BBrain

What BBrain does

BBrain B.V. is a Maastricht, Netherlands-based private company founded in 2016 that develops assistive technology for people with cognitive challenges, primarily dementia and acquired brain injury (NAH). Its hardware portfolio centers on specialized day clocks — the touchscreen BBrain Family communication hub, the BBrain Sprekende Kalenderklok with audio announcements and pre-programmed reminders, the BBrain Basic Digitaal and BBrain Basic Analoog day clocks, and a BBrain Muziekspeler for radio/audiobook playback. Supporting software includes the BBrain Portal App for family caregivers and the BBrain CarePortal for healthcare organizations, both enabling remote calendar, photo, and message management for BBrain Family devices, plus a GPS Personenalarm add-on for location tracking.

The technical architecture is IoT-centric: connected clocks with Wi-Fi time synchronization (BBrain Basic Analoog from batch 202412), automatic daylight saving adjustment (2023+ models), local storage for up to 250 photos, text-to-speech for time/day/reminders, and self-recorded 12-second voice reminders. Data is hosted on TransIP and NorthC servers in Amsterdam/Delft under ISO 9001, ISO 27001, and NEN 7510 (Dutch healthcare data) certifications. The BBrain Family supports bidirectional and one-way video calling, with configurable interactive and passive modes for different cognitive levels.

BBrain operates a dual B2C/B2B model. Consumers purchase hardware directly via shop.bbrain.eu and ship across roughly 12 European countries; the BBrain Family additionally requires a monthly subscription across four tiers (Basic, Connect, Premium, Premium Plus) with differentiated video-calling minutes. Healthcare organizations (Careyn, TSN Zorg, Esdégé-Reigersdaal, Royal Visio, Amphia Hospital) procure through a dedicated B2B motion with annual subscriptions, demos, and quote-based volume pricing, and act as recommending channels that loan devices to end users. The website supports Dutch, German, English, and French, with product manuals in 10+ languages.

Name

BBrain

Legal name

BBrain B.V.

Website

https://bbrain.eu

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

BBrain B.V. is a Dutch assistive-technology company that designs connected day clocks, speaking calendars, and caregiver apps to help people with dementia, acquired brain injury, and other cognitive challenges live independently at home, serving both consumers across Europe and healthcare organizations via hardware sales plus tiered subscriptions.

Ownership category

akta.pro rank

Product category

Assistive Technology for Cognitive Care

NAICS

Small Electrical Appliance Manufacturing (335210)

SIC

Watches, Clocks, Clockwork Operated Devices/Parts (3873), Electric Housewares & Fans (3634)

akta.pro primary industry

Alzheimer’s Specialized Care (Mid/Late-Stage) (HSABAEAC)

akta.pro secondary industries

Dementia & Wandering-Safety 24/7 In-Home Care (HSABAHAE), Behavioral Health & Cognitive Support Day Programs (Geriatric Mental Health) (HLADAIAF)

Keywords

• Smart day clocks
• Cognitive support devices
• Dementia care technology
• Assistive health hardware
• Connected care devices

Headquarters

HQ city

Maastricht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Others

Revenue model

1. BBrain Family Hardware Sales: Sale of BBrain Family interactive day clock device. One-time hardware purchase required before subscribing to subscription services.
2. BBrain Family Subscription (Basic, Connect, Premium, Premium Plus): Recurring subscription required to access BBrain Family features including calendar management, messaging, photos, and video calling. Multiple subscription tiers available (Basic, Connect, Premium, Premium Plus). Without subscription, device functions only as a basic clock. Subscriptions include automatic software updates and improvements.
3. BBrain Product Line (Basic, Music Player, Calendar Clock) Hardware: Sale of BBrain Basic (analog/digital), BBrain Music Player, and BBrain Speaking Calendar Clock devices. One-time hardware purchases with no mandatory recurring subscription for basic day clock functionality.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

BBrain develops and sells smart day clocks and related cognitive support devices aimed at people with dementia, acquired brain injury, and other cognitive challenges. Core revenue comes from hardware product sales supplemented by subscription services for connected features.

Product overview

BBrain offers a product portfolio centered on assistive technology for people with cognitive challenges (dementia, acquired brain injury) to remain independent at home. The core lineup includes the BBrain Family (smart touchscreen communication hub with video calling), the BBrain Sprekende Kalenderklok (speaking day clock with reminders), BBrain Basic Digitaal and BBrain Basic Analoog (day clocks with time display and reminders), and the BBrain Muziekspeler (radio and music player). The ecosystem is managed via the BBrain Portal App (relatives/caregivers) and BBrain CarePortal (healthcare organizations). Accessories include stands, adapters, USB sticks, and antennas. The BBrain GPS Personenalarm adds location tracking for fall detection and emergency alerts.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Increased fluid intake in clients with brain injury - caregivers report clients 'drink much more and therefore have significantly fewer (medical) complaints'
• +3 more outcomes

Named customers7 records

Segments3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature4 records

Partnerships

Six partnerships are on record, tiered infrastructure, core, support and marketing.

• TransIPinfrastructureTechnology or IntegrationData center partner for secure storage of BBrain customer data. Servers located in Amsterdam and Delft. TransIP is certified for ISO 9001, ISO 27001, and NEN 7510.
• NorthCinfrastructureTechnology or IntegrationData center partner for secure storage of BBrain customer data. NorthC is certified for ISO 9001, ISO 27001, and NEN 7510.
• BBrain Software SuppliercoreTechnology or IntegrationSoftware development and management partner for the BBrain Portal. Processes data solely to support provision and improvement of BBrain services. Bound by data processing agreement.
• Customer Support ProvidersupportImplementation/ SI/ Consulting PartnerThird-party company providing customer support via phone and email. Processes data solely for customer and prospect support and advice. Bound by data processing agreement.
• Payment ProviderinfrastructureTechnology or IntegrationProcesses payments for BBrain e-commerce transactions, ensuring secure payment handling for customers.
• Online Marketing PartnermarketingGTM or Marketing PartnerPartner with access to user statistics to improve BBrain's online marketing campaigns.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Lively (GreatCall): US-based medical-alert and connected-senior service with fall-detection and GPS — comparable in spirit to the BBrain GPS Personenalarm add-on for wandering/cognitive-vulnerable seniors, though primarily US-distributed.

Emerging players

• It's Never 2 Late (iN2L): Senior-engagement touchscreen technology deployed in senior living communities — comparable touch-based engagement and content-management platform for older adults, with a community-channel distribution model.
• Care.coach: Round-the-clock virtual companion for older adults combining human and AI support with family/caregiver dashboards — comparable in supporting independence at home for cognitively vulnerable users via a managed subscription service.
• Constant Companion: Voice-first companion service with check-ins, reminders, and family connection targeted at seniors aging in place — overlaps with BBrain Family's subscription-based family connectivity and reminder functionality.

Direct peers

• GrandPad: Simplified tablet with video calling, photos, and reminders targeted at older adults and their families — directly comparable to BBrain Family in core functionality (managed touchscreen, family-managed content, video calling) for seniors.
• Active Cues (Tovertafel): Dutch developer of interactive games (Tovertafel) for people with dementia and cognitive challenges — same Dutch origin, same clinical population, complementary rather than competing technology for the same care ecosystem.
• Memoclock: Spanish manufacturer of day clocks for dementia and Alzheimer's patients — directly overlapping product (digital day clock with time/day orientation) and overlapping European target market.
• DayClocks: UK-based seller of day clocks specifically marketed to people with dementia — same core product category, same end user, similar buyer (informal caregivers and care organizations).

Broad incumbents

• Amazon (Echo Show): Broad consumer incumbent whose Echo Show line provides video calling, photo sharing, and reminders — overlapping functionality with BBrain Family, but addressing a much wider general-consumer base that includes seniors.
• Apple (iPad with Accessibility): General-purpose tablet platform with extensive accessibility features (large text, contrast, voice-over, video calling) — competes functionally with BBrain Family in the upper end for tech-literate older adults and their families.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BBrain.clock
• LinkedInlinkedin.com/company/bbrain
• Instagraminstagram.com/bbrain.clocks

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BBrain