Alderwood Creative

What Alderwood Creative does

Alderwood Creative (legally Alder & Co., LLC) is a woman-owned digital marketing agency founded in December 2018 by Mal Alder and headquartered in Knoxville, Tennessee. The agency provides an integrated suite of digital marketing services to small businesses and nonprofit organizations, with a regional focus on East Tennessee. Core service offerings include Search Engine Optimization (SEO), Search Engine Marketing via Google Ads (team certified in Google Search and Google Display), Social Media Management, Email Marketing, Website Development (primarily WordPress with e-commerce, analytics, and accessibility features), Graphic Design, Brand & Logo Development, Content Management, Professional Photography, and Print & Promotional Materials management.

Operationally, the agency is a small professional services firm with approximately 5 employees (founder, Director of Operations, Content Marketing Specialist, Graphic Artist/Operations Director, plus an intern added in January 2025). Revenue is generated through professional services engagements ranging from full campaign management to flexible monthly consulting arrangements; pricing is customized per client and not publicly disclosed. Go-to-market is sales-led direct engagement (free Calendly discovery calls) combined with community-led positioning via annual pro bono partnerships with nonprofits including SoKno Pride, TKJ Foundation, Knoxville Black Maternal Health Conference, YWCA Knoxville, and Women's Fund of East Tennessee. The agency has served over 100 small businesses and nonprofits cumulatively since 2018, achieved 60% growth in 2020, surpassed sales goals for the first time in 2024, and rebranded to Alderwood Creative in February 2025. Multiple regional awards (Best Marketing Company, Best Design Firm, Best Web Design, Best Social Media Company, 40 Under 40) and the 2025 Better Marketing for a Better World Award from UT's Haslam College of Business indicate strong local brand equity within East Tennessee.

Name

Alderwood Creative

Legal name

Alder & Co., LLC

Website

https://alderwoodcreative.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Alderwood Creative is a woman-owned digital marketing agency in Knoxville, Tennessee, providing integrated SEO, SEM, social media, email, web development, and creative services to over 100 small businesses and nonprofits across East Tennessee since 2018.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Graphic Design Services (54143), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Creative & Brand Campaign Development (BPAFAAAB), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Performance Creative & Ad Production (Dynamic/Iterative) (BPAFACAI), Creative Boutique Agencies (MPAAAAAB)

Keywords

• Digital marketing services
• Search engine optimization
• Social media management
• Website development
• Brand development

Headquarters

HQ city

Knoxville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Full Campaign Management: Comprehensive digital marketing services covering all aspects of a client's marketing needs including SEM, SEO, social media, email, web development, and creative services. This is a primary revenue stream for the agency.
2. Monthly Consulting: Flexible consulting arrangements for clients who need strategic guidance and oversight without full campaign management. Provides tools and strategy for clients to implement internally.
3. Print and Promotional Materials: Services for designing, sourcing, and managing physical marketing materials including flyers, rack cards, mailers, signage, apparel, holiday cards, custom business gifts, and end-of-year reports. They outsource printing but manage the entire process.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

Alderwood Creative is a woman-owned digital marketing agency based in Knoxville, Tennessee that provides a unified suite of digital marketing services for small businesses and nonprofits. Core offerings include brand and logo development, content management, email marketing, graphic design, photography, Google Ads (SEM), search engine optimization (SEO), social media management, and website development, delivered either as full campaign management or as monthly consulting engagements.

Product overview

Alderwood Creative offers a unified suite of digital marketing services for small businesses and nonprofits. The core offering consists of brand development and logo design, content creation and management, email marketing campaigns, graphic design, photography, paid search (Google Ads/SEM), search engine optimization (SEO), social media management, and website development. These services work together as an integrated digital marketing strategy—brand identity and web development form the foundation, while content, social media, email, and advertising channels amplify the brand message and drive measurable results.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand and Logo Development
• Content Management
• Email Marketing
• Graphic Design
• Photography
• Google Ads (SEM)
• Search Engine Optimization (SEO)
• Social Media Management
• Website Development
• Print and Promotional Materials Management
• Monthly Consulting
• Full Campaign Management

Quantifiable outcome

• 60% company growth in 2020 during pandemic
• +4 more outcomes

Named customers18 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• University of Tennessee's Haslam College of BusinesscoreGTM or Marketing Partner · 1 January 2025Marketing & Sales Innovation Conference host. Company won Better Marketing for a Better World Award at this conference, establishing credibility and visibility with academic institution and business community.
• University of Tennessee English DepartmentminorGTM or Marketing Partner · 1 January 2025Mal Alder participated in roundtable discussion on business careers for English alumni, sharing how creative writing background shaped path to marketing agency ownership.
• The TKJ FoundationminorOthers · 1 January 2024Pro bono support for organization led by VFL Todd Kelly Jr. focusing on mentoring and empowering underserved youth in Knoxville. Provides marketing expertise to amplify foundation's mission.
• Knoxville Black Maternal Health ConferenceminorOthers · 1 January 2024Pro bono website development to support mission of building advocacy and community for Black maternal health in East Tennessee.
• YWCA Knoxville & the Tennessee ValleyminorOthers · 1 January 2024Ongoing marketing support for organization leading systemic change in the region. Website development and marketing strategy assistance.
• Women's Fund of East TennesseeminorOthers · 1 January 2024Ongoing marketing support with Mal Alder serving on Community Engagement Committee. Supports organization's mission of women's advocacy and economic empowerment.
• Let Her SpeakminorOthers · 1 January 2024Ongoing marketing support for non-profit organization. Mal Alder provides workshops to small business owners and handles marketing for the nonprofit.
• SoKno PrideminorOthers · 1 January 2022Pro bono marketing partnership providing branding, website, social media, email strategy, and event planning support. Partnership demonstrates company's commitment to supporting LGBTQ+ community in Knoxville.
• RCN Technologies (Laptop Adventure Program)minorOthers · 1 January 2020Developed quirky, youthful logo for program that helps provide laptops for students in the Knoxville area. Community-focused pro bono design work.
• 865 Strong InitiativeminorOthers · 1 January 2020Community initiative developed for Yassin Terou of Yassin's Falafel House during COVID-19. Created logo, website copy, and fully working website providing free food to those in need. Earned company's first Addy award.

Scale indicators6 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Big Leap: Full-service digital marketing agency providing SEO, PPC, content, and web design for SMB clients. Comparable integrated offering and customer segment.
• Volume Nine: Digital marketing agency offering SEO, paid media, social, and content strategy for small to mid-sized businesses. Similar service breadth and SMB orientation.
• Mad Fish Digital: Digital marketing agency offering SEO, paid media, content, and web development with a focus on mission-driven and growth-stage clients. Similar integrated service model.
• OuterBox: Digital marketing and web design agency combining SEO, paid search, and eCommerce-focused development. Comparable integrated digital marketing positioning.
• KlientBoost: Digital marketing agency focused on PPC, SEO, and conversion rate optimization, with a strong SMB and SaaS client base. Similar paid media and growth positioning.
• Disruptive Advertising: PPC and SEO-focused digital marketing agency serving mid-market and SMB clients with performance-driven paid media management. Comparable SEM/SEO specialization.
• LYFE Marketing: Digital marketing agency specializing in social media management, SEO, and PPC for small businesses. Similar SMB focus and service menu to Alderwood Creative.
• Thrive Internet Marketing Agency: Full-service digital marketing agency offering SEO, PPC, social media, and web design, primarily serving SMB clients. Closely comparable service stack and customer profile to Alderwood Creative.
• Huemor: Boutique digital agency combining web design, branding, and digital marketing for SMB and mid-market clients. Similar boutique full-service positioning and brand-led approach.

Broad incumbents

• Power Digital Marketing: Larger, venture-backed digital marketing agency offering the same core services (SEO, paid media, content, creative) but with significantly broader scale and enterprise reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xfacebook.com/alderwoodcreative
• Facebookfacebook.com/alderwoodcreative
• LinkedInlinkedin.com/company/alderwoodcreative
• Instagraminstagram.com/alderwoodcreative

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alderwood Creative