Acuity Scheduling

What Acuity Scheduling does

Acuity Scheduling is a cloud-based SaaS online appointment scheduling platform serving 250,000+ service-based businesses globally across beauty, wellness, fitness, education, business services, and visual/performing arts verticals. The platform combines client-facing branded booking pages with operational tools including client management, customizable intake forms, one-on-one and group class scheduling with capacity controls, integrated payment processing via Stripe, Square, and PayPal, invoicing, point-of-sale, gift certificates, and recurring packages/subscriptions. Underlying technology is a web and mobile SaaS architecture (iOS/Android apps) with native calendar sync to Google Calendar, Apple Calendar, and iCloud, plus a public developer API and Zapier connectivity enabling integration with thousands of third-party workflows.

Acuity operates as a wholly-owned subsidiary of Squarespace (NYSE: SQSP), a corporate status confirmed by its branding ("Acuity Scheduling a Squarespace Company") and OAuth login infrastructure routed through login.squarespace.com. No separate funding rounds or financial disclosures are available for the subsidiary. The business runs on a tiered subscription model priced at $16/month (annual) for the entry tier and $27/month for the most popular tier with six bookable calendars, plus custom enterprise pricing for complex deployments. A 7-day free trial and self-serve online signup underpin a product-led growth motion targeting SMBs and solo practitioners, with dedicated enterprise sales for larger accounts and integration partnerships (DealMagik, Squarespace, payment processors, video conferencing, marketing automation) extending distribution into adjacent software ecosystems.

Name

Acuity Scheduling

Legal name

Acuity Scheduling

Website

https://acuityscheduling.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Acuity Scheduling is a cloud-based SaaS appointment scheduling platform serving 250,000+ service-based SMBs with online booking, integrated payments, class scheduling, and client management, operating as a wholly-owned subsidiary of Squarespace.

Ownership category

akta.pro rank

Product category

Online Appointment Scheduling Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Email, Calendar & Scheduling (BPAMAMAC)

akta.pro secondary industries

Appointment Scheduling & Reservation Management (HSACAIAG), Appointment Reservations (Spa, Salon, Wellness) (HSACALAK)

Keywords

• Online appointment scheduling
• Booking software
• Client management software
• Scheduling automation platform
• Payment processing integration

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Plans: Tiered subscription plans for appointment scheduling. Plans start at $16/month (annual) with higher tiers offering more calendars and features. 7-day free trial available.
2. Payment Processing: Transaction fees from integrated payment processing through Stripe, Square, and PayPal. Merchants pay deposits, tips, and full payments through the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Acuity Scheduling provides cloud-based online appointment scheduling software that enables service-based businesses to offer 24/7 self-serve client booking through branded online pages, manage client profiles and intake forms, schedule one-on-one appointments and group classes, and accept deposits, tips, and full payments via integrated processors (Stripe, Square, PayPal). The platform includes calendar synchronization with Google, Apple, and iCloud, automated reminders, point-of-sale, invoicing, a website builder, and iOS/Android mobile apps for business management on the go.

Product overview

Acuity Scheduling is a unified online booking and appointment scheduling platform designed for appointment-based service businesses. The core platform comprises integrated modules including Online Booking (client-facing scheduling page), Client Management with intake forms, Class Scheduling for group sessions, Payments (Stripe/Square/PayPal integration), Invoicing Software, Point of Sale, Calendar Management (Google/Apple/iCloud sync), Availability Controls, Website Builder, Mobile App (iOS/Android), and Staff Management. Additional revenue tools include Packages & Subscriptions for recurring billing, Gift Certificates, and Coupons/Add-ons for upselling. The platform also offers Enterprise solutions for larger organizations with custom needs. Acuity serves diverse industries including beauty, wellness, fitness, business services, education, and arts through industry-specific solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Booking

Quantifiable outcome

• 75% of Acuity businesses have reduced no-shows with deposits, appointment reminders, and cancellation policies

Named customers10 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature12 records

Partnerships

14 partnerships are on record, tiered minor and core.

• Westminster Kennel ClubminorGTM or Marketing Partner · 26 January 2026First-time corporate partner for the 150th dog show event. Acuity provides scheduling support for the prestigious event held at Jacob K. Javits Convention Center and Madison Square Garden.
• StripecoreTechnology or IntegrationPayment processor integration allowing businesses to accept credit cards, deposits, tips, and payments directly through Acuity scheduling.
• SquarecoreTechnology or IntegrationPayment processor integration for in-person and online payments, including contactless card readers for mobile checkout.
• PayPalcoreTechnology or IntegrationPayment processor integration enabling PayPal transactions for appointments and invoices.
• Google CalendarcoreTechnology or IntegrationCalendar sync integration to prevent double-bookings and maintain availability across platforms.
• Apple CalendarcoreTechnology or IntegrationCalendar sync integration with Apple Calendar ecosystem.
• iCloudcoreTechnology or IntegrationCalendar sync with iCloud for Apple users.
• QuickBookscoreTechnology or IntegrationAccounting software integration for financial tracking and bookkeeping.
• ZapiercoreTechnology or IntegrationAutomation platform enabling connections to thousands of apps and workflows.
• ZoomcoreTechnology or IntegrationVideo conferencing integration for virtual appointments and classes.
• Google MeetcoreTechnology or IntegrationVideo conferencing integration for virtual appointments.
• SquarespacecoreTechnology or IntegrationParent company integration. Acuity Scheduling is a Squarespace Company with deep product integration.
• FacebookminorGTM or Marketing PartnerSocial media integration allowing clients to book through Facebook.
• InstagramminorGTM or Marketing PartnerSocial media integration for booking through Instagram profiles.

Scale indicators5 records

Direct peers

• Calendly: Direct competitor offering online appointment scheduling with calendar sync, payment integrations, and team scheduling. Squarespace's comparison pages explicitly position Acuity vs. Calendly, making it the most directly comparable competitor in the SMB scheduling category.
• Booksy: Appointment booking SaaS focused on barbers, salons, and beauty professionals. Competes with Acuity in the SMB beauty vertical on online booking, client management, and POS.
• Setmore: Online appointment scheduling software targeting small service businesses with calendar integrations and payment features. A free-tier competitor to Acuity's lower-priced plans for solo practitioners.
• Vagaro: Appointment scheduling, POS, and salon/spa management software for beauty and wellness SMBs. Compared head-to-head on Acuity's comparison pages; addresses much of the same beauty/wellness vertical Acuity targets.
• SimplyBook.me: Cloud-based booking system for service businesses across healthcare, beauty, fitness, and consulting. Offers intake forms, payment integration, and custom booking websites comparable to Acuity's feature set.
• Square Appointments: Square's free appointment scheduling offering for salons, spas, and service SMBs. Listed alongside Acuity as a key competitor in the online scheduling software market, with deeply integrated POS and payments via Square.
• Mindbody: Scheduling and business management SaaS for fitness, wellness, and beauty. Provides class scheduling, POS, and client management overlapping with Acuity's fitness/wellness feature set at higher price points.

Emerging players

• Doodle: Scheduling platform for 1:1 and group booking with paid Booking Page features. More meeting-centric than Acuity but increasingly overlapping in SMB and team scheduling scenarios.
• Fresha: Beauty and wellness booking platform with marketplace discovery and integrated payments. Overlaps with Acuity in the salon/spa vertical with a freemium model that pressures Acuity's paid offering.

Broad incumbents

• Microsoft Bookings: Microsoft 365–bundled scheduling tool for businesses. Serves the same online booking use case as Acuity but as part of Microsoft's broader productivity suite, often at no incremental cost for existing M365 subscribers.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/acuityschedulin
• YouTubeyoutube.com/@AcuitySchedulingOfficial
• Facebookfacebook.com/acuityscheduling
• LinkedInlinkedin.com/company/acuity-scheduling
• Instagraminstagram.com/acuityscheduling
• Pinterestpinterest.com/acuity_scheduling

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Acuity Scheduling