ALL AMERICAN RENTALS

What ALL AMERICAN RENTALS does

All American Rentals is an independently owned, single-location equipment rental business founded in 2016 and headquartered at 11439 E Apache Trail in Apache Junction, Arizona. It rents construction and power equipment to DIY homeowners and contractors/trade professionals across the Apache Junction, Mesa, San Tan Valley, and Queen Creek submarkets of the East Valley Phoenix metro area, and offers delivery for all equipment within that service area.

The company operates a diversified fleet spanning heavy equipment (excavators, skid steers, tractors, skip loaders, trenchers, aerial lifts), small tools (jack hammers, saws, concrete equipment), and event supplies (tables and chairs), sourced from major OEMs including Bobcat, John Deere, Kubota, Genie, Stihl, DeWalt, Bosch, Ditch Witch, Husqvarna, Milwaukee, Wacker Neuson, and others. Pricing is usage-based across four tiers — half-day (4 hours), full day (24 hours), weekend (1-day charge for Friday/Saturday-to-Monday returns), and weekly (7 days for the price of 3). No proprietary technology is built; operations are supported by the third-party eRentalStore platform for online reservations and a Squarespace-hosted marketing site, with a Facebook page as the primary social channel.

The business has 14 employees, no disclosed investors, parent company, subsidiaries, funding rounds, or M&A activity, and maintains limited operating hours (Mon-Fri 6am-4pm, Sat 6am-10am, closed Sundays). Its model is purely local retail rental with a thin digital layer for booking; revenue concentration is dispersed across individual SMB and consumer customers rather than anchored on enterprise accounts.

Name

ALL AMERICAN RENTALS

Legal name

All American Rentals

Website

https://allamericanrentalsonline.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

All American Rentals is an independently owned, single-location equipment rental business in Apache Junction, Arizona, renting construction and power equipment to DIY homeowners and contractors across the East Valley Phoenix metro area.

Ownership category

akta.pro rank

Product category

Equipment Rental Services

NAICS

Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Commercial and Industrial Machinery and Equipment Rental and Leasing (5324), Other Commercial and Industrial Machinery and Equipment Rental and Leasing (53249)

SIC

Services-Equipment Rental & Leasing, Nec (7359), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Site Services & Temporary Infrastructure Rental/Leasing (Portable Toilets, Fencing, Storage Containers) (TLABAFAH)

Keywords

• Equipment rental services
• Construction equipment rental
• Tool rental
• Heavy machinery rental
• Aerial lift rental

Headquarters

HQ city

Apache Junction

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Rental: Short-term rental of construction and power equipment including excavators, skid steers, lifts, tractors, trailers, trenchers, concrete equipment, and hand tools. Revenue generated through time-based rental fees with multiple billing options (half-day, full-day, weekend, weekly). Weekly rentals offer significant value (7 days for price of 3).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

All American Rentals is a neighborhood tool and equipment rental specialist based in Apache Junction, Arizona, offering short-term rental of construction and power equipment including excavators, skid steers, lifts, tractors, trailers, trenchers, concrete equipment, jack hammers, saws, and event supplies. The company serves DIY homeowners and contractors in the AJ, Mesa, San Tan Valley, and Queen Creek markets with flexible half-day, full-day, weekend, and weekly rental periods, no license requirements, and delivery to customer locations.

Product overview

All American Rentals operates as a neighborhood tool and equipment rental specialist offering a diversified portfolio of rental equipment across multiple categories. The core offering includes heavy equipment (excavators, skid steers, tractors, skip loaders, trenchers, lifts), small tools (jack hammers, saws, concrete equipment), and event supplies (tables and chairs). Equipment brands carried include BilJax, Bobcat, Bosch, Case, DeWalt, DitchWitch, Edco, Felling Trailers, Genie, Graco, Groundhog, Hilti, Hitachi Power Tools, Honda Engines, Husqvarna, Ingersoll-Rand, John Deere, Kubota, Milwaukee, Norton, Porter Cable, Rigid, Stihl, Troy-bilt, and Wacker Neuson. Rental options include half-day (4 hours), full day (24 hours), weekend, and weekly rates. No special licenses are required to operate any equipment, and delivery is available for all rentals.

Differentiator

Problem solved

Functional benefit

Products and services

• Excavator Line Up

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• eRentalStorecoreTechnology or IntegrationThird-party online reservation and rental management platform provider that powers the company's online booking, rate display, and inventory management systems.
• BilJaxminorOthersEquipment brand carried in rental inventory
• BobcatminorOthersEquipment brand carried in rental inventory
• BoschminorOthersPower tools brand carried in rental inventory
• Case (Case CE)minorOthersConstruction equipment brand carried in rental inventory
• DeWaltminorOthersPower tools brand carried in rental inventory
• Ditch WitchminorOthersTrench equipment and directional boring brand carried in rental inventory
• GenieminorOthersAerial work platform and lift equipment brand carried in rental inventory
• HusqvarnaminorOthersOutdoor power equipment brand carried in rental inventory
• John DeereminorOthersAgricultural and construction equipment brand carried in rental inventory
• KubotaminorOthersTractor and compact equipment brand carried in rental inventory
• Milwaukee ToolminorOthersPower tools brand carried in rental inventory
• StihlminorOthersOutdoor power equipment and chainsaw brand carried in rental inventory
• Wacker NeusonminorOthersConstruction equipment and compact machinery brand carried in rental inventory

Scale indicators2 records

Recent moves4 records

Broad incumbents

• BlueLine Rental: General equipment rental provider offering aerial, earthmoving, and material handling equipment. Comparable category overlap with AAR's construction equipment focus, operating across multiple U.S. markets.
• United Rentals: The largest equipment rental company in the world, offering aerial work platforms, earthmoving, trenching, and power tools across the Phoenix metro. Directly comparable category overlap with AAR's excavator, lift, trencher, and small tool inventory.
• Sunbelt Rentals: One of the largest equipment rental companies in North America, offering aerial lifts, earthmoving equipment, and tools with broad fleet depth. Comparable as a general construction and industrial equipment rental competitor serving the same Phoenix metro region with far greater scale.
• Caterpillar Cat Rental Store: Network of Cat-branded dealer rental stores offering excavators, skid steers, lifts, and other construction equipment. Comparable category overlap with AAR's heavy equipment rental lineup, with deeper fleet and dealer backing.
• Herc Rentals: National equipment rental provider serving construction, industrial, and infrastructure markets with aerial, earthmoving, and tool fleets. Comparable product set and customer base, operating in the Phoenix metro area.
• Home Depot Tool Rental: Big-box home improvement retailer offering hourly and daily tool and equipment rentals including excavators, trenchers, saws, and concrete tools. Competes for the same DIY homeowner segment in the Phoenix East Valley with extended hours and convenient retail locations.
• BrandSafway: Large industrial services and equipment rental provider with aerial work platforms, scaffolding, and specialty equipment. Comparable as a broad-line rental and services company serving construction and industrial customers, though much larger and more diversified.

Emerging players

• EquipmentShare: Tech-enabled equipment rental marketplace and fleet operator with aerial, earthmoving, and general tool inventory. Comparable category and customer overlap, but differentiated by proprietary digital platform, telematics, and T3 operating system.

Regional players

• Ahern Rentals: Family-owned regional equipment rental company with strong presence across the Western U.S. Comparable as a multi-line construction equipment rental operator with deeper fleet and similar contractor/diy customer mix, though with broader geographic coverage than AAR.
• Murphy Equipment Rental: Regional equipment rental dealer carrying John Deere, Bobcat, and other major construction brands. Comparable as a dealer-affiliated rental operation serving construction and DIY customers in regional markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/allamericanrentalsaz
• LinkedInlinkedin.com/company/all-american-rentals

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALL AMERICAN RENTALS