Philips televisions, monitors, professional displays, speakers, home appliances, and personal care products.
• Xerox Products Distribution Official distribution of Xerox printers, multifunction devices, scanners, and original consumables.
• nJoy Products Distribution Official distribution of nJoy UPS systems, photovoltaic inverters, and energy storage solutions — business-oriented power protection and solar energy products.
• Acronis Software Solutions Distribution of Acronis software including Acronis Cyber Protect (integrated backup with AI-based anti-malware and security management), Acronis Storage, Acronis Backup, and Acronis True Image Cloud (subscription-based cloud backup).
• Software Development Services Custom software development from needs identification and analysis through processing, implementation, and training/support — functional and flexible software solutions tailored to specific company needs.
• FIXIO Service Center Certified service centre (subsidiary of AITONIX AD) providing warranty and post-warranty repair, diagnostics, printer service, software installation/updates, network infrastructure and emergency response services for IT and telecommunications equipment.
• AITONIX B2B Webshop B2B e-commerce platform at webshop.aitonix.mk for business partners to place orders, track shipments, and manage company profiles, order history, addresses, and financial information. Available in Macedonian, English, Serbian, Albanian, and Bulgarian.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and support.

• AcercoreChannel Partner/ Reseller/ DistributorAITONIX is the official distributor of Acer products in Macedonia, including laptops, desktops, monitors, projectors, accessories, and tablets. Acer is known for innovative consumer and business IT products.
• Dell TechnologiescoreChannel Partner/ Reseller/ DistributorAITONIX is an authorized Dell Technologies distributor in Macedonia for storage, servers, backup solutions, and commercial business products including laptops, desktops, and monitors. Dell is a global leader in IT infrastructure and end-user computing.
• LenovocoreChannel Partner/ Reseller/ DistributorAITONIX is the official Lenovo distributor in Macedonia for laptops, tablets, smartphones, desktops, and servers. Lenovo is a global leader in innovative technology solutions with the largest PC market share worldwide.
• LexmarkcoreChannel Partner/ Reseller/ DistributorAITONIX is the official Lexmark distributor in Macedonia for printers, multifunction devices, and original consumables. Lexmark is a recognized leader in improving organizational workflows through printing solutions and digitalization.
• MotorolacoreChannel Partner/ Reseller/ DistributorAITONIX is the official Motorola distributor for Macedonia, Bulgaria, and Serbia. Motorola created the mobile communications industry and invented most protocols enabling mobile communications.
• PhilipscoreChannel Partner/ Reseller/ DistributorAITONIX is the official Philips distributor in Macedonia for televisions, monitors, professional displays, speakers, and home appliances. Philips is an internationally recognized brand known for superior technology and sustainability.
• XeroxcoreChannel Partner/ Reseller/ DistributorAITONIX is the official Xerox distributor for printers, multifunction devices, scanners, and original consumables. Xerox pioneered printing and copying technology with operations in most countries worldwide since 1906.
• nJoycoreChannel Partner/ Reseller/ DistributorAITONIX is the official distributor of nJoy, a European brand specializing in UPS systems, photovoltaic inverters, and energy storage solutions. nJoy holds ISO 9001, ISO 14001, ISO 45001 certifications from TUV Austria.
• AcroniscoreChannel Partner/ Reseller/ DistributorAITONIX is the official Acronis distributor in Macedonia. Acronis provides integrated cyber protection combining data backup and cybersecurity through AI-based anti-malware, backup, and disaster recovery solutions.
• Gebrüder Weiss DOOELsupportImplementation/ SI/ Consulting PartnerGebrüder Weiss DOOEL operates the warehouse and logistics for AITONIX at address ul. 35, No. 35, 1041 Ilinden, Skopje.
• FIXIOcoreOthersFIXIO is a subsidiary of AITONIX AD operating a certified service center for IT and telecommunications equipment. The service center meets international work standards with appropriate quality certificates.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Ingram Micro: World's largest IT distributor by revenue, operating globally with broad vendor and reseller portfolios. Comparable on multi-vendor IT distribution and channel services model, though at vastly different scale and global reach.
• Arrow Electronics: Global value-added distributor of IT components, enterprise software, and services. Comparable on multi-vendor distribution and enterprise solutions, though its primary focus is B2B components and enterprise rather than consumer/PC.
• TD SYNNEX: Global IT distribution and solutions aggregator formed via the Tech Data / SYNNEX merger, serving resellers across multiple continents. Broad incumbent offering overlapping capabilities (PC/server distribution, software, services) but at very different scale.

Direct peers

• Westcoast: One of the largest UK IT distributors, serving resellers with PCs, components, peripherals, and networking products across multiple vendors. Comparable B2B multi-brand IT distribution model with similar vendor mix.
• ALSO Group: Swiss-headquartered European IT distributor offering hardware, software, and services to resellers across 30+ European countries. Direct comparable on multi-vendor IT distribution, logistics, and dealer-channel model.
• ASBISc Enterprises: Cyprus-headquartered IT distribution company operating across EMEA/CEE with a multi-brand product portfolio. Most directly comparable peer — same model (value-added IT distribution), overlapping vendor relationships (Lenovo, Dell, Acer), and emerging-market focus.
• Datapoint: Austrian IT distributor covering DACH and CEE markets with multi-brand portfolios including PCs, networking, and peripherals. Comparable on regional IT distribution model serving resellers and system integrators.
• Comline Group: European value-added IT distributor focused on Central and Eastern Europe, supplying resellers with PC components, peripherals, and IT solutions. Closely mirrors Aitonix's regional IT distribution and component mix.

Regional players

• Comtrade Group: Serbian-origin IT services and solutions group with software development and system integration across the Balkans and wider region. Comparable on geographic footprint and IT/software services, though more focused on services than distribution.
• ABM Greiffenberger / ALSO Hungary regional operations: Various regional value-added IT distributors operating in Hungary and adjacent Balkans-adjacent markets, typically subsidiaries of larger European distributors. Adjacent comparable on regional IT distribution to resellers in CEE.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Aitonix
• LinkedInlinkedin.com/company/aitonix

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AITONIX