BIKEMAX s.r.o.

What BIKEMAX s.r.o. does

BIKEMAX s.r.o. is the self-described largest bicycle and electrobike (e-bike) retailer in the Czech Republic, operating a hybrid omnichannel model that combines 16 owned physical retail stores with a nationwide e-commerce storefront. Founded in 2013 by Marek Doležal, Daniel Ballek, and Jakub Večeřa, the company grew from a single Prague-area store to a multi-city footprint covering Brno, Ostrava, Plzeň, Olomouc, Hradec Králové, Liberec, Mladá Boleslav, Most, Přerov, Prostějov, Šumperk, Svitavy, Třinec, Ústí nad Orlicí, Zlín, and Frýdek-Místek. The company is registered as a Czech private limited liability company (společnost s ručením omezeným) and is privately held by its three founders, with no institutional or venture capital backing disclosed.

The product portfolio spans eight interconnected categories: electric bicycles (mountain, cross/trekking, urban/folding, gravel/road, women's, children's, and lightweight), conventional bicycles, premium children's bicycles (Woom, Rascal and others), ergonomic components (SQlab — distributed in Czech Republic), parts and components, helmets/footwear/apparel, accessories, and clearance inventory. BIKEMAX is the largest authorized Crussis e-bike dealer in the Czech Republic and also distributes Voltera, Corratec, Giant/LIV, 4Ever, and Kellys. Value-added services include professional bike and e-bike servicing (Basic 799 Kč, Standard 1,679 Kč, Complete 2,999 Kč), e-bike rental, and a five-tier VIP loyalty program. Underlying technology is built on the Shoptet e-commerce platform with integrated inventory management across stores and warehouses.

Revenue is generated primarily through one-time retail sales of bicycles, parts, and accessories to individual consumers (recreational, commuter, and competitive cyclists, plus families), supplemented by recurring service revenue and a secondary B2B wholesale channel. The company also offers franchise opportunities, accepts employee benefit vouchers (Pluxee, Edenred, UP), and provides 0% installment financing via Home Credit up to 14 monthly payments. Marketing is conducted across Facebook, Instagram, YouTube, an email newsletter, and an SEO/educational blog (Poradna). Distribution is exclusively domestic (Czech Republic) with 98% verified customer satisfaction across Heureka, Google, and Firmy.cz, and 2025 Financial Times Fastest Growing Companies recognition.

Name

BIKEMAX s.r.o.

Legal name

Bikemax s.r.o.

Website

https://bikemax.cz

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

BIKEMAX is the self-described largest bicycle and e-bike retailer in the Czech Republic, operating 16 owned retail stores and an e-commerce platform serving individual consumers, families, and B2B customers with premium bicycles, electric bikes, components, and service.

Ownership category

akta.pro rank

Product category

Bicycle and Cycling Equipment Retail

NAICS

Automotive Parts and Accessories Retailers (44133)

akta.pro primary industry

Bicycle Retail (New Bikes) (CRAMAHAA)

akta.pro secondary industries

E-Bikes & Electric Bicycles (CRACASAA), Bike Parts & Components Retail (CRAMAHAB), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), Bike Service, Repair & Maintenance Shops (CRAMAHAH)

Keywords

• Bicycle retail stores
• Electric bike sales
• Cycling equipment supplies
• Children's bicycles
• Bike service repair

Headquarters

HQ city

Brno

HQ country

Czechia

HQ region

Europe

Offices17 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Bicycle Sales: One-time sale of bicycles including electrobikes, mountain bikes, road bikes, children's bikes, and related cycling equipment from premium brands like Crussis, Corratec, Giant, Woom, Kellys, and others.
2. Parts and Accessories: Sale of replacement parts, accessories including helmets, clothing, components, and ergonomic products from SQlab.
3. Bicycle Service and Repair: Professional servicing of bicycles and electrobikes of all brands, including basic service (799 Kč), standard service (1,679 Kč), and complete service (2,999 Kč). VIP members receive 20-40% discounts on services.
4. B2B Wholesale: Wholesale distribution to other retailers and business customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

BIKEMAX s.r.o. is the largest bicycle and electrobike retailer in the Czech Republic, operating 16 physical retail stores combined with a nationwide e-commerce platform. The company sells electric bicycles, standard bicycles, children's bikes, parts, accessories, helmets, clothing, and ergonomic components from premium brands (Crussis, Corratec, Giant, Woom, Kellys, Voltera), and provides professional bike servicing, electric bike rental, and a tiered VIP loyalty program.

Product overview

BIKEMAX s.r.o. operates a multi-channel bicycle and cycling equipment retail business in the Czech Republic, combining an e-commerce platform (built on Shoptet) with 16 physical stores across the country. The product portfolio is organized around eight interconnected categories: (1) Elektrokola — electric bicycles across mountain, cross/trekking, urban, gravel/road, women's, and lightweight sub-types, featuring brands such as Crussis (for which BIKEMAX is the largest authorized dealer), Corratec, Giant/LIV, 4Ever, Kellys, and Voltera; (2) Jízdní kola — conventional bicycles spanning mountain, women's, cross/trekking, road, gravel, and cyclocross; (3) Dětská kola — premium lightweight children's bicycles and balance bikes (Woom, Rascal, Giant, Kellys, Superior, Rock Machine, Corratec, Voltera, Amulet), ranging from 12-inch balance bikes to 29-inch junior models; (4) SQlab — distributed ergonomic cycling components (saddles, grips, handlebars, pedals, insoles, clothing) addressing cycling pain; (5) Díly a servis — parts, components, and professional repair/maintenance services for all brands; (6) Helmy, boty, oblečení — helmets (including NTA 8776 e-bike helmets), footwear, and apparel; (7) Příslušenství a doplňky — accessories including bags, lights, locks, pumps, stands, and storage solutions; and (8) Likvidace — clearance section for discounted discontinued inventory. Value-added services include professional bike service, electric bike rental, and the BIKEMAX VIP loyalty program.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 98% customer satisfaction rating
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• CrussiscoreChannel Partner/ Reseller/ DistributorBIKEMAX is the largest authorized dealer of Crussis electrobikes in the Czech Republic, offering the full range of Crussis electric bicycles including mountain, cross, and step-through models.
• SQlabcoreTechnology or IntegrationBIKEMAX is a distributor of SQlab ergonomic cycling products including saddles, grips, handlebars, pedals, and footwear inserts designed for pain-free cycling.
• VolteracoreChannel Partner/ Reseller/ DistributorBIKEMAX distributes Voltera electrobikes and cycling equipment as an authorized partner.
• SpinminorChannel Partner/ Reseller/ DistributorBIKEMAX is a distributor of Spin cycling accessories and equipment.
• CronominorChannel Partner/ Reseller/ DistributorBIKEMAX is a distributor of Crono cycling products.
• LimarminorChannel Partner/ Reseller/ DistributorBIKEMAX is a distributor of Limar cycling helmets and sports glasses.
• TUNAP SportsminorChannel Partner/ Reseller/ DistributorBIKEMAX is a distributor of TUNAP Sports cycling care products including cleaning, lubrication, and protection solutions.
• PluxeecoreGTM or Marketing PartnerBIKEMAX accepts Pluxee employee benefit vouchers for payment, enabling customers to use workplace benefits for bicycle purchases and services.
• EdenredcoreGTM or Marketing PartnerBIKEMAX accepts Edenred employee benefit vouchers for payment, expanding payment options for customers using workplace benefits.
• UP (Up Benefits)coreGTM or Marketing PartnerBIKEMAX accepts UP employee benefit vouchers, allowing customers to use various workplace benefit programs for purchases.
• ShoptetcoreTechnology or IntegrationBIKEMAX uses Shoptet e-commerce platform for their online store, providing the technical infrastructure for their e-commerce operations.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bike24: European online-first bicycle and cycling-accessories retailer headquartered in Germany; comparable to BIKEMAX's e-commerce motion and broad bike/parts/accessory catalog.
• Halfords: UK-based specialty bicycle and motoring retailer with strong in-store service capabilities; highly comparable hybrid retail-plus-service model to BIKEMAX.
• Sportisimo: Czech sporting goods retailer with significant bicycle and e-bike assortment and nationwide physical presence; most directly comparable Czech competitor to BIKEMAX in specialty cycling retail.

Others

• Crussis: Czech e-bike manufacturer for which BIKEMAX is the largest authorized dealer; not a retail competitor but a critical upstream supplier whose strategy directly shapes BIKEMAX's assortment and pricing.

Emerging players

• Rad Power Bikes: Direct-to-consumer electric bike brand expanding in Europe; represents the online-only competitive threat to multi-channel specialty retailers like BIKEMAX.
• Canyon Bicycles: Premium German direct-to-consumer bicycle and e-bike brand; competes with BIKEMAX on the premium end and represents the D2C model pressuring traditional multi-channel retailers.
• Cube Bikes: German premium bicycle and e-bike brand with growing retail partner network across Europe; competes with BIKEMAX's premium segment and influences its brand mix decisions.

Regional players

• SportScheck: German sporting goods multichannel retailer carrying bicycles and e-bikes; comparable category mix to BIKEMAX but operating in DACH rather than Czech Republic.

Broad incumbents

• Intersport: International sporting goods retailer with Czech stores selling bicycles, apparel and accessories; broader assortment and less specialty depth than BIKEMAX but overlapping customer base.
• Decathlon: Global sporting goods and bicycle retailer operating large-format stores in the Czech Republic; competes with BIKEMAX across bicycles, e-bikes, parts, and apparel but as part of a much broader category mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC6BwEhODPR22S8eEsqTqItQ/videos?view=0&sort=da
• Facebookfacebook.com/bikemax.cz
• Instagraminstagram.com/bikemax_cz
• LinkedInlinkedin.com/company/bikemax-s-r-o

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BIKEMAX s.r.o.