roommaster
roommaster is a cloud-based, all-in-one hospitality management platform offering PMS, booking engine, channel manager, AI revenue intelligence, voice AI concierge, guest app, and payments for independent hotels, groups, resorts, motels, B&Bs, hostels, and parks across 100+ countries.
- Company typePrivate
- Founded1994
- HeadquartersTampa, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What roommaster does
roommaster is a cloud-based, all-in-one hospitality management platform serving independent hotels, hotel groups, resorts, motels, B&Bs, hostels, and parks across more than 100 countries. The platform unifies a property management system (PMS), commission-free booking engine, channel manager with 300+ OTA/GDS connections, AI-driven revenue intelligence, an AI voice concierge, a guest mobile app with digital keys, integrated payments, and a reporting suite with 270+ built-in reports. Underlying technology uses open APIs, modular architecture, and sister-portfolio AI services for voice (Sadie), revenue optimization (ampliphi), and distribution (Seekda), with stated 99.95% uptime and PCI/SOC 3 compliance.
The company operates a SaaS subscription model with custom monthly pricing based on property size and feature requirements, sold via direct enterprise and inside sales motions, with a customer referral program ($100 gift card per referred demo). Distribution is supported by regional offices in the US (Clearwater, Florida), Canada (Saint-Laurent), the UK (London), and Australia (Thebarton), plus a 100+ integration marketplace and field-marketing at industry events such as HITEC.
roommaster was founded in 1994 as InnQuest Software by hotel managers and technologists, was acquired by Valsoft Corporation in 2016 to operate as a portfolio company, and was rebranded to roommaster in early 2025 to unify its brand identity with the modernized cloud and AI-enabled platform.
roommaster firmographics
Firmographics- Name
- roommaster
- Legal name
- roommaster Software
- Website
- https://roommaster.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- roommaster is a cloud-based, all-in-one hospitality management platform offering PMS, booking engine, channel manager, AI revenue intelligence, voice AI concierge, guest app, and payments for independent hotels, groups, resorts, motels, B&Bs, hostels, and parks across 100+ countries.
- Ownership category
- akta.pro rank
roommaster industry classification
Industry- Product category
- Hospitality Property Management Software
- NAICS
- Traveler Accommodation (7211)
- SIC
- Hotels & Motels (7011), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Property Management Systems (PMS) (THALACAA)
- akta.pro secondary industry
- Direct Booking Platforms & Booking Engines for Hosts/Managers (THAMALAE)
Keywords
Where roommaster is headquartered
LocationHeadquarters
- HQ city
- Tampa
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
roommaster business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Subscription/Software Licensing: roommaster operates primarily as a SaaS subscription model where hotels pay recurring fees to access the unified hospitality platform including PMS, booking engine, channel manager, and integrated tools. Pricing is customized based on property size and feature requirements. The platform offers flexible plan options for properties of all sizes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Flexible subscription plans based on property size and needs |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels10 records
roommaster product offering
Product offeringCore offering
roommaster provides a cloud-based, all-in-one hospitality management platform for independent hotels and lodging properties. Its core offering is a unified Property Management System (PMS) integrated with a commission-free booking engine, real-time channel manager, AI-powered revenue management, voice AI concierge, guest mobile app, and integrated payment processing.
Product overview
roommaster is a unified hospitality platform built by hoteliers for hoteliers, consolidating Property Management System (PMS), Booking Engine, Channel Manager, Revenue Intelligence, AI Concierge, Guest App, and Payments into a single integrated solution. The platform is offered as a unified platform-plus-modules architecture where Hotel PMS serves as the core product, with all other capabilities (Booking Engine, Channel Manager, Revenue Intelligence, AI Concierge, Guest App, Payments, Website Builder, Housekeeping, Reservations, and Reporting) available as integrated modules. The platform serves independent hotels, hotel groups, resorts, motels, B&Bs, hostels, and parks across 100+ countries, with cloud-based access available anywhere and 24/7 support. roommaster was formerly known as InnQuest Software (founded 1994) and rebranded to roommaster in early 2025; it is a portfolio company of Valsoft Corporation.
Differentiator
Problem solved
Functional benefit
Products and services
- Hotel PMS (Property Management System) All-in-one cloud-based property management system for complete hotel operations including reservations, front desk, housekeeping, billing, and reporting. Built for independent hotels.
- Booking Engine Commission-free direct booking engine enabling hotels to accept reservations directly on their website with seamless integration and mobile-first design.
- Channel Manager Real-time inventory and rate synchronization across 300+ OTAs and GDS platforms, preventing overbookings and maintaining rate parity.
- Revenue Intelligence (Revenue Management) AI-powered pricing intelligence that monitors demand, market conditions, and competitor rates to adjust rates in real-time, delivering up to 35% RevPAR increases.
- AI Concierge AI-powered voice agent that answers guest calls 24/7, handles bookings, quotes live inventory and rates, and converts phone inquiries into confirmed reservations with multilingual support.
- Hotel Guest App Mobile app for guests enabling mobile check-in, digital room keys, real-time messaging, service requests, and upsell capabilities with integration to Dormakaba, Assa Abloy, Anati, and Miwa locks.
- roommaster Payments Hotel-specific payment gateway with end-to-end credit/debit card processing, automated reconciliations, PCI-compliant security, multi-currency support, and in-house chargeback support.
- Hotel Website Builder Website creation tool enabling hotels to build SEO-optimized websites with seamless booking engine integration and template-based design.
- Hotel Reporting Software Advanced reporting with 270+ built-in hospitality-specific reports covering revenue, occupancy, guest behavior, and operational performance, including custom report builder.
- Guest Communication & Engagement Automated personalized messaging throughout the guest journey including pre-arrival, in-stay, and post-departure communications, plus real-time messaging hub.
- Hotel Metasearch Boosts visibility on search engines and hotel metasearch aggregators to drive direct bookings and reduce OTA commission dependency.
Quantifiable outcome
- Up to 35% RevPAR increase with AI-powered pricing and commission-free direct bookings
- +10 more outcomes
Companies that use roommaster
Customer profileNamed customers7 records
Segments7 records
Ideal customer profiles3 records
roommaster technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability9 records
Feature10 records
roommaster partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Sadie TechnologycoreSadie Technology powers roommaster Concierge, the AI voice agent that handles guest calls 24/7, answers inquiries, quotes availability and rates, and completes bookings. Both roommaster and Sadie are part of Valsoft Corporation's portfolio.
- ampliphicoreampliphi Technology powers roommaster's AI-driven revenue management and pricing intelligence. It monitors demand patterns, competitor rates, local events, and booking velocity to automatically adjust rates in real-time. Both roommaster and ampliphi are part of Valsoft Corporation's portfolio.
- SeekdacoreSeekda Technology powers roommaster's Channel Manager (300+ OTA connections) and Booking Engine (commission-free direct bookings). Both roommaster and Seekda are part of Valsoft Corporation's portfolio.
Scale indicators15 records
Recent moves8 records
Expansion highlights6 records
roommaster competitors and assessment
Company assessmentDirect peers
- Little Hotelier: Little Hotelier specializes in PMS, booking engine, and channel manager solutions for small independent hotels, B&Bs, and hostels — exactly roommaster's SMB customer segments. It is a focused direct peer with overlapping customer profiles and product scope.
- eZee Absolute: eZee Absolute is a cloud-based hotel PMS with booking engine, channel manager, and restaurant POS for independent hotels, resorts, and hostels. It is a direct competitor in the global independent-hotel and small-property market with comparable product scope and pricing model.
- Stayntouch: Stayntouch provides a cloud-native PMS focused on hotels and resorts of all sizes, including independent and boutique properties. It overlaps directly with roommaster's PMS core product and competes for the same front-desk and operations modernization buyers.
- Cloudbeds: Cloudbeds offers a unified hospitality platform combining PMS, booking engine, and channel manager for independent hotels, hostels, and groups. It directly competes with roommaster's core offering for the same SMB-to-mid-market lodging segment with similar pricing and feature parity.
- RMS Cloud: RMS Cloud offers a unified cloud PMS with booking engine, channel manager, and guest management for independent hotels, motels, resorts, and caravan parks. It directly overlaps with roommaster's customer segments and unified-platform value proposition, particularly in Australia and the UK.
- Mews: Mews is a cloud-native hospitality management platform serving hotels, hostels, and serviced apartments. It is one of roommaster's most direct competitors in the modern PMS space, targeting similar independent and boutique properties with an integrated booking engine, payments, and guest experience tools.
- Hotelogix: Hotelogix is a cloud-based hotel PMS with booking engine and channel manager capabilities serving independent hotels and small chains globally. It competes head-to-head with roommaster in the independent-hotel and small-group segment across multiple geographies.
Broad incumbents
- Oracle OPERA Cloud (Oracle Hospitality): Oracle OPERA is the long-standing enterprise PMS standard for large hotel chains and resort groups. While roommaster focuses on independents, OPERA sets the functional benchmark and frequently comes up in replacement/upgrade evaluations against which roommaster's simplicity and TCO are positioned.
Emerging players
- SiteMinder: SiteMinder is a hotel commerce platform combining a channel manager, booking engine, and PMS for independent hotels globally. While strongest in distribution (overlapping roommaster's Channel Manager), it increasingly competes with roommaster's end-to-end unified platform offering.
Regional players
- Guestline: Guestline provides cloud PMS and booking engine solutions primarily across the UK and European hospitality market, serving independent hotels, groups, and serviced apartments. It is a comparable regional peer competing for similar European independent-hotel customers with overlapping product depth.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
roommaster social profiles
Digital presenceroommaster compliance and trust
Trust signalCompliance4 records
roommaster financial estimates
Financial estimateRevenue estimate
Valuation estimate
roommaster leadership team
Management profileNumber of profiles
Profiles3 records
roommaster funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
roommaster M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about roommaster
What does roommaster do?
roommaster provides a cloud-based, all-in-one hospitality management platform for independent hotels and lodging properties. Its core offering is a unified Property Management System (PMS) integrated with a commission-free booking engine, real-time channel manager, AI-powered revenue management, voice AI concierge, guest mobile app, and integrated payment processing.
Is roommaster a public or private company?
roommaster is a private company. It is classified as corporate owned and is currently operating.
When was roommaster founded?
roommaster was founded in 1994. It employs 101 to 250 people.
Where is roommaster based?
roommaster is headquartered in Tampa, United States, in the North America region.
How does roommaster make money?
One revenue line is on record: subscription/Software Licensing.
Who are roommaster's main competitors?
Direct peers on record are Little Hotelier, eZee Absolute, Stayntouch, Cloudbeds, RMS Cloud, Mews and Hotelogix. Oracle OPERA Cloud (Oracle Hospitality) is listed as a broad incumbent. SiteMinder is listed as an emerging player. Guestline is listed as a regional player.
Does roommaster have an API?
Yes. roommaster offers an open API architecture for custom integrations. The platform connects with over 100 third-party hospitality systems through its marketplace, including revenue management tools, guest communication platforms, and point-of-sale systems. The API architecture is described as developer-first, allowing partners and clients to build custom integrations tailored to unique operational needs. Developer documentation is at www.roommaster.com/integrations.
What industry is roommaster in?
roommaster's product category is Hospitality Property Management Software. Its primary akta.pro industry code is THALACAA, Property Management Systems (PMS), with a secondary code of THAMALAE, Direct Booking Platforms & Booking Engines for Hosts/Managers. Its NAICS code is 7211 and its SIC code is 7011.