BAZZELLI

What BAZZELLI does

Bazzelli (بازلی) is a privately held Iranian men's premium apparel and accessories brand founded in 2014 by Masoud Bigdelli and headquartered in Tehran. The company operates a hybrid B2C/B2B model: a 17-branch physical retail network spanning Tehran, Isfahan, Amol, and Babolsar (including a dedicated outlet store), complemented by a proprietary e-commerce storefront at bazzelli.ir with OTP-based customer authentication and a loyalty club. Product range covers formal and smart-casual menswear (suits, shirts, trousers, knitwear, outerwear, footwear) and a deep accessories line — hand-finished leather pocket bags, cardholders, gloves, oak-handle umbrellas, hats, suspenders, scarves, and pocket square sets — produced with Italian and English fabrics and leather, plus gift cards for corporate gifting.

On the B2B side, Bazzelli runs a dedicated corporate uniform design and production service managing end-to-end measurement, fabric selection, and delivery. It has secured multi-year uniform contracts across aviation (Iran Air, Mahan Air, ATA, Karun, Pars Air, Varesh Airlines), banking (Parsian, Sina, Saman), insurance (Karafarin), petrochemical (Maru), and automotive (Kerman Khodro, Bahman, MVM, Mammut). Bazzelli does not operate proprietary technology — the underlying platform is a standard WordPress e-commerce stack — and its competitive differentiation rests on craftsmanship, premium imported materials, brand recognition (10-year operating history, National Medal of First Rank in Iranian apparel for design/quality/durability), and the breadth of its multi-channel distribution. The company has no disclosed external funding, no parent organization, and reports a lean headcount of approximately 9 employees supplemented by branch and field sales staff.

Name

BAZZELLI

Legal name

Bazzelli (بازلی)

Website

https://bazzelli.ir

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Bazzelli is a privately held Iranian premium menswear brand operating 17 retail branches and an e-commerce site, serving B2C consumers with suits, shirts, and leather accessories, and B2B corporate clients with custom uniform design and production across aviation, banking, insurance, and automotive sectors.

Ownership category

akta.pro rank

Product category

Men's Apparel & Leather Accessories

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159), Clothing and Clothing Accessories Retailers (45811), Apparel Accessories and Other Apparel Manufacturing (315990)

SIC

Retail-Apparel & Accessory Stores (5600), Leather & Leather Products (3100), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Wallets, Small Leather Goods & Accessories Manufacturing (IMAOAHAB)

akta.pro secondary industries

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI), Handbags & Fashion Bags Manufacturing (IMAOAHAA), Ties, Bow Ties & Pocket Squares (CRAAAJAH)

Keywords

• Men's formal wear
• Leather accessories
• Corporate uniforms
• Menswear retail
• Premium menswear

Headquarters

HQ city

Tehran

HQ country

Iran

HQ region

Middle East

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. B2C Retail (E-commerce and Storefront): Direct sales of men's clothing and accessories through owned e-commerce platform and 17 physical retail branches across Iran. Consumers purchase individual items including suits, shirts, leather goods, bags, accessories.
2. B2B Corporate Uniform Design and Production: Custom corporate uniform design and production services for organizations. B2B sales team handles measurement, fabric selection (Italian and English fabrics), and full order-to-delivery with after-sales service. Partnership with Varish Airlines for aviation uniforms.
3. Gift Cards: Gift cards offered as corporate gifting solution, allowing recipients to select products of their choice from the Bazzelli range.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

BAZZELLI designs, produces, and sells premium men's formal and casual clothing along with leather accessories (pocket bags, cardholders, gloves, belts) through 17 owned retail branches across Iran and a direct-to-consumer e-commerce platform (bazzelli.ir). The brand also offers custom B2B corporate uniform design and production services — including on-site measurement, fabric selection (Italian and English fabrics), manufacturing, and after-sales service — for organizations in aviation, banking, petrochemical, and automotive sectors. Product range covers suits, shirts, trousers, outerwear, footwear, scarves, umbrellas, hats, and gift cards.

Product overview

BAZZELLI is an Iranian men's clothing brand offering a comprehensive range of formal and casual menswear. The product portfolio includes suits, blazers, shirts, t-shirts, trousers, shoes, leather jackets, knitwear, coats, and a diverse accessories line featuring leather goods (pocket bags, cardholders, gloves), umbrellas, suspenders, hats, scarves, and pocket squares. The brand operates through physical retail branches across Iran and an e-commerce platform, with B2B corporate uniform design and production services for organizations. The accessory collection emphasizes Italian leather craftsmanship and premium materials, with items like the G21 and G7 pocket bags, G8/G9/G11 leather cardholders, GL1 leather gloves, and oak wood U1 umbrellas representing the core accessory offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Leather Accessories Collection Hand-crafted and hand-colored leather accessories for men, including pocket bags, fold-out cardholders, and winter leather gloves, designed for professional and smart-casual styling. Uses premium Italian leather with reinforced stitching.
• Men's Formal and Casual Apparel Full range of men's formal and casual clothing using premium Italian and English fabrics, including suits, blazers, shirts, trousers, knitwear, coats, leather jackets, and footwear, targeted at professional men seeking quality craftsmanship and classic-meets-contemporary design.
• Umbrellas Premium oak-handle waterproof wind-resistant umbrella for men, available in navy blue and black colorways.
• Suspenders and Apparel Accessories Men's apparel accessories including branded suspenders in various colors and patterns, ranging from 2,380,000 to 4,850,000 Tomans depending on design.
• Hats and Headwear Men's hats and headwear including Homburg-style Hawaiian straw hats for seasonal styling.
• Scarves and Pocket Squares Linen summer scarf and pocket square sets with floral patterns in various colorways, marketed as natural, cool-fabric seasonal wear for men.
• Bazzelli Gift Cards Redeemable gift cards usable for any product in the Bazzelli range, marketed as a corporate gifting solution that lets recipients choose preferred items.
• B2B Corporate Uniform Design and Production Custom corporate uniform design and production service for organizations, including on-site measurement, fabric selection (Italian and English fabrics), manufacturing, and post-sale support. Used by airlines (Varesh Airlines, Iran Air, ATA Airlines, Karun Airlines, Mahan Air, Pars Air), banks (Parsian, Sina, Saman), petrochemical firms (Maru), insurers (Karafarin), and automotive companies (Kerman Khodro, Bahman Motor).

Named customers17 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• Varish Airlines (هواپیمایی وارش)coreStrategic or Co-development PartnerBazzelli partnered with Varish Airlines to redesign and produce formal uniforms for aviation staff. This collaboration represents a significant step in redefining men's formal attire beyond everyday and formal settings into new professional environments such as aviation, hotels, and service industries. Varish, as one of Iran's leading airlines, selected Bazzelli as uniform design partner based on trust in Bazzelli's expertise, taste, and design vision.
• MVMminorStrategic or Co-development PartnerB2B corporate uniform partnership for workforce attire.
• Maru Petrochemical CompanyminorStrategic or Co-development PartnerB2B corporate uniform partnership for workforce attire.
• Iran AirminorStrategic or Co-development PartnerB2B corporate uniform partnership for airline staff attire.
• ATA AirlinesminorStrategic or Co-development PartnerB2B corporate uniform partnership for airline staff attire.
• Karun AirlinesminorStrategic or Co-development PartnerB2B corporate uniform partnership for airline staff attire.
• Mahan Air (مهان)minorStrategic or Co-development PartnerB2B corporate uniform partnership for airline staff attire.
• Pars Air (پارس ایر)minorStrategic or Co-development PartnerB2B corporate uniform partnership for airline staff attire.
• Parsian BankminorStrategic or Co-development PartnerB2B corporate uniform partnership for banking sector workforce.
• Sina BankminorStrategic or Co-development PartnerB2B corporate uniform partnership for banking sector workforce.
• Saman Bank (بانک سامان)minorStrategic or Co-development PartnerB2B corporate uniform partnership for banking sector workforce.
• Karafarin Insurance (بیمه کارآفرین)minorStrategic or Co-development PartnerB2B corporate uniform partnership for insurance sector workforce.
• Kerman Khodro (کرمان خودرو)minorStrategic or Co-development PartnerB2B corporate uniform partnership for automotive industry workforce.
• Bahman MotorminorStrategic or Co-development PartnerB2B corporate uniform partnership for automotive industry workforce.
• MammutminorStrategic or Co-development PartnerB2B corporate uniform partnership.

Scale indicators3 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Hackett London: Established British menswear brand with tailored apparel, leather goods, and accessories. Comparable in premium heritage menswear positioning and accessory portfolio.
• MANGO Man: Menswear line of global fashion retailer MANGO. Comparable in men's formalwear and smart-casual assortment with multi-channel retail and e-commerce presence.
• Barbour: Heritage British menswear brand known for outerwear and leather accessories. Comparable in premium positioning, leather goods, and outerwear category overlap.
• Zara Man: Men's line of global fast-fashion leader Zara. Comparable in multi-channel retail model (stores + e-commerce), broad formal-to-casual men's assortment, and rapid seasonal collection cadence.

Direct peers

• Brooks Brothers: Iconic American premium menswear brand specializing in suits, formal shirts, and leather accessories. Closely comparable in classic-formalward positioning and B2B corporate uniform heritage.
• Reiss: British premium menswear brand offering tailored suiting and modern formalwear alongside accessories. Comparable in premium accessible-luxury positioning and product breadth.
• Ted Baker: British premium menswear brand known for tailored apparel, leather goods, and gift-able accessories. Comparable in formalwear-led assortment and lifestyle-led brand narrative.
• Hugo Boss: Global premium menswear brand with a strong formalwear and corporate uniform business. Directly comparable to Bazzelli in target customer (professional men), premium pricing strategy, and B2B corporate uniform model.
• Massimo Dutti: Premium formalwear and accessories brand owned by Inditex, with similar positioning combining classic tailoring with leather accessories. Highly comparable in product mix and price-tier positioning.
• Charles Tyrwhitt: Premium men's shirts, suits, and accessories brand with strong direct-to-consumer e-commerce. Comparable in DTC model, premium men's formalwear focus, and accessory cross-sell.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bazzelligroup
• YouTubeyoutube.com/channel/UC0IXG_nirzgmvzYFNm0MgQQ
• LinkedInlinkedin.com/company/bazzelli
• Instagraminstagram.com/bazzelli
• Pinterestpinterest.com/bazzelli_shop

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BAZZELLI