BE Ultimate Apparel
BE Ultimate Apparel is a Vancouver-based custom sublimated apparel manufacturer serving ultimate frisbee teams at club, college, high school, and national-team levels, plus a growing consumer retail channel for replicas and lifestyle apparel.
- Company typePrivate
- Founded-
- HeadquartersVancouver, Canada
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What BE Ultimate Apparel does
BE Ultimate Apparel Ltd is a Vancouver, British Columbia-based custom uniform manufacturer specializing in performance apparel for the sport of ultimate frisbee. The company designs and produces made-to-order fully sublimated jerseys, shorts, outerwear, and accessories for club, college, high school, recreational, and national-level ultimate teams, as well as supporting a direct-to-consumer retail storefront for replicas and lifestyle apparel. Its technical platform centers on proprietary fabric technologies — N-Knit (135 GSM lightweight poly-knit), Taiga (180 GSM polyester-spandex), APX (recycled copper-infused odor-resistant), N-Weave (120 GSM quick-dry), GridTech (155 GSM grid-patterned wind/water-resistant), MeshLite (perforated reversible), and SoftFlex — combined with custom sublimation printing that dyes ink directly into fabric fibers for unlimited color and graphic complexity. The portfolio also includes accessories such as FlyLite Pro hats, Core Headbands, Enduro Socks, and Pivot Pants 2.0, plus a Branding Specialist service providing graphic design, video editing, and fan-store setup for exclusive team customers.
The business operates a dual-channel go-to-market model. Team orders are facilitated through dedicated customer representatives who guide designers and captains through artwork submission, sizing, and production, with configurable ordering methods including team stores (individual player checkout with centralized shipping), spreadsheet orders (captain-administered), and fan stores (supporter and merchandise purchases). Pricing is unit-based with a clear premium tier for full sublimation versus basic sublimation; examples include Full Sub N-Knit Short Sleeve jerseys at $55, Full Sub APX Short Sleeve at $70, and GridTech Quarter Zip Jackets at $90-$105. The company monetizes through one-time team apparel purchases, repeat consumer retail orders, and ancillary services such as Branding Specialist support. Since at least 2019 the company has scaled from a small operation to a dominant position in the ultimate frisbee market, holding B-Corp certification (since 2021) and Climate Neutral certification (since 2019), and executing partnerships with AUDL (Oakland Spiders), Belgian Ultimate, Ultimate Sweden, Team Canada, and Team France.
BE Ultimate Apparel firmographics
Firmographics- Name
- BE Ultimate Apparel
- Legal name
- BE Ultimate Apparel Ltd
- Website
- https://beultimate.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BE Ultimate Apparel is a Vancouver-based custom sublimated apparel manufacturer serving ultimate frisbee teams at club, college, high school, and national-team levels, plus a growing consumer retail channel for replicas and lifestyle apparel.
- Ownership category
- akta.pro rank
Where BE Ultimate Apparel is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
BE Ultimate Apparel business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Custom Team Apparel Orders: Primary revenue stream from made-to-order custom sublimated uniforms for ultimate frisbee teams. Teams work with dedicated representatives through design, ordering, and production process. Products include jerseys, shorts, jackets, pants, accessories, and fan apparel. Pricing varies by fabric technology and customization level (Full Sublimation vs Basic Sublimation).
- Direct-to-Consumer Retail: Consumer e-commerce storefront (shop.beultimate.com) selling replicas, accessories, streetwear, and gift cards. Individual athletes can purchase off-the-shelf performance apparel and accessories directly.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Full Sublimation APX Collection |
| Unit Pricing | Pay-as-you-go | Full Sublimation N-Knit Collection |
| Unit Pricing | Pay-as-you-go | Full Sublimation Taiga Collection |
| Unit Pricing | Pay-as-you-go | Full Sublimation N-Weave Collection |
| Unit Pricing | Pay-as-you-go | Basic Sublimation N-Knit |
| Unit Pricing | Pay-as-you-go | Basic Sublimation Taiga |
| Unit Pricing | Pay-as-you-go | Basic Sublimation MeshLite Reversible |
| Unit Pricing | Pay-as-you-go | Custom Extras and Accessories |
| Unit Pricing | Pay-as-you-go | Lifestyle and Premium Items |
| Unit Pricing | Pay-as-you-go | GridTech Outerwear |
| Freemium | Pay-as-you-go | Free Jersey Promotions |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels9 records
BE Ultimate Apparel product offering
Product offeringCore offering
BE Ultimate Apparel manufactures and sells custom sublimated performance apparel — primarily jerseys, shorts, jackets, pants, and accessories — for ultimate frisbee teams and athletes. The company uses proprietary fabric technologies (N-Knit, Taiga, APX, GridTech, N-Weave, MeshLite) engineered specifically for the sport's movement patterns and conditions, combined with full sublimation printing that dyes ink directly into fabric fibers for fade-proof, unlimited-design-color graphics.
Product overview
BE Ultimate Apparel is a custom uniform manufacturer specializing in performance apparel for ultimate frisbee teams and athletes. The product portfolio centers on three core jersey fabric technologies: N-Knit (ultra-lightweight 135 GSM performance fabric), Taiga (silky 180 GSM classic comfort fabric), and APX (premium recycled fabric with copper-infused odor resistance). Shorts offerings include N-Weave and N-Weave Pro lines with pocketed options. The GridTech collection features lightweight 155 GSM breathable outerwear including jackets, pants, straight leg pants, and quarter zip styles. Beyond playing kit, the offering extends to accessories (Core Headband, FlyLite Pro Hat, Enduro Socks), lifestyle apparel (Off-Day Cotton Tee, Recovery Boots), and sideline gear (Sideline Poncho). Services include custom team orders via design collaboration and team stores, direct-to-consumer retail through BE Shop, and a Branding Specialist service for marketing support. The company operates a B2B model for team customization alongside retail replica sales.
Differentiator
Problem solved
Functional benefit
Brands
- APX: Premium recycled performance fabric line featuring copper-infused fibers for natural odor resistance, 4-way stretch, and targeted ventilation.
- GridTech
- N-Knit
- N-Weave
- Taiga
- MeshLite
- SoftFlex
- FlyLite
- AirLite
Products and services
- APX Collection Premium recycled performance fabric line engineered for elite ultimate play, featuring copper-infused fibers for natural odor resistance and mesh side panels for breathability. Targeted at competitive ultimate frisbee teams and players seeking top-tier performance apparel.
- N-Knit Jerseys Lightweight 135 GSM performance jersey fabric with semi-perforated polyester for moisture-wicking, quick-dry, and superior breathability in hot conditions. Targeted at ultimate frisbee teams and players seeking high-performance breathable jerseys.
- Taiga Jerseys
- MeshLite Reversible Jersey
- N-Weave Shorts
- N-Weave Pro Shorts
- N-Weave Pro Pocketed Shorts N-Weave Pro shorts updated with built-in pockets for everyday function, maintaining lightweight moisture-wicking performance. Targeted at ultimate frisbee players seeking practical storage during play.
- GridTech Jacket
- GridTech Pants
- GridTech Straight Leg Pants GridTech pants with relaxed straight-leg silhouette, adjustable bungee cord at ankle, zippered pockets, and full sublimation across 100% polyester 155 GSM fabric. Targeted at ultimate frisbee players and teams seeking a tailored straight-leg performance pant.
- GridTech Quarter Zip Jacket 155gsm GridTech fabric jacket with quarter-zip neckline for ventilation, available in hooded or hoodless versions, packable for travel and warm-ups. Targeted at ultimate frisbee teams needing performance outerwear with quarter-zip ventilation.
- Core Headband Thin performance headband with 1/4-inch profile, stretch polyester-spandex blend, silicone grip lining, moisture-wicking, customizable with team embroidery. Targeted at ultimate frisbee players seeking secure hair management during play.
- FlyLite Pro Hat
- Enduro Socks
- Pivot Pants 2.0
- Off-Day Cotton Tee
- Sideline Poncho
- Recovery Boots
- Custom Team Orders Service
- BE Shop (Retail E-Commerce)
- Branding Specialist Service
Quantifiable outcome
- Tree planting program planted 33368 trees sequestering 13353 tonnes CO2, reforesting 13.68 hectares
- +1 more outcomes
Companies that use BE Ultimate Apparel
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles6 records
BE Ultimate Apparel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
BE Ultimate Apparel partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Belgian UltimatecoreFour-year partnership continuing into 2026 season. BE Ultimate supplies Belgian National Teams (Open, Women's, U20, U17) with custom kits featuring iconic black, yellow, and red national colors. Partnership supports athletes at U20 World Championships and U17 European Championships. National Teams Programme Director praised BE's responsiveness, reliability, and 'yes, we'll find a way' attitude.
- Climbing Escalade Canada (CEC)coreBE Athletics official partner of Climbing Escalade Canada announced June 2025. Partnership under BE Athletics brand, expanding company's reach beyond ultimate frisbee into climbing sport.
- Ultimate SwedencoreNew partnership announced June 2025 marking first time BE Ultimate will stand alongside the Swedish ultimate organization. Partnership will provide national team uniforms and support for Swedish ultimate athletes.
- Haddock Sports PerformanceminorPartnership with former national-level ultimate player Mike Haddock, international Strength and Conditioning Coach, to develop Ignite training series. Haddock provides practical training insights translating directly to on-field performance for ultimate athletes.
- veritreecoreEnvironmental partnership committed to planting 5 trees for every retail sale in BE Ultimate's shop. 33368 trees planted to date, sequestering 13353 tonnes CO2. Platform provides transparent, data-driven results with ongoing monitoring of planted trees and ecosystems.
- Pod PracticeminorPartnership to create 'The Playbook' resource breaking down set plays used by the best teams in the world. Provides game tape analysis and strategic guidance for team managers and coaches.
- Charlie Hoppes Ultimate Coaching & ConsultingminorPartnership to create Team Manager Guide empowering team leads with tools, strategies, suggestions, and templates to make programs successful. Resource covers season planning and team management best practices.
- Dr. Christina Lee ChungminorBoard-certified dermatologist and Chief Medical Officer of the AUDL partnered on Sun Protection Guide for Ultimate Frisbee Players & Coaches. Provides expert medical guidance on sun protection best practices.
- Climate NeutralcoreCarbon offset certification partner. BE Ultimate signed on in 2019 to coincide with 50th Earth Day anniversary. Climate Neutral helps companies measure carbon footprints, drives funding into climate solutions through offset purchases, and reduces harmful emissions.
- B Lab (B Corp)coreB-Corp certification body providing third-party evaluation and accreditation for businesses committed to social and environmental performance. BE Ultimate became officially certified in 2021 and maintains annual renewal.
- AUDL (American Ultimate Disc League)corePartnership with professional ultimate frisbee league providing uniforms for teams including Oakland Spiders. League President Jackson Stearns praised BE's timely delivery, communication, and product quality for complex league-scale orders.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
BE Ultimate Apparel competitors and assessment
Company assessmentDirect peers
- SquadLocker: Team apparel and equipment platform with team store, custom sublimation, and individual player checkout. Closely matches BE Ultimate's Team Stores and Fan Stores model and custom team ordering workflow, though serving many sports.
- Custom Ink: Custom apparel platform offering sublimated and printed team apparel with team store functionality. Directly comparable for its custom team kit business, online team stores, and D2C ordering platform, though Custom Ink serves a broader set of groups and organizations.
- Boombah: Custom team sports apparel and equipment company serving multiple sports with sublimated uniforms. Closely comparable business model of made-to-order custom kits for teams across competitive levels, with broader sport coverage than BE Ultimate.
- Discstore (Five Ultimate / Discraft): Ultimate frisbee and disc sport gear retailer including branded apparel and accessories. Comparable as a channel serving ultimate frisbee players, though more retail/distribution oriented than BE Ultimate's made-to-order custom model.
- VC Ultimate Apparel: Custom ultimate frisbee apparel and equipment brand with similar team kit and accessories offerings. Directly comparable to BE Ultimate as a specialist provider of custom sublimated uniforms for ultimate frisbee teams and players.
Broad incumbents
- Champro Sports: Long-established manufacturer of custom team uniforms and sports apparel across multiple sports. Comparable as a B2B custom team apparel provider with broader sport coverage and deeper institutional buyer relationships than BE Ultimate.
- Alleson Athletic: Established manufacturer of custom team uniforms and sports apparel with deep school and league relationships. Comparable as a custom team apparel maker, though more focused on traditional cut-and-sew and screen-printed kits rather than full sublimation.
- Badger Sport: Custom team apparel and uniform manufacturer with established school, league, and team dealer channels. Comparable custom team apparel model serving multiple sports with broader institutional penetration than BE Ultimate.
- Under Armour Custom: Major athletic apparel brand with custom team and league uniform capabilities. Comparable as a broad incumbent competing for premium team apparel budgets and athlete endorsement slots, though not specialized in ultimate frisbee.
- Nike Team Sports: Global athletic apparel giant with custom team uniform programs across many sports. Relevant broad incumbent because its custom team kits and athlete sponsorships compete for the same institutional buyers and elite athlete mind-share that BE Ultimate targets in ultimate frisbee.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
BE Ultimate Apparel social profiles
Digital presenceBE Ultimate Apparel compliance and trust
Trust signalCompliance3 records
BE Ultimate Apparel financial estimates
Financial estimateRevenue estimate
Valuation estimate
BE Ultimate Apparel leadership team
Management profileNumber of profiles
Profiles8 records
BE Ultimate Apparel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BE Ultimate Apparel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BE Ultimate Apparel
What does BE Ultimate Apparel do?
BE Ultimate Apparel manufactures and sells custom sublimated performance apparel — primarily jerseys, shorts, jackets, pants, and accessories — for ultimate frisbee teams and athletes. The company uses proprietary fabric technologies (N-Knit, Taiga, APX, GridTech, N-Weave, MeshLite) engineered specifically for the sport's movement patterns and conditions, combined with full sublimation printing that dyes ink directly into fabric fibers for fade-proof, unlimited-design-color graphics.
Is BE Ultimate Apparel a public or private company?
BE Ultimate Apparel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BE Ultimate Apparel founded?
BE Ultimate Apparel was founded in -1. It employs 11 to 50 people.
Where is BE Ultimate Apparel based?
BE Ultimate Apparel is headquartered in Vancouver, Canada, in the North America region.
How does BE Ultimate Apparel make money?
Two revenue lines are on record. Custom Team Apparel Orders are the primary driver. The others are direct-to-Consumer Retail.
Who are BE Ultimate Apparel's main competitors?
Direct peers on record are SquadLocker, Custom Ink, Boombah, Discstore (Five Ultimate / Discraft) and VC Ultimate Apparel. Broad incumbents are Champro Sports, Alleson Athletic, Badger Sport, Under Armour Custom and Nike Team Sports.
Does BE Ultimate Apparel have an API?
No public API is recorded for BE Ultimate Apparel.