Between Projects

What Between Projects does

Between Projects is a New Orleans–based marketing architecture studio that designs and builds integrated marketing systems for businesses that have outgrown their existing marketing setup. The studio serves enterprise and mid-market clients across hospitality, food & beverage, nonprofit/cultural, and consumer brand verticals through a proprietary four-phase Marketing Architecture Framework — Studies (audit and stakeholder alignment), Blueprint (strategy and architecture design), Design & Build (creative, technology, and analytics implementation), and Compounding Optimization (ongoing measurement and refinement). All four service tiers (Full System Build, Marketing Blueprint, System Audit, Ongoing Partnership) run on this same framework, with engagement lengths ranging from three weeks to eighteen months. Revenue is generated through quote-based, custom-scoped professional services engagements plus a quarterly retainer tier; pricing is not publicly disclosed, and the studio deliberately caps concurrent engagements per year to ensure senior attention per client. The go-to-market is sales-led and consultation-based: prospects enter through a website contact form, are qualified through a discovery conversation, and receive a formal proposal with defined scope, timeline, and investment. Case study evidence (Vue Orleans, Audubon Nature Institute, Congregation Coffee Roasters, Shepherd's Hollow Golf Club) shows large outcome metrics — +250% visitation, +240% revenue, +1200% website traffic in one instance — but these reflect client performance rather than company revenue.

Name

Between Projects

Legal name

Between Projects

Website

https://between-projects.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Between Projects is a New Orleans–based marketing architecture studio that designs and builds integrated marketing systems for enterprise and mid-market businesses that have outgrown their existing marketing infrastructure, using a proprietary four-phase framework spanning audit, strategy, build, and optimization.

Ownership category

akta.pro rank

Product category

Marketing Consulting Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Creative & Brand Campaign Development (BPAFAAAB), Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Marketing architecture
• Marketing consulting
• Brand strategy
• Marketing systems
• Revenue operations

Headquarters

HQ city

New Orleans

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Professional Services — Full System Build: 12–18 month comprehensive engagement covering full system audit, brand strategy & positioning, creative & technology build, analytics & attribution, and ongoing optimization. The complete engagement for companies needing the entire system designed, built, and running.
2. Professional Services — Marketing Blueprint: 6–8 week strategy engagement delivering comprehensive marketing architecture without the build phase. Includes stakeholder interviews, market analysis, integrated marketing architecture, channel strategy, and implementation roadmap. The company executes while Between Projects delivers strategy.
3. Professional Services — System Audit: 3–4 week diagnostic engagement reviewing existing marketing infrastructure. Includes technology stack review, channel performance analysis, attribution & data audit, gap analysis, and prioritized recommendations for fixing broken systems.
4. Professional Services — Ongoing Partnership: Quarterly retainer for companies that have completed a build and want continued optimization. Includes performance dashboards, strategy reviews, channel optimization, system expansion, and executive reporting. The studio becomes the client's fractional marketing architecture team.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Between Projects is a New Orleans-based marketing architecture studio that designs, builds, and optimizes integrated marketing systems for businesses that have outgrown their current marketing setup. The studio delivers four service engagements—Full System Build (12–18 months), Marketing Blueprint (6–8 weeks), System Audit (3–4 weeks), and Ongoing Partnership (quarterly retainer)—all executed through a proprietary four-phase Marketing Architecture Framework spanning Studies, Blueprint, Design & Build, and Compounding Optimization.

Product overview

Between Projects is a marketing architecture studio offering strategic consulting services through its Marketing Architecture Framework, rather than a software product company. The company's portfolio consists of four distinct service engagements: Full System Build (12–18 months, complete end-to-end system design and implementation), Marketing Blueprint (6–8 weeks, strategy and architecture deliverables), System Audit (3–4 weeks, diagnostic review), and Ongoing Partnership (quarterly retainer for continued optimization). All engagements follow the same four-phase framework—Studies, Blueprint, Design & Build, and Optimization—regardless of scope or duration. The framework connects brand strategy, demand generation, and revenue operations into integrated marketing systems for businesses outgrowing their current setup.

Differentiator

Problem solved

Functional benefit

Products and services

• Full System Build

Quantifiable outcome

• +250% visitation increase, +240% revenue increase, +1200% website traffic for Vue Orleans
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and secondary.

• Search InfluencecoreImplementation/ SI/ Consulting Partner · 1 January 2023Search Influence served as Agency of Record for the Audubon Nature Institute engagement, handling media buying and optimization. The partnership demonstrates Search Influence's role in executing digital marketing programs within Between Projects' marketing architecture framework.
• Also Known As StudiocoreStrategic or Co-development Partner · 1 January 2023Also Known As Studio provided brand design services for Shepherd's Hollow Golf Club, collaborating with Between Projects on brand strategy, visual identity refinement, and the full website redesign. The partnership combined Between Projects' marketing architecture with AKA's brand design expertise.
• CountertakesecondaryStrategic or Co-development Partner · 1 January 2023Countertake provided creative production services for the Audubon Nature Institute 'Wonder Here' campaign. Worked with Creative Director Julie Dorman and Between Projects on concept development through final creative placement.
• Julie Dorman (Creative Director)secondaryStrategic or Co-development Partner · 1 January 2023Julie Dorman served as Creative Director for the Audubon Nature Institute 'Wonder Here' campaign, collaborating with Between Projects on campaign concept and creative direction. The partnership brought external creative leadership to the campaign platform development.
• Constance (Brand Design)secondaryStrategic or Co-development Partner · 1 January 2022Constance provided original packaging brand design for Congregation Coffee Roasters. This partnership contributed to the unified brand expression across packaging and retail touchpoints.

Scale indicators13 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Mekanism: Mekanism is an independent full-service creative agency that blends brand storytelling with performance-driven media and content production. It is comparable to Between Projects because both operate as integrated, mid-sized studios working with consumer and experience-driven brands on full-funnel marketing systems rather than narrow channel execution.
• Huge: Huge is a digital agency that designs and builds integrated customer experiences spanning strategy, creative, technology, and data. It is comparable to Between Projects because both position around system-level marketing transformations for mid-market and enterprise clients rather than isolated campaign execution.
• Prophet: Prophet is a brand and marketing strategy consultancy that helps companies align brand, customer experience, and growth strategy into integrated systems. It is comparable to Between Projects because both sell strategy-led "marketing architecture" engagements aimed at companies outgrowing their current setup, though Prophet focuses more on strategy without the build phase.
• Dept: Dept is a global digital agency that delivers integrated marketing, technology, and commerce services for enterprise brands. It is comparable to Between Projects because both operate on the thesis that marketing, brand, and technology must be architected together rather than delivered as separate silos.
• Red Antler: Red Antler is a branding and marketing agency that builds full launch systems for consumer brands, from positioning through creative, content, and performance channels. It is comparable to Between Projects because both sell integrated brand-and-marketing-system builds and apply a defined methodology across engagements.
• R/GA: R/GA is a global marketing and innovation agency that combines strategy, design, and technology to build integrated brand and customer experiences. It is directly comparable to Between Projects because both sell end-to-end "marketing architecture" engagements rather than discrete campaigns, with a focus on connecting brand to digital product and performance infrastructure for enterprise clients.
• Code and Theory: Code and Theory is a digital-first agency network that builds brand, product, and marketing platforms for enterprise clients. It is comparable to Between Projects because it sells integrated marketing system builds spanning strategy, creative, technology, and analytics rather than campaign-only work.
• Jellyfish: Jellyfish is a global digital marketing agency that combines media planning, creative, analytics, and technology services under one operating model. It is comparable to Between Projects because both market integrated marketing system builds rather than channel-only deliverables, and both target mid-market and enterprise brands seeking unified brand-to-revenue infrastructure.
• 72andSunny: 72andSunny is a global creative agency known for integrated brand campaigns that combine storytelling with channel planning and production. It is comparable to Between Projects as a full-service creative peer building end-to-end marketing systems, although at significantly larger scale.

Broad incumbents

• Ogilvy: Ogilvy is a global full-service advertising and marketing network offering brand strategy, creative, media, PR, and digital transformation services. It is a broad incumbent comparable to Between Projects because it competes for the same enterprise marketing transformation RFPs, but at much larger scale and across more service lines.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat3 records

Key risks2 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/betweenprojects

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Between Projects