1-800-FLOWERS

1-800-FLOWERS.COM (NASDAQ: FLWS) is a publicly traded multi-brand gifting retailer founded in 1976, operating an 18-brand portfolio of flowers, gourmet foods, and personalized gifts. It serves individual consumers and 15,000+ business customers via e-commerce, ~5,000 local florists, 125 retail stores, and delivery to 195+ countries, with $1.59B LTM revenue.

Company typePublic
Founded1976
HeadquartersNew York, United States
Headcount1,001–5,000
GTM typeB2B and B2C
OfferingServices

What 1-800-FLOWERS does

1-800-FLOWERS.COM, Inc. is a publicly traded (NASDAQ: FLWS) multi-brand gifting and floral retailer founded in 1976, operating an 18-brand portfolio spanning flowers, gourmet foods, personalized gifts, and keepsakes. The company serves two primary customer segments: individual consumers purchasing flowers, plants, and gifts for personal occasions (birthdays, sympathy, holidays, Valentine's Day, Mother's Day), and corporate/business customers (15,000+) seeking employee recognition, client appreciation, and milestone gifting solutions. Distribution spans a direct e-commerce platform (1800flowers.com with mobile app), 125 owned retail locations across 23 U.S. states, a network of approximately 5,000 local florists enabling same-day delivery, third-party delivery partnerships with Instacart, DoorDash and Uber Eats, traditional phone/catalog ordering, and international delivery to 195+ countries via the World Flowers affiliate network.

The underlying technology stack combines a multi-brand e-commerce platform, the SmartGift personalization engine enabling recipient-choice gifting, the Card Isle personalized greeting card platform, an enterprise corporate gifting platform with HR/CRM integration, SSO, and bulk ordering, plus AI-driven capabilities including predictive demand forecasting for seasonal peaks and content optimization for AI-recommendation visibility. The company holds four U.S. patents covering e-commerce and floral arrangement technologies.

Revenue is generated primarily through one-time consumer purchases across the brand family, transactional B2B gifting (volume discounts up to 15% with no subscription fees or minimums, entry pricing at $14.99), and a 10M+ member Celebrations Passport loyalty program. Reported LTM revenue is approximately $1.59B (down 9.81% year-over-year), with Q3 FY2026 revenue of $293M (down 11.6%) and a negative EPS of $3.34 per share — marking a third consecutive year of unprofitability. Management has executed $50M in cost savings ahead of schedule and is pursuing a turnaround via new delivery partnerships, AI-led digital transformation under a newly appointed CIO (December 2025), and continued portfolio expansion including the January 2023 Things Remembered acquisition.

1-800-FLOWERS firmographics

Firmographics

Name: 1-800-FLOWERS
Legal name: 1-800-Flowers.com, Inc.
Website: https://1800flowers.com
Company type: Public
Founded year: 1976
Operating status: Operating
Headcount range: 1,001–5,000 employees
Short description: 1-800-FLOWERS.COM (NASDAQ: FLWS) is a publicly traded multi-brand gifting retailer founded in 1976, operating an 18-brand portfolio of flowers, gourmet foods, and personalized gifts. It serves individual consumers and 15,000+ business customers via e-commerce, ~5,000 local florists, 125 retail stores, and delivery to 195+ countries, with $1.59B LTM revenue.
Ownership category
akta.pro rank

1-800-FLOWERS industry classification

Industry

Product category: Floral and Gift Retail
NAICS: Florists (459310)
SIC: Retail-Miscellaneous Shopping Goods Stores (5940)
akta.pro primary industry: Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)
akta.pro secondary industries: Floral & Event Installations (HSACAAAC), Event Floral Design & Arrangements (HSACAOAA), Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ), Personalized & Custom Gift Creation (Engraving/Monogramming/Photo Gifts) (HSACANAC), Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG)

Keywords

Floral and gift retail
Corporate gifting platform
Same-day flower delivery
Gourmet food gifts
Personalized gift products

Where 1-800-FLOWERS is headquartered

Location

Headquarters

HQ city: New York
HQ country: United States
HQ region: North America

Offices1 record

Markets served

1-800-FLOWERS business model

Business model

GTM type: B2B and B2C
Offering type: Services
Cost components: Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

Consumer Floral & Gifts: Core retail business selling flowers, plants, and gifts directly to consumers through e-commerce and 125 retail locations; revenue declining 18.7% in fiscal Q3 2026
Gourmet Foods & Gift Baskets: Harry & David, Cheryl's Cookies, The Popcorn Factory, and other food gift brands; segment remained essentially flat in recent quarter
Corporate Gifting: B2B gifting solutions for enterprises and SMBs with volume discounts, personalization services, and automated gifting programs; serves 15,000+ business customers
Celebrations Passport Loyalty: Loyalty program offering member benefits and exclusive promotions; community of 10M+ members

Pricing tiers

Model	Billing	Price
Transaction based/ take rate	Pay-as-you-go	Volume-based corporate gifting discounts
Unit Pricing	Pay-as-you-go	Entry-level corporate gifts

Go-to-market motion4 records

Distribution channels7 records

Marketing channels9 records

1-800-FLOWERS product offering

Product offering

Core offering

1-800-FLOWERS.COM, Inc. operates a multi-brand e-commerce and retail gifting business selling fresh flowers, plants, gift baskets, gourmet foods (cookies, chocolates, popcorn, baked goods), personalized keepsakes, and balloons to consumers and corporate clients. The company fulfills orders through its own e-commerce sites, approximately 5,000 local florists, 125 retail stores, and a corporate gifting division featuring SmartGift recipient-choice technology, volume discounts, and HR/CRM integration.

Product overview

1-800-Flowers.com, Inc. operates a multi-brand e-commerce portfolio comprising 18+ brands across floral, gourmet food, and personalized gift categories, serving both consumer and B2B markets. The core Consumer segment includes the flagship 1-800-Flowers flower delivery brand alongside Cheryl's Cookies, The Popcorn Factory, Harry & David, Shari's Berries, Wolferman's Bakery, Vital Choice, Simply Chocolate, and 1-800-Baskets. The company expanded into personalized gifts via the January 2023 acquisition of Things Remembered and the Personalization Mall platform offering engraving, embroidery, and customization. The B2B corporate gifting platform (1-800-Flowers for Business) provides SSO-enabled, HR/CRM-integrated bulk ordering across the brand portfolio with volume discounts. Digital engagement products include free eCards powered by SmartGift, Tribute group video montages, and the Celebrations Community content platform. International delivery spans 195+ countries via World Flowers. The company operates 125 retail locations across 23 states and partners with approximately 5,000 local florists for fulfillment.

Differentiator

Problem solved

Functional benefit

Brands

Harry & David: Gourmet foods, gift baskets, pears, and specialty foods
Cheryl's Cookies
Shari's Berries
The Popcorn Factory
Wolferman's Bakery
Things Remembered
Vital Choice
Personalization Mall
1-800-Baskets
Fruit Bouquets
Simply Chocolate
SmartGift
Card Isle

Products and services

1-800-Flowers (Consumer Flower Delivery) Flagship consumer flower delivery service offering same-day flower delivery, birthday flowers, sympathy flowers, and seasonal arrangements fulfilled through a network of approximately 5,000 local florists nationwide and 125 retail locations.
1-800-Flowers for Business (Corporate Gifting Platform)

Quantifiable outcome

17.8 million flower stems delivered for Mother's Day 2026, including 6.9 million roses and 2.8 million tulips
+3 more outcomes

Companies that use 1-800-FLOWERS

Customer profile

Named customers5 records

Segments4 records

Ideal customer profiles3 records

1-800-FLOWERS technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature4 records

1-800-FLOWERS partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered core and minor.

InstacartcoreChannel Partner/ Reseller/ Distributor · 9 February 2026First nationwide pure-play floral partnership enabling customers to order fresh bouquets and gifts through the Instacart App for delivery from over 700 participating florist locations. Partnership provides same-day and pre-order delivery options with no markup, expanding 1-800-Flowers' distribution through Instacart's customer base while supporting local florist merchants.
Things RememberedcoreStrategic or Co-development Partner · 12 January 2023Acquired Things Remembered, an e-commerce retailer specializing in personalized gifts, to expand product offerings and strengthen leadership in the personalized gifts category. The acquisition excludes retail stores and complements the company's existing personalization business.
DoorDashminorChannel Partner/ Reseller/ DistributorThird-party delivery partnership enabling 1-800-Flowers to offer same-day delivery through DoorDash platform, expanding delivery reach and convenience for customers.
Uber EatsminorChannel Partner/ Reseller/ DistributorThird-party delivery partnership enabling 1-800-Flowers to offer same-day delivery through Uber Eats platform, competing with Amazon and other e-commerce players.
SwarovskiminorGTM or Marketing PartnerPartnership to offer luxury crystal gifts for business - perfect for VIP events, promotions, and celebrations. Products featured in corporate gifting spotlight.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

1-800-FLOWERS competitors and assessment

Company assessment

Broad incumbents

Amazon: Largest e-commerce incumbent now offering same-day fresh flower and gift delivery via Amazon Fresh and third-party florist sellers. Represents the most significant competitive threat to 1-800-Flowers' premium positioning and pricing power.
Etsy: Online marketplace with a large personalized-gifts and handmade-goods category that overlaps with 1-800-Flowers' Things Remembered and Personalization Mall segments. Operates as a broad incumbent rather than floral specialist.

Direct peers

Teleflora: U.S. floral delivery service operating a local florist network similar to 1-800-Flowers' ~5,000 florist model. Competes head-to-head on same-day delivery and occasion-based floral gifting (birthdays, anniversaries, sympathy).
Edible Arrangements: Fruit arrangement and edible gift retailer (now Wow Factor Brands) operating its own franchise network of 1,000+ locations. Direct competitor in the alternative-to-flowers gifting category, especially for birthdays and corporate gifting.
From You Flowers: Online floral and gift retailer using a florist network similar to 1-800-Flowers' model. Competes on price and same-day delivery for the same occasion-based purchase occasions.
Harry & David (subsidiary peer): Wholly-owned 1-800-Flowers subsidiary but also competes externally as a standalone gourmet food and gift-basket brand. Comparable for analysis of premium food gifting unit economics within the parent portfolio.
ProFlowers / FTD Companies successor brands: Online-only floral and gift delivery brand targeting similar consumer occasions. Direct digital-native competitor to 1-800-Flowers.com with overlapping SKU range in fresh flowers and gift baskets.
FTD (Flowers Transmitted Directly): Direct historical competitor in U.S. floral e-commerce and local florist network fulfillment. FTD filed for bankruptcy in 2019 and was acquired, but remains the closest like-for-like flower-delivery brand competing with 1-800-Flowers for both consumer and florist-network mindshare.

Emerging players

The Bouqs Co. Digital-native floral brand emphasizing farm-direct sourcing and subscription model. Competes with 1-800-Flowers for millennial/Gen Z consumers who increasingly buy flowers online; represents the modern DTC challenger to legacy florist networks.
UrbanStems: DTC floral delivery startup with a curated-design positioning and same-day delivery in select metros. Targets design-conscious younger consumers overlapping with 1-800-Flowers' core audience but with a more premium, modern brand identity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

1-800-FLOWERS compliance and trust

Trust signal

Compliance1 record

1-800-FLOWERS financial estimates

Financial estimate

Revenue estimate

Valuation estimate

1-800-FLOWERS leadership team

Management profile

Number of profiles

Profiles11 records

1-800-FLOWERS subsidiaries and ownership

Company hierarchy

Subsidiaries11 records

1-800-FLOWERS funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

1-800-FLOWERS M&A and investment

M&A and investment

M&A20 records

Investments7 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 1-800-FLOWERS

What does 1-800-FLOWERS do?

Is 1-800-FLOWERS a public or private company?

1-800-FLOWERS is a public company. It is classified as public and is currently operating.

When was 1-800-FLOWERS founded?

1-800-FLOWERS was founded in 1976. It employs 1,001 to 5,000 people.

Where is 1-800-FLOWERS based?

1-800-FLOWERS is headquartered in New York, United States, in the North America region.

How does 1-800-FLOWERS make money?

Four revenue lines are on record. Consumer Floral & Gifts are the primary driver. The others are gourmet Foods & Gift Baskets, corporate Gifting and celebrations Passport Loyalty.

Who are 1-800-FLOWERS's main competitors?

Broad incumbents on record are Amazon and Etsy. Direct peers are Teleflora, Edible Arrangements, From You Flowers, Harry & David (subsidiary peer), ProFlowers / FTD Companies successor brands and FTD (Flowers Transmitted Directly). Emerging players are The Bouqs Co. and UrbanStems.

Does 1-800-FLOWERS have an API?

No public API is recorded for 1-800-FLOWERS.

What industry is 1-800-FLOWERS in?

1-800-FLOWERS's product category is Floral and Gift Retail. Its primary akta.pro industry code is CRAFABAN, Flowers, Gifts & Specialty Occasion Marketplaces, with a secondary code of HSACAAAC, Floral & Event Installations. Its NAICS code is 459310 and its SIC code is 5940.