BFB BestMedia4Berlin GmbH

What BFB BestMedia4Berlin GmbH does

BFB BestMedia4Berlin GmbH is a Berlin-based digital marketing agency founded in 1951, operating with approximately 10 employees as a regional channel partner within the SELLWERK / Gelbe Seiten ecosystem. The company serves German small and medium-sized enterprises (SMEs), particularly in the Berlin metropolitan area, with a bundled suite of digital marketing services distributed under the SELLWERK Prime brand across three tiers (Basic, Pro, Premium). Core offerings include local listing management and syndication across more than 60 directories via Yext integration, professional website creation, SEO/SEA services, social media marketing on Facebook and Instagram, and review management powered by the Meinungsmeister platform, which includes a reputation-removal service billed on an outcome basis.

Underlying technology and go-to-market: BFB operates a dual-channel distribution model combining on-site field sales with on-site customer consultations and a self-serve online registration flow. The technical stack leverages third-party integrations rather than proprietary infrastructure, including Yext for directory syndication, DATEV for tax-advisor-specific content, Google Partner APIs for advertising, and multi-messenger platforms (WhatsApp, Facebook Messenger, Telegram, Google Messages) for messaging. The platform recently added AI-assisted content generation that draws on existing firm profile data to produce marketing copy. As a regional partner, BFB's strategic positioning is fundamentally distribution-driven: it monetizes embedded relationships with Berlin-area SMEs inherited from the 73-year Gelbe Seiten Berlin franchise rather than building independent technology assets.

Business model: Revenue is generated primarily through recurring subscription fees for SELLWERK Prime packages (tiered Basic/Pro/Premium), supplemented by transaction-based pricing on the review-removal service, advertising spend passed through Google and Meta, and bespoke project work on website creation and SEO. The long-tail SMB customer base (20+ named testimonials across diverse verticals) and modular pricing structure indicate a low-average-revenue-per-account, high-account-count model with churn dynamics characteristic of German SME marketing services.

Name

BFB BestMedia4Berlin GmbH

Legal name

Sellwerk GmbH & Co. KG

Website

https://bfb.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

BFB BestMedia4Berlin GmbH is a Berlin-based digital marketing agency founded in 1951 that serves German SMEs as a regional channel partner in the SELLWERK / Gelbe Seiten network, offering listings, websites, SEO, social media marketing, and review management.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

akta.pro secondary industry

Technology & B2B PR (MPAAADAC)

Keywords

• Digital marketing services
• Online advertising solutions
• Local business listings
• Review management platform
• SME marketing platform

Headquarters

HQ city

Nürnberg (Nuremberg)

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Subscription - SELLWERK Prime: Core subscription product bundling local listing, mini-website, review management, and visibility tools. Billed monthly with annual contract options. 1-month free trial available.
2. Website Creation Service: Professional website development service with mobile optimization, SSL, hosting, and GDPR-compliant text generation. One-time project-based or subscription model.
3. SEO Services: Ongoing search engine optimization including keyword research, content creation, meta tag optimization, link building, and monthly reporting. Subscription-based recurring service.
4. Social Media Marketing: Facebook and Instagram advertising campaigns managed by certified campaign managers. Includes content creation and continuous posting.
5. Google Ads (SEA): Managed Google and Bing advertising campaigns with expert monitoring and optimization.
6. Marketplace Commission: SELLWERK marketplace enables businesses to find service providers and partners, potentially generating referral or commission revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

BFB BestMedia4Berlin GmbH operates as the Berlin regional partner of SELLWERK, delivering digital marketing solutions to small and medium-sized businesses. Offerings include local listing management across 60+ directories, professional website creation, SEO/SEA campaigns, social media marketing, online review management (Meinungsmeister), corporate video production, and access to a 150,000+ company Mittelstand (SME) network with peer recommendation features.

Product overview

SELLWERK operates as a comprehensive digital marketing platform for small and medium-sized enterprises (SMEs) in Germany. The core offering is SELLWERK Prime, an all-in-one solution combining local listing management, review collection, and mini-website functionality. This integrates with specialized modules including Website creation, SEO/SEA services, Social Media Marketing (Facebook/Instagram), Meinungsmeister for review management, Videoproduktion for corporate video content, and various additional services such as Onlinebuchung, Jobpaket, and TV Banner. The platform also features SELLWERK Trusted for B2B recommendations and a Community networking function. All services are accessible through a centralized dashboard, with the Local Listing product managing data across 60+ directories and Meinungsmeister enabling review collection and management across multiple platforms including Google. The platform targets German SMEs seeking digitalization support with affordable, accessible online marketing solutions.

Differentiator

Problem solved

Functional benefit

Brands

• SELLWERK Prime: All-in-one digital marketing package for regional visibility including mini-website, unified business data, and reviews management
• Meinungsmeister
• Local Listing
• SELLWERK Trusted
• SELLWERK Community

Products and services

• SELLWERK Prime Centralized platform bundling local listing management, mini-website, review collection, and visibility tools into one subscription for SMBs.
• Local Listing Service that automatically keeps a company's business data consistent across more than 60 directories and platforms to improve local search visibility.
• Firmen-Website (Business Website) Professional website design and hosting service for SMBs with mobile optimization, SSL, custom domain, and legally compliant content generation.
• SEO (Suchmaschinenoptimierung) Search engine optimization service including keyword research, content creation, meta-tag optimization, link building, and monthly reporting for SMBs.
• SEA (Google Werbung) Managed pay-per-click advertising on Google and Bing with expert campaign monitoring and optimization to generate leads and conversions.
• Social Media Marketing Facebook and Instagram advertising campaigns with content creation, continuous posting, and certified campaign manager oversight.
• Meinungsmeister (Onlinebewertungen) Authentic customer review collection and management with QR code, tablet, and card-based feedback channels plus centralized response dashboard.
• Bewertungen löschen (Review Removal) Service for removal of false or unjust negative Google reviews, billed only on successful outcome.
• Videoproduktion (Firmenvideo) Corporate video production including image films, commercials, and social media clips for brand presence and trust building.
• Onlinebuchung (Online Booking) Online booking and scheduling solution for appointment-based SMBs.
• Jobpaket (Job Posting Package) Job posting and recruitment advertising package for SMB employers to attract qualified candidates.
• Verzeichnisse (Directory Listings) Management of business directory listings across various online directories for broader business visibility.
• DATEV-Inhalte (DATEV Content) Pre-integrated DATEV content package for tax advisors, lawyers, and auditors, including daily tax news and password-protected client portals.
• SELLWERK Trusted Peer-to-peer business recommendation and quality seal program within the SELLWERK SME network for building trust and referrals.

Quantifiable outcome

• 84% of consumers make purchasing decisions based on online reviews
• +4 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability2 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• GooglecoreTechnology or IntegrationOfficial Google Partner providing certified campaign management for Google Ads. Integration includes Google My Business profile management and Google review collection through Meinungsmeister.
• YextcoreTechnology or IntegrationTechnology partnership for listings management. Yext provides the platform infrastructure for managing business data across multiple directories and platforms.
• RTLminorGTM or Marketing PartnerMarketing partnership for content distribution and brand visibility.
• DATEVcoreStrategic or Co-development PartnerOfficial DATEV Website Partner providing exclusive content for tax consultants, lawyers, and auditors including DATEV Infothek and DATEV Mandanten-Info Comfort.
• BFB BestMedia4Berlin GmbH (Gelbe Seiten Berlin)coreChannel Partner/ Reseller/ DistributorRegional partner for Gelbe Seiten Berlin advertising. BFB manages print and online advertising for Berlin businesses through the SELLWERK platform.
• Gelbe SeitencoreChannel Partner/ Reseller/ DistributorLong-standing partnership with Germany's leading business directory. SELLWERK manages digital presence for Gelbe Seiten listings.
• Das ÖrtlichecoreChannel Partner/ Reseller/ DistributorPartnership with regional telephone directory for business listings distribution.
• Das TelefonbuchcoreChannel Partner/ Reseller/ DistributorPartnership for telephone directory business listings and visibility.
• MeinungsmeistercoreTechnology or IntegrationIntegrated review management platform for collecting and managing customer reviews. Meinungsmeister guarantees authenticity of all reviews.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Greifenberg: Greifenberg is a German digital marketing and SEO agency serving SMBs and mid-market. Comparable German-market competitor offering SEO, SEA, web, and content services targeting the same Mittelstand segment as SELLWERK/BFB.
• ABAKUS Internet Marketing: ABAKUS is a German SEO and digital marketing agency specialized in search visibility and content marketing. Directly comparable to SELLWERK's SEO add-on module in target customer (German SMB) and service offering.
• Thryv: Thryv is a US-based all-in-one SMB marketing and business management platform offering listings, reviews, websites, SEO, social, and CRM. Closely comparable to SELLWERK's bundled SMB marketing model, though US-focused.
• Hibu: Hibu provides digital marketing services (websites, SEO, listings, social, reputation) to SMBs. Similar multi-product marketing bundle targeting local businesses, with comparable positioning as a one-stop agency-platform hybrid.
• Birdeye: Birdeye is a customer experience and review management platform for SMBs and multi-location businesses. Directly comparable to SELLWERK's Meinungsmeister review product and broader reputation stack.
• Podium: Podium provides messaging, reviews, and customer communication tools for local businesses. Comparable in review collection, multi-channel messaging (WhatsApp/Messenger/Telegram at SELLWERK), and SMB-focused go-to-market.
• Constant Contact: Constant Contact is an SMB-focused digital marketing platform offering email, social, listings, and websites. Comparable horizontal SMB marketing suite, though without the German directory heritage angle.

Broad incumbents

• Yext: Yext is a digital presence platform managing business listings across 100+ directories. SELLWERK leverages Yext as infrastructure partner, so they are simultaneously a partner and a broader incumbent competing in listings management.
• Trustpilot: Trustpilot is a global consumer review platform widely used by SMBs to collect and showcase reviews. Overlaps with SELLWERK's Meinungsmeister review offering, but operates as a broader open-review destination versus SELLWERK's managed approach.
• HubSpot: HubSpot offers an inbound marketing, CRM, and content platform widely adopted by SMBs and mid-market. Overlaps with SELLWERK's marketing automation, content, and SEO offerings but at a broader, more enterprise-leaning scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/sellwerk
• Facebookfacebook.com/sellwerkde
• LinkedInlinkedin.com/company/bfb-bestmedia4berlin-gmbh
• Instagraminstagram.com/sellwerk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BFB BestMedia4Berlin GmbH