A FAMILY PLACE - COUNSELING

What A FAMILY PLACE - COUNSELING does

A Family Place - Counseling is a North Texas-based group mental health and substance abuse counseling practice operating as a Professional Limited Liability Company (PLLC). Founded originally in Louisiana in 2003 and relocated to Texas in 2007, the practice serves individuals (ages 3 and older), couples, and families across three physical offices in Denton, Plano, and Flower Mound, supplemented by telehealth delivery. Its clinical team includes LCSW-S, LPC, LMFT, LCDC, psychologist, RBT, and BCBA credentialed providers offering individual counseling, couples and family therapy, group therapy, psychological testing, Applied Behavior Analysis (ABA), Intensive Outpatient (IOP) and Supportive Outpatient (SOP) substance abuse treatment, and equine-assisted therapy, drawing on modalities such as EMDR, TF-CBT, MRT, CBT, DBT, and play therapy.

The business operates on a fee-for-service counseling model with standard per-session pricing of $150-$175 and a sliding scale down to $30 for community cases. The practice is in-network with major insurance carriers (Aetna, BCBS, Cigna, UnitedHealthcare, and others), accepts self-pay, and processes referrals from courts, probation, attorneys, Child Protective Services, schools, physicians, and hospitals. Revenue is generated through insurance-billed clinical sessions, sliding-scale self-pay, group programs, contract therapist revenue share (50-60% to clinicians on sessions billed at $30-$120), and ancillary services such as psychological testing and ABA. Operational technology is limited to HIPAA-compliant administrative tools (TherapyIQ, iPlum, SendSafe) rather than proprietary clinical platforms.

Director Michelle Aldridge Morris, LCSW-S, leads the practice, which operates under Texas substance abuse treatment License #4941. The firm employs 10-13 staff plus contract therapists, has not raised external capital, and exhibits organic, single-market growth through additional office locations, clinician hiring, and higher-acuity IOP/SOP program build-out in the Dallas-Fort Worth metroplex.

Name

A FAMILY PLACE - COUNSELING

Legal name

A Family Place - Counseling PLLC

Website

https://afamilyplace.net

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

A Family Place - Counseling is a PLLC mental health and substance abuse counseling practice operating three North Texas offices (Denton, Plano, Flower Mound), serving individuals, couples, and families via licensed clinicians under Texas License #4941.

Ownership category

akta.pro rank

Product category

Outpatient Mental Health Counseling Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Other Individual and Family Services (62419), Other Individual and Family Services (624190)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Social Services (8300)

akta.pro primary industry

Family & Parenting Support Services (BPAGAEAC)

Keywords

• Mental health counseling
• Substance abuse treatment
• Marriage family therapy
• Outpatient counseling services
• Telehealth behavioral health

Headquarters

HQ city

Denton

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Individual/Family Counseling Sessions: The practice generates revenue through billable individual, couple, and family counseling sessions. Most major insurance is accepted, and sliding scale fees are offered based on household income and number of dependents.
2. Group Therapy Programs: Revenue from group therapy sessions including MRT (Moral Reconation Therapy), Anger Management, Girls Group, Boys Group, Parenting Programs, and substance abuse education groups. Groups are offered for both adolescents and adults.
3. IOP/SOP Substance Abuse Treatment: Intensive Outpatient Program (IOP) and Supportive Outpatient Program (SOP) for substance abuse treatment. RESET program for adults and RESTART program for adolescents. These are licensed treatment facilities with multiple levels of care.
4. Contract Therapist Revenue Share: Contract therapists collect a percentage of revenue they bring in. The percentage is based on level of licensure, experience, and weekly sessions. Pay range is $30 to $120 per billable session.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

A Family Place - Counseling is a private outpatient behavioral health practice that delivers mental health and substance abuse counseling to individuals, couples, families, and groups in North Texas. Services span individual therapy, marriage/family therapy, group counseling, intensive outpatient programs (IOP), faith-based counseling, adolescent services, and court-mandated programs (DWI, ASAM, CPS). The practice operates physical offices in Denton, Plano, and Flower Mound, Texas, and supports remote engagement via a HIPAA-compliant telehealth platform.

Product overview

A Family Place - Counseling is a group practice offering a comprehensive suite of mental health and substance abuse treatment services. The core offering is professional counseling for individuals (ages 3+), couples, and families, delivered through a network of affiliated independent providers operating from a strengths-based, trauma-informed approach. The organization operates two major structured treatment programs: RESTART (for adolescents ages 13-17) and RESET (for adults), each offering Intensive Outpatient (IOP) and Supportive Outpatient (SOP) levels. These are supplemented by therapeutic groups including MRT (Moral Reconation Therapy), Girls Group, Boys Group, Anger Management, and parenting programs like Parent Project and S.U.P.P.O.R.T. Specialized services include EMDR therapy for trauma and play therapy for children ages 3-13. Services are available in-person at three Texas offices (Denton, Plano, Flower Mound) and via telehealth.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Therapy One-on-one outpatient counseling sessions for adults addressing anxiety, depression, trauma, grief, and other mental health concerns. Delivered by licensed clinicians at North Texas offices and via telehealth.
• Marriage and Couples Counseling Counseling for couples addressing relationship conflict, communication, infidelity recovery, and other marital concerns.
• Family Therapy Multi-person therapy sessions for families experiencing conflict, transition, parenting issues, or behavioral concerns in children and adolescents.
• Group Therapy Facilitated group counseling sessions for clients sharing similar concerns (e.g., grief, substance abuse, domestic violence recovery).
• Intensive Outpatient Program (IOP) Structured higher-intensity outpatient program providing multiple sessions per week for clients requiring more support than standard weekly therapy, typically for mental health or substance use concerns.
• Adolescent Counseling Services Therapy tailored for adolescents dealing with behavioral issues, depression, anxiety, family conflict, or substance use, using age-appropriate modalities.
• Faith-Based Counseling Counseling that integrates spiritual and religious values into the therapeutic process for clients preferring a faith-aligned approach.
• Court-Ordered Programs (DWI, ASAM, CPS) Compliance-oriented treatment programs delivered to satisfy court mandates including DWI education/treatment, ASAM-level substance use treatment, and CPS-referred family services.
• Telehealth Counseling HIPAA-compliant virtual counseling sessions for clients who cannot or prefer not to attend in-person appointments.
• Substance Abuse Counseling Outpatient counseling focused on substance use disorders, including assessment, relapse prevention, and recovery support.

Named customers4 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Charlie Health: Virtual intensive outpatient and outpatient mental health provider with strong adolescent and family programming; directly comparable to A Family Place's adolescent RESTART IOP/SOP and family counseling orientation, but delivered nationally via telehealth.
• Octave: Outpatient mental health group practice offering individual, couples, family, and group therapy with in-person and virtual delivery across multiple U.S. metros; comparable to A Family Place in clinical breadth, hybrid delivery, and multi-site private-practice structure.
• Talkiatry: Outpatient psychiatric and mental health group practice with in-network insurance participation and hybrid delivery; comparable to A Family Place in insurance-driven, clinician-led outpatient model, though psychiatry-led rather than therapy-led.
• Two Chairs: Multi-city outpatient therapy group practice operating hybrid in-person and telehealth models with employed and contracted clinicians; directly comparable to A Family Place in service mix, evidence-based modality focus, and group-practice operating model, though at substantially greater scale.

Broad incumbents

• Cerebral: Telehealth mental health provider offering therapy, counseling, and medication management for anxiety, depression, and related conditions; comparable outpatient mental health service mix to A Family Place, delivered nationally via telehealth rather than hybrid.
• Rogers Behavioral Health: Specialty behavioral health system offering residential, IOP, PHP, and outpatient mental health and substance abuse treatment; comparable to A Family Place in IOP/SOP substance abuse and mental health services, but at multi-state incumbent scale with broader levels of care.
• BetterHelp: Large online therapy platform offering individual, couples, and teen counseling via subscription; comparable to A Family Place's direct-to-consumer therapy offerings, but as a scaled national incumbent rather than a regional group practice.
• Lyra Health: Enterprise mental health benefits platform offering therapy, coaching, and medication services through employer-sponsored coverage; comparable in evidence-based outpatient care delivery and insurance-style billing, but operates as a broader incumbent serving employer clients rather than a regional group practice.

Others

• Headway: Insurance-billing and practice-management platform that connects independent therapists with in-network insurance; not a competitor to A Family Place but an enabler/competitor for contractor recruitment that materially shapes the independent-therapist labor market A Family Place draws from.

Emerging players

• Brightside Health: Telehealth mental health platform focused on depression, anxiety, and trauma with medication plus therapy offerings; overlaps with A Family Place's outpatient therapy and trauma treatment (EMDR) services, but delivered virtually at national scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/afamilyplace
• Instagraminstagram.com/a_family_place
• LinkedInlinkedin.com/company/a-family-place---counseling

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A FAMILY PLACE - COUNSELING