What Aprobat.ro does

Aprobat.ro is a Romanian digital platform that delivers 100% online business formation and administration services for entrepreneurs establishing SRL (Limited Liability Company) and PFA (Authorized Natural Person) entities with the Romanian Trade Register (ONRC). The core offering is a self-service web application (app.aprobat.ro) that captures customer data, selects CAEN activity codes and tax regimes, and generates the full document set (constitutive act, comodat contract, specimen signature, declarations) for filing through partner law firms, removing the need for notary or government office visits. The platform operates on a modular commercial model: one-time fees for SRL (999 lei + TVA) and PFA (499 lei + TVA) registration, plus recurring subscriptions for social seat hosting (700 lei/year across 42 locations in 34 counties), accounting services (€50+/month serving 300+ clients processing 60,000+ documents monthly), and partner-referral revenue streams from certSIGN qualified electronic signatures. The underlying technology stack is workflow-automation-centric rather than AI-centric, built on Webflow (frontend), AWS S3 and DigitalOcean VPS (infrastructure in Frankfurt), Stripe (payments), and Make/Airtable (operations), with integration into Romanian government systems via certified partners. The company claims over 20,000 customers, maintains a 5/5 Facebook rating, and operates as a brand of INCORPORATE S.R.L. (CECCAR-authorized accounting firm), with seven additional affiliated S.R.L. entities handling consulting, IP, technology, and advisory functions.

Name

Aprobat.ro

Legal name

INCORPORATE S.R.L.

Website

https://aprobat.ro

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Aprobat.ro is a Romanian digital platform providing 100% online SRL and PFA business formation services with ONRC filing, complemented by virtual office hosting, accounting, e-signature, and partner-integrated banking and invoicing for individual entrepreneurs and micro-SMBs across Romania.

Ownership category

akta.pro rank

Headquarters

HQ city

Slobozia

HQ country

Romania

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Business Registration Services: One-time fees for SRL (999 lei + TVA) and PFA (499 lei + TVA) registration services. Includes complete document preparation, ONRC filing, and name reservation. Optional social seat hosting available.
2. Social Seat Hosting: Annual subscription for virtual office/registered address services across 42 locations in Romania. Priced at 700 lei/year with bonuses for multi-year contracts. Includes mail forwarding and optional extension after 12 months.
3. Accounting Services: Monthly subscription accounting services starting from €50/month + TVA. Includes complete digital accounting via iOS/Android/Web applications, payroll management, and ongoing consultation.
4. Electronic Signature Services: Partnership referral revenue from certSIGN qualified electronic signature services. Cloud signature from 39€/year, token signature from 47€/year.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Aprobat.ro provides 100% online Romanian business registration services for SRL (Limited Liability Company) and PFA (Authorized Natural Person) formations. The platform handles complete document preparation, ONRC name reservation and filing with attorney representation, and digital delivery of certificates. Add-on services include virtual office hosting across 42 Romanian locations, monthly accounting services, qualified electronic signature referrals, and company modification filings.

Product overview

Aprobat.ro is a Romanian digital platform providing 100% online business formation and administration services. The core offering consists of two primary registration products: SRL (Limited Liability Company) and PFA (Authorized Natural Person) formation services, each available through a self-service web application (app.aprobat.ro / srl.aprobat.ro / pfa.aprobat.ro) or with consultant-assisted filing. The platform operates on a modular add-on model, where customers can layer on virtual office hosting (Găzduire Sediu Social) across 42 Romanian locations, accounting services (Contabilitate), SmartBill invoicing with e-Factura/e-Transport compliance, certSIGN qualified electronic signatures, Revolut Business banking, a tax calculator/comparator tool, and a CAEN code reference library. The company also offers firm modification services. All services are delivered digitally without physical office visits.

Differentiator

Problem solved

Functional benefit

Products and services

• Înființare SRL (SRL Formation Service)

Quantifiable outcome

• Business registration completed in 3-4 working days from filing
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• ING BankminorGTM or Marketing PartnerBanking partner offering promotional offers to Aprobat.ro customers. ING provides special conditions for business account opening to entrepreneurs registering businesses through Aprobat.ro platform.
• SmartBillminorGTM or Marketing PartnerInvoicing software partner offering 12 months free service for new businesses started with Aprobat.ro. SmartBill integration includes e-Factura and e-Transport connectivity.
• certSIGNcoreTechnology or IntegrationQualified electronic signature provider enabling 100% online document signing without customer travel. certSIGN issues qualified digital certificates with remote video identification, allowing customers to sign business registration documents electronically.
• Revolut BusinessminorGTM or Marketing PartnerBusiness banking partner offering first month free for firms established through Aprobat.ro. Provides multi-currency business accounts with competitive exchange rates and international transfers.
• AWS (Amazon Web Services)coreTechnology or IntegrationCloud infrastructure provider. AWS S3 used for data storage and cloud infrastructure services (Frankfurt region).
• DigitalOceancoreTechnology or IntegrationVPS (Virtual Private Server) provider for cloud infrastructure services (Frankfurt region).
• StripecoreTechnology or IntegrationPayment processor for all card transactions. Stripe Payments Europe Limited (Dublin, Ireland) handles payment processing for registration services and virtual office hosting.
• WebflowcoreTechnology or IntegrationWebsite platform provider for aprobat.ro website and marketing pages.
• GooglecoreTechnology or IntegrationEmail, cloud infrastructure, internal collaboration tools, and statistical analysis services. Google Ireland Limited (Dublin, Ireland).
• Partner Law Firms (Avocați)coreChannel Partner/ Reseller/ DistributorNetwork of partner law firms providing attorney representation for ONRC filing. These legal partners handle physical and electronic document submission to the Trade Register on behalf of Aprobat.ro clients.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Clerky: Clerky provides online legal paperwork and company formation services tailored to startups (Delaware C-corp, 83(b) elections). Comparable as a digital-first legal/formation specialist with flat-fee pricing, though more focused on venture-backed US startups rather than the mass SMB market Aprobat serves.
• Stripe Atlas: Stripe Atlas offers online company formation (primarily US LLCs and UK Ltd) for founders globally through a self-serve digital flow, with integrated banking and tax tools. Directly comparable to Aprobat.ro in business model: digital-first, self-serve company formation with bundled financial services add-ons, operating across a single national jurisdiction rather than multiple markets.
• Doola: Doola combines US LLC formation with ongoing accounting, tax, and compliance services for non-resident founders. Mirrors Aprobat's hybrid of one-time formation plus recurring accounting, with a similar cross-sell model from registration into managed services.
• Firstbase: Firstbase provides online US company formation, registered agent, EIN, and banking setup for international founders. Closely mirrors Aprobat's offering — fully online, flat-fee formation with bundling of compliance and banking add-ons — making it a near-direct structural peer despite operating in the US jurisdiction.
• Northwest Registered Agent: Northwest Registered Agent offers US company formation plus registered agent and compliance services across all 50 states — structurally analogous to Aprobat's combination of formation and ongoing registered-office (social seat) hosting on a national scale.

Emerging players

• Tide: Tide is a UK digital business banking and company formation platform serving SMBs and freelancers with an app-first, self-serve model. Overlaps with Aprobat in serving Romanian-style SMB founders with a bundled digital stack, though Tide leads with banking rather than registration.

Broad incumbents

• Xero: Xero is a global cloud accounting platform serving SMBs and accountants with bookkeeping, payroll, and tax compliance. Comparable to Aprobat's Contabilitate offering in serving the same SMB accounting use case across multiple geographies, though Xero is a software platform rather than a managed service.
• LegalZoom: LegalZoom is an established incumbent offering online company formation and broader legal services across the US. Comparable to Aprobat as a scaled formation platform, but operates as a broad legal services marketplace rather than specializing in SMB registration plus recurring compliance.
• Holded: Holded is a Spanish all-in-one SMB platform combining accounting, invoicing, and CRM with company management features. Comparable as a regional European SMB platform competing in the same digitalization-of-small-business space as Aprobat's accounting and invoicing stack.

Others

• SmartBill: SmartBill is a Romanian invoicing and e-Factura/e-Transport platform that is a direct integration partner of Aprobat.ro (12 months free for new Aprobat clients). Comparable as a Romanian SMB fintech in the same customer segment, but operates in invoicing rather than registration and is also a partner channel rather than a head-to-head competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/aprobat.ro
• LinkedInlinkedin.com/company/aprobat-ro

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aprobat.ro