Art of Fiber
Art of Fiber is an Amsterdam-based B2B SaaS marketplace, founded in 2020, that digitizes printed graphics and signage procurement for exhibition organizers and exhibitors. It serves enterprise venues and events such as RAI Amsterdam, METSTRADE, and IBC across multiple verticals via its Shop, Engage, Integrate, and Manage(less) modules.
- Company typePrivate
- Founded2020
- HeadquartersLichtenvoorde, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Art of Fiber does
Art of Fiber B.V. is a B2B SaaS marketplace founded in 2020 and headquartered in Amsterdam, Netherlands, that digitizes the procurement of printed graphics, signage, and related services for the exhibitions industry. The platform serves exhibition organizers and their exhibitors, with named customers including RAI Amsterdam, METSTRADE, IBC, HLTH, Horecava, Huishoudbeurs, and GreenTech across verticals such as maritime, healthcare, broadcasting, hospitality, and agriculture. The company reports having produced over 100,000 m² of graphics across its customer base and operates with a 12-person team under CEO Dave Schmidt.
The product surface is organized into four modules — Shop, Engage, Integrate, and Manage(less) — covering marketplace ordering, exhibitor engagement, third-party system integration (including ERP), and managed services where Art of Fiber takes over exhibitor support on behalf of organizers. Underlying technology includes a drag-and-drop AI-powered graphics generator, production tracking, and a project management layer that connects exhibitors, organizers, and production vendors within a single workflow. The company holds ISO 9001, 14001, and 27001 certifications, is a UFI Diamond sponsor, and is a member of IFES. A dedicated subsidiary, Art of Fiber SAAS B.V., houses the SaaS operations separately from the legacy graphics production business.
The business model combines four revenue streams: marketplace commissions on transactions routed through the platform, SaaS subscription fees, managed services revenue under the Manage(less) offering, and one-time graphics orders. This multi-stream structure allows the company to capture value from both software access and physical production, while the managed services layer represents a higher-touch, higher-margin extension. Go-to-market is anchored by direct enterprise relationships with large exhibition organizers, supplemented by industry-association channels through UFI and IFES, with the Netherlands as the historical home market and a stated global footprint across diverse verticals.
Art of Fiber firmographics
Firmographics- Name
- Art of Fiber
- Legal name
- Art of Fiber B.V.
- Website
- https://artoffiber.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Art of Fiber is an Amsterdam-based B2B SaaS marketplace, founded in 2020, that digitizes printed graphics and signage procurement for exhibition organizers and exhibitors. It serves enterprise venues and events such as RAI Amsterdam, METSTRADE, and IBC across multiple verticals via its Shop, Engage, Integrate, and Manage(less) modules.
- Ownership category
- akta.pro rank
Art of Fiber industry classification
Industry- Product category
- Event Management Software
- NAICS
- Indoor and Outdoor Display Advertising (54185), Indoor and Outdoor Display Advertising (541850)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Custom Booth & Stand Design (Concept, 3D, Branding) (THAHAHAA)
- akta.pro secondary industries
- Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC), Virtual Expo & 3D Booth Solutions (Show Floors, Digital Booths, Product Demos) (THAHAOAE), Lighting, LED Walls & Digital Signage for Booths (THAHAHAI), Modular & Portable Display Systems (Pop-Ups, Tension Fabric, Kits) (THAHAHAC)
Keywords
Where Art of Fiber is headquartered
LocationHeadquarters
- HQ city
- Lichtenvoorde
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Art of Fiber business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Platform Marketplace: SaaS platform providing digital exhibitor management with ordering capabilities. Exhibitors design, furnish and order stands including AV equipment, lighting, holoboxes and more through the marketplace.
- Subscription Software Platform: SaaS platform subscription for venues and organisers to manage exhibitors digitally and communicate at scale.
- Managed Services / Concierge: End-to-end support in exhibitor management including design, quality control, build, delivery, collection and recycling — reducing customer support by up to 70%.
- Printed Graphics and Stand Components: Sale of custom printed stand designs and graphics, with over 100,000 m² of printed graphics delivered.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Art of Fiber product offering
Product offeringCore offering
Art of Fiber operates a SaaS-based full-service marketplace for standardized exhibition stands, enabling exhibitors to design, furnish, and order stands via a 3D configurator with AI-powered graphics generation, while providing venues and organizers with digital exhibitor management tools. The platform combines self-serve design and ordering modules, event management features, ERP integrations, and optional managed services covering design, build, delivery, and recycling.
Product overview
Art of Fiber is a full-service marketplace for standardised exhibition stands, founded in Amsterdam in 2020. The offering consists of a unified SaaS platform that combines the Shop Module (exhibitor self-service design and ordering), Engage Module (event management and communications), Integrate Module (ERP system connectivity), and a Manage(less) managed service. At its core is a 3D Stand Configurator that allows exhibitors to design, furnish and order stands with AI-powered graphics generation via a drag-and-drop interface. The platform also includes optional Concierge Services for end-to-end exhibitor management support.
Differentiator
Problem solved
Functional benefit
Products and services
- Art of Fiber Platform
Quantifiable outcome
- 30% boost in repeat exhibitor growth
- +2 more outcomes
Companies that use Art of Fiber
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
Art of Fiber technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
Art of Fiber partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- RAI AmsterdamcoreArt of Fiber partnered with RAI Amsterdam to develop a cutting-edge eCommerce platform enabling 3D stand creation with a user-friendly editor. This collaboration created a tailored solution for RAI's unique needs, integrating with their IT systems and establishing an eCommerce marketplace with local sourcing and dedicated customer success management.
- UFIminorArt of Fiber is a Diamond sponsor member of UFI, the Global Association of the Exhibition Industry, providing industry visibility and networking.
- IFESminorArt of Fiber is a member of IFES (International Federation of Exhibition and Event Services), gaining industry recognition and partnerships.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Art of Fiber competitors and assessment
Company assessmentBroad incumbents
- GES (Global Experience Specialists): GES is a major global exhibition services provider offering custom booth design, fabrication, and exhibitor services. It is comparable to Art of Fiber as a competitor in the booth design/build space, though GES focuses on large custom builds while Art of Fiber standardises the marketplace.
- Freeman: Freeman is the largest global exhibition services and stand-building company, offering both physical booth construction and digital event technology. It overlaps with Art of Fiber in booth design, build, and exhibit management, but operates at far greater scale and as a broad incumbent across the entire event-services stack.
- Cvent: Cvent is a leading enterprise event management platform covering registration, venue sourcing, and event marketing. It is comparable to Art of Fiber as an event-tech incumbent, though its scope is broader (full event lifecycle) versus Art of Fiber's narrower focus on exhibitor/booth workflow.
Direct peers
- a2z (by Personify): a2z provides exhibitor and sponsor management solutions for trade shows and conferences as part of Personify's association technology suite. It overlaps with Art of Fiber on digital exhibitor management, targeting a similar venue/organiser buyer.
- Map Your Show: Map Your Show offers exhibitor management, floor plans, and event marketing software to trade shows and expos. It competes directly with Art of Fiber for venue and organiser customers seeking to digitise exhibitor workflows.
- ExpoFP: ExpoFP provides exhibitor floor plans, online booth management, and exhibitor sales tools to trade shows and event organisers. It is a direct competitor to Art of Fiber's exhibitor management platform, focused on the same B2B venue/organiser buyer with similar SaaS delivery.
Emerging players
- Bizzabo: Bizzabo offers an event experience platform for B2B conferences and trade shows, including registration, engagement, and exhibitor tools. It competes with Art of Fiber in the event-tech SaaS layer serving event organisers, with broader scope into attendee engagement.
- Grip: Grip provides AI-powered event matchmaking and exhibitor networking tools for B2B events. It overlaps with Art of Fiber in serving trade show exhibitor engagement needs, though it focuses more on networking/lead capture than stand design and procurement.
- Swapcard: Swapcard offers an event engagement platform with exhibitor matchmaking, lead capture, and booth management. It is comparable to Art of Fiber as event-tech SaaS for exhibitor-facing workflows at B2B trade shows and conferences.
- vFairs: vFairs provides virtual and hybrid event platforms with exhibitor booth and lead capture functionality. It overlaps with Art of Fiber in digital booth experiences for events, but skews more toward virtual events while Art of Fiber focuses on physical-event workflows.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Art of Fiber social profiles
Digital presenceArt of Fiber compliance and trust
Trust signalCompliance4 records
Art of Fiber financial estimates
Financial estimateRevenue estimate
Valuation estimate
Art of Fiber leadership team
Management profileNumber of profiles
Profiles4 records
Art of Fiber subsidiaries and ownership
Company hierarchySubsidiaries1 record
Art of Fiber funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Art of Fiber M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Art of Fiber
What does Art of Fiber do?
Art of Fiber operates a SaaS-based full-service marketplace for standardized exhibition stands, enabling exhibitors to design, furnish, and order stands via a 3D configurator with AI-powered graphics generation, while providing venues and organizers with digital exhibitor management tools. The platform combines self-serve design and ordering modules, event management features, ERP integrations, and optional managed services covering design, build, delivery, and recycling.
Is Art of Fiber a public or private company?
Art of Fiber is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Art of Fiber founded?
Art of Fiber was founded in 2020. It employs 11 to 50 people.
Where is Art of Fiber based?
Art of Fiber is headquartered in Lichtenvoorde, Netherlands, in the Europe region.
How does Art of Fiber make money?
Four revenue lines are on record. Platform Marketplace is the primary driver. The others are subscription Software Platform, managed Services / Concierge and printed Graphics and Stand Components.
Who are Art of Fiber's main competitors?
Broad incumbents on record are GES (Global Experience Specialists), Freeman and Cvent. Direct peers are a2z (by Personify), Map Your Show and ExpoFP. Emerging players are Bizzabo, Grip, Swapcard and vFairs.
Does Art of Fiber have an API?
No public API is recorded for Art of Fiber.
What industry is Art of Fiber in?
Art of Fiber's product category is Event Management Software. Its primary akta.pro industry code is THAHAHAA, Custom Booth & Stand Design (Concept, 3D, Branding), with a secondary code of MPAAAGAC, Trade Show & Exhibition Marketing (Booth Design/Build). Its NAICS code is 54185 and its SIC code is 7330.