1-800-FLOWERS
1-800-FLOWERS.COM (NASDAQ: FLWS) is a publicly traded multi-brand gifting retailer founded in 1976, operating an 18-brand portfolio of flowers, gourmet foods, and personalized gifts. It serves individual consumers and 15,000+ business customers via e-commerce, ~5,000 local florists, 125 retail stores, and delivery to 195+ countries, with $1.59B LTM revenue.
- Company typePublic
- Founded1976
- HeadquartersNew York, United States
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What 1-800-FLOWERS does
1-800-FLOWERS.COM, Inc. is a publicly traded (NASDAQ: FLWS) multi-brand gifting and floral retailer founded in 1976, operating an 18-brand portfolio spanning flowers, gourmet foods, personalized gifts, and keepsakes. The company serves two primary customer segments: individual consumers purchasing flowers, plants, and gifts for personal occasions (birthdays, sympathy, holidays, Valentine's Day, Mother's Day), and corporate/business customers (15,000+) seeking employee recognition, client appreciation, and milestone gifting solutions. Distribution spans a direct e-commerce platform (1800flowers.com with mobile app), 125 owned retail locations across 23 U.S. states, a network of approximately 5,000 local florists enabling same-day delivery, third-party delivery partnerships with Instacart, DoorDash and Uber Eats, traditional phone/catalog ordering, and international delivery to 195+ countries via the World Flowers affiliate network.
The underlying technology stack combines a multi-brand e-commerce platform, the SmartGift personalization engine enabling recipient-choice gifting, the Card Isle personalized greeting card platform, an enterprise corporate gifting platform with HR/CRM integration, SSO, and bulk ordering, plus AI-driven capabilities including predictive demand forecasting for seasonal peaks and content optimization for AI-recommendation visibility. The company holds four U.S. patents covering e-commerce and floral arrangement technologies.
Revenue is generated primarily through one-time consumer purchases across the brand family, transactional B2B gifting (volume discounts up to 15% with no subscription fees or minimums, entry pricing at $14.99), and a 10M+ member Celebrations Passport loyalty program. Reported LTM revenue is approximately $1.59B (down 9.81% year-over-year), with Q3 FY2026 revenue of $293M (down 11.6%) and a negative EPS of $3.34 per share — marking a third consecutive year of unprofitability. Management has executed $50M in cost savings ahead of schedule and is pursuing a turnaround via new delivery partnerships, AI-led digital transformation under a newly appointed CIO (December 2025), and continued portfolio expansion including the January 2023 Things Remembered acquisition.
1-800-FLOWERS firmographics
Firmographics- Name
- 1-800-FLOWERS
- Legal name
- 1-800-Flowers.com, Inc.
- Website
- https://1800flowers.com
- Company type
- Public
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- 1-800-FLOWERS.COM (NASDAQ: FLWS) is a publicly traded multi-brand gifting retailer founded in 1976, operating an 18-brand portfolio of flowers, gourmet foods, and personalized gifts. It serves individual consumers and 15,000+ business customers via e-commerce, ~5,000 local florists, 125 retail stores, and delivery to 195+ countries, with $1.59B LTM revenue.
- Ownership category
- akta.pro rank
1-800-FLOWERS industry classification
Industry- Product category
- Floral and Gift Retail
- NAICS
- Florists (459310)
- SIC
- Retail-Miscellaneous Shopping Goods Stores (5940)
- akta.pro primary industry
- Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)
- akta.pro secondary industries
- Floral & Event Installations (HSACAAAC), Event Floral Design & Arrangements (HSACAOAA), Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ), Personalized & Custom Gift Creation (Engraving/Monogramming/Photo Gifts) (HSACANAC), Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG)
Keywords
Where 1-800-FLOWERS is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
1-800-FLOWERS business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Consumer Floral & Gifts: Core retail business selling flowers, plants, and gifts directly to consumers through e-commerce and 125 retail locations; revenue declining 18.7% in fiscal Q3 2026
- Gourmet Foods & Gift Baskets: Harry & David, Cheryl's Cookies, The Popcorn Factory, and other food gift brands; segment remained essentially flat in recent quarter
- Corporate Gifting: B2B gifting solutions for enterprises and SMBs with volume discounts, personalization services, and automated gifting programs; serves 15,000+ business customers
- Celebrations Passport Loyalty: Loyalty program offering member benefits and exclusive promotions; community of 10M+ members
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Volume-based corporate gifting discounts |
| Unit Pricing | Pay-as-you-go | Entry-level corporate gifts |
Go-to-market motion4 records
Distribution channels7 records
Marketing channels9 records
1-800-FLOWERS product offering
Product offeringCore offering
1-800-FLOWERS.COM, Inc. operates a multi-brand e-commerce and retail gifting business selling fresh flowers, plants, gift baskets, gourmet foods (cookies, chocolates, popcorn, baked goods), personalized keepsakes, and balloons to consumers and corporate clients. The company fulfills orders through its own e-commerce sites, approximately 5,000 local florists, 125 retail stores, and a corporate gifting division featuring SmartGift recipient-choice technology, volume discounts, and HR/CRM integration.
Product overview
1-800-Flowers.com, Inc. operates a multi-brand e-commerce portfolio comprising 18+ brands across floral, gourmet food, and personalized gift categories, serving both consumer and B2B markets. The core Consumer segment includes the flagship 1-800-Flowers flower delivery brand alongside Cheryl's Cookies, The Popcorn Factory, Harry & David, Shari's Berries, Wolferman's Bakery, Vital Choice, Simply Chocolate, and 1-800-Baskets. The company expanded into personalized gifts via the January 2023 acquisition of Things Remembered and the Personalization Mall platform offering engraving, embroidery, and customization. The B2B corporate gifting platform (1-800-Flowers for Business) provides SSO-enabled, HR/CRM-integrated bulk ordering across the brand portfolio with volume discounts. Digital engagement products include free eCards powered by SmartGift, Tribute group video montages, and the Celebrations Community content platform. International delivery spans 195+ countries via World Flowers. The company operates 125 retail locations across 23 states and partners with approximately 5,000 local florists for fulfillment.
Differentiator
Problem solved
Functional benefit
Brands
- Harry & David: Gourmet foods, gift baskets, pears, and specialty foods
- Cheryl's Cookies
- Shari's Berries
- The Popcorn Factory
- Wolferman's Bakery
- Things Remembered
- Vital Choice
- Personalization Mall
- 1-800-Baskets
- Fruit Bouquets
- Simply Chocolate
- SmartGift
- Card Isle
Products and services
- 1-800-Flowers (Consumer Flower Delivery) Flagship consumer flower delivery service offering same-day flower delivery, birthday flowers, sympathy flowers, and seasonal arrangements fulfilled through a network of approximately 5,000 local florists nationwide and 125 retail locations.
- 1-800-Flowers for Business (Corporate Gifting Platform)
Quantifiable outcome
- 17.8 million flower stems delivered for Mother's Day 2026, including 6.9 million roses and 2.8 million tulips
- +3 more outcomes
Companies that use 1-800-FLOWERS
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
1-800-FLOWERS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability4 records
Feature4 records
1-800-FLOWERS partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- InstacartcoreFirst nationwide pure-play floral partnership enabling customers to order fresh bouquets and gifts through the Instacart App for delivery from over 700 participating florist locations. Partnership provides same-day and pre-order delivery options with no markup, expanding 1-800-Flowers' distribution through Instacart's customer base while supporting local florist merchants.
- Things RememberedcoreAcquired Things Remembered, an e-commerce retailer specializing in personalized gifts, to expand product offerings and strengthen leadership in the personalized gifts category. The acquisition excludes retail stores and complements the company's existing personalization business.
- DoorDashminorThird-party delivery partnership enabling 1-800-Flowers to offer same-day delivery through DoorDash platform, expanding delivery reach and convenience for customers.
- Uber EatsminorThird-party delivery partnership enabling 1-800-Flowers to offer same-day delivery through Uber Eats platform, competing with Amazon and other e-commerce players.
- SwarovskiminorPartnership to offer luxury crystal gifts for business - perfect for VIP events, promotions, and celebrations. Products featured in corporate gifting spotlight.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
1-800-FLOWERS competitors and assessment
Company assessmentBroad incumbents
- Amazon: Largest e-commerce incumbent now offering same-day fresh flower and gift delivery via Amazon Fresh and third-party florist sellers. Represents the most significant competitive threat to 1-800-Flowers' premium positioning and pricing power.
- Etsy: Online marketplace with a large personalized-gifts and handmade-goods category that overlaps with 1-800-Flowers' Things Remembered and Personalization Mall segments. Operates as a broad incumbent rather than floral specialist.
Direct peers
- Teleflora: U.S. floral delivery service operating a local florist network similar to 1-800-Flowers' ~5,000 florist model. Competes head-to-head on same-day delivery and occasion-based floral gifting (birthdays, anniversaries, sympathy).
- Edible Arrangements: Fruit arrangement and edible gift retailer (now Wow Factor Brands) operating its own franchise network of 1,000+ locations. Direct competitor in the alternative-to-flowers gifting category, especially for birthdays and corporate gifting.
- From You Flowers: Online floral and gift retailer using a florist network similar to 1-800-Flowers' model. Competes on price and same-day delivery for the same occasion-based purchase occasions.
- Harry & David (subsidiary peer): Wholly-owned 1-800-Flowers subsidiary but also competes externally as a standalone gourmet food and gift-basket brand. Comparable for analysis of premium food gifting unit economics within the parent portfolio.
- ProFlowers / FTD Companies successor brands: Online-only floral and gift delivery brand targeting similar consumer occasions. Direct digital-native competitor to 1-800-Flowers.com with overlapping SKU range in fresh flowers and gift baskets.
- FTD (Flowers Transmitted Directly): Direct historical competitor in U.S. floral e-commerce and local florist network fulfillment. FTD filed for bankruptcy in 2019 and was acquired, but remains the closest like-for-like flower-delivery brand competing with 1-800-Flowers for both consumer and florist-network mindshare.
Emerging players
- The Bouqs Co. Digital-native floral brand emphasizing farm-direct sourcing and subscription model. Competes with 1-800-Flowers for millennial/Gen Z consumers who increasingly buy flowers online; represents the modern DTC challenger to legacy florist networks.
- UrbanStems: DTC floral delivery startup with a curated-design positioning and same-day delivery in select metros. Targets design-conscious younger consumers overlapping with 1-800-Flowers' core audience but with a more premium, modern brand identity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
1-800-FLOWERS social profiles
Digital presence1-800-FLOWERS compliance and trust
Trust signalCompliance1 record
1-800-FLOWERS financial estimates
Financial estimateRevenue estimate
Valuation estimate
1-800-FLOWERS leadership team
Management profileNumber of profiles
Profiles11 records
1-800-FLOWERS subsidiaries and ownership
Company hierarchySubsidiaries11 records
1-800-FLOWERS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
1-800-FLOWERS M&A and investment
M&A and investmentM&A20 records
Investments7 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 1-800-FLOWERS
What does 1-800-FLOWERS do?
1-800-FLOWERS.COM, Inc. operates a multi-brand e-commerce and retail gifting business selling fresh flowers, plants, gift baskets, gourmet foods (cookies, chocolates, popcorn, baked goods), personalized keepsakes, and balloons to consumers and corporate clients. The company fulfills orders through its own e-commerce sites, approximately 5,000 local florists, 125 retail stores, and a corporate gifting division featuring SmartGift recipient-choice technology, volume discounts, and HR/CRM integration.
Is 1-800-FLOWERS a public or private company?
1-800-FLOWERS is a public company. It is classified as public and is currently operating.
When was 1-800-FLOWERS founded?
1-800-FLOWERS was founded in 1976. It employs 1,001 to 5,000 people.
Where is 1-800-FLOWERS based?
1-800-FLOWERS is headquartered in New York, United States, in the North America region.
How does 1-800-FLOWERS make money?
Four revenue lines are on record. Consumer Floral & Gifts are the primary driver. The others are gourmet Foods & Gift Baskets, corporate Gifting and celebrations Passport Loyalty.
Who are 1-800-FLOWERS's main competitors?
Broad incumbents on record are Amazon and Etsy. Direct peers are Teleflora, Edible Arrangements, From You Flowers, Harry & David (subsidiary peer), ProFlowers / FTD Companies successor brands and FTD (Flowers Transmitted Directly). Emerging players are The Bouqs Co. and UrbanStems.
Does 1-800-FLOWERS have an API?
No public API is recorded for 1-800-FLOWERS.
What industry is 1-800-FLOWERS in?
1-800-FLOWERS's product category is Floral and Gift Retail. Its primary akta.pro industry code is CRAFABAN, Flowers, Gifts & Specialty Occasion Marketplaces, with a secondary code of HSACAAAC, Floral & Event Installations. Its NAICS code is 459310 and its SIC code is 5940.